The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India.

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The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specifi c aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company?

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