What were the different ways we discussed?

• Chapter 4

 If finding potential collaboration partners is like the HR recruitment phase,

 Then ensuring the right strategic fit is like which phase of the HR hiring process?

 Selection phase

 Partners need to actually discuss and write out a Purpose & Fit Statement

Interests

Values

Mission

Markets

Interests

Values

Mission

Markets

Purpose and Fit

Mission Mesh  The extent to which the missions of each

partner overlap ◦ The equitable significance of the alliance to each

partner

◦ The degree to which partners’ needs and capabilities can be integrated.

AHA

Reduce

pet

euthanasia

Purina

Increase

pet

population

Strategic Centrality:  How important or central the potential

alliance is to achieving each partner’s mission / strategy / values?

Strategic Centrality

 I.e. All 4 of Timberland’s core values can be addressed through the alliance with City Year – indicating significant strategic centrality.

Accountability

KnowledgeIntegrity

Innovation

Matching Needs & Capabilities  How well the potential alliance can provide

capabilities to meet each partner’s needs

I.e. Bayer Corp needs well trained lab-technicians

Need for well-trained lab techs

Matching Needs & Capabilities

 I.e. Bayer Corp’s need can be filled through Bidwell Training Center’s capability to provide training / and scholarships to underprivileged groups / recruits

Well

trained

lab

techs

Overlapping Values  Certain values are very compatible

Reebok

Allowing people to

make personal

statements through

their clothing

Amnesty Intl.

World Music

tour

Encouraging spirit

of youth

Human Rights

Overlapping Values  Certain values are incommensurate or

incompatible

Tobacco Liquor

NGO’s mission and values:

NGO’s assets & capabilities invested in this alliance:

NGO’s objectives for this alliance

Contributions of the alliance to the NGO’s strategy

Business’s mission and values:

Business’s assets & capabilities invested in this alliance

Business’s objectives for this alliance

Contributions of the alliance to the Business’s strategy

Small Beginnings  Strategic Alliances start out small but deepen

over time.

Provide Good coffee

Provide good service

End global poverty

Awareness about

Fair Trade

 Small Beginnings & Bolder Ventures

Provide quality coffee

Embrace diversity

Make human connection

Support humanity

Be good neighbors

Save lives Defeat poverty Achieve social justice

Well-being of people in coffee growing countries

Future Fit  The partners’ collective capacity to envision

greater future opportunities creates a multiplier effect

 Partners should brainstorm:

◦ What new terrain can we cover?

◦ What new combinations of competencies or capabilities can we attempt?

Requires an understanding of the motivations and sought benefits of the partners:

 What altruistic motivations exist? ◦ For the NGO

 What utilitarian benefits are possible? ◦ For the corporation

The altruistic motivations of the NGO & the utilitarian benefits sought by the corporation can be compatible.

The Partnering Motivation Spectrum examines the intersection between:  the motivation of the NGO sector is typically

humanitarian or ecological improvement

 the benefit of the business sector is typically economic survival

Create a Competitive Advantage by

maximizing CSR

Manage Risk of exposure to negative press through CSR

U ti

li ta

ri a n M

o ti

v e

In te

rn a l

E x te

rn a l

Do the “right thing” by promoting positive cultural change and

social good

Do the “right thing” By maximizing the

potential for funding

Altruistic Motive Self-interests Well-being of Society

Minimize risk and promote positive cultural change and

social good

Minimize risk and maximize the

potential for funding

Altruistic Motive Self-interests Well-being of Society

Create competitive advantage and maximize the

potential for funding

U ti

li ta

ri a n M

o ti

v e

In te

rn a l

E x te

rn a l

Create competitive advantage

and promote positive cultural change and

social good

Minimize risk and promote positive cultural change and

social good

Minimize risk and maximize the

potential for funding

Altruistic Motive Self-interests Well-being of Society

Create competitive advantage and maximize the

potential for funding

U ti

li ta

ri a n M

o ti

v e

In te

rn a l

E x te

rn a l

Create competitive advantage

and promote positive cultural change and

social good

Open Systems Perspective To be successful, organizations much interact with their external environment

 Even “Strategic Misfits” like Georgia Pacific (GP) and The Nature Conservatory (TNC) can end up collaborating due to political, ecological, and social environmental shifts

 Environmental shifts may render current strategies obsolete

Open Systems Perspective

 Ecological and political changes in the environment precipitated the need for TNC and GP to reformulate their strategies

 Then: GP was defensive

 TNC wanted buy back ALL land from COs

 Now: GP is proactive

 TNC wants to save whatever land that it can

Open Systems Perspective To be successful, organizations much interact with their external environment

 Environmental shifts may also render current strategies obsolete….

Strategic Obsolescence

Changes in the external environment may mean that current strategies are no longer useful or are obsolete.

 “Yesterday’s misfits, can become tomorrow’s collaborations in today’s alliance marketplace” (Austin, 2000, p. 86)

Protect and conserve the To unleash the power of the environment and to promote internet to deliver the best peace solutions to Canadians at

home, in the workplace, and ` on the move

 Describe how these two organizations could use “strategic obsolescence” to collaborate

 From week 1 to Week 4 you have learned of the strategies, alliance, partnerships, mergers and acquisition to building strategic relationship for corporations and companies.

 From your learning, share with us how building strategic partnership can help you achieve your goal as a future business person. What part of the 4 weeks of intensive learning impacts you the most and why? Also illustrated to us how you will use this knowledge to benefit your future cause and what strategy will you use best for your success.

 Due date : Week 5 Tuesday at 9:00am

 Word limit : 1,000

 Format : APA style and all academic peripherals as recommended in the syllabus.

 Ensure that you use proper referencing

 Ensure that the work you submit is your personal work and not of others.

 Marks will be awarded for proper labeling of the paper and submission as detailed in the syllabus. Not meeting the stipulated directive will result in deduction of marks.

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