boeing company faces critical strategic choice its competition airbus industries long haul f

The boeing company faces a critical strategic choice in its competition with airbus industries for the long-haul flight segment: should it design and build a super-747 model that can carry 550 passengers at speeds around 350 mph, or a plane that can fly at 95 percent of the speed of sound but carry only about 350 passengers? As a member of Boeing’s Planning Group, your risk is to build a model to investigate the trade-offs involved in this decision.

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