Surveys are an important source of information for business decision making.

Introduction

Surveys are an important source of information for business decision making. In this assignment you will evaluate and survey thoroughly.

Directions

Find a survey (a serious survey) online or in a magazine, copy and paste (or key in) the survey to your document. Evaluate the survey. Who is the sponsor of the survey? What question or questions is the survey trying to answer? Are there sources of bias in the survey? If so, what are they and how might you account for that? What faults can you find in the survey? How would you improve it? Are there ethical issues related to this questionnaire? If so, what are they and how might they be resolved?

Rubric

Unit 3 &4 Assignment Rubric

Unit 3 &4 Assignment Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeContent
15.0 to >13.5 ptsExceeds Expectations

Responds to the homework assignment requirement with originality and utilizes the textbook, lecture, notes, and PowerPoint presentation. Displays an exceptional familiarity with the text and topics covered.

13.5 to >12.0 ptsAbove Expectations

Responds to the homework assignment requirement with originality and utilizes the textbook, lecture, notes, and PowerPoint presentation. Displays more than average familiarity with the text and topics covered.

12.0 to >10.5 ptsMeets Expectations

Responds to the homework assignment requirement with originality. Displays an average familiarity with the text and topics being covered.

10.5 to >8.5 ptsDoes Not Meet Expectations

Responds to some areas of the homework assignment requirement. Displays less than average familiarity with the text and topics being covered.

8.5 to >0 ptsUnacceptable

Fails to responds to the homework assignment requirements. Does not display a familiarity with the text and topics covered.

15.0 pts
This criterion is linked to a Learning OutcomeDepth
15.0 to >13.5 ptsExceeds Expectations

Exceptional depth and breadth of responses (Greater than 150 words/question).

13.5 to >12.0 ptsAbove Expectations

Above average depth and breadth of responses (150-100 words/question).

12.0 to >10.51 ptsMeets Expectations

Average depth and breadth of responses (100-75 words/question).

10.51 to >8.5 ptsDoes Not Meet Expectations

Less than average depth and breadth of responses (100-50 words/question).

8.5 to >0 ptsUnacceptable

Very little depth and breadth of responses (Less than 50 words/question).

15.0 pts
This criterion is linked to a Learning OutcomeGrammar and Spelling
10.0 to >9.0 ptsExceeds Expectations

Exceptional use of proper grammar and free of all typographical errors and spelling mistakes.

9.0 to >8.0 ptsAbove Expectations

Proper use of grammar and free of typographical errors and spelling mistakes.

8.0 to >7.0 ptsMeets Expectations

Less than proper use of grammar and free of typographical errors and spelling mistakes.

7.0 to >6.0 ptsDoes Not Meet Expectations

Less than proper use of grammar and a few typographical errors and spelling mistakes.

6.0 to >0 ptsUnacceptable

Many noticeable grammar, spelling, and typographical errors.

10.0 pts
Total Points: 40.0

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