There are many benefits and drawbacks to utilizing either free or paid Web analytics services.
Use the assigned readings of the week along with researching the Internet and submit a 2 4 page report that addresses the following:
- Describe the advantages and disadvantages of free and paid web analytic tools. Ensure that your description includes the advantages and disadvantages related to the following aspects:
- Available reporting
- Length of the tracking process
- Provide two examples of how different companies have utilized free analytics services.
- Provide two examples of how different companies have utilized paid analytics services.
- Provide a fact based opinion summarizing both types of tools with a description for
which one is more advantageous?