Introduction to sociology

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First, write a few sentences about the activity itself including what the event was, how long it was, and why you chose it. Next, summarize your observations and describe any behaviors that stand out. Discuss your thoughts on the common social interaction patterns between the people. Your writing should illustrate how the observation activity facilitated your understanding of human behaviors. You should use 2-3 relevant concepts from at least two different chapters from Units 1-2. The paper should 2-3 completed pages, excluding the title and the references pages.


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Table of Contents
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
1 An Introduction to Sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

What Is Sociology? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
The History of Sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Theoretical Perspectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Why Study Sociology? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

2 Sociological Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Approaches to Sociological Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Research Methods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Ethical Concerns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

3 Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
What Is Culture? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Elements of Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
Pop Culture, Subculture, and Cultural Change . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Theoretical Perspectives on Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66

4 Society and Social Interaction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
Types of Societies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
Theoretical Perspectives on Society . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Social Constructions of Reality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84

5 Socialization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
Theories of Self-Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95
Why Socialization Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98
Agents of Socialization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
Socialization Across the Life Course . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104

6 Groups and Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115
Types of Groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
Group Size and Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121
Formal Organizations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125

7 Deviance, Crime, and Social Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135
Deviance and Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 136
Theoretical Perspectives on Deviance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138
Crime and the Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144

8 Media and Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155
Technology Today . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
Media and Technology in Society . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160
Global Implications of Media and Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165
Theoretical Perspectives on Media and Technology . . . . . . . . . . . . . . . . . . . . . . . . . 168

9 Social Stratification in the United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 183
What Is Social Stratification? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184
Social Stratification and Mobility in the United States . . . . . . . . . . . . . . . . . . . . . . . . 189
Global Stratification and Inequality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194
Theoretical Perspectives on Social Stratification . . . . . . . . . . . . . . . . . . . . . . . . . . . 196

10 Global Inequality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
Global Stratification and Classification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206
Global Wealth and Poverty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211
Theoretical Perspectives on Global Stratification . . . . . . . . . . . . . . . . . . . . . . . . . . 216

11 Race and Ethnicity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225
Racial, Ethnic, and Minority Groups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 226
Stereotypes, Prejudice, and Discrimination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 227
Theories of Race and Ethnicity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 231
Intergroup Relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
Race and Ethnicity in the United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234

12 Gender, Sex, and Sexuality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251
Sex and Gender . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252
Gender . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257
Sex and Sexuality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 262

13 Aging and the Elderly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273

Who Are the Elderly? Aging in Society . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274
The Process of Aging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 281
Challenges Facing the Elderly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287
Theoretical Perspectives on Aging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291

14 Marriage and Family . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 307
What Is Marriage? What Is a Family? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 309
Variations in Family Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 313
Challenges Families Face . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 318

15 Religion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333
The Sociological Approach to Religion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 334
World Religions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 338
Religion in the United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 343

16 Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 353
Education around the World . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 354
Theoretical Perspectives on Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 359
Issues in Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 363

17 Government and Politics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 375
Power and Authority . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 376
Forms of Government . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 380
Politics in the United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 384
Theoretical Perspectives on Government and Power . . . . . . . . . . . . . . . . . . . . . . . . 385

18 Work and the Economy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 395
Economic Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 397
Globalization and the Economy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 406
Work in the United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 409

19 Health and Medicine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 423
The Social Construction of Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 425
Global Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 427
Health in the United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 428
Comparative Health and Medicine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 433
Theoretical Perspectives on Health and Medicine . . . . . . . . . . . . . . . . . . . . . . . . . . 436

20 Population, Urbanization, and the Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . 449
Demography and Population . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 452
Urbanization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 456
The Environment and Society . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 460

21 Social Movements and Social Change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 475
Collective Behavior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 477
Social Movements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 480
Social Change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 486

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 497

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About This Book
Welcome to Introduction to Sociology 2e, an OpenStax resource created with several goals in mind: accessibility,
affordability, customization, and student engagement—all while encouraging learners toward high levels of learning.
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To the Student
This book is written for you and is based on the teaching and research experience of numerous sociologists. In today’s
global socially networked world, the topic of sociology is more relevant than ever before. We hope that through this book,
you will learn how simple, everyday human actions and interactions can change the world. In this book, you will find
applications of sociology concepts that are relevant, current, and balanced.

To the Instructor
This text is intended for a one-semester introductory course. Since current events influence our social perspectives and the
field of sociology in general, OpenStax encourages instructors to keep this book fresh by sending in your up-to-date
examples to [email protected] so that students and instructors around the country can relate and engage in fruitful

General Approach
Introduction to Sociology 2e adheres to the scope and sequence of a typical introductory sociology course. In addition to
comprehensive coverage of core concepts, foundational scholars, and emerging theories we have incorporated section
reviews with engaging questions, discussions that help students apply the sociological imagination, and features that draw
learners into the discipline in meaningful ways. Although this text can be modified and reorganized to suit your needs, the
standard version is organized so that topics are introduced conceptually, with relevant, everyday experiences.

Changes to the Second Edition
Part of the mission of the second edition update was to ensure the research, examples and concepts used in this textbook
are current and relevant to today’s student. To this end, we have rewritten the introduction of each chapter to reflect the
latest developments in sociology, history and global culture. In addition to new graphs and images, the reader of the
second edition will find new feature boxes on a diverse array of topics, which has been one of the goals of the
update—bringing the world into greater focus through case studies on global culture.

For instance, since the first edition there have been major cultural shifts within the Middle East and Arab world—a
movement still underway called the Arab Spring—changes that are now incorporated into our coverage on social
movements and social unrest (Chapter 21, “Social Movements and Social Change”). New issues in immigration, in the
United States and across the world, have been brought to the forefront of the second edition, as rising income gaps and
modern transportation are responsible for trends in Europe (fears of Islamic conservatism and economic recession) and
political debates in the U.S. (such as border security, universal education and health care).

Since the first edition in 2012, technology and social media has ushered in new forms of communication, and, of course,
these changes are altering the fabric of social life around the world. The benefits and downfalls of new technologies are

Preface 1

reflected in new material in Chapter 4, “Society and Social Interaction,” where we discuss how social media is changing
classical models of social stratification and prestige.

In addition to updating critical facts, data, and policies from the first edition, we have expanded on essential topics,

Feminism and feminist theory Health care legislation

US social stratification Minimum wage policies

Transgender issues and changes to the DSM-V Global statistics on education

Marriage and pay equality Competing theories of tolerance

The use of charter schools Cyberbullying

Impact of economy on population segments Climate change debates

Use of technology and social media by Global population and demographic shifts

individuals and groups Net neutrality, online privacy and security

Other topics received a light update for relevance and student engagement. The racial tensions that have come about
through the cases of Trayvon Martin and Michael Brown, as well as the legalization of marijuana are two examples of
such additions.

Features of OpenStax Introduction to Sociology 2e
We have retained and updated the special features of the original text for this updated version.

This textbook is organized on Connexions ( ( ) as a collection of modules that can be
rearranged and modified to suit the needs of a particular professor or class. That being said, modules often contain
references to content in other modules, as most topics in sociology cannot be discussed in isolation.

Learning Objectives
Every module begins with a set of clear and concise learning objectives. These objectives are designed to help the
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learning objectives.

Key Features
The following features show students the dynamic nature of sociology:

• Sociological Research: Highlights specific current and relevant research studies. Examples include “Is Music a
Cultural Universal?” and “Deceptive Divorce Rates.”

• Sociology in the Real World: Ties chapter content to student life and discusses sociology in terms of the everyday.
Topics include “Secrets of the McJob” and “Grade Inflation: When Is an A Really a C?”

• Big Picture: Features present sociological concepts at a national or international level, including “Education in
Afghanistan” and “American Indian Tribes and Environmental Racism.”

• Case Study: Describes real-life people whose experiences relate to chapter content, such as “Catherine Middleton:
The Commoner Who Would Be Queen.”

• Social Policy and Debate: Discusses political issues that relate to chapter content, such as “The Legalese of Sex and
Gender” and “Is the U.S. Bilingual?”

• Careers in Sociology: Explores the lives and work of those in careers in sociology, including the real-world issues
and debates these professionals encounter on a daily basis.

Section Summaries
Section summaries distill the information in each section for both students and instructors down to key, concise points
addressed in the section.

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Key Terms
Key terms are bold and are followed by a definition in context. Definitions of key terms are also listed in the Glossary,
which appears at the end of the module online and at the end of the chapter in print.

Section Quizzes
Section quizzes provide opportunities to apply and test the information students learn throughout each section. Both
multiple-choice and short-response questions feature a variety of question types and range of difficulty.

Further Research
This feature helps students further explore the section topic and offers related research topics that could be explored.

Introduction to Sociology 2e is based on the work of numerous professors, writers, editors, and reviewers who are able to
bring topics to students in the most engaging way.

We would like to thank all those listed below as well as many others who have contributed their time and energy to review
and provide feedback on the manuscript. Especially Clint Lalonde and team at BC Campus for sharing the updates they
made for use in this edition, and the team at Stark State College for their editorial support in this update. Their input has
been critical in maintaining the pedagogical integrity and accuracy of the text.

Contributing Authors
Heather Griffiths, Fayetteville State University*
Nathan Keirns, Zane State College*
Eric Strayer, Hartnell College*
Susan Cody-Rydzewski, Georgia Perimeter College
Gail Scaramuzzo, Lackawanna College
Tommy Sadler, Union University
Sally Vyain, Ivy Tech Community College*
Jeff Bry, Minnesota State Community and Technical College at Moorhead*
Faye Jones, Mississippi Gulf Coast Community College

*individuals who were contributors to the 2nd edition

Expert Reviewers
Rick Biesanz, Corning Community College
Cynthia Heddlesten, Metropolitan Community College
Janet Hund, Long Beach City College
Thea Alvarado, College of the Canyons
Daysha Lawrence, Stark State College
Sally Vyain, Ivy Tech Community College
Natashia Willmott, Stark State College
Angela M. Adkins, Stark State College
Carol Jenkins, Glendale Community College
Lillian Marie Wallace, Pima Community College
J. Brandon Wallace, Middle Tennessee State University
Gerry R. Cox, professor emeritus at the University of Wisconsin-La Crosse
David Hunt, Augusta State University
Jennifer L. Newman-Shoemake, Angelo State University, and Cisco College
Matthew Morrison, University of Virginia
Sue Greer-Pitt, Southeast Kentucky Community and Technical College
Faye Jones, Mississippi Gulf Coast Community College
Athena Smith, Hillsborough Community College
Kim Winford, Blinn College
Kevin Keating, Broward College
Russell Davis, University of West Alabama
Kimberly Boyd, Piedmont Virginia Community College
Lynn Newhart, Rockford College
Russell C. Ward, Maysville Community and Technical College

Preface 3

Xuemei Hu, Union County College
Margaret A. Choka, Pellissippi State Community College
Cindy Minton, Clark State Community College
Nili Kirschner, Woodland Community College
Shonda Whetstone, Blinn College
Elizabeth Arreaga, instructor emerita at Long Beach City College
Florencio R. Riguera, Catholic University of America
John B. Gannon, College of Southern Nevada
Gerald Titchener, Des Moines Area Community College
Rahime-Malik Howard, El Centro College, and Collin College
Jeff Bry, Minnesota State Community and Technical College at Moorhead
Cynthia Tooley, Metropolitan Community College at Blue River
Carol Sebilia, Diablo Valley College
Marian Moore, Owens Community College
John Bartkowski, University of Texas at San Antonio
Shelly Dutchin, Western Technical College

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4 Preface

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1 An Introduction to

Figure 1.1 Sociologists study how society affects people and how people affect society. (Photo courtesy of Diego Torres Silvestre/flickr)

Learning Objectives
1.1. What Is Sociology?

• Explain concepts central to sociology

• Understand how different sociological perspectives have developed

1.2. The History of Sociology
• Explain why sociology emerged when it did

• Describe how sociology became a separate academic discipline

1.3. Theoretical Perspectives
• Explain what sociological theories are and how they are used

• Understand the similarities and differences between structural functionalism, conflict theory, and symbolic

1.4. Why Study Sociology?
• Explain why it is worthwhile to study sociology

• Identify ways sociology is applied in the real world

Chapter 1 | An Introduction to Sociology 5

Introduction to Sociology
We all belong to many groups; you’re a member of your sociology class, and you’re a member of your family; you may
belong to a political party, sports team, or the crowd watching a sporting event; you’re a citizen of your country, and you’re
a part of a generation. You may have a somewhat different role in each group and feel differently in each.

Groups vary in their sizes and formalities, as well as in the levels of attachment between group members, among other
things. Within a large group, smaller groups may exist, and each group may behave differently.

At a rock concert, for example, some may enjoy singing along, others prefer to sit and observe, while still others may join
in a mosh pit or try crowd surfing. Why do we feel and act differently in different types of social situations? Why might
people of a single group exhibit different behaviors in the same situation? Why might people acting similarly not feel
connected to others exhibiting the same behavior? These are some of the many questions sociologists ask as they study
people and societies.

1.1 What Is Sociology?

Figure 1.2 Sociologists learn about society as a whole while studying one-to-one and group interactions. (Photo courtesy of Gareth Williams/flickr)

What Are Society and Culture?
Sociology is the study of groups and group interactions, societies and social interactions, from small and personal groups
to very large groups. A group of people who live in a defined geographic area, who interact with one another, and who
share a common culture is what sociologists call a society. Sociologists study all aspects and levels of society. Sociologists
working from the micro-level study small groups and individual interactions, while those using macro-level analysis look
at trends among and between large groups and societies. For example, a micro-level study might look at the accepted rules
of conversation in various groups such as among teenagers or business professionals. In contrast, a macro-level analysis
might research the ways that language use has changed over time or in social media outlets.

The term culture refers to the group’s shared practices, values, and beliefs. Culture encompasses a group’s way of life,
from routine, everyday interactions to the most important parts of group members’ lives. It includes everything produced
by a society, including all of the social rules. Sociologists often study culture using the sociological imagination, which
pioneer sociologist C. Wright Mills described as an awareness of the relationship between a person’s behavior and
experience and the wider culture that shaped the person’s choices and perceptions. It’s a way of seeing our own and other
people’s behavior in relationship to history and social structure (1959).

One illustration of this is a person’s decision to marry. In the United States, this choice is heavily influenced by individual
feelings; however, the social acceptability of marriage relative to the person’s circumstances also plays a part. Remember,

6 Chapter 1 | An Introduction to Sociology

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though, that culture is a product of the people in a society; sociologists take care not to treat the concept of “culture” as
though it were alive in its own right. Reification is an error of treating an abstract concept as though it has a real, material
existence (Sahn 2013).

Studying Patterns: How Sociologists View Society
All sociologists are interested in the experiences of individuals and how those experiences are shaped by interactions with
social groups and society as a whole. To a sociologist, the personal decisions an individual makes do not exist in a
vacuum. Cultural patterns and social forces put pressure on people to select one choice over another. Sociologists try to
identify these general patterns by examining the behavior of large groups of people living in the same society and
experiencing the same societal pressures.

Changes in the U.S. family structure offer an example of patterns that sociologists are interested in studying. A “typical”
family now is vastly different than in past decades when most U.S. families consisted of married parents living in a home
with their unmarried children. The percent of unmarried couples, same-sex couples, single-parent and single-adult
households is increasing, as well as is the number of expanded households, in which extended family members such as
grandparents, cousins, or adult children live together in the family home (U.S. Census Bureau 2013).

While mothers still make up the majority of single parents, millions of fathers are also raising their children alone, and
more than 1 million of these single fathers have never been married (Williams Institute 2010; cited in Ludden 2012).
Increasingly, single men and women and cohabitating opposite-sex or same-sex couples are choosing to raise children
outside of marriage through surrogates or adoption.

Some sociologists study social facts, which are the laws, morals, values, religious beliefs, customs, fashions, rituals, and
all of the cultural rules that govern social life, that may contribute to these changes in the family. Do people in the United
States view marriage and family differently than before? Do employment and economic conditions play a role? How has
culture influenced the choices that individuals make in living arrangements? Other sociologists are studying the
consequences of these new patterns, such as the ways children are affected by them or changing needs for education,
housing, and healthcare.

Chapter 1 | An Introduction to Sociology 7

Figure 1.3 Modern U.S. families may be very different in structure from what was historically typical. (Photo courtesy of Tony Alter/Wikimedia

Another example of the way society influences individual decisions can be seen in people’s opinions about and use of the
Supplemental Nutrition Assistance Program, or SNAP benefits. Some people believe those who receive SNAP benefits are
lazy and unmotivated. Statistics from the United States Department of Agriculture show a complex picture.

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Table 1.1 SNAP Use by State in 2005 Sociologists examine social conditions in different states to explain
differences in the number of people receiving SNAP benefits. (Table courtesy of U.S. Department of

Percent Eligible by Reason for Eligibility

Living in

Have Not
Exceeded Time


In E & T


Total Percent
Eligible for the


Alabama 29 62 / 72 0 1 73 / 80

Alaska 100 62 / 72 0 0 100

California 6 62 / 72 0 0 64 / 74

District of
Columbia 100 62 / 72 0 0 100

Florida 48 62 / 72 0 0 80 / 85

Mississippi 39 62 / 72 0 3 100

Wyoming 7 62 / 72 0 0 64 / 74

The percentage of the population receiving SNAP benefits is much higher in certain states than in others. Does this mean,
if the stereotype above were applied, that people in some states are lazier and less motivated than those in other states?
Sociologists study the economies in each state—comparing unemployment rates, food, energy costs, and other factors—to
explain differences in social issues like this.

To identify social trends, sociologists also study how people use SNAP benefits and how people react to their use.
Research has found that for many people from all classes, there is a strong stigma attached to the use of SNAP benefits.
This stigma can prevent people who qualify for this type of assistance from using SNAP benefits. According to Hanson
and Gundersen (2002), how strongly this stigma is felt is linked to the general economic climate. This illustrates how
sociologists observe a pattern in society.

Sociologists identify and study patterns related to all kinds of contemporary social issues. The “don’t ask, don’t tell”
policy, the emergence of the Tea Party as a political faction, how Twitter has influenced everyday communication—these
are all examples of topics that sociologists might explore.

Studying Part and Whole: How Sociologists View Social Structures
A key basis of the sociological perspective is the concept that the individual and society are inseparable. It is impossible to
study one without the other. German sociologist Norbert Elias called the process of simultaneously analyzing the behavior
of individuals and the society that shapes that behavior figuration.

An application that makes this concept understandable is the practice of religion. While people experience their religions
in a distinctly individual manner, religion exists in a larger social context. For instance, an individual’s religious practice
may be influenced by what government dictates, holidays, teachers, places of worship, rituals, and so on. These influences
underscore the important relationship between individual practices of religion and social pressures that influence that
religious experience (Elias 1978).

1. The lower number is for individuals in households reporting food stamp receipt in the Survey of Income and
Program Participation (SIPP). The higher number is for individuals in households not reporting food stamp
receipt in the SIPP.
2. The lower number is for individuals in households reporting food stamp receipt in the Survey of Income and
Program Participation (SIPP). The higher number is for individuals in households not reporting food stamp
receipt in the SIPP.

Chapter 1 | An Introduction to Sociology 9

Making Connections: Sociology in the Real World

Individual-Society Connections
When sociologist Nathan Kierns spoke to his friend Ashley (a pseudonym) about the move she and her partner had
made from an urban center to a small Midwestern town, he was curious about how the social pressures placed on a
lesbian couple differed from one community to the other. Ashley said that in the city they had been accustomed to
getting looks and hearing comments when she and her partner walked hand in hand. Otherwise, she felt that they
were at least being tolerated. There had been little to no outright discrimination.

Things changed when they moved to the small town for her partner’s job. For the first time, Ashley found herself
experiencing direct discrimination because of her sexual orientation. Some of it was particularly hurtful. Landlords
would not rent to them. Ashley, who is a highly trained professional, had a great deal of difficulty finding a new job.

When Nathan asked Ashley if she and her partner became discouraged or bitter about this new situation, Ashley said
that rather than letting it get to them, they decided to do something about it. Ashley approached groups at a local
college and several churches in the area. Together they decided to form the town’s first gay-straight alliance.

The alliance has worked successfully to educate their community about same-sex couples. It also worked to raise
awareness about the kinds of discrimination that Ashley and her partner experienced in the town and how those could
be eliminated. The alliance has become a strong advocacy group, and it is working to attain equal rights for lesbian,
gay, bisexual, and transgender, or LBGT individuals.

