MGT402 SEU Entrepreneurship and Small Business Discussion

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9.1 Learning Outcomes:

Understand the factors an entrepreneur should consider before launching into e-commerce.

Explain the 10 myths of e-commerce and how to avoid falling victim to them.

Explain the basic strategies entrepreneurs should follow to achieve success in their e-commerce efforts.

Identify the techniques of designing a killer website.

Explain how companies track the results from their websites.

Describe how e-businesses ensure the privacy and security of the information they collect and store from the web.

9.2 Action Required:

Watch the short video at the following link

9.3 Test your Knowledge (Question):

Explain the guidelines for building a successful Web strategy for a small e-company

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