The STP framework is one of the most important principles in managing a customer-centric market but is believed to be less applicable to a…

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The STP framework is one of the most important principles in managing a customer-centric market but is believed to be less applicable to a product-centric business. In fact, some even argues that the STP framework runs against the grain of a product-centric business model. Explain why the STP framework is less applicable in a product-centric market

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