Kierns observed that this is an excellent example of how negative social forces can result in a positive response from
individuals to bring about social change (Kierns 2011).

1.2 The History of Sociology

(a) (b) (c) (d)

Figure 1.4 People have been thinking like sociologists long before sociology became a separate academic discipline: Plato and Aristotle,
Confucius, Khaldun, and Voltaire all set the stage for modern sociology. (Photos (a),(b),(d) courtesy of Wikimedia Commons; Photo (c) courtesy of
Moumou82/Wikimedia Commons)

Since ancient times, people have been fascinated by the relationship between individuals and the societies to which they
belong. Many topics studied in modern sociology were also studied by ancient philosophers in their desire to describe an
ideal society, including theories of social conflict, economics, social cohesion, and power (Hannoum 2003).

In the thirteenth century, Ma Tuan-Lin, a Chinese historian, first recognized social dynamics as an underlying component
of historical development in his seminal encyclopedia, General Study of Literary Remains. The next century saw the
emergence of the historian some consider to be the world’s first sociologist: Ibn Khaldun (1332–1406) of Tunisia. He
wrote about many topics of interest today, setting a foundation for both modern sociology and economics, including a
theory of social conflict, a comparison of nomadic and sedentary life, a description of political economy, and a study
connecting a tribe’s social cohesion to its capacity for power (Hannoum 2003).

In the eighteenth century, Age of Enlightenment philosophers developed general principles that could be used to explain
social life. Thinkers such as John Locke, Voltaire, Immanuel Kant, and Thomas Hobbes responded to what they saw as

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social ills by writing on topics that they hoped would lead to social reform. Mary Wollstonecraft (1759–1797) wrote about
women’s conditions in society. Her works were long ignored by the male academic structure, but since the 1970s,
Wollstonecraft has been widely considered the first feminist thinker of consequence.

The early nineteenth century saw great changes with the Industrial Revolution, increased mobility, and new kinds of
employment. It was also a time of great social and political upheaval with the rise of empires that exposed many
people—for the first time—to societies and cultures other than their own. Millions of people moved into cities and many
people turned away from their traditional religious beliefs.

Creating a Discipline

Auguste Comte (1798–1857)

Figure 1.5 Auguste Comte played an important role in the development of sociology as a recognized discipline. (Photo courtesy of Wikimedia

The term sociology was first coined in 1780 by the French essayist Emmanuel-Joseph Sieyès (1748–1836) in an
unpublished manuscript (Fauré et al. 1999). In 1838, the term was reinvented by Auguste Comte (1798–1857). Comte
originally studied to be an engineer, but later became a pupil of social philosopher Claude Henri de Rouvroy Comte de
Saint-Simon (1760–1825). They both thought that social scientists could study society using the same scientific methods
utilized in natural sciences. Comte also believed in the potential of social scientists to work toward the betterment of
society. He held that once scholars identified the laws that governed society, sociologists could address problems such as
poor education and poverty (Abercrombie et al. 2000).

Comte named the scientific study of social patterns positivism. He described his philosophy in a series of books called
The Course in Positive Philosophy (1830–1842) and A General View of Positivism (1848). He believed that using
scientific methods to reveal the laws by which societies and individuals interact would usher in a new “positivist” age of
history. While the field and its terminology have grown, sociologists still believe in the positive impact of their work.

Harriet Martineau (1802–1876)—the First Woman Sociologist

Harriet Martineau was a writer who addressed a wide range of social science issues. She was an early observer of social
practices, including economics, social class, religion, suicide, government, and women’s rights. Her writing career began
in 1931 with a series of stories titled Illustrations of Political Economy, in which she tried to educate ordinary people
about the principles of economics (Johnson 2003).

Martineau was the first to translate Comte’s writing from French to English and thereby introduced sociology to English-
speaking scholars (Hill 1991). She is also credited with the first systematic methodological international comparisons of
social institutions in two of her most famous sociological works: Society in America (1837) and Retrospect of Western
Travel (1838). Martineau found the workings of capitalism at odds with the professed moral principles of people in the
United States; she pointed out the faults with the free enterprise system in which workers were exploited and impoverished
while business owners became wealthy. She further noted that the belief in all being created equal was inconsistent with
the lack of women’s rights. Much like Mary Wollstonecraft, Martineau was often discounted in her own time by the male
domination of academic sociology.

Chapter 1 | An Introduction to Sociology 11

Karl Marx (1818–1883)

Figure 1.6 Karl Marx was one of the founders of sociology. His ideas about social conflict are still relevant today. (Photo courtesy of John Mayall/
Wikimedia Commons)

Karl Marx (1818–1883) was a German philosopher and economist. In 1848 he and Friedrich Engels (1820–1895)
coauthored the Communist Manifesto. This book is one of the most influential political manuscripts in history. It also
presents Marx’s theory of society, which differed from what Comte proposed.

Marx rejected Comte’s positivism. He believed that societies grew and changed as a result of the struggles of different
social classes over the means of production. At the time he was developing his theories, the Industrial Revolution and the
rise of capitalism led to great disparities in wealth between the owners of the factories and workers. Capitalism, an
economic system characterized by private or corporate ownership of goods and the means to produce them, grew in many

Marx predicted that inequalities of capitalism would become so extreme that workers would eventually revolt. This would
lead to the collapse of capitalism, which would be replaced by communism. Communism is an economic system under
which there is no private or corporate ownership: everything is owned communally and distributed as needed. Marx
believed that communism was a more equitable system than capitalism.

While his economic predictions may not have come true in the time frame he predicted, Marx’s idea that social conflict
leads to change in society is still one of the major theories used in modern sociology.

Herbert Spencer (1820–1903)

In 1873, the English philosopher Herbert Spencer published The Study of Sociology, the first book with the term
“sociology” in the title. Spencer rejected much of Comte’s philosophy as well as Marx’s theory of class struggle and his
support of communism. Instead, he favored a form of government that allowed market forces to control capitalism. His
work influenced many early sociologists including Émile Durkheim (1858–1917).

Georg Simmel (1858–1918)

Georg Simmel was a German art critic who wrote widely on social and political issues as well. Simmel took an anti-
positivism stance and addressed topics such as social conflict, the function of money, individual identity in city life, and
the European fear of outsiders (Stapley 2010). Much of his work focused on the micro-level theories, and it analyzed the
dynamics of two-person and three-person groups. His work also emphasized individual culture as the creative capacities of
individuals. Simmel’s contributions to sociology are not often included in academic histories of the discipline, perhaps
overshadowed by his contemporaries Durkheim, Mead, and Weber (Ritzer and Goodman 2004).

Émile Durkheim (1858–1917)

Durkheim helped establish sociology as a formal academic discipline by establishing the first European department of
sociology at the University of Bordeaux in 1895 and by publishing his Rules of the Sociological Method in 1895. In
another important work, Division of Labour in Society (1893), Durkheim laid out his theory on how societies transformed
from a primitive state into a capitalist, industrial society. According to Durkheim, people rise to their proper levels in
society based on merit.

Durkheim believed that sociologists could study objective “social facts” (Poggi 2000). He also believed that through such
studies it would be possible to determine if a society was “healthy” or “pathological.” He saw healthy societies as stable,
while pathological societies experienced a breakdown in social norms between individuals and society.

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Making Connections: Social Policy & Debate

In 1897, Durkheim attempted to demonstrate the effectiveness of his rules of social research when he published a work
titled Suicide. Durkheim examined suicide statistics in different police districts to research differences between Catholic
and Protestant communities. He attributed the differences to socioreligious forces rather than to individual or
psychological causes.

George Herbert Mead (1863–1931)

George Herbert Mead was a philosopher and sociologist whose work focused on the ways in which the mind and the self
were developed as a result of social processes (Cronk n.d.). He argued that how an individual comes to view himself or
herself is based to a very large extent on interactions with others. Mead called specific individuals that impacted a person’s
life significant others, and he also conceptualized “ generalized others” as the organized and generalized attitude of a
social group. Mead’s work is closely associated with the symbolic interactionist approach and emphasizes the micro-level
of analysis.

Max Weber (1864–1920)

Prominent sociologist Max Weber established a sociology department in Germany at the Ludwig Maximilians University
of Munich in 1919. Weber wrote on many topics related to sociology including political change in Russia and social forces
that affect factory workers. He is known best for his 1904 book, The Protestant Ethic and the Spirit of Capitalism. The
theory that Weber sets forth in this book is still controversial. Some believe that Weber argued that the beliefs of many
Protestants, especially Calvinists, led to the creation of capitalism. Others interpret it as simply claiming that the
ideologies of capitalism and Protestantism are complementary.

Weber believed that it was difficult, if not impossible, to use standard scientific methods to accurately predict the behavior
of groups as people hoped to do. They argued that the influence of culture on human behavior had to be taken into
account. This even applied to the researchers themselves, who, they believed, should be aware of how their own cultural
biases could influence their research. To deal with this problem, Weber and Dilthey introduced the concept of verstehen, a
German word that means to understand in a deep way. In seeking verstehen, outside observers of a social world—an entire
culture or a small setting—attempt to understand it from an insider’s point of view.

In his book The Nature of Social Action (1922), Weber described sociology as striving to “interpret the meaning of social
action and thereby give a causal explanation of the way in which action proceeds and the effects it produces.” He and other
like-minded sociologists proposed a philosophy of antipositivism whereby social researchers would strive for subjectivity
as they worked to represent social processes, cultural norms, and societal values. This approach led to some research
methods whose aim was not to generalize or predict (traditional in science), but to systematically gain an in-depth
understanding of social worlds.

The different approaches to research based on positivism or antipositivism are often considered the foundation for the
differences found today between quantitative sociology and qualitative sociology. Quantitative sociology uses statistical
methods such as surveys with large numbers of participants. Researchers analyze data using statistical techniques to see if
they can uncover patterns of human behavior. Qualitative sociology seeks to understand human behavior by learning
about it through in-depth interviews, focus groups, and analysis of content sources (like books, magazines, journals, and
popular media).

Should We Raise the Minimum Wage?
In the 2014 State of the Union Address, President Obama called on Congress to raise the national minimum wage,
and he signed an executive order putting this into effect for individuals working on new federal service contracts.
Congress did not pass legislation to change the national minimum wage more broadly. The result has become a
national controversy, with various economists taking different sides on the issue, and public protests being staged by
several groups of minimum-wage workers.

Opponents of raising the minimum wage argue that some workers would get larger paychecks while others would
lose their jobs, and companies would be less likely to hire new workers because of the increased cost of paying them
(Bernstein 2014; cited in CNN).

Proponents of raising the minimum wage contend that some job loss would be greatly offset by the positive effects on
the economy of low-wage workers having more income (Hassett 2014; cited in CNN).

Chapter 1 | An Introduction to Sociology 13

Sociologists may consider the minimum wage issue from differing perspectives as well. How much of an impact
would a minimum wage raise have for a single mother? Some might study the economic effects, such as her ability to
pay bills and keep food on the table. Others might look at how reduced economic stress could improve family
relationships. Some sociologists might research the impact on the status of small business owners. These could all be
examples of public sociology, a branch of sociology that strives to bring sociological dialogue to public forums. The
goals of public sociology are to increase understanding of the social factors that underlie social problems and assist in
finding solutions. According to Michael Burawoy (2005), the challenge of public sociology is to engage multiple
publics in multiple ways.

1.3 Theoretical Perspectives

Figure 1.7 Sociologists develop theories to explain social occurrences such as protest rallies. (Photo courtesy of

Sociologists study social events, interactions, and patterns, and they develop a theory in an attempt to explain why things
work as they do. In sociology, a theory is a way to explain different aspects of social interactions and to create a testable
proposition, called a hypothesis, about society (Allan 2006).

For example, although suicide is generally considered an individual phenomenon, Émile Durkheim was interested in
studying the social factors that affect it. His studied social ties within a group, or social solidarity, and hypothesized that
differences in suicide rates might be explained by religion-based differences. Durkheim gathered a large amount of data
about Europeans who had ended their lives, and he did indeed find differences based on religion. Protestants were more
likely to commit suicide than Catholics in Durkheim’s society, and his work supports the utility of theory in sociological

Theories vary in scope depending on the scale of the issues that they are meant to explain. Macro-level theories relate to
large-scale issues and large groups of people, while micro-level theories look at very specific relationships between
individuals or small groups. Grand theories attempt to explain large-scale relationships and answer fundamental
questions such as why societies form and why they change. Sociological theory is constantly evolving and should never be
considered complete. Classic sociological theories are still considered important and current, but new sociological theories
build upon the work of their predecessors and add to them (Calhoun 2002).

In sociology, a few theories provide broad perspectives that help explain many different aspects of social life, and these are
called paradigms. Paradigms are philosophical and theoretical frameworks used within a discipline to formulate theories,
generalizations, and the experiments performed in support of them. Three paradigms have come to dominate sociological
thinking, because they provide useful explanations: structural functionalism, conflict theory, and symbolic interactionism.

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Table 1.2 Sociological Theories or Perspectives Different sociological perspectives enable sociologists to
view social issues through a variety of useful lenses.


Level of
Analysis Focus

Functionalism Macro or mid The way each part of society functions together to contribute to the


Conflict Theory Macro The way inequalities contribute to social differences and perpetuate
differences in power

Interactionism Micro One-to-one interactions and communications

Functionalism, also called structural-functional theory, sees society as a structure with interrelated parts designed to meet
the biological and social needs of the individuals in that society. Functionalism grew out of the writings of English
philosopher and biologist, Hebert Spencer (1820–1903), who saw similarities between society and the human body; he
argued that just as the various organs of the body work together to keep the body functioning, the various parts of society
work together to keep society functioning (Spencer 1898). The parts of society that Spencer referred to were the social
institutions, or patterns of beliefs and behaviors focused on meeting social needs, such as government, education, family,
healthcare, religion, and the economy.

Émile Durkheim, another early sociologist, applied Spencer’s theory to explain how societies change and survive over
time. Durkheim believed that society is a complex system of interrelated and interdependent parts that work together to
maintain stability (Durkheim 1893), and that society is held together by shared values, languages, and symbols. He
believed that to study society, a sociologist must look beyond individuals to social facts such as laws, morals, values,
religious beliefs, customs, fashion, and rituals, which all serve to govern social life. Alfred Radcliff-Brown (1881–1955)
defined the function of any recurrent activity as the part it played in social life as a whole, and therefore the contribution it
makes to social stability and continuity (Radcliff-Brown 1952). In a healthy society, all parts work together to maintain
stability, a state called dynamic equilibrium by later sociologists such as Parsons (1961).

Durkheim believed that individuals may make up society, but in order to study society, sociologists have to look beyond
individuals to social facts. Social facts are the laws, morals, values, religious beliefs, customs, fashions, rituals, and all of
the cultural rules that govern social life (Durkheim 1895). Each of these social facts serves one or more functions within a
society. For example, one function of a society’s laws may be to protect society from violence, while another is to punish
criminal behavior, while another is to preserve public health.

Another noted structural functionalist, Robert Merton (1910–2003), pointed out that social processes often have many
functions. Manifest functions are the consequences of a social process that are sought or anticipated, while latent
functions are the unsought consequences of a social process. A manifest function of college education, for example,
includes gaining knowledge, preparing for a career, and finding a good job that utilizes that education. Latent functions of
your college years include meeting new people, participating in extracurricular activities, or even finding a spouse or
partner. Another latent function of education is creating a hierarchy of employment based on the level of education
attained. Latent functions can be beneficial, neutral, or harmful. Social processes that have undesirable consequences for
the operation of society are called dysfunctions. In education, examples of dysfunction include getting bad grades,
truancy, dropping out, not graduating, and not finding suitable employment.


One criticism of the structural-functional theory is that it can’t adequately explain social change. Also problematic is the
somewhat circular nature of this theory; repetitive behavior patterns are assumed to have a function, yet we profess to
know that they have a function only because they are repeated. Furthermore, dysfunctions may continue, even though they
don’t serve a function, which seemingly contradicts the basic premise of the theory. Many sociologists now believe that
functionalism is no longer useful as a macro-level theory, but that it does serve a useful purpose in some mid-level

Chapter 1 | An Introduction to Sociology 15

Making Connections: Big Picturethe

A Global Culture?

Figure 1.8 Some sociologists see the online world contributing to the creation of an emerging global culture. Are you a part of any global
communities? (Photo courtesy of quasireversible/flickr)

Sociologists around the world look closely for signs of what would be an unprecedented event: the emergence of a
global culture. In the past, empires such as those that existed in China, Europe, Africa, and Central and South
America linked people from many different countries, but those people rarely became part of a common culture. They
lived too far from each other, spoke different languages, practiced different religions, and traded few goods. Today,
increases in communication, travel, and trade have made the world a much smaller place. More and more people are
able to communicate with each other instantly—wherever they are located—by telephone, video, and text. They share
movies, television shows, music, games, and information over the Internet. Students can study with teachers and
pupils from the other side of the globe. Governments find it harder to hide conditions inside their countries from the
rest of the world.

Sociologists research many different aspects of this potential global culture. Some explore the dynamics involved in
the social interactions of global online communities, such as when members feel a closer kinship to other group
members than to people residing in their own countries. Other sociologists study the impact this growing international
culture has on smaller, less-powerful local cultures. Yet other researchers explore how international markets and the
outsourcing of labor impact social inequalities. Sociology can play a key role in people’s abilities to understand the
nature of this emerging global culture and how to respond to it.

Conflict Theory
Conflict theory looks at society as a competition for limited resources. This perspective is a macro-level approach most
identified with the writings of German philosopher and sociologist Karl Marx (1818–1883), who saw society as being
made up of individuals in different social classes who must compete for social, material, and political resources such as
food and housing, employment, education, and leisure time. Social institutions like government, education, and religion
reflect this competition in their inherent inequalities and help maintain the unequal social structure. Some individuals and
organizations are able to obtain and keep more resources than others, and these “winners” use their power and influence to
maintain social institutions. Several theorist suggested variations on this basic theme.

Polish-Austrian sociologist Ludwig Gumplowicz (1838–1909) expanded on Marx’s ideas by arguing that war and
conquest are the basis of civilizations. He believed that cultural and ethnic conflicts led to states being identified and
defined by a dominant group that had power over other groups (Irving 2007).

German sociologist Max Weber agreed with Marx but also believed that, in addition to economic inequalities, inequalities
of political power and social structure cause conflict. Weber noted that different groups were affected differently based on

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Making Connections: Sociology in the Real World

education, race, and gender, and that people’s reactions to inequality were moderated by class differences and rates of
social mobility, as well as by perceptions about the legitimacy of those in power.

German sociologist Georg Simmel (1858–1918) believed that conflict can help integrate and stabilize a society. He said
that the intensity of the conflict varies depending on the emotional involvement of the parties, the degree of solidarity
within the opposing groups, and the clarity and limited nature of the goals. Simmel also showed that groups work to create
internal solidarity, centralize power, and reduce dissent. Resolving conflicts can reduce tension and hostility and can pave
the way for future agreements.

In the 1930s and 1940s, German philosophers, known as the Frankfurt School, developed critical theory as an elaboration
on Marxist principles. Critical theory is an expansion of conflict theory and is broader than just sociology, including other
social sciences and philosophy. A critical theory attempts to address structural issues causing inequality; it must explain
what’s wrong in current social reality, identify the people who can make changes, and provide practical goals for social
transformation (Horkeimer 1982).

More recently, inequality based on gender or race has been explained in a similar manner and has identified
institutionalized power structures that help to maintain inequality between groups. Janet Saltzman Chafetz (1941–2006)
presented a model of feminist theory that attempts to explain the forces that maintain gender inequality as well as a theory
of how such a system can be changed (Turner 2003). Similarly, critical race theory grew out of a critical analysis of race
and racism from a legal point of view. Critical race theory looks at structural inequality based on white privilege and
associated wealth, power, and prestige.


Farming and Locavores: How Sociological Perspectives
Might View Food Consumption
The consumption of food is a commonplace, daily occurrence, yet it can also be associated with important moments
in our lives. Eating can be an individual or a group action, and eating habits and customs are influenced by our
cultures. In the context of society, our nation’s food system is at the core of numerous social movements, political
issues, and economic debates. Any of these factors might become a topic of sociological study.

