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Case Study Questions:
- Why, during the 20th century, was GE such a successful company?
- What are the reasons for the collapse in GE’s financial performance during 2016-20?
- What advice would you give to CEO Larry Culp? In particular, would you continue with the restructuring plan initiated by previous CEO John Flannery, implement a more radical unbundling of GE, or retain GE’s existing business portfolio? Clearly share your argument for the selected strategy.
- How does the corporate management system being implemented by Culp differ from that established by his predecessors at GE? Is the new management system superior?