intangible value creation

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please watch this video and answer the following question.

  1. Briefly explain the concept of intangible value creation as discussed by Rory Sutherland? (200 words)
  2. Review the stimulus factors introduced in Chapter 8 and describe how at least one of these factors were used in Canadian Shreddies campaign? (200 words)
  3. write 2 small paragraphs a conclusion about these 2 questions. (100+100 words)

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