A structural-functional approach to the topic of food consumption might be interested in the role of the agriculture
industry within the nation’s economy and how this has changed from the early days of manual-labor farming to
modern mechanized production. Another examination might study the different functions that occur in food
production: from farming and harvesting to flashy packaging and mass consumerism.

A conflict theorist might be interested in the power differentials present in the regulation of food, by exploring where
people’s right to information intersects with corporations’ drive for profit and how the government mediates those
interests. Or a conflict theorist might be interested in the power and powerlessness experienced by local farmers
versus large farming conglomerates, such as the documentary Food Inc. depicts as resulting from Monsanto’s
patenting of seed technology. Another topic of study might be how nutrition varies between different social classes.

A sociologist viewing food consumption through a symbolic interactionist lens would be more interested in micro-
level topics, such as the symbolic use of food in religious rituals, or the role it plays in the social interaction of a
family dinner. This perspective might also study the interactions among group members who identify themselves
based on their sharing a particular diet, such as vegetarians (people who don’t eat meat) or locavores (people who
strive to eat locally produced food).

Just as structural functionalism was criticized for focusing too much on the stability of societies, conflict theory has been
criticized because it tends to focus on conflict to the exclusion of recognizing stability. Many social structures are
extremely stable or have gradually progressed over time rather than changing abruptly as conflict theory would suggest.

Symbolic Interactionist Theory
Symbolic interactionism is a micro-level theory that focuses on the relationships among individuals within a society.
Communication—the exchange of meaning through language and symbols—is believed to be the way in which people

Chapter 1 | An Introduction to Sociology 17

make sense of their social worlds. Theorists Herman and Reynolds (1994) note that this perspective sees people as being
active in shaping the social world rather than simply being acted upon.

George Herbert Mead (1863–1931) is considered a founder of symbolic interactionism though he never published his work
on it (LaRossa and Reitzes 1993). Mead’s student, Herbert Blumer, coined the term “symbolic interactionism” and
outlined these basic premises: humans interact with things based on meanings ascribed to those things; the ascribed
meaning of things comes from our interactions with others and society; the meanings of things are interpreted by a person
when dealing with things in specific circumstances (Blumer 1969). If you love books, for example, a symbolic
interactionist might propose that you learned that books are good or important in the interactions you had with family,
friends, school, or church; maybe your family had a special reading time each week, getting your library card was treated
as a special event, or bedtime stories were associated with warmth and comfort.

Social scientists who apply symbolic-interactionist thinking look for patterns of interaction between individuals. Their
studies often involve observation of one-on-one interactions. For example, while a conflict theorist studying a political
protest might focus on class difference, a symbolic interactionist would be more interested in how individuals in the
protesting group interact, as well as the signs and symbols protesters use to communicate their message. The focus on the
importance of symbols in building a society led sociologists like Erving Goffman (1922–1982) to develop a technique
called dramaturgical analysis. Goffman used theater as an analogy for social interaction and recognized that people’s
interactions showed patterns of cultural “scripts.” Because it can be unclear what part a person may play in a given
situation, he or she has to improvise his or her role as the situation unfolds (Goffman 1958).

Studies that use the symbolic interactionist perspective are more likely to use qualitative research methods, such as in-
depth interviews or participant observation, because they seek to understand the symbolic worlds in which research
subjects live.

Constructivism is an extension of symbolic interaction theory which proposes that reality is what humans cognitively
construct it to be. We develop social constructs based on interactions with others, and those constructs that last over time
are those that have meanings which are widely agreed-upon or generally accepted by most within the society. This
approach is often used to understand what’s defined as deviant within a society. There is no absolute definition of
deviance, and different societies have constructed different meanings for deviance, as well as associating different
behaviors with deviance. One situation that illustrates this is what you believe you’re to do if you find a wallet in the
street. In the United States, turning the wallet in to local authorities would be considered the appropriate action, and to
keep the wallet would be seen as deviant. In contrast, many Eastern societies would consider it much more appropriate to
keep the wallet and search for the owner yourself; turning it over to someone else, even the authorities, would be
considered deviant behavior.


Research done from this perspective is often scrutinized because of the difficulty of remaining objective. Others criticize
the extremely narrow focus on symbolic interaction. Proponents, of course, consider this one of its greatest strengths.

Sociological Theory Today

These three approaches are still the main foundation of modern sociological theory, but some evolution has been seen.
Structural-functionalism was a dominant force after World War II and until the 1960s and 1970s. At that time, sociologists
began to feel that structural-functionalism did not sufficiently explain the rapid social changes happening in the United
States at that time.

Conflict theory then gained prominence, as there was renewed emphasis on institutionalized social inequality. Critical
theory, and the particular aspects of feminist theory and critical race theory, focused on creating social change through the
application of sociological principles, and the field saw a renewed emphasis on helping ordinary people understand
sociology principles, in the form of public sociology.

Postmodern social theory attempts to look at society through an entirely new lens by rejecting previous macro-level
attempts to explain social phenomena. Generally considered as gaining acceptance in the late 1970s and early 1980s,
postmodern social theory is a micro-level approach that looks at small, local groups and individual reality. Its growth in
popularity coincides with the constructivist aspects of symbolic interactionism.

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1.4 Why Study Sociology?

Figure 1.9 The research of sociologists Kenneth and Mamie Clark helped the Supreme Court decide to end “separate but equal” racial
segregation in schools in the United States. (Photo courtesy of public domain)

When Elizabeth Eckford tried to enter Central High School in Little Rock, Arkansas, in September 1957, she was met by
an angry crowd. But she knew she had the law on her side. Three years earlier in the landmark Brown vs. the Board of
Education case, the U.S. Supreme Court had overturned twenty-one state laws that allowed blacks and whites to be taught
in separate school systems as long as the school systems were “equal.” One of the major factors influencing that decision
was research conducted by the husband-and-wife team of sociologists, Kenneth and Mamie Clark. Their research showed
that segregation was harmful to young black schoolchildren, and the Court found that harm to be unconstitutional.

Since it was first founded, many people interested in sociology have been driven by the scholarly desire to contribute
knowledge to this field, while others have seen it as way not only to study society but also to improve it. Besides
desegregation, sociology has played a crucial role in many important social reforms, such as equal opportunity for women
in the workplace, improved treatment for individuals with mental handicaps or learning disabilities, increased accessibility
and accommodation for people with physical handicaps, the right of native populations to preserve their land and culture,
and prison system reforms.

The prominent sociologist Peter L. Berger (1929– ), in his 1963 book Invitation to Sociology: A Humanistic Perspective,
describes a sociologist as “someone concerned with understanding society in a disciplined way.” He asserts that
sociologists have a natural interest in the monumental moments of people’s lives, as well as a fascination with banal,
everyday occurrences. Berger also describes the “aha” moment when a sociological theory becomes applicable and

[T]here is a deceptive simplicity and obviousness about some sociological investigations. One reads
them, nods at the familiar scene, remarks that one has heard all this before and don’t people have
better things to do than to waste their time on truisms—until one is suddenly brought up against an
insight that radically questions everything one had previously assumed about this familiar scene.
This is the point at which one begins to sense the excitement of sociology. (Berger 1963)

Sociology can be exciting because it teaches people ways to recognize how they fit into the world and how others perceive
them. Looking at themselves and society from a sociological perspective helps people see where they connect to different
groups based on the many different ways they classify themselves and how society classifies them in turn. It raises
awareness of how those classifications—such as economic and status levels, education, ethnicity, or sexual
orientation—affect perceptions.

Sociology teaches people not to accept easy explanations. It teaches them a way to organize their thinking so that they can
ask better questions and formulate better answers. It makes people more aware that there are many different kinds of
people in the world who do not necessarily think the way they do. It increases their willingness and ability to try to see the
world from other people’s perspectives. This prepares them to live and work in an increasingly diverse and integrated

Sociology in the Workplace
Employers continue to seek people with what are called “transferable skills.” This means that they want to hire people
whose knowledge and education can be applied in a variety of settings and whose skills will contribute to various tasks.

Chapter 1 | An Introduction to Sociology 19

Making Connections: Sociology in the Real World

Studying sociology can provide people with this wide knowledge and a skill set that can contribute to many workplaces,

• an understanding of social systems and large bureaucracies;

• the ability to devise and carry out research projects to assess whether a program or policy is working;

• the ability to collect, read, and analyze statistical information from polls or surveys;

• the ability to recognize important differences in people’s social, cultural, and economic backgrounds;

• skills in preparing reports and communicating complex ideas; and

• the capacity for critical thinking about social issues and problems that confront modern society.
(Department of Sociology, University of Alabama)

Sociology prepares people for a wide variety of careers. Besides actually conducting social research or training others in
the field, people who graduate from college with a degree in sociology are hired by government agencies and corporations
in fields such as social services, counseling (e.g., family planning, career, substance abuse), community planning, health
services, marketing, market research, and human resources. Even a small amount of training in sociology can be an asset
in careers like sales, public relations, journalism, teaching, law, and criminal justice.

Please “Friend” Me: Students and Social Networking
The phenomenon known as Facebook was designed specifically for students. Whereas earlier generations wrote notes
in each other’s printed yearbooks at the end of the academic year, modern technology and the Internet ushered in
dynamic new ways for people to interact socially. Instead of having to meet up on campus, students can call, text, and
Skype from their dorm rooms. Instead of a study group gathering weekly in the library, online forums and chat rooms
help learners connect. The availability and immediacy of computer technology has forever changed the ways in
which students engage with each other.

Now, after several social networks have vied for primacy, a few have established their place in the market and some
have attracted niche audience. While Facebook launched the social networking trend geared toward teens and young
adults, now people of all ages are actively “friending” each other. LinkedIn distinguished itself by focusing on
professional connections and served as a virtual world for workplace networking. Newer offshoots like Foursquare
help people connect based on the real-world places they frequent, while Twitter has cornered the market on brevity.

The widespread ownership of smartphones adds to this social experience; the Pew Research Center (2012) found that
the majority of people in the United States with mobile phones now have “smart” phones with Internet capability.
Many people worldwide can now access Facebook, Twitter, and other social media from virtually anywhere, and
there seems to be an increasing acceptance of smartphone use in many diverse and previously prohibited settings. The
outcomes of smartphone use, as with other social media, are not yet clear.

These newer modes of social interaction have also spawned harmful consequences, such as cyberbullying and what
some call FAD, or Facebook Addiction Disorder. Researchers have also examined other potential negative impacts,
such as whether Facebooking lowers a student’s GPA, or whether there might be long-term effects of replacing face-
to-face interaction with social media.

All of these social networks demonstrate emerging ways that people interact, whether positive or negative. They
illustrate how sociological topics are alive and changing today. Social media will most certainly be a developing topic
in the study of sociology for decades to come.

Chapter Review

Key Terms

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conflict theory:



dramaturgical analysis:

dynamic equilibrium:





generalized others:

grand theories:


latent functions:


manifest functions:

micro-level theories:



qualitative sociology:

quantitative sociology:


significant others:

social facts:

social institutions:

social solidarity:


the view that social researchers should strive for subjectivity as they worked to represent social
processes, cultural norms, and societal values

a theory that looks at society as a competition for limited resources

an extension of symbolic interaction theory which proposes that reality is what humans cognitively
construct it to be

a group’s shared practices, values, and beliefs

a technique sociologists use in which they view society through the metaphor of theatrical

a stable state in which all parts of a healthy society work together properly

social patterns that have undesirable consequences for the operation of society

the process of simultaneously analyzing the behavior of an individual and the society that shapes that

the part a recurrent activity plays in the social life as a whole and the contribution it makes to structural

a theoretical approach that sees society as a structure with interrelated parts designed to meet the
biological and social needs of individuals that make up that society

the organized and generalized attitude of a social group

an attempt to explain large-scale relationships and answer fundamental questions such as why
societies form and why they change

a testable proposition

the unrecognized or unintended consequences of a social process

a wide-scale view of the role of social structures within a society

sought consequences of a social process

the study of specific relationships between individuals or small groups

philosophical and theoretical frameworks used within a discipline to formulate theories, generalizations,
and the experiments performed in support of them

the scientific study of social patterns

in-depth interviews, focus groups, and/or analysis of content sources as the source of its data

statistical methods such as surveys with large numbers of participants

an error of treating an abstract concept as though it has a real, material existence

specific individuals that impact a person’s life

the laws, morals, values, religious beliefs, customs, fashions, rituals, and all of the cultural rules that
govern social life

patterns of beliefs and behaviors focused on meeting social needs

the social ties that bind a group of people together such as kinship, shared location, and religion

a group of people who live in a defined geographical area who interact with one another and who share a
common culture

Chapter 1 | An Introduction to Sociology 21

sociological imagination:


symbolic interactionism:



the ability to understand how your own past relates to that of other people, as well as to
history in general and societal structures in particular

the systematic study of society and social interaction

a theoretical perspective through which scholars examine the relationship of individuals
within their society by studying their communication (language and symbols)

a proposed explanation about social interactions or society

a German word that means to understand in a deep way

Section Summary

1.1 What Is Sociology?
Sociology is the systematic study of society and social interaction. In order to carry out their studies, sociologists identify
cultural patterns and social forces and determine how they affect individuals and groups. They also develop ways to apply
their findings to the real world.

1.2 The History of Sociology
Sociology was developed as a way to study and try to understand the changes to society brought on by the Industrial
Revolution in the eighteenth and nineteenth centuries. Some of the earliest sociologists thought that societies and
individuals’ roles in society could be studied using the same scientific methodologies that were used in the natural
sciences, while others believed that is was impossible to predict human behavior scientifically, and still others debated the
value of such predictions. Those perspectives continue to be represented within sociology today.

1.3 Theoretical Perspectives
Sociologists develop theories to explain social events, interactions, and patterns. A theory is a proposed explanation of
those social interactions. Theories have different scales. Macro-level theories, such as structural functionalism and conflict
theory, attempt to explain how societies operate as a whole. Micro-level theories, such as symbolic interactionism, focus
on interactions between individuals.

1.4 Why Study Sociology?
Studying sociology is beneficial both for the individual and for society. By studying sociology people learn how to think
critically about social issues and problems that confront our society. The study of sociology enriches students’ lives and
prepares them for careers in an increasingly diverse world. Society benefits because people with sociological training are
better prepared to make informed decisions about social issues and take effective action to deal with them.

Section Quiz

1.1 What Is Sociology?
1. Which of the following best describes sociology as a subject?

a. The study of individual behavior
b. The study of cultures
c. The study of society and social interaction
d. The study of economics

2. C. Wright Mills once said that sociologists need to develop a sociological __________ to study how society affects

a. culture
b. imagination
c. method
d. tool

3. A sociologist defines society as a group of people who reside in a defined area, share a culture, and who:
a. interact
b. work in the same industry

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c. speak different languages
d. practice a recognized religion

4. Seeing patterns means that a sociologist needs to be able to:
a. compare the behavior of individuals from different societies
b. compare one society to another
c. identify similarities in how social groups respond to social pressure
d. compare individuals to groups

1.2 The History of Sociology
5. Which of the following was a topic of study in early sociology?

a. Astrology
b. Economics
c. Physics
d. History

6. Which founder of sociology believed societies changed due to class struggle?
a. Emile Comte
b. Karl Marx
c. Plato
d. Herbert Spencer

7. The difference between positivism and antipositivism relates to:
a. whether individuals like or dislike their society
b. whether research methods use statistical data or person-to-person research
c. whether sociological studies can predict or improve society
d. all of the above

8. Which would a quantitative sociologists use to gather data?
a. A large survey
b. A literature search
c. An in-depth interview
d. A review of television programs

9. Weber believed humans could not be studied purely objectively because they were influenced by:
a. drugs
b. their culture
c. their genetic makeup
d. the researcher

1.3 Theoretical Perspectives
10. Which of these theories is most likely to look at the social world on a micro level?

a. Structural functionalism
b. Conflict theory
c. Positivism
d. Symbolic interactionism

11. Who believed that the history of society was one of class struggle?
a. Emile Durkheim
b. Karl Marx
c. Erving Goffmann
d. George Herbert Mead

12. Who coined the phrase symbolic interactionism?
a. Herbert Blumer
b. Max Weber
c. Lester F. Ward
d. W. I. Thomas

13. A symbolic interactionist may compare social interactions to:
a. behaviors
b. conflicts

Chapter 1 | An Introduction to Sociology 23

c. human organs
d. theatrical roles

14. Which research technique would most likely be used by a symbolic interactionist?
a. Surveys
b. Participant observation
c. Quantitative data analysis
d. None of the above

1.4 Why Study Sociology?
15. Kenneth and Mamie Clark used sociological research to show that segregation was:

a. beneficial
b. harmful
c. illegal
d. of no importance

16. Studying sociology helps people analyze data because they learn:
a. interview techniques
b. to apply statistics
c. to generate theories
d. all of the above

17. Berger describes sociologists as concerned with:
a. monumental moments in people’s lives
b. common everyday life events
c. both a and b
d. none of the above

Short Answer

1.1 What Is Sociology?
1. What do you think C. Wright Mills meant when he said that to be a sociologist, one had to develop a sociological

2. Describe a situation in which a choice you made was influenced by societal pressures.

1.2 The History of Sociology
3. What do you make of Karl Marx’s contributions to sociology? What perceptions of Marx have you been exposed to in
your society, and how do those perceptions influence your views?

4. Do you tend to place more value on qualitative or quantitative research? Why? Does it matter what topic you are

1.3 Theoretical Perspectives
5. Which theory do you think better explains how societies operate—structural functionalism or conflict theory? Why?

6. Do you think the way people behave in social interactions is more like the behavior of animals or more like actors
playing a role in a theatrical production? Why?

1.4 Why Study Sociology?
7. How do you think taking a sociology course might affect your social interactions?

8. What sort of career are you interested in? How could studying sociology help you in this career?

Further Research

1.1 What Is Sociology?
Sociology is a broad discipline. Different kinds of sociologists employ various methods for exploring the relationship
between individuals and society. Check out more about sociology at
( .

24 Chapter 1 | An Introduction to Sociology

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1.2 The History of Sociology
Many sociologists helped shape the discipline. To learn more about prominent sociologists and how they changed
sociology check out ( .

1.3 Theoretical Perspectives
People often think of all conflict as violent, but many conflicts can be resolved nonviolently. To learn more about
nonviolent methods of conflict resolution check out the Albert Einstein Institution
institution (

1.4 Why Study Sociology?
Social communication is rapidly evolving due to ever improving technologies. To learn more about how sociologists study
the impact of these changes check out (


1.1 What Is Sociology?
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Horkeimer, M. 1982. Critical Theory. New York: Seabury Press.

Irving, John Scott. 2007. Fifty Key Sociologists: The Formative Theorists. New York: Routledge.

LaRossa, R., and D.C. Reitzes. 1993. “Symbolic Interactionism and Family Studies.” Pp. 135–163 in Sourcebook of
Family Theories and Methods: A Contextual Approach, edited by P. G. Boss, W. J. Doherty, R. LaRossa, W. R. Schumm,
and S. K. Steinmetz. New York: Springer.

Maryanski, Alexandra, and Jonathan Turner. 1992. The Social Cage: Human Nature and the Evolution of Society.
Stanford, CA: Stanford University Press.

Marx, Karl and Friedrich Engels. 1998 [1848]. The Communist Manifesto. New York: Penguin.

Parsons, T. 1961. Theories of Society: Foundations of Modern Sociological Theory. New York: Free Press.

Pew Research Center. 2012. “Mobile Technology Fact Sheet.” Pew Research Internet Project, April 2012. Retrieved
October 15, 2014 (

Radcliffe-Brown, A.R. 1952. Structure and Function in Primitive Society: Essays and Addresses. London: Cohen and

Spencer, Herbert. 1898. The Principles of Biology. New York: D. Appleton and Company.

Turner, J. 2003. The Structure of Sociological Theory. 7th ed. Belmont, CA: Thompson/Wadsworth.

UCLA School of Public Affairs. n.d. “What is Critical Race Theory?” UCLA School of Public Affairs: Critical Race
Studies. Retrieved October 20, 2014 (

1.4 Why Study Sociology?
Berger, Peter L. 1963. Invitation to Sociology: A Humanistic Perspective. New York: Anchor Books.

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Department of Sociology, University of Alabama. N.d. Is Sociology Right for You?. Huntsville: University of Alabama.
Retrieved January 19, 2012 (
( ).


