I’m studying for my Communications class and need an explanation.
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Do you agree that a digital divide is occurring in social networking? Explain and
justify your answer.
A digital divide like none other before is happening right now. In our world today, there are so many different opinions, views, and more. Instead of people accepting the different views that others have, we act hatefully towards each other and cause more issues. Social networking is pretty much the main reason for this divide. Different news networks, platforms, people, and more share their opinions, or even one sided information to their huge following. When people hear something from a public figure, or a popular news/social network, they are usually more likely to take on that opinion or believe them. People are able to put how they feel out into the world for many to see. Every single issue that happens can be known by the whole world in a matter of a few seconds. Social networking provides more of an opportunity for people to be either brought together, or torn apart, and right now people are definitely being more torn apart. During this election going on, people have posted their political opinions, and all you see is hate comments or news articles about every bad thing that is going on instead of something that is neutral or not guaranteed to cause a reaction. We need to be smarter with how we use social networking, and make sure that information isn’t put out there if it’s only half of the truth. (REPLY)
Think about some of your favorite television commercials. How do these make the best use of the peripheral route to persuasion?
Let’s start by defining the meaning of peripheral route persuasion. The authors explain that peripheral route “is used when cues are not relevant to issue and very little thought is used to process the message” (Wahl & Morris, 2018, p. 54). This also includes the credibility of the speaker. With that said, I never watch tv or commercials. I do not have the time to watch television that has commercials. Therefore, I do not have a favorite television commercial. However, for this discussion, I looked up a few to pick one to discuss. One of the commercials that I came across was a commercial of a doctor explaining the harmful side effects of vaping. He explained that vaping can be very harmful to your lungs and leave you more susceptible to get COVID-19. They used the peripheral route to persuasion by using a doctor to persuade people to not vape or to quit vaping. They used the credibility of a doctor to send the message. This leaves the audience with confirmation that this message is true and needs to be taken seriously. (reply)