Time Period: 2010-present
3 pages double spaced
just links for the citation
This is a group paper so my part is on promotion only, so just write about my part. (paper attached)
Also, I have attached class power point to help you on my part (the professor told me follow the slides)
Promotion part include:
•Organizational set-up for Promotion, promotion objectives
•Promotion Methods used to reach target customers – nature & types (personal/mass selling/sales promotion/PR), strategies deployed, importance of integrated marketing communications, frequency & promotion budget, effectiveness, competitive advantage created, if any.
•Advertising programs, Sales Promotion & Publicity
•Use of social media marketing, technology
(blogs, podcasting, search engine marketing, on-line video and viral marketing), any other promotional and news releases strategies.
•Critical Success Factors in Promotion Decisions