Chapter 1 | An Introduction to Sociology 27

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2 Sociological

Figure 2.1 Many believe that crime rates go up during the full moon, but scientific research does not support this conclusion. (Photo courtesy of
Jubula 2/flickr)

Chapter 2 | Sociological Research 29

Learning Objectives
2.1. Approaches to Sociological Research

• Define and describe the scientific method

• Explain how the scientific method is used in sociological research

• Understand the function and importance of an interpretive framework

• Define what reliability and validity mean in a research study

2.2. Research Methods
• Differentiate between four kinds of research methods: surveys, field research, experiments, and secondary

data analysis

• Understand why different topics are better suited to different research approaches

2.3. Ethical Concerns
• Understand why ethical standards exist

• Demonstrate awareness of the American Sociological Association’s Code of Ethics

• Define value neutrality

Introduction to Sociological Research
Have you ever wondered if home schooling affects a person’s later success in college or how many people wait until they
are in their forties to get married? Do you wonder if texting is changing teenagers’ abilities to spell correctly or to
communicate clearly? How do social movements like Occupy Wall Street develop? How about the development of social
phenomena like the massive public followings for Star Trek and Harry Potter? The goal of research is to answer questions.
Sociological research attempts to answer a vast variety of questions, such as these and more, about our social world.

We often have opinions about social situations, but these may be biased by our expectations or based on limited data.
Instead, scientific research is based on empirical evidence, which is evidence that comes from direct experience,
scientifically gathered data, or experimentation. Many people believe, for example, that crime rates go up when there’s a
full moon, but research doesn’t support this opinion. Researchers Rotton and Kelly (1985) conducted a meta-analysis of
research on the full moon’s effects on behavior. Meta-analysis is a technique in which the results of virtually all previous
studies on a specific subject are evaluated together. Rotton and Kelly’s meta-analysis included thirty-seven prior studies on
the effects of the full moon on crime rates, and the overall findings were that full moons are entirely unrelated to crime,
suicide, psychiatric problems, and crisis center calls (cited in Arkowitz and Lilienfeld 2009). We may each know of an
instance in which a crime happened during a full moon, but it was likely just a coincidence.

People commonly try to understand the happenings in their world by finding or creating an explanation for an occurrence.
Social scientists may develop a hypothesis for the same reason. A hypothesis is a testable educated guess about predicted
outcomes between two or more variables; it’s a possible explanation for specific happenings in the social world and allows
for testing to determine whether the explanation holds true in many instances, as well as among various groups or in
different places. Sociologists use empirical data and the scientific method, or an interpretative framework, to increase
understanding of societies and social interactions, but research begins with the search for an answer to a question.

2.1 Approaches to Sociological Research
When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of
human behavior is a source of possible investigation. Sociologists question the world that humans have created and live in.
They notice patterns of behavior as people move through that world. Using sociological methods and systematic research
within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered
workplace patterns that have transformed industries, family patterns that have enlightened family members, and education
patterns that have aided structural changes in classrooms.

The crime during a full moon discussion put forth a few loosely stated opinions. If the human behaviors around those
claims were tested systematically, a police officer, for example, could write a report and offer the findings to sociologists
and the world in general. The new perspective could help people understand themselves and their neighbors and help
people make better decisions about their lives. It might seem strange to use scientific practices to study social trends, but,
as we shall see, it’s extremely helpful to rely on systematic approaches that research methods provide.

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Sociologists often begin the research process by asking a question about how or why things happen in this world. It might
be a unique question about a new trend or an old question about a common aspect of life. Once the sociologist forms the
question, he or she proceeds through an in-depth process to answer it. In deciding how to design that process, the
researcher may adopt a scientific approach or an interpretive framework. The following sections describe these approaches
to knowledge.

The Scientific Method
Sociologists make use of tried and true methods of research, such as experiments, surveys, and field research. But humans
and their social interactions are so diverse that these interactions can seem impossible to chart or explain. It might seem
that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring
the nuances of human behavior.

However, this is exactly why scientific models work for studying human behavior. A scientific process of research
establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and
boundaries that focus a study and organize its results.

The scientific method involves developing and testing theories about the world based on empirical evidence. It is defined
by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and
logical. It involves a series of prescribed steps that have been established over centuries of scholarship.

Figure 2.2 The scientific method is an essential tool in research.

But just because sociological studies use scientific methods does not make the results less human. Sociological topics are
not reduced to right or wrong facts. In this field, results of studies tend to provide people with access to knowledge they
did not have before—knowledge of other cultures, knowledge of rituals and beliefs, or knowledge of trends and attitudes.
No matter what research approach they use, researchers want to maximize the study’s reliability, which refers to how
likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what happens
to one person will happen to all people in a group. Researchers also strive for validity, which refers to how well the study
measures what it was designed to measure. Returning to the crime rate during a full moon topic, reliability of a study
would reflect how well the resulting experience represents the average adult crime rate during a full moon. Validity would
ensure that the study’s design accurately examined what it was designed to study, so an exploration of adult criminal
behaviors during a full moon should address that issue and not veer into other age groups’ crimes, for example.

In general, sociologists tackle questions about the role of social characteristics in outcomes. For example, how do different
communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates,
and so on? Are communities functioning smoothly? Sociologists look between the cracks to discover obstacles to meeting
basic human needs. They might study environmental influences and patterns of behavior that lead to crime, substance
abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on
negative behaviors or challenging situations, researchers might study vacation trends, healthy eating habits, neighborhood
organizations, higher education patterns, games, parks, and exercise habits.

Chapter 2 | Sociological Research 31

Sociologists can use the scientific method not only to collect but also to interpret and analyze the data. They deliberately
apply scientific logic and objectivity. They are interested in—but not attached to—the results. They work outside of their
own political or social agendas. This doesn’t mean researchers do not have their own personalities, complete with
preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus,
and consistency as possible in a particular study.

With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific
method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social
problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared
basis for discussion and analysis (Merton 1963).

Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a
hypothesis—described below.

Ask a Question

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest.
The topic should be narrow enough to study within a geography and time frame. “Are societies capable of sustained
happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal
hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. That said, happiness and
hygiene are worthy topics to study. Sociologists do not rule out any topic, but would strive to frame these questions in
better research terms.

That is why sociologists are careful to define their terms. In a hygiene study, for instance, hygiene could be defined as
“personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing
personal hygiene habits reflect the cultural value placed on appearance?” When forming these basic research questions,
sociologists develop an operational definition, that is, they define the concept in terms of the physical or concrete steps it
takes to objectively measure it. The operational definition identifies an observable condition of the concept. By
operationalizing a variable of the concept, all researchers can collect data in a systematic or replicable manner.

The operational definition must be valid, appropriate, and meaningful. And it must be reliable, meaning that results will be
close to uniform when tested on more than one person. For example, “good drivers” might be defined in many ways: those
who use their turn signals, those who don’t speed, or those who courteously allow others to merge. But these driving
behaviors could be interpreted differently by different researchers and could be difficult to measure. Alternatively, “a
driver who has never received a traffic violation” is a specific description that will lead researchers to obtain the same
information, so it is an effective operational definition.

Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review, which is a review of
any existing similar or related studies. A visit to the library and a thorough online search will uncover existing research
about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic
at hand and enables them to position their own research to build on prior knowledge. Researchers—including student
researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is
fine to borrow previously published material (as long as it enhances a unique viewpoint), it must be referenced properly
and never plagiarized.

To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies
about child-rearing, vanity, obsessive-compulsive behaviors, and cultural attitudes toward beauty. It’s important to sift
through this information and determine what is relevant. Using existing sources educates researchers and helps refine and
improve studies’ designs.

Formulate a Hypothesis

A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the
relationship between those variables. In sociology, the hypothesis will often predict how one form of human behavior
influences another. In research, independent variables are the cause of the change. The dependent variable is the effect,
or thing that is changed.

For example, in a basic study, the researcher would establish one form of human behavior as the independent variable and
observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income
(the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)?
How is social class (the dependent variable) affected by level of education (the independent variable)?

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Table 2.1 Examples of Dependent and Independent Variables Typically, the independent variable causes
the dependent variable to change in some way.

Hypothesis Independent


The greater the availability of affordable housing, the lower the
homeless rate. Affordable Housing Homeless Rate

The greater the availability of math tutoring, the higher the math
grades. Math Tutoring Math Grades

The greater the police patrol presence, the safer the

Police Patrol
Presence Safer Neighborhood

The greater the factory lighting, the higher the productivity. Factory Lighting Productivity

The greater the amount of observation, the higher the public
awareness. Observation Public Awareness

At this point, a researcher’s operational definitions help measure the variables. In a study asking how tutoring improves
grades, for instance, one researcher might define a “good” grade as a C or better, while another uses a B+ as a starting
point for “good.” Another operational definition might describe “tutoring” as “one-on-one assistance by an expert in the
field, hired by an educational institution.” Those definitions set limits and establish cut-off points that ensure consistency
and replicability in a study.

As the table shows, an independent variable is the one that causes a dependent variable to change. For example, a
researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of
self-esteem (the dependent variable). Or rephrased, a child’s sense of self-esteem depends, in part, on the quality and
availability of hygienic resources.

Of course, this hypothesis can also work the other way around. Perhaps a sociologist believes that increasing a child’s
sense of self-esteem (the independent variable) will automatically increase or improve habits of hygiene (now the
dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example
shows, simply identifying two topics, or variables, is not enough; their prospective relationship must be part of the

Just because a sociologist forms an educated prediction of a study’s outcome doesn’t mean data contradicting the
hypothesis aren’t welcome. Sociologists analyze general patterns in response to a study, but they are equally interested in
exceptions to patterns. In a study of education, a researcher might predict that high school dropouts have a hard time
finding rewarding careers. While it has become at least a cultural assumption that the higher the education, the higher the
salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning
careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing
that results will vary.

Once the preliminary work is done, it’s time for the next research steps: designing and conducting a study and drawing
conclusions. These research methods are discussed below.

Interpretive Framework
While many sociologists rely on the scientific method as a research approach, others operate from an interpretive
framework. While systematic, this approach doesn’t follow the hypothesis-testing model that seeks to find generalizable
results. Instead, an interpretive framework, sometimes referred to as an interpretive perspective, seeks to understand social
worlds from the point of view of participants, which leads to in-depth knowledge.

Interpretive research is generally more descriptive or narrative in its findings. Rather than formulating a hypothesis and
method for testing it, an interpretive researcher will develop approaches to explore the topic at hand that may involve a
significant amount of direct observation or interaction with subjects. This type of researcher also learns as he or she
proceeds and sometimes adjusts the research methods or processes midway to optimize findings as they evolve.

2.2 Research Methods
Sociologists examine the world, see a problem or interesting pattern, and set out to study it. They use research methods to
design a study—perhaps a detailed, systematic, scientific method for conducting research and obtaining data, or perhaps

Chapter 2 | Sociological Research 33

an ethnographic study utilizing an interpretive framework. Planning the research design is a key step in any sociological

When entering a particular social environment, a researcher must be careful. There are times to remain anonymous and
times to be overt. There are times to conduct interviews and times to simply observe. Some participants need to be
thoroughly informed; others should not know they are being observed. A researcher wouldn’t stroll into a crime-ridden
neighborhood at midnight, calling out, “Any gang members around?” And if a researcher walked into a coffee shop and
told the employees they would be observed as part of a study on work efficiency, the self-conscious, intimidated baristas
might not behave naturally. This is called the Hawthorne effect—where people change their behavior because they know
they are being watched as part of a study. The Hawthorne effect is unavoidable in some research. In many cases,
sociologists have to make the purpose of the study known. Subjects must be aware that they are being observed, and a
certain amount of artificiality may result (Sonnenfeld 1985).

Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher
studying prison behaviors, early education, or the Ku Klux Klan. Researchers can’t just stroll into prisons, kindergarten
classrooms, or Klan meetings and unobtrusively observe behaviors. In situations like these, other methods are needed. All
studies shape the research design, while research design simultaneously shapes the study. Researchers choose methods that
best suit their study topics and that fit with their overall approaches to research.

In planning studies’ designs, sociologists generally choose from four widely used methods of social investigation: survey,
field research, experiment, and secondary data analysis, or use of existing sources. Every research method comes with
plusses and minuses, and the topic of study strongly influences which method or methods are put to use.

As a research method, a survey collects data from subjects who respond to a series of questions about behaviors and
opinions, often in the form of a questionnaire. The survey is one of the most widely used scientific research methods. The
standard survey format allows individuals a level of anonymity in which they can express personal ideas.

Figure 2.3 Questionnaires are a common research method; the U.S. Census is a well-known example. (Photo courtesy of Kathryn Decker/flickr)

At some point, most people in the United States respond to some type of survey. The U.S. Census is an excellent example
of a large-scale survey intended to gather sociological data. Not all surveys are considered sociological research, however,
and many surveys people commonly encounter focus on identifying marketing needs and strategies rather than testing a
hypothesis or contributing to social science knowledge. Questions such as, “How many hot dogs do you eat in a month?”
or “Were the staff helpful?” are not usually designed as scientific research. Often, polls on television do not reflect a
general population, but are merely answers from a specific show’s audience. Polls conducted by programs such as
American Idol or So You Think You Can Dance represent the opinions of fans but are not particularly scientific. A good
contrast to these are the Nielsen Ratings, which determine the popularity of television programming through scientific
market research.

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Figure 2.4 American Idol uses a real-time survey system—with numbers—that allows members in the audience to vote on contestants. (Photo
courtesy of Sam Howzit/flickr)

Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of
information from people. While surveys are not great at capturing the ways people really behave in social situations, they
are a great method for discovering how people feel and think—or at least how they say they feel and think. Surveys can
track preferences for presidential candidates or reported individual behaviors (such as sleeping, driving, or texting habits)
or factual information such as employment status, income, and education levels.

A survey targets a specific population, people who are the focus of a study, such as college athletes, international
students, or teenagers living with type 1 (juvenile-onset) diabetes. Most researchers choose to survey a small sector of the
population, or a sample: that is, a manageable number of subjects who represent a larger population. The success of a
study depends on how well a population is represented by the sample. In a random sample, every person in a population
has the same chance of being chosen for the study. According to the laws of probability, random samples represent the
population as a whole. For instance, a Gallup Poll, if conducted as a nationwide random sampling, should be able to
provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people.

After selecting subjects, the researcher develops a specific plan to ask questions and record responses. It is important to
inform subjects of the nature and purpose of the study up front. If they agree to participate, researchers thank subjects and
offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an
instrument, which is a means of gathering the information. A common instrument is a questionnaire, in which subjects
answer a series of questions. For some topics, the researcher might ask yes-or-no or multiple-choice questions, allowing
subjects to choose possible responses to each question. This kind of quantitative data—research collected in numerical
form that can be counted—are easy to tabulate. Just count up the number of “yes” and “no” responses or correct answers,
and chart them into percentages.

Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” or the option next
to a checkbox. In those cases, the answers are subjective and vary from person to person. How do plan to use your college
education? Why do you follow Jimmy Buffett around the country and attend every concert? Those types of questions
require short essay responses, and participants willing to take the time to write those answers will convey personal
information about religious beliefs, political views, and morals. Some topics that reflect internal thought are impossible to
observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if
they can respond to questions anonymously. This type of information is qualitative data—results that are subjective and
often based on what is seen in a natural setting. Qualitative information is harder to organize and tabulate. The researcher
will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is
the wealth of material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and it is a way of conducting surveys
on a topic. Interviews are similar to the short-answer questions on surveys in that the researcher asks subjects a series of
questions. However, participants are free to respond as they wish, without being limited by predetermined choices. In the
back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask
additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often
complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly.

Questions such as, “How did society’s view of alcohol consumption influence your decision whether or not to take your
first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve
so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject
to respond in a specific way; otherwise, the results will prove to be unreliable. And, obviously, a sociological interview is

Chapter 2 | Sociological Research 35

not an interrogation. The researcher will benefit from gaining a subject’s trust, from empathizing or commiserating with a
subject, and from listening without judgment.

Field Research
The work of sociology rarely happens in limited, confined spaces. Sociologists seldom study subjects in their own offices
or laboratories. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field
research refers to gathering primary data from a natural environment without doing a lab experiment or a survey. It is a
research method suited to an interpretive framework rather than to the scientific method. To conduct field research, the
sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In field
work, the sociologists, rather than the subjects, are the ones out of their element.

The researcher interacts with or observes a person or people and gathers data along the way. The key point in field
research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless
shelter or the DMV, a hospital, airport, mall, or beach resort.

Figure 2.5 Sociological researchers travel across countries and cultures to interact with and observe subjects in their natural environments.
(Photo courtesy of IMLS Digital Collections and Content/flickr and Olympic National Park)

While field research often begins in a specific setting, the study’s purpose is to observe specific behaviors in that setting.
Field work is optimal for observing how people behave. It is less useful, however, for understanding why they behave that
way. You can’t really narrow down cause and effect when there are so many variables floating around in a natural

Much of the data gathered in field research are based not on cause and effect but on correlation. And while field research
looks for correlation, its small sample size does not allow for establishing a causal relationship between two variables.

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Making Connections: Sociology in the Real World

Parrotheads as Sociological Subjects

Figure 2.6 Business suits for the day job are replaced by leis and T-shirts for a Jimmy Buffett concert. (Photo courtesy of Sam Howzitt/flickr)

Some sociologists study small groups of people who share an identity in one aspect of their lives. Almost everyone
belongs to a group of like-minded people who share an interest or hobby. Scientologists, folk dancers, or members of
Mensa (an organization for people with exceptionally high IQs) express a specific part of their identity through their
affiliation with a group. Those groups are often of great interest to sociologists.

Jimmy Buffett, an American musician who built a career from his single top-10 song “Margaritaville,” has a
following of devoted groupies called Parrotheads. Some of them have taken fandom to the extreme, making
Parrothead culture a lifestyle. In 2005, Parrotheads and their subculture caught the attention of researchers John
Mihelich and John Papineau. The two saw the way Jimmy Buffett fans collectively created an artificial reality. They
wanted to know how fan groups shape culture.

What Mihelich and Papineau found was that Parrotheads, for the most part, do not seek to challenge or even change
society, as many sub-groups do. In fact, most Parrotheads live successfully within society, holding upper-level jobs in
the corporate world. What they seek is escape from the stress of daily life.

At Jimmy Buffett concerts, Parrotheads engage in a form of role play. They paint their faces and dress for the tropics
in grass skirts, Hawaiian leis, and Parrot hats. These fans don’t generally play the part of Parrotheads outside of these
concerts; you are not likely to see a lone Parrothead in a bank or library. In that sense, Parrothead culture is less about
individualism and more about conformity. Being a Parrothead means sharing a specific identity. Parrotheads feel
connected to each other: it’s a group identity, not an individual one.

In their study, Mihelich and Papineau quote from a recent book by sociologist Richard Butsch, who writes, “un-self-
conscious acts, if done by many people together, can produce change, even though the change may be unintended”
(2000). Many Parrothead fan groups have performed good works in the name of Jimmy Buffett culture, donating to
charities and volunteering their services.

However, the authors suggest that what really drives Parrothead culture is commercialism. Jimmy Buffett’s popularity
was dying out in the 1980s until being reinvigorated after he signed a sponsorship deal with a beer company. These
days, his concert tours alone generate nearly $30 million a year. Buffett made a lucrative career for himself by
partnering with product companies and marketing Margaritaville in the form of T-shirts, restaurants, casinos, and an
expansive line of products. Some fans accuse Buffett of selling out, while others admire his financial success. Buffett
makes no secret of his commercial exploitations; from the stage, he’s been known to tell his fans, “Just remember, I
am spending your money foolishly.”

Mihelich and Papineau gathered much of their information online. Referring to their study as a “Web ethnography,”
they collected extensive narrative material from fans who joined Parrothead clubs and posted their experiences on
websites. “We do not claim to have conducted a complete ethnography of Parrothead fans, or even of the Parrothead
Web activity,” state the authors, “but we focused on particular aspects of Parrothead practice as revealed through Web

Chapter 2 | Sociological Research 37

research” (2005). Fan narratives gave them insight into how individuals identify with Buffett’s world and how fans
used popular music to cultivate personal and collective meaning.

