Leadership Credo “Through their extensive research, Jim Kouzes and Barry Posner have found that credibility is not based on job titles or hierarchical positions but with the human being in the leader

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Leadership Credo

“Through their extensive research, Jim Kouzes and Barry Posner have found that credibility is not based on job titles or hierarchical positions but with the human being in the leader’s shoes. Above all else, they found that leadership is personal. It’s not about the corporation, the community, or the country. It’s about you and your relationship with others. If people don’t believe in the messenger, they won’t believe the message. If people don’t believe in you, they won’t believe in what you say. And if it’s about you, then it’s about your beliefs, your values, and your principles. It’s also about how true you are to your values and beliefs. Your credibility journey begins with the process of self-discovery. Their research indicates that, to genuinely know the level of commitment you are willing to make, you must discover three essential aspects of yourself: your credo, your areas of competence, and your level of self-confidence” (Kouze, n.d).

You can’t do what you say if you don’t know what you believe. The first stage of your credibility journey is to clarify your values and determine the roots of your personal credo.

  1. Where did your beliefs about what is important in life come from?
  2. Which of these ideas or principles still guide you now?
  3. Which are still useful? How do they help, support, or guide you in your daily life now?
  4. Which are no longer useful? Do any ever cause you conflict or uneasiness?
  5. Is it time to let go of some old ways of thinking and acting?


For this assignment you will submit the following:

  • Responses to the 5 personal values questions (above)
  • Create and present your Personal Leadership Credo
  • Discuss the value of this credo and how you will use it along with your Personal Leadership theory.

It is to be submitted in a Microsoft Word document.

For examples of leadership credo’s see page 288 of our textbook or use outside resources such as this website:

https://www.jeff-boss.com/blog/the-power-of-credo (Links to an external site.)Links to an external site.

This activity was retrieved from:

http://www.leadershipchallenge.com/resource/composing-your-personal-credo.aspx (Links to an external site.)Links to an external site.

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