After reading Chapter 7 of the Kotler Textbook, conduct a reading reflection paper.
You task in this assignment is to conduct an article reflection in a 3-4 page paper addressing the following:
1) What are 3 key concepts and topics from the chapter?
2) WHat does it mean in the book between Human and Machine in the new CX
3) What are the 5A’s? Describe each one in detail
4) What is 2 key takeaways from the chapter you found most interesting and why?