In conducting studies about pockets of culture, most sociologists seek to discover a universal appeal. Mihelich and
Papineau stated, “Although Parrotheads are a relative minority of the contemporary US population, an in-depth look
at their practice and conditions illuminate [sic] cultural practices and conditions many of us experience and
participate in” (2005).

Here, we will look at three types of field research: participant observation, ethnography, and the case study.

Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile,
high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main
purpose was simply to see whether anyone would notice him or challenge his presence. No one did. The receptionist
greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so
far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his
experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some
details of the story and The New Yorker issued an apology. However, Rothman’s entertaining article still offered
fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a sociologist
will go to uncover material.

Rothman had conducted a form of study called participant observation, in which researchers join people and participate
in a group’s routine activities for the purpose of observing them within that context. This method lets researchers
experience a specific aspect of social life. A researcher might go to great lengths to get a firsthand look into a trend,
institution, or behavior. Researchers temporarily put themselves into roles and record their observations. A researcher
might work as a waitress in a diner, live as a homeless person for several weeks, or ride along with police officers as they
patrol their regular beat. Often, these researchers try to blend in seamlessly with the population they study, and they may
not disclose their true identity or purpose if they feel it would compromise the results of their research.

Figure 2.7 Is she a working waitress or a sociologist conducting a study using participant observation? (Photo courtesy of zoetnet/flickr)

At the beginning of a field study, researchers might have a question: “What really goes on in the kitchen of the most
popular diner on campus?” or “What is it like to be homeless?” Participant observation is a useful method if the researcher
wants to explore a certain environment from the inside.

Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open minded to
whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific,
observations will lead to hypotheses, and hypotheses will guide the researcher in shaping data into results.

In a study of small towns in the United States conducted by sociological researchers John S. Lynd and Helen Merrell
Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of
religion in U.S. towns. As they gathered observations, they realized that the effect of industrialization and urbanization
was the more relevant topic of this social group. The Lynds did not change their methods, but they revised their purpose.

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This shaped the structure of Middletown: A Study in Modern American Culture, their published results (Lynd and Lynd

The Lynds were upfront about their mission. The townspeople of Muncie, Indiana, knew why the researchers were in their
midst. But some sociologists prefer not to alert people to their presence. The main advantage of covert participant
observation is that it allows the researcher access to authentic, natural behaviors of a group’s members. The challenge,
however, is gaining access to a setting without disrupting the pattern of others’ behavior. Becoming an inside member of a
group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The
process could involve role playing, making contacts, networking, or applying for a job.

Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing.
However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological
perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during
participant observation is mostly qualitative, rather than quantitative, the end results are often descriptive or interpretive.
The researcher might present findings in an article or book and describe what he or she witnessed and experienced.

This type of research is what journalist Barbara Ehrenreich conducted for her book Nickel and Dimed. One day over lunch
with her editor, as the story goes, Ehrenreich mentioned an idea. How can people exist on minimum-wage work? How do
low-income workers get by? she wondered. Someone should do a study. To her surprise, her editor responded, Why don’t
you do it?

That’s how Ehrenreich found herself joining the ranks of the working class. For several months, she left her comfortable
home and lived and worked among people who lacked, for the most part, higher education and marketable job skills.
Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a
retail chain employee. During her participant observation, she used only her income from those jobs to pay for food,
clothing, transportation, and shelter.

She discovered the obvious, that it’s almost impossible to get by on minimum wage work. She also experienced and
observed attitudes many middle and upper-class people never think about. She witnessed firsthand the treatment of
working class employees. She saw the extreme measures people take to make ends meet and to survive. She described
fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic
health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought
aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

Nickel and Dimed: On (Not) Getting By in America, the book she wrote upon her return to her real life as a well-paid
writer, has been widely read and used in many college classrooms.

Figure 2.8 Field research happens in real locations. What type of environment do work spaces foster? What would a sociologist discover after
blending in? (Photo courtesy of drewzhrodague/flickr)


Ethnography is the extended observation of the social perspective and cultural values of an entire social setting.
Ethnographies involve objective observation of an entire community.

The heart of an ethnographic study focuses on how subjects view their own social standing and how they understand
themselves in relation to a community. An ethnographic study might observe, for example, a small U.S. fishing town, an
Inuit community, a village in Thailand, a Buddhist monastery, a private boarding school, or an amusement park. These

Chapter 2 | Sociological Research 39

Making Connections: Sociological Research

places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and
therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a
determined amount of time studying every aspect of the chosen place, taking in as much as possible.

A sociologist studying a tribe in the Amazon might watch the way villagers go about their daily lives and then write a
paper about it. To observe a spiritual retreat center, an ethnographer might sign up for a retreat and attend as a guest for an
extended stay, observe and record data, and collate the material into results.

Institutional Ethnography

Institutional ethnography is an extension of basic ethnographic research principles that focuses intentionally on everyday
concrete social relationships. Developed by Canadian sociologist Dorothy E. Smith, institutional ethnography is often
considered a feminist-inspired approach to social analysis and primarily considers women’s experiences within male-
dominated societies and power structures. Smith’s work is seen to challenge sociology’s exclusion of women, both
academically and in the study of women’s lives (Fenstermaker, n.d.).

Historically, social science research tended to objectify women and ignore their experiences except as viewed from the
male perspective. Modern feminists note that describing women, and other marginalized groups, as subordinates helps
those in authority maintain their own dominant positions (Social Sciences and Humanities Research Council of Canada,
n.d.). Smith’s three major works explored what she called “the conceptual practices of power” (1990; cited in
Fensternmaker, n.d.) and are still considered seminal works in feminist theory and ethnography.

The Making of Middletown: A Study in Modern U.S.
In 1924, a young married couple named Robert and Helen Lynd undertook an unprecedented ethnography: to apply
sociological methods to the study of one U.S. city in order to discover what “ordinary” people in the United States
did and believed. Choosing Muncie, Indiana (population about 30,000), as their subject, they moved to the small
town and lived there for eighteen months.

Ethnographers had been examining other cultures for decades—groups considered minority or outsider—like gangs,
immigrants, and the poor. But no one had studied the so-called average American.

Recording interviews and using surveys to gather data, the Lynds did not sugarcoat or idealize U.S. life (PBS). They
objectively stated what they observed. Researching existing sources, they compared Muncie in 1890 to the Muncie
they observed in 1924. Most Muncie adults, they found, had grown up on farms but now lived in homes inside the
city. From that discovery, the Lynds focused their study on the impact of industrialization and urbanization.

They observed that Muncie was divided into business class and working class groups. They defined business class as
dealing with abstract concepts and symbols, while working class people used tools to create concrete objects. The two
classes led different lives with different goals and hopes. However, the Lynds observed, mass production offered both
classes the same amenities. Like wealthy families, the working class was now able to own radios, cars, washing
machines, telephones, vacuum cleaners, and refrigerators. This was an emerging material new reality of the 1920s.

As the Lynds worked, they divided their manuscript into six sections: Getting a Living, Making a Home, Training the
Young, Using Leisure, Engaging in Religious Practices, and Engaging in Community Activities. Each chapter
included subsections such as “The Long Arm of the Job” and “Why Do They Work So Hard?” in the “Getting a
Living” chapter.

When the study was completed, the Lynds encountered a big problem. The Rockefeller Foundation, which had
commissioned the book, claimed it was useless and refused to publish it. The Lynds asked if they could seek a
publisher themselves.

Middletown: A Study in Modern American Culture was not only published in 1929 but also became an instant
bestseller, a status unheard of for a sociological study. The book sold out six printings in its first year of publication,
and has never gone out of print (PBS).

Nothing like it had ever been done before. Middletown was reviewed on the front page of the New York Times.
Readers in the 1920s and 1930s identified with the citizens of Muncie, Indiana, but they were equally fascinated by

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the sociological methods and the use of scientific data to define ordinary people in the United States. The book was
proof that social data was important—and interesting—to the U.S. public.

Figure 2.9 A classroom in Muncie, Indiana, in 1917, five years before John and Helen Lynd began researching this “typical” U.S.
community. (Photo courtesy of Don O’Brien/flickr)

Case Study

Sometimes a researcher wants to study one specific person or event. A case study is an in-depth analysis of a single event,
situation, or individual. To conduct a case study, a researcher examines existing sources like documents and archival
records, conducts interviews, engages in direct observation and even participant observation, if possible.

Researchers might use this method to study a single case of, for example, a foster child, drug lord, cancer patient, criminal,
or rape victim. However, a major criticism of the case study as a method is that a developed study of a single case, while
offering depth on a topic, does not provide enough evidence to form a generalized conclusion. In other words, it is difficult
to make universal claims based on just one person, since one person does not verify a pattern. This is why most
sociologists do not use case studies as a primary research method.

However, case studies are useful when the single case is unique. In these instances, a single case study can add tremendous
knowledge to a certain discipline. For example, a feral child, also called “wild child,” is one who grows up isolated from
human beings. Feral children grow up without social contact and language, which are elements crucial to a “civilized”
child’s development. These children mimic the behaviors and movements of animals, and often invent their own language.
There are only about one hundred cases of “feral children” in the world.

As you may imagine, a feral child is a subject of great interest to researchers. Feral children provide unique information
about child development because they have grown up outside of the parameters of “normal” child development. And since
there are very few feral children, the case study is the most appropriate method for researchers to use in studying the

At age three, a Ukranian girl named Oxana Malaya suffered severe parental neglect. She lived in a shed with dogs, and she
ate raw meat and scraps. Five years later, a neighbor called authorities and reported seeing a girl who ran on all fours,
barking. Officials brought Oxana into society, where she was cared for and taught some human behaviors, but she never
became fully socialized. She has been designated as unable to support herself and now lives in a mental institution (Grice
2011). Case studies like this offer a way for sociologists to collect data that may not be collectable by any other method.

You’ve probably tested personal social theories. “If I study at night and review in the morning, I’ll improve my retention
skills.” Or, “If I stop drinking soda, I’ll feel better.” Cause and effect. If this, then that. When you test the theory, your
results either prove or disprove your hypothesis.

One way researchers test social theories is by conducting an experiment, meaning they investigate relationships to test a
hypothesis—a scientific approach.

There are two main types of experiments: lab-based experiments and natural or field experiments. In a lab setting, the
research can be controlled so that perhaps more data can be recorded in a certain amount of time. In a natural or field-
based experiment, the generation of data cannot be controlled but the information might be considered more accurate since
it was collected without interference or intervention by the researcher.

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Making Connections: Sociological Research

As a research method, either type of sociological experiment is useful for testing if-then statements: if a particular thing
happens, then another particular thing will result. To set up a lab-based experiment, sociologists create artificial situations
that allow them to manipulate variables.

Classically, the sociologist selects a set of people with similar characteristics, such as age, class, race, or education. Those
people are divided into two groups. One is the experimental group and the other is the control group. The experimental
group is exposed to the independent variable(s) and the control group is not. To test the benefits of tutoring, for example,
the sociologist might expose the experimental group of students to tutoring but not the control group. Then both groups
would be tested for differences in performance to see if tutoring had an effect on the experimental group of students. As
you can imagine, in a case like this, the researcher would not want to jeopardize the accomplishments of either group of
students, so the setting would be somewhat artificial. The test would not be for a grade reflected on their permanent
record, for example.

An Experiment in Action

Figure 2.10 Sociologist Frances Heussenstamm conducted an experiment to explore the correlation between traffic stops and race-based
bumper stickers. This issue of racial profiling remains a hot-button topic today. (Photo courtesy of dwightsghost/flickr)

A real-life example will help illustrate the experiment process. In 1971, Frances Heussenstamm, a sociology
professor at California State University at Los Angeles, had a theory about police prejudice. To test her theory she
conducted an experiment. She chose fifteen students from three ethnic backgrounds: black, white, and Hispanic. She
chose students who routinely drove to and from campus along Los Angeles freeway routes, and who’d had perfect
driving records for longer than a year. Those were her independent variables—students, good driving records, same
commute route.

Next, she placed a Black Panther bumper sticker on each car. That sticker, a representation of a social value, was the
independent variable. In the 1970s, the Black Panthers were a revolutionary group actively fighting racism.
Heussenstamm asked the students to follow their normal driving patterns. She wanted to see whether seeming support
of the Black Panthers would change how these good drivers were treated by the police patrolling the highways. The
dependent variable would be the number of traffic stops/citations.

The first arrest, for an incorrect lane change, was made two hours after the experiment began. One participant was
pulled over three times in three days. He quit the study. After seventeen days, the fifteen drivers had collected a total
of thirty-three traffic citations. The experiment was halted. The funding to pay traffic fines had run out, and so had the
enthusiasm of the participants (Heussenstamm 1971).

Secondary Data Analysis
While sociologists often engage in original research studies, they also contribute knowledge to the discipline through
secondary data analysis. Secondary data don’t result from firsthand research collected from primary sources, but are the
already completed work of other researchers. Sociologists might study works written by historians, economists, teachers,
or early sociologists. They might search through periodicals, newspapers, or magazines from any period in history.

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Using available information not only saves time and money but can also add depth to a study. Sociologists often interpret
findings in a new way, a way that was not part of an author’s original purpose or intention. To study how women were
encouraged to act and behave in the 1960s, for example, a researcher might watch movies, televisions shows, and situation
comedies from that period. Or to research changes in behavior and attitudes due to the emergence of television in the late
1950s and early 1960s, a sociologist would rely on new interpretations of secondary data. Decades from now, researchers
will most likely conduct similar studies on the advent of mobile phones, the Internet, or Facebook.

Social scientists also learn by analyzing the research of a variety of agencies. Governmental departments and global
groups, like the U.S. Bureau of Labor Statistics or the World Health Organization, publish studies with findings that are
useful to sociologists. A public statistic like the foreclosure rate might be useful for studying the effects of the 2008
recession; a racial demographic profile might be compared with data on education funding to examine the resources
accessible by different groups.

One of the advantages of secondary data is that it is nonreactive research (or unobtrusive research), meaning that it does
not include direct contact with subjects and will not alter or influence people’s behaviors. Unlike studies requiring direct
contact with people, using previously published data doesn’t require entering a population and the investment and risks
inherent in that research process.

Using available data does have its challenges. Public records are not always easy to access. A researcher will need to do
some legwork to track them down and gain access to records. To guide the search through a vast library of materials and
avoid wasting time reading unrelated sources, sociologists employ content analysis, applying a systematic approach to
record and value information gleaned from secondary data as they relate to the study at hand.

But, in some cases, there is no way to verify the accuracy of existing data. It is easy to count how many drunk drivers, for
example, are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage
students who drop out of high school, it might be more challenging to determine the number who return to school or get
their GED later.

Another problem arises when data are unavailable in the exact form needed or do not include the precise angle the
researcher seeks. For example, the average salaries paid to professors at a public school is public record. But the separate
figures don’t necessarily reveal how long it took each professor to reach the salary range, what their educational
backgrounds are, or how long they’ve been teaching.

When conducting content analysis, it is important to consider the date of publication of an existing source and to take into
account attitudes and common cultural ideals that may have influenced the research. For example, Robert S. Lynd and
Helen Merrell Lynd gathered research for their book Middletown: A Study in Modern American Culture in the 1920s.
Attitudes and cultural norms were vastly different then than they are now. Beliefs about gender roles, race, education, and
work have changed significantly since then. At the time, the study’s purpose was to reveal the truth about small U.S.
communities. Today, it is an illustration of 1920s’ attitudes and values.

2.3 Ethical Concerns
Sociologists conduct studies to shed light on human behaviors. Knowledge is a powerful tool that can be used toward
positive change. And while a sociologist’s goal is often simply to uncover knowledge rather than to spur action, many
people use sociological studies to help improve people’s lives. In that sense, conducting a sociological study comes with a
tremendous amount of responsibility. Like any researchers, sociologists must consider their ethical obligation to avoid
harming subjects or groups while conducting their research.

The American Sociological Association, or ASA, is the major professional organization of sociologists in North America.
The ASA is a great resource for students of sociology as well. The ASA maintains a code of ethics—formal guidelines for
conducting sociological research—consisting of principles and ethical standards to be used in the discipline. It also
describes procedures for filing, investigating, and resolving complaints of unethical conduct.

Practicing sociologists and sociology students have a lot to consider. Some of the guidelines state that researchers must try
to be skillful and fair-minded in their work, especially as it relates to their human subjects. Researchers must obtain
participants’ informed consent and inform subjects of the responsibilities and risks of research before they agree to
partake. During a study, sociologists must ensure the safety of participants and immediately stop work if a subject becomes
potentially endangered on any level.

Researchers are required to protect the privacy of research participants whenever possible. Even if pressured by
authorities, such as police or courts, researchers are not ethically allowed to release confidential information. Researchers
must make results available to other sociologists, must make public all sources of financial support, and must not accept
funding from any organization that might cause a conflict of interest or seek to influence the research results for its own
purposes. The ASA’s ethical considerations shape not only the study but also the publication of results.

Chapter 2 | Sociological Research 43

case study:

code of ethics:

content analysis:


dependent variables:

empirical evidence:



field research:

Hawthorne effect:


independent variables:

interpretive framework:


literature review:


Pioneer German sociologist Max Weber (1864–1920) identified another crucial ethical concern. Weber understood that
personal values could distort the framework for disclosing study results. While he accepted that some aspects of research
design might be influenced by personal values, he declared it was entirely inappropriate to allow personal values to shape
the interpretation of the responses. Sociologists, he stated, must establish value neutrality, a practice of remaining
impartial, without bias or judgment, during the course of a study and in publishing results (1949). Sociologists are
obligated to disclose research findings without omitting or distorting significant data.

Is value neutrality possible? Many sociologists believe it is impossible to set aside personal values and retain complete
objectivity. They caution readers, rather, to understand that sociological studies may, by necessity, contain a certain
amount of value bias. It does not discredit the results but allows readers to view them as one form of truth rather than a
singular fact. Some sociologists attempt to remain uncritical and as objective as possible when studying cultural
institutions. Value neutrality does not mean having no opinions. It means striving to overcome personal biases, particularly
subconscious biases, when analyzing data. It means avoiding skewing data in order to match a predetermined outcome that
aligns with a particular agenda, such as a political or moral point of view. Investigators are ethically obligated to report
results, even when they contradict personal views, predicted outcomes, or widely accepted beliefs.

Chapter Review

Key Terms
in-depth analysis of a single event, situation, or individual

a set of guidelines that the American Sociological Association has established to foster ethical
research and professionally responsible scholarship in sociology

applying a systematic approach to record and value information gleaned from secondary data as it
relates to the study at hand

when a change in one variable coincides with a change in another variable, but does not necessarily
indicate causation

a variable changed by other variables

evidence that comes from direct experience, scientifically gathered data, or experimentation

observing a complete social setting and all that it entails

the testing of a hypothesis under controlled conditions

gathering data from a natural environment without doing a lab experiment or a survey

when study subjects behave in a certain manner due to their awareness of being observed by a

a testable educated guess about predicted outcomes between two or more variables

variables that cause changes in dependent variables

a sociological research approach that seeks in-depth understanding of a topic or subject
through observation or interaction; this approach is not based on hypothesis testing

a one-on-one conversation between the researcher and the subject

a scholarly research step that entails identifying and studying all existing studies on a topic to
create a basis for new research

a technique in which the results of virtually all previous studies on a specific subject are evaluated

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nonreactive research:

operational definitions:

participant observation:


primary data:

qualitative data:

quantitative data:

random sample:



scientific method:

secondary data analysis:



value neutrality:

using secondary data, does not include direct contact with subjects and will not alter or
influence people’s behaviors

specific explanations of abstract concepts that a researcher plans to study

when a researcher immerses herself in a group or social setting in order to make
observations from an “insider” perspective

a defined group serving as the subject of a study

data that are collected directly from firsthand experience

comprise information that is subjective and often based on what is seen in a natural setting

represent research collected in numerical form that can be counted

a study’s participants being randomly selected to serve as a representation of a larger population

a measure of a study’s consistency that considers how likely results are to be replicated if a study is

small, manageable number of subjects that represent the population

an established scholarly research method that involves asking a question, researching existing
sources, forming a hypothesis, designing and conducting a study, and drawing conclusions

using data collected by others but applying new interpretations

collect data from subjects who respond to a series of questions about behaviors and opinions, often in the
form of a questionnaire

the degree to which a sociological measure accurately reflects the topic of study

a practice of remaining impartial, without bias or judgment during the course of a study and in
publishing results

Section Summary

2.1 Approaches to Sociological Research
Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources,
formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a
clear method of organizing a study. Some sociologists conduct research through an interpretive framework rather than
employing the scientific method.

