Rasmussen University Business Administration Capstone

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Formulate data-driven business decisions and strategies.


You have just started your management consulting firm and have signed your first major client, BHM Marketing, which specializes in small business advertising. The client has seen exponential growth with their business over the past three years and would like to start using historical data from their client engagements to develop a playbook for future business processes. The owner has tasked you with creating an Executive Report for their playbook highlighting some of the best practices in data-driven decision-making.


The executive report should contain a synopsis of how BHM can use historical data to formulate business decisions and strategies. You will want to highlight the best practices in using data related to how BHM can:

Assess business decisions to support organizational effectiveness

Prioritize data-driven decisions based on available resources

Determine data-based business strategies

Your executive report should:

Introduce data-driven decision-making

Explain how BHM can use prioritization in decision-making

Explain how BHM can use historical data to make decisions

  • Recommend at least three data-based business strategies that could benefit BHM

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