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Context

Well done! You are now in Stage 3 of your marketing planning process.

Mary, your marketing manager, is pleased with your effort and the dedication that you have

put into the marketing plan so far. In this stage, you will be required to identify suitable

marketing mix strategies for your chosen client, including identification of the three levels of

the product, product mix and respective product portfolio covering its width, line and depth

You will also identify and discuss key pricing and placement strategies, and promotional

tools used by the business.

In Stage 3, you must also include a section that includes marketing recommendations for

your selected business. Keep in mind all the micro & macro environmental factors and

trends identified in Stage 1, as well as the buyers’ characteristics assessed in Stage 2 when

developing the recommendations. At least four (4) recommendations should be included

and these can be supported with examples of what you propose eg., website re-design, new

logo, product re-design, Youtube video example, Facebook post example, advertising

MKT101A Assessment 3 Brief Page 2 of 7

campaign etc., Where applicable you should also justify your strategy referencing key

marketing principles covered in the subject.

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ASSESSMENT 3 BRIEF Subject Code and Title MKT101A – Marketing Fundamentals Assessment Marketing Plan – Stage 3: Marketing Mix Individual/Group Individual Length 1200 words (+/- 10%) a) Describe the marketing concept Learning Outcomes Addressed b) Outline and apply the elements of the marketing process. c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry. d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. Submission By 11:55pm AEST/AEDT Sunday of Module 5.1 Weighting 35% Total Marks 100 marks Context Well done! You are now in Stage 3 of your marketing planning process. Mary, your marketing manager, is pleased with your effort and the dedication that you have put into the marketing plan so far. In this stage, you will be required to identify suitable marketing mix strategies for your chosen client, including identification of the three levels of the product, product mix and respective product portfolio covering its width, line and depth You will also identify and discuss key pricing and placement strategies, and promotional tools used by the business. In Stage 3, you must also include a section that includes marketing recommendations for your selected business. Keep in mind all the micro & macro environmental factors and trends identified in Stage 1, as well as the buyers’ characteristics assessed in Stage 2 when developing the recommendations. At least four (4) recommendations should be included and these can be supported with examples of what you propose eg., website re-design, new logo, product re-design, Youtube video example, Facebook post example, advertising MKT101A Assessment 3 Brief Page 1 of 7campaign etc., Where applicable you should also justify your strategy referencing key marketing principles covered in the subject. Stage 1 (Assessment…

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