Week 8 Research Paper

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Use the template to write a 4-6 page academic research paper on the company “SouthWest Airlines” in which you include the following:

Step 1: Assess one business-level strategy you believe to be most appropriate for “Southwest Airlines” long-term success. Support your position with specific evidence.

Step 2: Assess one corporate-level strategy you believe to be most appropriate for “Southwest Airlines long-term success. Support your position with specific evidence.

Step 3: Analyze the competitive environment to determine the “Southwest Airlines most significant competitor. Include a comparison of the business and corporate-level strategies for both corporations “Southwest Airlines and their competitor.

  • Based on your       analysis, conclude which corporation (“Southwest Airlines” or its competitor) is most likely to be successful in the long term. Support your       determination with at least three pieces of evidence.

Step 4: Determine “Southwest Airlines or its most significant competitor would differ in slow-cycle and fast-cycle markets. Support your position with specific evidence.

Use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources)

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