Scientific sociological studies often observe relationships between variables. Researchers study how one variable changes
another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish
dependent and independent variables.

2.2 Research Methods
Sociological research is a fairly complex process. As you can see, a lot goes into even a simple research design. There are
many steps and much to consider when collecting data on human behavior, as well as in interpreting and analyzing data in
order to form conclusive results. Sociologists use scientific methods for good reason. The scientific method provides a
system of organization that helps researchers plan and conduct the study while ensuring that data and results are reliable,
valid, and objective.

The many methods available to researchers—including experiments, surveys, field studies, and secondary data
analysis—all come with advantages and disadvantages. The strength of a study can depend on the choice and
implementation of the appropriate method of gathering research. Depending on the topic, a study might use a single
method or a combination of methods. It is important to plan a research design before undertaking a study. The information

Chapter 2 | Sociological Research 45

gathered may in itself be surprising, and the study design should provide a solid framework in which to analyze predicted
and unpredicted data.

Table 2.2 Main Sociological Research Methods Sociological research methods have advantages and

Method Implementation Advantages Challenges

• Questionnaires

• Interviews

• Yields many

• Can survey a large

• Quantitative data are
easy to chart

• Can be time consuming

• Can be difficult to encourage
participant response

• Captures what people think and
believe but not necessarily how they
behave in real life

Field Work

• Observation

• Participant observation

• Ethnography

• Case study

• Yields detailed,
accurate real-life

• Time consuming

• Data captures how people behave but
not what they think and believe

• Qualitative data is difficult to organize

• Deliberate manipulation

of social customs and

• Tests cause and effect

• Hawthorne Effect

• Ethical concerns about people’s


• Analysis of government
data (census, health,
crime statistics)

• Research of historic

• Makes good use of
previous sociological

• Data could be focused on a purpose
other than yours

• Data can be hard to find

2.3 Ethical Concerns
Sociologists and sociology students must take ethical responsibility for any study they conduct. They must first and
foremost guarantee the safety of their participants. Whenever possible, they must ensure that participants have been fully
informed before consenting to be part of a study.

The ASA maintains ethical guidelines that sociologists must take into account as they conduct research. The guidelines
address conducting studies, properly using existing sources, accepting funding, and publishing results.

Sociologists must try to maintain value neutrality. They must gather and analyze data objectively and set aside their
personal preferences, beliefs, and opinions. They must report findings accurately, even if they contradict personal

Section Quiz

2.1 Approaches to Sociological Research
1. A measurement is considered ______ if it actually measures what it is intended to measure, according to the topic of the

a. reliable
b. sociological
c. valid
d. quantitative

2. Sociological studies test relationships in which change in one ______ causes change in another.
a. test subject
b. behavior

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c. variable
d. operational definition

3. In a study, a group of ten-year-old boys are fed doughnuts every morning for a week and then weighed to see how much
weight they gained. Which factor is the dependent variable?

a. The doughnuts
b. The boys
c. The duration of a week
d. The weight gained

4. Which statement provides the best operational definition of “childhood obesity”?
a. Children who eat unhealthy foods and spend too much time watching television and playing video games
b. A distressing trend that can lead to health issues including type 2 diabetes and heart disease
c. Body weight at least 20 percent higher than a healthy weight for a child of that height
d. The tendency of children today to weigh more than children of earlier generations

2.2 Research Methods
5. Which materials are considered secondary data?

a. Photos and letters given to you by another person
b. Books and articles written by other authors about their studies
c. Information that you have gathered and now have included in your results
d. Responses from participants whom you both surveyed and interviewed

6. What method did researchers John Mihelich and John Papineau use to study Parrotheads?
a. Survey
b. Experiment
c. Web Ethnography
d. Case study

7. Why is choosing a random sample an effective way to select participants?
a. Participants do not know they are part of a study
b. The researcher has no control over who is in the study
c. It is larger than an ordinary sample
d. Everyone has the same chance of being part of the study

8. What research method did John S. Lynd and Helen Merrell Lynd mainly use in their Middletown study?
a. Secondary data
b. Survey
c. Participant observation
d. Experiment

9. Which research approach is best suited to the scientific method?
a. Questionnaire
b. Case study
c. Ethnography
d. Secondary data analysis

10. The main difference between ethnography and other types of participant observation is:
a. ethnography isn’t based on hypothesis testing
b. ethnography subjects are unaware they’re being studied
c. ethnographic studies always involve minority ethnic groups
d. ethnography focuses on how subjects view themselves in relationship to the community

11. Which best describes the results of a case study?
a. It produces more reliable results than other methods because of its depth
b. Its results are not generally applicable
c. It relies solely on secondary data analysis
d. All of the above

12. Using secondary data is considered an unobtrusive or ________ research method.
a. nonreactive
b. nonparticipatory
c. nonrestrictive

Chapter 2 | Sociological Research 47

d. nonconfrontive

2.3 Ethical Concerns
13. Which statement illustrates value neutrality?

a. Obesity in children is obviously a result of parental neglect and, therefore, schools should take a greater role to
prevent it

b. In 2003, states like Arkansas adopted laws requiring elementary schools to remove soft drink vending machines
from schools

c. Merely restricting children’s access to junk food at school is not enough to prevent obesity
d. Physical activity and healthy eating are a fundamental part of a child’s education

14. Which person or organization defined the concept of value neutrality?
a. Institutional Review Board (IRB)
b. Peter Rossi
c. American Sociological Association (ASA)
d. Max Weber

15. To study the effects of fast food on lifestyle, health, and culture, from which group would a researcher ethically be
unable to accept funding?

a. A fast-food restaurant
b. A nonprofit health organization
c. A private hospital
d. A governmental agency like Health and Social Services

Short Answer

2.1 Approaches to Sociological Research
1. Write down the first three steps of the scientific method. Think of a broad topic that you are interested in and which
would make a good sociological study—for example, ethnic diversity in a college, homecoming rituals, athletic
scholarships, or teen driving. Now, take that topic through the first steps of the process. For each step, write a few
sentences or a paragraph: 1) Ask a question about the topic. 2) Do some research and write down the titles of some articles
or books you’d want to read about the topic. 3) Formulate a hypothesis.

2.2 Research Methods
2. What type of data do surveys gather? For what topics would surveys be the best research method? What drawbacks
might you expect to encounter when using a survey? To explore further, ask a research question and write a hypothesis.
Then create a survey of about six questions relevant to the topic. Provide a rationale for each question. Now define your
population and create a plan for recruiting a random sample and administering the survey.

3. Imagine you are about to do field research in a specific place for a set time. Instead of thinking about the topic of study
itself, consider how you, as the researcher, will have to prepare for the study. What personal, social, and physical sacrifices
will you have to make? How will you manage your personal effects? What organizational equipment and systems will you
need to collect the data?

4. Create a brief research design about a topic in which you are passionately interested. Now write a letter to a
philanthropic or grant organization requesting funding for your study. How can you describe the project in a convincing
yet realistic and objective way? Explain how the results of your study will be a relevant contribution to the body of
sociological work already in existence.

2.3 Ethical Concerns
5. Why do you think the ASA crafted such a detailed set of ethical principles? What type of study could put human
participants at risk? Think of some examples of studies that might be harmful. Do you think that, in the name of sociology,
some researchers might be tempted to cross boundaries that threaten human rights? Why?

6. Would you willingly participate in a sociological study that could potentially put your health and safety at risk, but had
the potential to help thousands or even hundreds of thousands of people? For example, would you participate in a study of
a new drug that could cure diabetes or cancer, even if it meant great inconvenience and physical discomfort for you or
possible permanent damage?

Further Research

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2.1 Approaches to Sociological Research
For a historical perspective on the scientific method in sociology, read “The Elements of Scientific Method in Sociology”
by F. Stuart Chapin (1914) in the American Journal of Sociology:

2.2 Research Methods
For information on current real-world sociology experiments, visit:

2.3 Ethical Concerns
Founded in 1905, the ASA is a nonprofit organization located in Washington, DC, with a membership of 14,000
researchers, faculty members, students, and practitioners of sociology. Its mission is “to articulate policy and implement
programs likely to have the broadest possible impact for sociology now and in the future.” Learn more about this
organization at ( .


2.0 Introduction to Sociological Research
Arkowitz, Hal, and Scott O. Lilienfeld. 2009. “Lunacy and the Full Moon: Does a full moon really trigger strange
behavior?” Scientific American. Retrieved December 30, 2014 (
full-moon/ ( ).

Rotton, James, and Ivan W. Kelly. 1985. “Much Ado about the Full Moon: A Meta-analysis of Lunar-Lunacy Research.”
Psychological Bulletin 97 (no. 2): 286–306.

2.1 Approaches to Sociological Research
Arkowitz, Hal, and Scott O. Lilienfeld. 2009. “Lunacy and the Full Moon: Does a full moon really trigger strange
behavior?” Scientific American. Retrieved October 20, 2014 (
full-moon ( ).

Berger, Peter L. 1963. Invitation to Sociology: A Humanistic Perspective. New York: Anchor Books.

Merton, Robert. 1968 [1949]. Social Theory and Social Structure. New York: Free Press.

“Scientific Method Lab,” the University of Utah,
sci_method_main.html ( .

2.2 Research Methods
Butsch, Richard. 2000. The Making of American Audiences: From Stage to Television, 1750–1990. Cambridge: Cambridge

Caplow, Theodore, Louis Hicks, and Ben Wattenberg. 2000. “The First Measured Century: Middletown.” The First
Measured Century. PBS. Retrieved February 23, 2012 ( (
index.htm) ).

Durkheim, Émile. 1966 [1897]. Suicide. New York: Free Press.

Fenstermaker, Sarah. n.d. “Dorothy E. Smith Award Statement” American Sociological Association. Retrieved October 19,
2014 ( (
smith.cfm) ).

Franke, Richard, and James Kaul. 1978. “The Hawthorne Experiments: First Statistical Interpretation.” American
Sociological Review 43(5):632–643.

Grice, Elizabeth. “Cry of an Enfant Sauvage.” The Telegraph. Retrieved July 20, 2011 (
culture/tvandradio/3653890/Cry-of-an-enfant-sauvage.html (
of-an-enfant-sauvage.html) ).

Heussenstamm, Frances K. 1971. “Bumper Stickers and Cops” Trans-action: Social Science and Modern Society 4:32–33.

Chapter 2 | Sociological Research 49

Igo, Sarah E. 2008. The Averaged American: Surveys, Citizens, and the Making of a Mass Public. Cambridge, MA:
Harvard University Press.

Lynd, Robert S., and Helen Merrell Lynd. 1959. Middletown: A Study in Modern American Culture. San Diego, CA:
Harcourt Brace Javanovich.

Lynd, Staughton. 2005. “Making Middleton.” Indiana Magazine of History 101(3):226–238.

Mihelich, John, and John Papineau. Aug 2005. “Parrotheads in Margaritaville: Fan Practice, Oppositional Culture, and
Embedded Cultural Resistance in Buffett Fandom.” Journal of Popular Music Studies 17(2):175–202.

Pew Research Center. 2014. “Ebola Worries Rise, But Most Are ‘Fairly’ Confident in Government, Hospitals to Deal with
Disease: Broad Support for U.S. Efforts to Deal with Ebola in West Africa.” Pew Research Center for the People & the
Press, October 21. Retrieved October 25, 2014 (
fairly-confident-in-government-hospitals-to-deal-with-disease/ (
rise-but-most-are-fairly-confident-in-government-hospitals-to-deal-with-disease/) ).

Rothman, Rodney. 2000. “My Fake Job.” Pp. 120 in The New Yorker, November 27.

Social Sciences and Humanities Research Council of Canada. n.d. “Institutional Ethnography.” Retrieved October 19,
2014 ( (
institutionalEthnography.html) ).

Sonnenfeld, Jeffery A. 1985. “Shedding Light on the Hawthorne Studies.” Journal of Occupational Behavior 6:125.

2.3 Ethical Concerns
Code of Ethics. 1999. American Sociological Association. Retrieved July 1, 2011 (
( ).

Rossi, Peter H. 1987. “No Good Applied Social Research Goes Unpunished.” Society 25(1):73–79.

Weber, Max. 1949. Methodology of the Social Sciences. Translated by H. Shils and E. Finch. Glencoe, IL: Free Press.


50 Chapter 2 | Sociological Research

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3 Culture

Figure 3.1 People adhere to various rules and standards that are created and maintained in culture, such as giving a high five to someone. (Photo
courtesy of Chris Barnes/flickr)

Learning Objectives
3.1. What Is Culture?

• Differentiate between culture and society

• Explain material versus nonmaterial culture

• Discuss the concept of cultural universalism as it relates to society

• Compare and contrast ethnocentrism and xenocentrism

3.2. Elements of Culture
• Understand how values and beliefs differ from norms

• Explain the significance of symbols and language to a culture

• Explain the Sapir-Whorf hypothesis

• Discuss the role of social control within culture

3.3. Pop Culture, Subculture, and Cultural Change
• Discuss the roles of both high culture and pop culture within society

• Differentiate between subculture and counterculture

• Explain the role of innovation, invention, and discovery in culture

• Understand the role of cultural lag and globalization in cultural change

3.4. Theoretical Perspectives on Culture
• Discuss the major theoretical approaches to cultural interpretation

Chapter 3 | Culture 51

Introduction to Culture
What are the rules when you pass an acquaintance at school, work, in the grocery store, or in the mall? Generally, we do
not consider all of the intricacies of the rules of behavior. We may simply say, “Hello!” and ask, “How was your
weekend?” or some other trivial question meant to be a friendly greeting. Rarely do we physically embrace or even touch
the individual. In fact, doing so may be viewed with scorn or distaste, since as people in the United States we have fairly
rigid rules about personal space. However, we all adhere to various rules and standards that are created and maintained in
culture. These rules and expectations have meaning, and there are ways in which you may violate this negotiation.
Consider what would happen if you stopped and informed everyone who said, “Hi, how are you?” exactly how you were
doing that day, and in detail. You would more than likely violate rules of culture and specifically greeting. Perhaps in a
different culture the question would be more literal, and it may require a response. Or if you are having coffee with a good
friend, perhaps that question warrants a more detailed response. These examples are all aspects of culture, which is shared
beliefs, values, and practices, that participants must learn. Sociologically, we examine in what situation and context certain
behavior is expected, and in which situations perhaps it is not. These rules are created and enforced by people who interact
and share culture.

In everyday conversation, people rarely distinguish between the terms culture and society, but the terms have slightly
different meanings, and the distinction is important to a sociologist. A society describes a group of people who share a
community and a culture. By “community,” sociologists refer to a definable region—as small as a neighborhood
(Brooklyn, or “the east side of town”), as large as a country (Ethiopia, the United States, or Nepal), or somewhere in
between (in the United States, this might include someone who identifies with Southern or Midwestern society). To clarify,
a culture represents the beliefs and practices of a group, while society represents the people who share those beliefs and
practices. Neither society nor culture could exist without the other. In this chapter, we examine the relationship between
culture and society in greater detail and pay special attention to the elements and forces that shape culture, including
diversity and cultural changes. A final discussion touches on the different theoretical perspectives from which sociologists
research culture.

3.1 What Is Culture?
Humans are social creatures. Since the dawn of Homo sapiens nearly 250,000 years ago, people have grouped together
into communities in order to survive. Living together, people form common habits and behaviors—from specific methods
of childrearing to preferred techniques for obtaining food. In modern-day Paris, many people shop daily at outdoor
markets to pick up what they need for their evening meal, buying cheese, meat, and vegetables from different specialty
stalls. In the United States, the majority of people shop once a week at supermarkets, filling large carts to the brim. How
would a Parisian perceive U.S. shopping behaviors that Americans take for granted?

Almost every human behavior, from shopping to marriage to expressions of feelings, is learned. In the United States,
people tend to view marriage as a choice between two people, based on mutual feelings of love. In other nations and in
other times, marriages have been arranged through an intricate process of interviews and negotiations between entire
families, or in other cases, through a direct system, such as a “mail order bride.” To someone raised in New York City, the
marriage customs of a family from Nigeria may seem strange or even wrong. Conversely, someone from a traditional
Kolkata family might be perplexed with the idea of romantic love as the foundation for marriage and lifelong commitment.
In other words, the way in which people view marriage depends largely on what they have been taught.

Behavior based on learned customs is not a bad thing. Being familiar with unwritten rules helps people feel secure and
“normal.” Most people want to live their daily lives confident that their behaviors will not be challenged or disrupted. But
even an action as seemingly simple as commuting to work evidences a great deal of cultural propriety.

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Figure 3.2 How would a visitor from the suburban United States act and feel on this crowded Tokyo train? (Photo courtesy of simonglucas/flickr)

Take the case of going to work on public transportation. Whether people are commuting in Dublin, Cairo, Mumbai, or San
Francisco, many behaviors will be the same, but significant differences also arise between cultures. Typically, a passenger
will find a marked bus stop or station, wait for his bus or train, pay an agent before or after boarding, and quietly take a
seat if one is available. But when boarding a bus in Cairo, passengers might have to run, because buses there often do not
come to a full stop to take on patrons. Dublin bus riders would be expected to extend an arm to indicate that they want the
bus to stop for them. And when boarding a commuter train in Mumbai, passengers must squeeze into overstuffed cars
amid a lot of pushing and shoving on the crowded platforms. That kind of behavior would be considered the height of
rudeness in the United States, but in Mumbai it reflects the daily challenges of getting around on a train system that is
taxed to capacity.

In this example of commuting, culture consists of thoughts (expectations about personal space, for example) and tangible
things (bus stops, trains, and seating capacity). Material culture refers to the objects or belongings of a group of people.
Metro passes and bus tokens are part of material culture, as are automobiles, stores, and the physical structures where
people worship. Nonmaterial culture, in contrast, consists of the ideas, attitudes, and beliefs of a society. Material and
nonmaterial aspects of culture are linked, and physical objects often symbolize cultural ideas. A metro pass is a material
object, but it represents a form of nonmaterial culture, namely, capitalism, and the acceptance of paying for transportation.
Clothing, hairstyles, and jewelry are part of material culture, but the appropriateness of wearing certain clothing for
specific events reflects nonmaterial culture. A school building belongs to material culture, but the teaching methods and
educational standards are part of education’s nonmaterial culture. These material and nonmaterial aspects of culture can
vary subtly from region to region. As people travel farther afield, moving from different regions to entirely different parts
of the world, certain material and nonmaterial aspects of culture become dramatically unfamiliar. What happens when we
encounter different cultures? As we interact with cultures other than our own, we become more aware of the differences
and commonalities between others’ worlds and our own.

Cultural Universals
Often, a comparison of one culture to another will reveal obvious differences. But all cultures also share common
elements. Cultural universals are patterns or traits that are globally common to all societies. One example of a cultural
universal is the family unit: every human society recognizes a family structure that regulates sexual reproduction and the
care of children. Even so, how that family unit is defined and how it functions vary. In many Asian cultures, for example,
family members from all generations commonly live together in one household. In these cultures, young adults continue to
live in the extended household family structure until they marry and join their spouse’s household, or they may remain and
raise their nuclear family within the extended family’s homestead. In the United States, by contrast, individuals are
expected to leave home and live independently for a period before forming a family unit that consists of parents and their
offspring. Other cultural universals include customs like funeral rites, weddings, and celebrations of births. However, each
culture may view the ceremonies quite differently.

Anthropologist George Murdock first recognized the existence of cultural universals while studying systems of kinship
around the world. Murdock found that cultural universals often revolve around basic human survival, such as finding food,
clothing, and shelter, or around shared human experiences, such as birth and death or illness and healing. Through his
research, Murdock identified other universals including language, the concept of personal names, and, interestingly, jokes.
Humor seems to be a universal way to release tensions and create a sense of unity among people (Murdock 1949).

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Making Connections: Sociological Research

Sociologists consider humor necessary to human interaction because it helps individuals navigate otherwise tense

Is Music a Cultural Universal?
Imagine that you are sitting in a theater, watching a film. The movie opens with the heroine sitting on a park bench
with a grim expression on her face. Cue the music. The first slow and mournful notes play in a minor key. As the
melody continues, the heroine turns her head and sees a man walking toward her. The music slowly gets louder, and
the dissonance of the chords sends a prickle of fear running down your spine. You sense that the heroine is in danger.

