OL 620 SU Communicating Effectively to Stakeholders

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Please view the following video in its entirety: https://www.youtube.com/watch?v=PE9b18fKUIk

You know from the video that there are at least 4 stakeholder groups to communicate the total rewards program for the organization. One stakeholder group is executives and another is employees. How and what would you communicate on the total rewards program to each? Does each group get the same message?
Textbook information: 

WorldatWork. (2007). The WorldatWork handbook of compensation, benefits, & total rewards. Hoboken, NJ: John Wiley & Sons.

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