STRATEGIC MARKETING PROCESS?

DISCUSSION 1:

WEEK 1: STRATEGIC MANAGEMENT

Select a company in the news and apply one or more of the strategic concepts from Chapter 1 to the company. Be sure to state what concept and page from the textbook you are applying. Examples could be such concepts as romantic view of leadership versus control view, competitive advantage, four key attributes, realized versus intended strategy, corporate governance, stakeholder management, NGOs, and more. Next, critically evaluate the applications proposed by two of your classmates.

For this discussion, you are to create a multimedia piece (for example, a video, poster, PowerPoint, etc.) of your choosing and post it to the discussion.

realized strategy PAGE 10 OF BOOK….USE THIS STRATEGY FOR THE DISCUSSION POST

strategy in which organizational decisions are determined by both analysis and unforeseen environmental developments, unanticipated resource constraints, and/or changes in managerial preferences.

DISCUSSION 2:

WEEK 1: STRATEGIC MARKETING PROCESS? (GRADED)

As we are learning this week, environmental scanning is critical to understanding the internal impact of events occurring outside of the organization. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and describe the marketing opportunity it creates.

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