Please read the Coca Cola case study 2.1 in your textbook. Write about 2 pages. Single space.
Note: Picture yourself as a management consultant , strategist, or executive member in your organization or at Coca Cola submitting a case memorandum to the C-level board member.
Read through the case and utilize the case format and provide an overall abstract, background discussion, supporting concepts and recommendations on what you have observed and recommend.
Case Study Memorandum Format (As an example adopted from University)
From: Your Name and Institution/Department you are representing
Re: Case Analysis
Subject: Title of the case or your own renaming of the case
Issue: Brief summary of the article. Put only the salient points in your summary. Write cleanly, clearly, and concisely.
Concept: Define any concepts needed for the reader to fully understand the case and discussion. Do not mention the case here specifically – only theory, concepts, and definitions.
Discussion: Now, discuss the case. Bring out salient points as they relate to your learning in class and concepts
Recommendations: Give your recommendations and opinions. Put yourself in a top management role
â€“ When using this style, notice that the finished outcome will look like a memorandum â€“ hence the name!
â€“ Do not use first or second personal pronouns
â€“ Do not begin sentences with and, but, or due to
â€“ Do check spelling and grammar
â€“ Do not exceed three pages
â€“ Remember: three Câ€™s of writing
Size 12 font – Times New Roman
Indent or Paragraph form for each section