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Union Pacific Corporation” Please respond to the following:

  • Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific. 
  • Describe how Union Pacific will be affected by each of these external factors.

“Five Forces of Competition Model” Please respond to the following:

  • Analyze an industry of your choice using the Five Forces of Competition Model to determine the impact of each of the five forces.
  • Based on your analysis, determine if the industry is attractive or unattractive. Explain your rationale.

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