1. An agricultural machinery manufacturer based in the United States wanting to enter India,…
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Scenarios: 1. An agricultural machinery manufacturer based in the United States wanting to enter India, South Africa, or China. https://www.agcocorp.com/about/operating-principles.html 2. A major meat processor in Mexico, wanting to reduce dependence on the US markets by entering South Korea, Indonesia, or Vietnam. 3. A winery in Australia wanting to enter Japan, Malaysia, or India. For this assessment, you need to complete the following tasks: 1. Discuss the driving force for internationalising the firm in the chosen scenario 2. Analyse those specific countries, markets and industries in the assessment scenario you have chosen. 3. Evaluate and analyse the internal and external environments for internationalisation opportunities and discuss the factors that need to be considered to enable the setting of a robust internationalisation strategy for the firm.
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