Consider the example of the green movement,and one of our first lessons of recycling and learning not to throw trash everywhere. How as individuals did we learn that? Who provided us with that lesson and in what variety of ways was the information disseminated? Also, you can see by visiting any fast-food restaurant or movie theatre that these businesses are on-board with reducing the use of certain products and encouraging that we throw our trash in the proper places. What kind of pressure was exerted on these establishments? Was it social, financial,or both?

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