a launch argument formula seven principles bus continuity plan for crisis

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Section 3.3 on page 42 discusses “A Launch Argument Formula: Seven Principles.” Examine the concept of In-House Ownership and discuss what it means in some detail. Find one related citation from credible sources that further amplifies the concept of ownership of a business-related function and share major principles underlying the entire concept with other participants. On a side note, present your concept of “ownership” of a concept, activity, or project in an individual basis. What does a mean to own a concept or product?

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