The Letter Package

Assignment Instructions and reference examples are attachments.

 

 

 

 

 

 

 

The
Letter
Package
Your
Assignment
involves
a combination
of research
and
writing.
You
are
the
marketing
director
for
Snyder
Software
based
in your
hometown
and
your
company
is considering
overseas
markets
for
your
product.
You
have
chosen
one
countr
y that
you
believe
will
be
a
good
overseas
market
for
your
company’s language translation software
– you
may
choose
any country that is of
interest
to you.
Your
international
research
begins
with
learning
about
the
countr
y, how
business
is conducted,
and
what
expectations
are
for
correspondence.
Prepare
a letter
of introduction
to send
to a distributor
within
that
country
introducing
yourself,
your
company,
your
product,
your
interest
in working
with
them
, and
why they should be interested in distributing your product
. You will make up the name of
the distributor and the contact person.
Make
certain
your
letter
meet
s the
cultural
expectations
of the
countr
y you
selected
based
on your
research.
Your l
etter
should
be
one
page
long.
Scenario:
Anne
Snyder,
President
of Snyder
Software
wants
to review
your
letter
before
it is
sent
out.
She
has
requested
that
you
draft
the
letter
and
submit
it to her.
She
also
wants
you
to
write
a memo
to her
to accompany
the
letter
that
clearly
outlines
the
research
you
conducted,
the
sources
you
reviewed,
the
information
you
gathered,
and
the
criteria
you
used
to draft
the
letter
of introduction.
Write a
memo
of 350-
500 words summariz
ing
the
work
you
have
done.
The
memo
should
include
at least
two
viable
references,
following
APA.
Put your references at the end of your memo to Snyder.
Your
letter package
submission
will
demonstrate
your
ability
to research,
summarize
that
research,
document
the
research
(remember
your
APA
citations
and
referencing
from
the
Discussion),
and
prepare
additional
documents
based
on information
gathered.
Submit
the
letter
package
as a single
Word
file,
just
as you
would
attach
the
file
to your
company
president
in business.
Your
letter package
will
include
the
memo
to
Snyder,
and
the
requested
draft
of the
letter.
Remember
to check
your
punctuation,
spelling
and
grammar
before
submission
to the
Dropbox.
Checklist
summary
Research
one
country
market
and
its business
and
correspondence
practices.
Summarize
the
research
and
document
it using
APA
format.
Draft one letter
of introduction
to a fictional
distributor in which you introduce
yourself,
your
product,
your
interest
in working
with
them
, and why they should be interested in
working with you
.
Write
a memo of 350-
500 words to
your
boss,
Anne Snyder,
President
of Snyder
Software,
outlining
research
you
conducted,
sources
reviewed,
information
gathered,
and
criteria
for
writing your introduction
letter
to the
distributor
.
Submit
as a single
Word
file
to the
Dropbox
after
checking
your
punctuation,
spelling,
and
grammar.
Useful Resource
International Business Etiquette, Manners, & Culture. Retrieved from
http://www.international
business
-etiquette.c
om/
[
GB512
|
Business
Communications
]
Assignment
|
Unit
2
Please also visit these reference sources in the Kaplan University Writing Center –
Wr
iting Business Letters
Writing a Memo
Directions
for Submitting
Your
Letter
Package
This
Letter
Package
is due
by the
end
of Unit
2. Put
your
letter package
in a Microsoft®
Word
document.
Save
it in a location
with
a title
you
will
remember
and
that
includes
your
name.
To
submit,
go
to the
Dropbox
and
click
on
the
Unit
2: Letter Package
link
and
follow
the
instructions.
Make
sure
that
you
save
a copy
of the
paper
you
submit.
Important!
Submit
one
Word
file
that
contains
all pages.
Unit
2 Letter Package
Grading
Criteria
Possibl
e
Points
Memo
to
Snyder
puts
the
bottom
line
on
top,
clearly
stating
the
purpose
of
the
correspondence;
memo
is organized
effectively
and
flows
logically
and
coherently.
0
10
Memo
includes
a summary
of the
research
conducted,
the
sources
reviewed,
the
information
gathered,
and
the
criteria
used
to draft
the
letters
of
introduction.
0
15
Memo
includes
an
APA
formatted
References
page
citing
no fewer than
two
viable
references. All
sources
listed
on the
References
page
are
cited
in
the
body
of
the
memo
to
Snyder.
0
10**
Memo
is no fewer than
350
words,
and
no
more
than
500.
0
5
Draft letter
to
potential distributor introduces
you,
your
company,
the
company
product,
your
company’s
interest
in doing
business
with
the
overseas
market
, and why the distributor should be interested in doing
business with you
. Letter
is no more
than
one
page
and
demonstrates
cultural
sensitivity.
Letter format
is correct.
0
30
Documents are free of grammatical and mechanical errors.
0
30*
TOTAL
100
*Any
submission
containing grammatical
errors
that
are
so serious
as to interfere
with
delivery
of the
message
earns
a grade of
0. Serious
grammatical
errors
include
sentence errors
– fragments,
run
-on
sentences,
comma
splices.
Further,
errors
in coherence,
punctuation,
organization,
and
logic
have
the
potential
to earn
a grade of
0. Such
errors
present
a serious
obstacle in
conveying
your ideas
and
submissions
containing
such
errors
cannot
earn
a passing grade.
At the
professor’s
discretion,
revisions
may
be
permitted.
**Any
proposal
found
to contain
more
than 15%
direct
quote
will
be
subject
to scrutiny
for
violation
of
Kaplan University’s
Policy
of
Academic
Integrity
and
point
deduction
could
be
substantially
higher
depending upon the
prevalence of
direct
quote.
Any
submission
that
is plagiarized
or otherwise
violates
academic
integrity
will
earn
a grade
of “0” and
the
incident
will
be
reported
to the Provost’s
Office.
Any
submission
that
fails
to address
the
topic
given
or the
assignment
goal
will
earn
a grade
of 0 and/or
a request
for
revision
by the
instructor.

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