UCLA Nike Firm Essay

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Purpose of Assignment

The purpose of this assignment is to provide you with the opportunity to examine an existing organization and apply research to identify opportunities for strategic change. 

Assignment Steps

Write a 700- to 1,050-word essay to identify one global creative organization, as defined in Ch. 10 and 11 of Mastering Leadership

Analyze the opportunities for strategic change that are evident, citing evidence. 

Explain the impact of culture and structure in relation to strategic change. 

Include the following in your essay: 

  • Identify one organization that could be considered creative according to the definitions in Mastering Leadership.
  • Explain whether or not you believe the organization meets the creative criteria.
  • Discuss the impact of organizational culture and structure on your identified organization’s opportunities for strategic change.
  • Formulate a conclusion that includes your personal analysis of the organization’s potential for strategic change. 

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