Now imagine that you are watching the same movie, but with a different soundtrack. As the scene opens, the music is
soft and soothing, with a hint of sadness. You see the heroine sitting on the park bench and sense her loneliness.
Suddenly, the music swells. The woman looks up and sees a man walking toward her. The music grows fuller, and the
pace picks up. You feel your heart rise in your chest. This is a happy moment.

Music has the ability to evoke emotional responses. In television shows, movies, even commercials, music elicits
laughter, sadness, or fear. Are these types of musical cues cultural universals?

In 2009, a team of psychologists, led by Thomas Fritz of the Max Planck Institute for Human Cognitive and Brain
Sciences in Leipzig, Germany, studied people’s reactions to music that they’d never heard (Fritz et al. 2009). The
research team traveled to Cameroon, Africa, and asked Mafa tribal members to listen to Western music. The tribe,
isolated from Western culture, had never been exposed to Western culture and had no context or experience within
which to interpret its music. Even so, as the tribal members listened to a Western piano piece, they were able to
recognize three basic emotions: happiness, sadness, and fear. Music, it turns out, is a sort of universal language.

Researchers also found that music can foster a sense of wholeness within a group. In fact, scientists who study the
evolution of language have concluded that originally language (an established component of group identity) and
music were one (Darwin 1871). Additionally, since music is largely nonverbal, the sounds of music can cross societal
boundaries more easily than words. Music allows people to make connections, where language might be a more
difficult barricade. As Fritz and his team found, music and the emotions it conveys can be cultural universals.

Ethnocentrism and Cultural Relativism
Despite how much humans have in common, cultural differences are far more prevalent than cultural universals. For
example, while all cultures have language, analysis of particular language structures and conversational etiquette reveal
tremendous differences. In some Middle Eastern cultures, it is common to stand close to others in conversation. North
Americans keep more distance and maintain a large “personal space.” Even something as simple as eating and drinking
varies greatly from culture to culture. If your professor comes into an early morning class holding a mug of liquid, what do
you assume she is drinking? In the United States, it’s most likely filled with coffee, not Earl Grey tea, a favorite in
England, or Yak Butter tea, a staple in Tibet.

The way cuisines vary across cultures fascinates many people. Some travelers pride themselves on their willingness to try
unfamiliar foods, like celebrated food writer Anthony Bourdain, while others return home expressing gratitude for their
native culture’s fare. Often, people in the United States express disgust at other cultures’ cuisine and think that it’s gross to
eat meat from a dog or guinea pig, for example, while they don’t question their own habit of eating cows or pigs. Such
attitudes are an example of ethnocentrism, or evaluating and judging another culture based on how it compares to one’s
own cultural norms. Ethnocentrism, as sociologist William Graham Sumner (1906) described the term, involves a belief or
attitude that one’s own culture is better than all others. Almost everyone is a little bit ethnocentric. For example,
Americans tend to say that people from England drive on the “wrong” side of the road, rather than on the “other” side.
Someone from a country where dog meat is standard fare might find it off-putting to see a dog in a French restaurant—not
on the menu, but as a pet and patron’s companion. A good example of ethnocentrism is referring to parts of Asia as the
“Far East.” One might question, “Far east of where?”

A high level of appreciation for one’s own culture can be healthy; a shared sense of community pride, for example,
connects people in a society. But ethnocentrism can lead to disdain or dislike for other cultures and could cause
misunderstanding and conflict. People with the best intentions sometimes travel to a society to “help” its people, because
they see them as uneducated or backward—essentially inferior. In reality, these travelers are guilty of cultural
imperialism, the deliberate imposition of one’s own cultural values on another culture. Europe’s colonial expansion,

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Making Connections: Sociology in the Real World

begun in the sixteenth century, was often accompanied by a severe cultural imperialism. European colonizers often viewed
the people in the lands they colonized as uncultured savages who were in need of European governance, dress, religion,
and other cultural practices. A more modern example of cultural imperialism may include the work of international aid
agencies who introduce agricultural methods and plant species from developed countries while overlooking indigenous
varieties and agricultural approaches that are better suited to the particular region.

Ethnocentrism can be so strong that when confronted with all of the differences of a new culture, one may experience
disorientation and frustration. In sociology, we call this culture shock. A traveler from Chicago might find the nightly
silence of rural Montana unsettling, not peaceful. An exchange student from China might be annoyed by the constant
interruptions in class as other students ask questions—a practice that is considered rude in China. Perhaps the Chicago
traveler was initially captivated with Montana’s quiet beauty and the Chinese student was originally excited to see a U.S.-
style classroom firsthand. But as they experience unanticipated differences from their own culture, their excitement gives
way to discomfort and doubts about how to behave appropriately in the new situation. Eventually, as people learn more
about a culture, they recover from culture shock.

Culture shock may appear because people aren’t always expecting cultural differences. Anthropologist Ken Barger (1971)
discovered this when he conducted a participatory observation in an Inuit community in the Canadian Arctic. Originally
from Indiana, Barger hesitated when invited to join a local snowshoe race. He knew he’d never hold his own against these
experts. Sure enough, he finished last, to his mortification. But the tribal members congratulated him, saying, “You really
tried!” In Barger’s own culture, he had learned to value victory. To the Inuit people, winning was enjoyable, but their
culture valued survival skills essential to their environment: how hard someone tried could mean the difference between
life and death. Over the course of his stay, Barger participated in caribou hunts, learned how to take shelter in winter
storms, and sometimes went days with little or no food to share among tribal members. Trying hard and working together,
two nonmaterial values, were indeed much more important than winning.

During his time with the Inuit tribe, Barger learned to engage in cultural relativism. Cultural relativism is the practice of
assessing a culture by its own standards rather than viewing it through the lens of one’s own culture. Practicing cultural
relativism requires an open mind and a willingness to consider, and even adapt to, new values and norms. However,
indiscriminately embracing everything about a new culture is not always possible. Even the most culturally relativist
people from egalitarian societies—ones in which women have political rights and control over their own bodies—would
question whether the widespread practice of female genital mutilation in countries such as Ethiopia and Sudan should be
accepted as a part of cultural tradition. Sociologists attempting to engage in cultural relativism, then, may struggle to
reconcile aspects of their own culture with aspects of a culture that they are studying.

Sometimes when people attempt to rectify feelings of ethnocentrism and develop cultural relativism, they swing too far to
the other end of the spectrum. Xenocentrism is the opposite of ethnocentrism, and refers to the belief that another culture
is superior to one’s own. (The Greek root word xeno, pronounced “ZEE-no,” means “stranger” or “foreign guest.”) An
exchange student who goes home after a semester abroad or a sociologist who returns from the field may find it difficult to
associate with the values of their own culture after having experienced what they deem a more upright or nobler way of

Perhaps the greatest challenge for sociologists studying different cultures is the matter of keeping a perspective. It is
impossible for anyone to keep all cultural biases at bay; the best we can do is strive to be aware of them. Pride in one’s
own culture doesn’t have to lead to imposing its values on others. And an appreciation for another culture shouldn’t
preclude individuals from studying it with a critical eye.

Overcoming Culture Shock
During her summer vacation, Caitlin flew from Chicago to Madrid to visit Maria, the exchange student she’d
befriended the previous semester. In the airport, she heard rapid, musical Spanish being spoken all around her.
Exciting as it was, she felt isolated and disconnected. Maria’s mother kissed Caitlin on both cheeks when she greeted
her. Her imposing father kept his distance. Caitlin was half asleep by the time supper was served—at 10 p.m.! Maria’s
family sat at the table for hours, speaking loudly, gesturing, and arguing about politics, a taboo dinner subject in
Caitlin’s house. They served wine and toasted their honored guest. Caitlin had trouble interpreting her hosts’ facial
expressions, and didn’t realize she should make the next toast. That night, Caitlin crawled into a strange bed, wishing
she hadn’t come. She missed her home and felt overwhelmed by the new customs, language, and surroundings. She’d
studied Spanish in school for years—why hadn’t it prepared her for this?

Chapter 3 | Culture 55

What Caitlin hadn’t realized was that people depend not only on spoken words but also on subtle cues like gestures
and facial expressions, to communicate. Cultural norms accompany even the smallest nonverbal signals (DuBois
1951). They help people know when to shake hands, where to sit, how to converse, and even when to laugh. We
relate to others through a shared set of cultural norms, and ordinarily, we take them for granted.

For this reason, culture shock is often associated with traveling abroad, although it can happen in one’s own country,
state, or even hometown. Anthropologist Kalervo Oberg (1960) is credited with first coining the term “culture
shock.” In his studies, Oberg found that most people found encountering a new culture to be exciting at first. But bit
by bit, they became stressed by interacting with people from a different culture who spoke another language and used
different regional expressions. There was new food to digest, new daily schedules to follow, and new rules of
etiquette to learn. Living with this constant stress can make people feel incompetent and insecure. People react to
frustration in a new culture, Oberg found, by initially rejecting it and glorifying one’s own culture. An American
visiting Italy might long for a “real” pizza or complain about the unsafe driving habits of Italians compared to people
in the United States.

It helps to remember that culture is learned. Everyone is ethnocentric to an extent, and identifying with one’s own
country is natural.

Caitlin’s shock was minor compared to that of her friends Dayar and Mahlika, a Turkish couple living in married
student housing on campus. And it was nothing like that of her classmate Sanai. Sanai had been forced to flee war-
torn Bosnia with her family when she was fifteen. After two weeks in Spain, Caitlin had developed a bit more
compassion and understanding for what those people had gone through. She understood that adjusting to a new
culture takes time. It can take weeks or months to recover from culture shock, and it can take years to fully adjust to
living in a new culture.

By the end of Caitlin’s trip, she’d made new lifelong friends. She’d stepped out of her comfort zone. She’d learned a
lot about Spain, but she’d also discovered a lot about herself and her own culture.

Figure 3.3 Experiencing new cultures offers an opportunity to practice cultural relativism. (Photo courtesy of OledSidorenko/flickr)

3.2 Elements of Culture
Values and Beliefs
The first, and perhaps most crucial, elements of culture we will discuss are its values and beliefs. Values are a culture’s
standard for discerning what is good and just in society. Values are deeply embedded and critical for transmitting and
teaching a culture’s beliefs. Beliefs are the tenets or convictions that people hold to be true. Individuals in a society have
specific beliefs, but they also share collective values. To illustrate the difference, Americans commonly believe in the
American Dream—that anyone who works hard enough will be successful and wealthy. Underlying this belief is the
American value that wealth is good and important.

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Values help shape a society by suggesting what is good and bad, beautiful and ugly, sought or avoided. Consider the value
that the United States places upon youth. Children represent innocence and purity, while a youthful adult appearance
signifies sexuality. Shaped by this value, individuals spend millions of dollars each year on cosmetic products and
surgeries to look young and beautiful. The United States also has an individualistic culture, meaning people place a high
value on individuality and independence. In contrast, many other cultures are collectivist, meaning the welfare of the
group and group relationships are a primary value.

Living up to a culture’s values can be difficult. It’s easy to value good health, but it’s hard to quit smoking. Marital
monogamy is valued, but many spouses engage in infidelity. Cultural diversity and equal opportunities for all people are
valued in the United States, yet the country’s highest political offices have been dominated by white men.

Values often suggest how people should behave, but they don’t accurately reflect how people do behave. Values portray an
ideal culture, the standards society would like to embrace and live up to. But ideal culture differs from real culture, the
way society actually is, based on what occurs and exists. In an ideal culture, there would be no traffic accidents, murders,
poverty, or racial tension. But in real culture, police officers, lawmakers, educators, and social workers constantly strive to
prevent or repair those accidents, crimes, and injustices. American teenagers are encouraged to value celibacy. However,
the number of unplanned pregnancies among teens reveals that not only is the ideal hard to live up to, but the value alone
is not enough to spare teenagers the potential consequences of having sex.

One way societies strive to put values into action is through rewards, sanctions, and punishments. When people observe
the norms of society and uphold its values, they are often rewarded. A boy who helps an elderly woman board a bus may
receive a smile and a “thank you.” A business manager who raises profit margins may receive a quarterly bonus. People
sanction certain behaviors by giving their support, approval, or permission, or by instilling formal actions of disapproval
and nonsupport. Sanctions are a form of social control, a way to encourage conformity to cultural norms. Sometimes
people conform to norms in anticipation or expectation of positive sanctions: good grades, for instance, may mean praise
from parents and teachers. From a criminal justice perspective, properly used social control is also inexpensive crime
control. Utilizing social control approaches pushes most people to conform to societal rules, regardless of whether
authority figures (such as law enforcement) are present.

When people go against a society’s values, they are punished. A boy who shoves an elderly woman aside to board the bus
first may receive frowns or even a scolding from other passengers. A business manager who drives away customers will
likely be fired. Breaking norms and rejecting values can lead to cultural sanctions such as earning a negative label—lazy,
no-good bum—or to legal sanctions, such as traffic tickets, fines, or imprisonment.

Values are not static; they vary across time and between groups as people evaluate, debate, and change collective societal
beliefs. Values also vary from culture to culture. For example, cultures differ in their values about what kinds of physical
closeness are appropriate in public. It’s rare to see two male friends or coworkers holding hands in the United States where
that behavior often symbolizes romantic feelings. But in many nations, masculine physical intimacy is considered natural
in public. This difference in cultural values came to light when people reacted to photos of former president George W.
Bush holding hands with the Crown Prince of Saudi Arabia in 2005. A simple gesture, such as hand-holding, carries great
symbolic differences across cultures.

Figure 3.4 In many parts of Africa and the Middle East, it is considered normal for men to hold hands in friendship. How would Americans react to
these two soldiers? (Photo courtesy of Geordie Mott/Wikimedia Commons)

Chapter 3 | Culture 57

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So far, the examples in this chapter have often described how people are expected to behave in certain situations—for
example, when buying food or boarding a bus. These examples describe the visible and invisible rules of conduct through
which societies are structured, or what sociologists call norms. Norms define how to behave in accordance with what a
society has defined as good, right, and important, and most members of the society adhere to them.

Formal norms are established, written rules. They are behaviors worked out and agreed upon in order to suit and serve the
most people. Laws are formal norms, but so are employee manuals, college entrance exam requirements, and “no running”
signs at swimming pools. Formal norms are the most specific and clearly stated of the various types of norms, and they are
the most strictly enforced. But even formal norms are enforced to varying degrees and are reflected in cultural values.

For example, money is highly valued in the United States, so monetary crimes are punished. It’s against the law to rob a
bank, and banks go to great lengths to prevent such crimes. People safeguard valuable possessions and install antitheft
devices to protect homes and cars. A less strictly enforced social norm is driving while intoxicated. While it’s against the
law to drive drunk, drinking is for the most part an acceptable social behavior. And though there are laws to punish drunk
driving, there are few systems in place to prevent the crime. These examples show a range of enforcement in formal

There are plenty of formal norms, but the list of informal norms—casual behaviors that are generally and widely
conformed to—is longer. People learn informal norms by observation, imitation, and general socialization. Some informal
norms are taught directly—“Kiss your Aunt Edna” or “Use your napkin”—while others are learned by observation,
including observations of the consequences when someone else violates a norm. But although informal norms define
personal interactions, they extend into other systems as well. In the United States, there are informal norms regarding
behavior at fast food restaurants. Customers line up to order their food and leave when they are done. They don’t sit down
at a table with strangers, sing loudly as they prepare their condiments, or nap in a booth. Most people don’t commit even
benign breaches of informal norms. Informal norms dictate appropriate behaviors without the need of written rules.

Breaching Experiments
Sociologist Harold Garfinkel (1917–2011) studied people’s customs in order to find out how societal rules and norms
not only influenced behavior but also shaped social order. He believed that members of society together create a
social order (Weber 2011). His resulting book, Studies in Ethnomethodology, published in 1967, discusses people’s
assumptions about the social makeup of their communities.

One of Garfinkel’s research methods was known as a “breaching experiment,” in which the researcher behaves in a
socially awkward manner in order to test the sociological concepts of social norms and conformity. The participants
are not aware an experiment is in progress. If the breach is successful, however, these “innocent bystanders” will
respond in some way. For example, if the experimenter is, say, a man in a business suit, and he skips down the
sidewalk or hops on one foot, the passersby are likely to stare at him with surprised expressions on their faces. But
the experimenter does not simply “act weird” in public. Rather, the point is to deviate from a specific social norm in a
small way, to subtly break some form of social etiquette, and see what happens.

To conduct his ethnomethodology, Garfinkel deliberately imposed strange behaviors on unknowing people. Then he
observed their responses. He suspected that odd behaviors would shatter conventional expectations, but he wasn’t
sure how. For example, he set up a simple game of tic-tac-toe. One player was asked beforehand to mark Xs and Os
not in the boxes but on the lines dividing the spaces instead. The other player, in the dark about the study, was
flabbergasted and did not know how to continue. The second player’s reactions of outrage, anger, puzzlement, or
other emotions illustrated the existence of cultural norms that constitute social life. These cultural norms play an
important role. They let us know how to behave around each other and how to feel comfortable in our community.

There are many rules about speaking with strangers in public. It’s OK to tell a woman you like her shoes. It’s not OK
to ask if you can try them on. It’s OK to stand in line behind someone at the ATM. It’s not OK to look over his
shoulder as he makes his transaction. It’s OK to sit beside someone on a crowded bus. It’s weird to sit beside a
stranger in a half-empty bus.

For some breaches, the researcher directly engages with innocent bystanders. An experimenter might strike up a
conversation in a public bathroom, where it’s common to respect each other’s privacy so fiercely as to ignore other
people’s presence. In a grocery store, an experimenter might take a food item out of another person’s grocery cart,

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saying, “That looks good! I think I’ll try it.” An experimenter might sit down at a table with others in a fast food
restaurant or follow someone around a museum and study the same paintings. In those cases, the bystanders are
pressured to respond, and their discomfort illustrates how much we depend on social norms. Breaching experiments
uncover and explore the many unwritten social rules we live by.

Norms may be further classified as either mores or folkways. Mores (mor-ays) are norms that embody the moral views
and principles of a group. Violating them can have serious consequences. The strongest mores are legally protected with
laws or other formal norms. In the United States, for instance, murder is considered immoral, and it’s punishable by law (a
formal norm). But more often, mores are judged and guarded by public sentiment (an informal norm). People who violate
mores are seen as shameful. They can even be shunned or banned from some groups. The mores of the U.S. school system
require that a student’s writing be in the student’s own words or use special forms (such as quotation marks and a whole
system of citation) for crediting other writers. Writing another person’s words as if they are one’s own has a
name—plagiarism. The consequences for violating this norm are severe and usually result in expulsion.

Unlike mores, folkways are norms without any moral underpinnings. Rather, folkways direct appropriate behavior in the
day-to-day practices and expressions of a culture. They indicate whether to shake hands or kiss on the cheek when greeting
another person. They specify whether to wear a tie and blazer or a T-shirt and sandals to an event. In Canada, women can
smile and say hello to men on the street. In Egypt, that’s not acceptable. In regions in the southern United States, bumping
into an acquaintance means stopping to chat. It’s considered rude not to, no matter how busy one is. In other regions,
people guard their privacy and value time efficiency. A simple nod of the head is enough. Other accepted folkways in the
United States may include holding the door open for a stranger or giving someone a gift on their birthday. The rules
regarding these folkways may change from culture to culture.

Many folkways are actions we take for granted. People need to act without thinking in order to get seamlessly through
daily routines; they can’t stop and analyze every action (Sumner 1906). Those who experience culture shock may find that
it subsides as they learn the new culture’s folkways and are able to move through their daily routines more smoothly.
Folkways might be small manners, learned by observation and imitated, but they are by no means trivial. Like mores and
laws, these norms help people negotiate their daily lives within a given culture.

Symbols and Language
Humans, consciously and subconsciously, are always striving to make sense of their surrounding world. Symbols—such
as gestures, signs, objects, signals, and words—help people understand that world. They provide clues to understanding
experiences by conveying recognizable meanings that are shared by societies.

