Produce a PSA, brochure, press release, or other promotional material

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Review the “CDC-TV” media piece from this week’s Learning Resources before beginning this Assignment.

APA STYLE WRITING

https://www.cdc.gov/CDCTV/CdcTvPromo/Mp4/CdcTvProm… (Media piece)

CDC-TV is just one of the innovative ways that the CDC relays health and safety information to the community through Public Service Announcements (PSAs). They also use other valuable tools such as social media, brochures, and press releases to promote their health initiatives and keep the community informed of any pending health crises. This week, you will create promotional materials for one of the health initiatives that you selected in the Discussion.

To prepare for this Assignment, select one of the initiatives you used for your Discussion. Citations and references are not required for this assignment.

(Discussion Response below) Chose One.

State Initiative

Iowa Health and Wellness Plan “provides comprehensive health care coverage to low income adults” (Iowa Department of Human Services, 2015) from ages 19-64. The plan refers to one plan that also has two separate coverage plans. All members of the program are covered for the same type of health benefits, however medical care is completely different for each program. The initiative shifts from the individual to population health with easing the burden of the cost of healthcare by making it more affordable for those who cannot afford it or have the option through their employer. Many could face the hardship of not being qualified for the program and have limited options or pay more in coverages.

Federal Initiative

Technology in todays’ age has nearly made it impossible to get majority of people to stay active. According to (U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion, 2015.) Physical activity is key to improving the health of the Nation. Physical Activity Guidelines for Americans is an essential resource for health professionals and policy makers that provides recommendations on how everyone can improve their health through regular physical activity. The primary idea behind the Guidelines is that regular physical activity over months and years can produce long-term health benefits. These guidelines help promote and teach both adolescence and adults on options to improve their health by participating in physical activities. This initiative has been shifted from the focus of the individual to population health creating guidelines for all ages to participate.

Iowa Department of Human Services, 2015. Retrieved December 6, 2018, from https://dhs.iowa.gov/ime/about/initiatives/iowa-health-and-wellness-plan

U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion, 2015. Retrieved December 6, 2018, from https://health.gov/paguidelines/second-edition/

  • For this Assignment, you will produce a PSA, brochure, press release, or other promotional material explaining your selected initiative to a stakeholder group.
  • Use substantive information and your own words when developing this assignment.
EXCELLENT – above expectations GOOD – met expectations FAIR – below expectations POOR – significantly below expectations or missing
Produce Promotional Materials for a Health Initiative

18 (36%) – 20 (40%)

The promotional materials show depth in critical thinking when addressing the key points related to the health initiative.

16 (32%) – 17 (34%)

The promotional materials fully address the key points related to the health initiative.

14 (28%) – 15 (30%)

The promotional materials lack depth or clarity of the key points related to the health initiative.

0 (0%) – 13 (26%)

The promotional materials do not address a health initiative, are inaccurate, missing, or are of poor quality.

Explain stakeholder group for a health initiative

9 (18%) – 10 (20%)

The promotional materials show critical thinking in their identification and explanation of the relevant stakeholder group for the health initiative.

8 (16%) – 8 (16%)

The promotional materials fully address the identification and explanation of the relevant stakeholder group for the health initiative.

7 (14%) – 7 (14%)

The promotional materials lack depth or clarity in their identification and explanation of the relevant stakeholder group for the health initiative.

0 (0%) – 6 (12%)

The promotional materials do not address the identification and explanation of the relevant stakeholder group for the health initiative.

Promotional materials enhance awareness of health initiative on stakeholder group

9 (18%) – 10 (20%)

The promotional materials show critical thinking and problem solving with regards to the relevancy of the materials for enhancing awareness of the health initiative on the stakeholder group.

8 (16%) – 8 (16%)

The promotional materials fully address the relevancy of the materials for enhancing awareness of the health initiative on the stakeholder group.

7 (14%) – 7 (14%)

The promotional materials lack depth or clarity in the relevancy of the materials for enhancing awareness of the health initiative on the stakeholder group.

0 (0%) – 6 (12%)

The promotional materials do not address the relevancy of the materials for enhancing awareness of the health initiative on the stakeholder group.

Writing

9 (18%) – 10 (20%)

Presentation is well organized, uses scholarly tone, contains original writing and proper paraphrasing, follows APA style, contains very few or no writing and/or spelling errors, and is fully consistent with graduate level writing style.

8 (16%) – 8 (16%)

Presentation is mostly consistent with graduate level writing style and may have some spelling, APA, and writing errors.

7 (14%) – 7 (14%)

Presentation is somewhat consistent with graduate level writing style and may have some spelling, APA, and writing errors.

0 (0%) – 6 (12%)

Presentation is well below graduate level writing style expectations for organization, scholarly tone, APA style, and writing, or shows heavy reliance on quoting.

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