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You must read each case then you answer the discussion questions in the end of each cases (book will be provided)
Case 1: Gillette: Product and Marketing Innovation page (387-400)
Case 2: Sigma Marketing: Innovation in a Changing Environment page (447-456)
Case 3: USA Today: Innovation and Evolution in a Troubled Industry page (501-517)
Case4: FedEx: Building a Global Distribution Powerhouse page (528-540)