UML Marketing Analytics

https://lowell.umassonline.net/webapps/login/

ID: bin_wen@student.uml.edu

Passcode: Wb@9783907705

GO TO GPS login UML Marketing Analytics – Sec 061 SU20 BTalay<week6

1.complete week6 Quiz

2.For this week’s discussion board, please watch the Week 6 software tuorial.

Based on the explanations provided for the optimal products, their specifications and market share, please tell us what you think about the effects of the following changes in market share:

a) For “location” attribute: selecting the level “within 2 to 5 miles” over the level “Less than 2 miles”

b) For “office supplies” attribute: selecting the level “very large assortment” over the level “large assortment”

c) For “furniture” attribute: selecting the “no furniture” attribute over the level “office furniture”

Please do not forget to explain WHY/HOW

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