Week 1 Case Study

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The purpose of this assignment is to achieve our learning goal of being able to distinguish types of brand authenticity. Using the Week 1 Learning Module as your guide, research two brand examples of two different categories of authenticity.

Choose 2 out of the following:

  1. Natural
  2. Original
  3. Exceptional
  4. Referential
  5. Influential

Note: Do not use the same brands from the Module. Provide detailed evidence to justify your answer according to the category definition, along with at least two references for each category example, such as a brand website or article about the brand.

Completed essays should be a minimum of 3 pages of content, written in MLA format with a Works Cited added as the 4th (last) page. Before completing your assignment

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