The world is filled with symbols. Sports uniforms, company logos, and traffic signs are symbols. In some cultures, a gold
ring is a symbol of marriage. Some symbols are highly functional; stop signs, for instance, provide useful instruction. As
physical objects, they belong to material culture, but because they function as symbols, they also convey nonmaterial
cultural meanings. Some symbols are valuable only in what they represent. Trophies, blue ribbons, or gold medals, for
example, serve no other purpose than to represent accomplishments. But many objects have both material and nonmaterial
symbolic value.

A police officer’s badge and uniform are symbols of authority and law enforcement. The sight of an officer in uniform or a
squad car triggers reassurance in some citizens, and annoyance, fear, or anger in others.

It’s easy to take symbols for granted. Few people challenge or even think about stick figure signs on the doors of public
bathrooms. But those figures are more than just symbols that tell men and women which bathrooms to use. They also
uphold the value, in the United States, that public restrooms should be gender exclusive. Even though stalls are relatively
private, most places don’t offer unisex bathrooms.

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(a) (b)

Figure 3.5 Some road signs are universal. But how would you interpret the signage on the right? (Photo (a) courtesy of Andrew Bain/flickr; Photo
(b) courtesy of HonzaSoukup/flickr)

Symbols often get noticed when they are out of context. Used unconventionally, they convey strong messages. A stop sign
on the door of a corporation makes a political statement, as does a camouflage military jacket worn in an antiwar protest.
Together, the semaphore signals for “N” and “D” represent nuclear disarmament—and form the well-known peace sign
(Westcott 2008). Today, some college students have taken to wearing pajamas and bedroom slippers to class, clothing that
was formerly associated only with privacy and bedtime. Though students might deny it, the outfit defies traditional
cultural norms and makes a statement.

Even the destruction of symbols is symbolic. Effigies representing public figures are burned to demonstrate anger at
certain leaders. In 1989, crowds tore down the Berlin Wall, a decades-old symbol of the division between East and West
Germany, communism, and capitalism.

While different cultures have varying systems of symbols, one symbol is common to all: language. Language is a
symbolic system through which people communicate and through which culture is transmitted. Some languages contain a
system of symbols used for written communication, while others rely on only spoken communication and nonverbal

Societies often share a single language, and many languages contain the same basic elements. An alphabet is a written
system made of symbolic shapes that refer to spoken sound. Taken together, these symbols convey specific meanings. The
English alphabet uses a combination of twenty-six letters to create words; these twenty-six letters make up over 600,000
recognized English words (OED Online 2011).

Rules for speaking and writing vary even within cultures, most notably by region. Do you refer to a can of carbonated
liquid as “soda,” pop,” or “Coke”? Is a household entertainment room a “family room,” “rec room,” or “den”? When
leaving a restaurant, do you ask your server for a “check,” the “ticket,” or your “bill”?

Language is constantly evolving as societies create new ideas. In this age of technology, people have adapted almost
instantly to new nouns such as “e-mail” and “Internet,” and verbs such as “downloading,” “texting,” and “blogging.”
Twenty years ago, the general public would have considered these nonsense words.

Even while it constantly evolves, language continues to shape our reality. This insight was established in the 1920s by two
linguists, Edward Sapir and Benjamin Whorf. They believed that reality is culturally determined, and that any
interpretation of reality is based on a society’s language. To prove this point, the sociologists argued that every language
has words or expressions specific to that language. In the United States, for example, the number thirteen is associated
with bad luck. In Japan, however, the number four is considered unlucky, since it is pronounced similarly to the Japanese
word for “death.”

The Sapir-Whorf hypothesis is based on the idea that people experience their world through their language, and that they
therefore understand their world through the culture embedded in their language. The hypothesis, which has also been
called linguistic relativity, states that language shapes thought (Swoyer 2003). Studies have shown, for instance, that
unless people have access to the word “ambivalent,” they don’t recognize an experience of uncertainty from having
conflicting positive and negative feelings about one issue. Essentially, the hypothesis argues, if a person can’t describe the
experience, the person is not having the experience.

In addition to using language, people communicate without words. Nonverbal communication is symbolic, and, as in the
case of language, much of it is learned through one’s culture. Some gestures are nearly universal: smiles often represent

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Making Connections: Social Policy & Debate

joy, and crying often represents sadness. Other nonverbal symbols vary across cultural contexts in their meaning. A
thumbs-up, for example, indicates positive reinforcement in the United States, whereas in Russia and Australia, it is an
offensive curse (Passero 2002). Other gestures vary in meaning depending on the situation and the person. A wave of the
hand can mean many things, depending on how it’s done and for whom. It may mean “hello,” “goodbye,” “no thank you,”
or “I’m royalty.” Winks convey a variety of messages, including “We have a secret,” “I’m only kidding,” or “I’m attracted
to you.” From a distance, a person can understand the emotional gist of two people in conversation just by watching their
body language and facial expressions. Furrowed brows and folded arms indicate a serious topic, possibly an argument.
Smiles, with heads lifted and arms open, suggest a lighthearted, friendly chat.

Is the United States Bilingual?
In 1991, when she was six years old, Lucy Alvarez attended a school that allowed for the use of both English and
Spanish. Lucy’s teacher was bilingual, the librarian offered bilingual books, and many of the school staff spoke both
Spanish and English. Lucy and many of her classmates who spoke only Spanish at home were lucky. According to
the U.S. Census, 13.8 percent of U.S. residents speak a non-English language at home. That’s a significant figure, but
not enough to ensure that Lucy would be encouraged to use her native language in school (Mount 2010).

Lucy’s parents, who moved to Texas from Mexico, struggled under the pressure to speak English. Lucy might easily
have gotten lost and left behind if she’d felt the same pressure in school. In 2008, researchers from Johns Hopkins
University conducted a series of studies on the effects of bilingual education (Slavin et al. 2008). They found that
students taught in both their native tongue and English make better progress than those taught only in English.

Technically, the United States has no official language. But many believe English to be the rightful language of the
United States, and over thirty states have passed laws specifying English as the official tongue. Proponents of
English-only laws suggest that a national ruling will save money on translation, printing, and human resource costs,
including funding for bilingual teachers. They argue that setting English as the official language will encourage non-
English speakers to learn English faster and adapt to the culture of the United States more easily (Mount 2010).

Groups such as the American Civil Liberties Union (ACLU) oppose making English the official language and claim
that it violates the rights of non-English speakers. English-only laws, they believe, deny the reality of our nation’s
diversity and unfairly target Latinos and Asians. They point to the fact that much of the debate on this topic has risen
since 1970, a time when the United States experienced new waves of immigration from Asia and Mexico.

Today, a lot of product information gets written in multiple languages. Enter a store like Home Depot and you’ll find
signs in both English and Spanish. Buy a children’s product, and the safety warnings could be presented in multiple
languages. While marketers are financially motivated to reach the largest number of consumers possible, this trend
also may help people acclimate to a culture of bilingualism.

Studies show that most U.S. immigrants eventually abandon their native tongues and become fluent in English.
Bilingual education helps with that transition. Today, Lucy Alvarez is an ambitious and high-achieving college
student. Fluent in both English and Spanish, Lucy is studying law enforcement—a field that seeks bilingual
employees. The same bilingualism that contributed to her success in grade school will help her thrive professionally
as a law officer serving her community.

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Figure 3.6 Nowadays, many signs—on streets and in stores—include both English and Spanish. What effect does this have on members of
society? What effect does it have on our culture? (Photo courtesy of istolethetv/flickr)

3.3 Pop Culture, Subculture, and Cultural Change
It may seem obvious that there are a multitude of cultural differences between societies in the world. After all, we can
easily see that people vary from one society to the next. It’s natural that a young woman from rural Kenya would have a
very different view of the world from an elderly man in Mumbai—one of the most populated cities in the world.
Additionally, each culture has its own internal variations. Sometimes the differences between cultures are not nearly as
large as the differences inside cultures.

High Culture and Popular Culture
Do you prefer listening to opera or hip hop music? Do you like watching horse racing or NASCAR? Do you read books of
poetry or celebrity magazines? In each pair, one type of entertainment is considered high-brow and the other low-brow.
Sociologists use the term high culture to describe the pattern of cultural experiences and attitudes that exist in the highest
class segments of a society. People often associate high culture with intellectualism, political power, and prestige. In
America, high culture also tends to be associated with wealth. Events considered high culture can be expensive and
formal—attending a ballet, seeing a play, or listening to a live symphony performance.

The term popular culture refers to the pattern of cultural experiences and attitudes that exist in mainstream society.
Popular culture events might include a parade, a baseball game, or the season finale of a television show. Rock and pop
music—“pop” is short for “popular”—are part of popular culture. Popular culture is often expressed and spread via
commercial media such as radio, television, movies, the music industry, publishers, and corporate-run websites. Unlike
high culture, popular culture is known and accessible to most people. You can share a discussion of favorite football teams
with a new coworker or comment on American Idol when making small talk in line at the grocery store. But if you tried to
launch into a deep discussion on the classical Greek play Antigone, few members of U.S. society today would be familiar
with it.

Although high culture may be viewed as superior to popular culture, the labels of high culture and popular culture vary
over time and place. Shakespearean plays, considered pop culture when they were written, are now part of our society’s
high culture. Five hundred years from now, will our descendants associate Breaking Bad with the cultural elite?

Subculture and Counterculture
A subculture is just what it sounds like—a smaller cultural group within a larger culture; people of a subculture are part of
the larger culture but also share a specific identity within a smaller group.

Thousands of subcultures exist within the United States. Ethnic and racial groups share the language, food, and customs of
their heritage. Other subcultures are united by shared experiences. Biker culture revolves around a dedication to
motorcycles. Some subcultures are formed by members who possess traits or preferences that differ from the majority of a
society’s population. The body modification community embraces aesthetic additions to the human body, such as tattoos,
piercings, and certain forms of plastic surgery. In the United States, adolescents often form subcultures to develop a shared
youth identity. Alcoholics Anonymous offers support to those suffering from alcoholism. But even as members of a
subculture band together, they still identify with and participate in the larger society.

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Making Connections: Big Picturethe

Sociologists distinguish subcultures from countercultures, which are a type of subculture that rejects some of the larger
culture’s norms and values. In contrast to subcultures, which operate relatively smoothly within the larger society,
countercultures might actively defy larger society by developing their own set of rules and norms to live by, sometimes
even creating communities that operate outside of greater society.

Cults, a word derived from culture, are also considered counterculture group. The group “Yearning for Zion” (YFZ) in
Eldorado, Texas, existed outside the mainstream and the limelight, until its leader was accused of statutory rape and
underage marriage. The sect’s formal norms clashed too severely to be tolerated by U.S. law, and in 2008, authorities
raided the compound and removed more than two hundred women and children from the property.

The Evolution of American Hipster Subculture
Skinny jeans, chunky glasses, and T-shirts with vintage logos—the American hipster is a recognizable figure in the
modern United States. Based predominately in metropolitan areas, sometimes clustered around hotspots such as the
Williamsburg neighborhood in New York City, hipsters define themselves through a rejection of the mainstream. As a
subculture, hipsters spurn many of the values and beliefs of U.S. culture and prefer vintage clothing to fashion and a
bohemian lifestyle to one of wealth and power. While hipster culture may seem to be the new trend among young,
middle-class youth, the history of the group stretches back to the early decades of the 1900s.

Where did the hipster culture begin? In the early 1940s, jazz music was on the rise in the United States. Musicians
were known as “hepcats” and had a smooth, relaxed quality that went against upright, mainstream life. Those who
were “hep” or “hip” lived by the code of jazz, while those who were “square” lived according to society’s rules. The
idea of a “hipster” was born.

The hipster movement spread, and young people, drawn to the music and fashion, took on attitudes and language
derived from the culture of jazz. Unlike the vernacular of the day, hipster slang was purposefully ambiguous. When
hipsters said, “It’s cool, man,” they meant not that everything was good, but that it was the way it was.

Figure 3.7 In the 1940s, U.S. hipsters were associated with the “cool” culture of jazz. (Photo courtesy of William P. Gottlieb/Ira and Leonore
S. Gershwin Fund Collection, Music Division, Library of Congress)

By the 1950s, the jazz culture was winding down and many traits of hepcat culture were becoming mainstream. A
new subculture was on the rise. The “Beat Generation,” a title coined by writer Jack Kerouac, were anticonformist
and antimaterialistic. They were writers who listened to jazz and embraced radical politics. They bummed around,
hitchhiked the country, and lived in squalor.

The lifestyle spread. College students, clutching copies of Kerouac’s On the Road, dressed in berets, black
turtlenecks, and black-rimmed glasses. Women wore black leotards and grew their hair long. Herb Caen, a San
Francisco journalist, used the suffix from Sputnik 1, the Russian satellite that orbited Earth in 1957, to dub the
movement’s followers “Beatniks.”

As the Beat Generation faded, a new, related movement began. It too focused on breaking social boundaries, but it
also advocated freedom of expression, philosophy, and love. It took its name from the generations before; in fact,

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some theorists claim that Beats themselves coined the term to describe their children. Over time, the “little hipsters”
of the 1970s became known simply as “hippies.”

Today’s generation of hipsters rose out of the hippie movement in the same way that hippies rose from Beats and
Beats from hepcats. Although contemporary hipsters may not seem to have much in common with 1940s hipsters, the
emulation of nonconformity is still there. In 2010, sociologist Mark Greif set about investigating the hipster
subculture of the United States and found that much of what tied the group members together was not based on
fashion, musical taste, or even a specific point of contention with the mainstream. “All hipsters play at being the
inventors or first adopters of novelties,” Greif wrote. “Pride comes from knowing, and deciding, what’s cool in
advance of the rest of the world. Yet the habits of hatred and accusation are endemic to hipsters because they feel the
weakness of everyone’s position—including their own” (Greif 2010). Much as the hepcats of the jazz era opposed
common culture with carefully crafted appearances of coolness and relaxation, modern hipsters reject mainstream
values with a purposeful apathy.

Young people are often drawn to oppose mainstream conventions, even if in the same way that others do. Ironic, cool
to the point of noncaring, and intellectual, hipsters continue to embody a subculture, while simultaneously impacting
mainstream culture.

Figure 3.8 Intellectual and trendy, today’s hipsters define themselves through cultural irony. (Photo courtesy of Lorena Cupcake/Wikimedia

Cultural Change
As the hipster example illustrates, culture is always evolving. Moreover, new things are added to material culture every
day, and they affect nonmaterial culture as well. Cultures change when something new (say, railroads or smartphones)
opens up new ways of living and when new ideas enter a culture (say, as a result of travel or globalization).

Innovation: Discovery and Invention

An innovation refers to an object or concept’s initial appearance in society—it’s innovative because it is markedly new.
There are two ways to come across an innovative object or idea: discover it or invent it. Discoveries make known
previously unknown but existing aspects of reality. In 1610, when Galileo looked through his telescope and discovered
Saturn, the planet was already there, but until then, no one had known about it. When Christopher Columbus encountered
America, the land was, of course, already well known to its inhabitants. However, Columbus’s discovery was new
knowledge for Europeans, and it opened the way to changes in European culture, as well as to the cultures of the
discovered lands. For example, new foods such as potatoes and tomatoes transformed the European diet, and horses
brought from Europe changed hunting practices of Native American tribes of the Great Plains.

Inventions result when something new is formed from existing objects or concepts—when things are put together in an
entirely new manner. In the late 1800s and early 1900s, electric appliances were invented at an astonishing pace. Cars,
airplanes, vacuum cleaners, lamps, radios, telephones, and televisions were all new inventions. Inventions may shape a
culture when people use them in place of older ways of carrying out activities and relating to others, or as a way to carry

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out new kinds of activities. Their adoption reflects (and may shape) cultural values, and their use may require new norms
for new situations.

Consider the introduction of modern communication technology, such as mobile phones and smartphones. As more and
more people began carrying these devices, phone conversations no longer were restricted to homes, offices, and phone
booths. People on trains, in restaurants, and in other public places became annoyed by listening to one-sided
conversations. Norms were needed for cell phone use. Some people pushed for the idea that those who are out in the world
should pay attention to their companions and surroundings. However, technology enabled a workaround: texting, which
enables quiet communication and has surpassed phoning as the chief way to meet today’s highly valued ability to stay in
touch anywhere, everywhere.

When the pace of innovation increases, it can lead to generation gaps. Technological gadgets that catch on quickly with
one generation are sometimes dismissed by a skeptical older generation. A culture’s objects and ideas can cause not just
generational but cultural gaps. Material culture tends to diffuse more quickly than nonmaterial culture; technology can
spread through society in a matter of months, but it can take generations for the ideas and beliefs of society to change.
Sociologist William F. Ogburn coined the term culture lag to refer to this time that elapses between the introduction of a
new item of material culture and its acceptance as part of nonmaterial culture (Ogburn 1957).

Culture lag can also cause tangible problems. The infrastructure of the United States, built a hundred years ago or more, is
having trouble supporting today’s more heavily populated and fast-paced life. Yet there is a lag in conceptualizing
solutions to infrastructure problems. Rising fuel prices, increased air pollution, and traffic jams are all symptoms of culture
lag. Although people are becoming aware of the consequences of overusing resources, the means to support changes takes
time to achieve.

Figure 3.9 Sociologist Everett Rogers (1962) developed a model of the diffusion of innovations. As consumers gradually adopt a new innovation,
the item grows toward a market share of 100 percent, or complete saturation within a society. (Graph courtesy of Tungsten/Wikimedia Commons)

Diffusion and Globalization

The integration of world markets and technological advances of the last decades have allowed for greater exchange
between cultures through the processes of globalization and diffusion. Beginning in the 1980s, Western governments
began to deregulate social services while granting greater liberties to private businesses. As a result, world markets
became dominated by multinational companies in the 1980s, a new state of affairs at that time. We have since come to
refer to this integration of international trade and finance markets as globalization. Increased communications and air
travel have further opened doors for international business relations, facilitating the flow not only of goods but also of
information and people as well (Scheuerman 2014 (revised)). Today, many U.S. companies set up offices in other nations
where the costs of resources and labor are cheaper. When a person in the United States calls to get information about
banking, insurance, or computer services, the person taking that call may be working in another country.

Alongside the process of globalization is diffusion, or the spread of material and nonmaterial culture. While globalization
refers to the integration of markets, diffusion relates to a similar process in the integration of international cultures.
Middle-class Americans can fly overseas and return with a new appreciation of Thai noodles or Italian gelato. Access to
television and the Internet has brought the lifestyles and values portrayed in U.S. sitcoms into homes around the globe.
Twitter feeds from public demonstrations in one nation have encouraged political protesters in other countries. When this
kind of diffusion occurs, material objects and ideas from one culture are introduced into another.

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Figure 3.10 Officially patented in 1893 as the “clasp locker” (left), the zipper did not diffuse through society for many decades. Today, it is
immediately recognizable around the world. (Photo (a) courtesy of U.S. Patent Office/Wikimedia Commons; Photo (b) courtesy of Rabensteiner/
Wikimedia Commons)

3.4 Theoretical Perspectives on Culture
Music, fashion, technology, and values—all are products of culture. But what do they mean? How do sociologists perceive
and interpret culture based on these material and nonmaterial items? Let’s finish our analysis of culture by reviewing them
in the context of three theoretical perspectives: functionalism, conflict theory, and symbolic interactionism.

Functionalists view society as a system in which all parts work—or function—together to create society as a whole. In this
way, societies need culture to exist. Cultural norms function to support the fluid operation of society, and cultural values
guide people in making choices. Just as members of a society work together to fulfill a society’s needs, culture exists to
meet its members’ basic needs.

Functionalists also study culture in terms of values. Education is an important concept in the United States because it is
valued. The culture of education—including material culture such as classrooms, textbooks, libraries,
dormitories—supports the emphasis placed on the value of educating a society’s members.

Figure 3.11 This statue of Superman stands in the center of Metropolis, Illinois. His pedestal reads “Truth—Justice—The American Way.” How
would a functionalist interpret this statue? What does it reveal about the values of American culture? (Photo courtesy of David Wilson/flickr)

Conflict theorists view social structure as inherently unequal, based on power differentials related to issues like class,
gender, race, and age. For a conflict theorist, culture is seen as reinforcing issues of “privilege” for certain groups based
upon race, sex, class, and so on. Women strive for equality in a male-dominated society. Senior citizens struggle to protect
their rights, their health care, and their independence from a younger generation of lawmakers. Advocacy groups such as
the ACLU work to protect the rights of all races and ethnicities in the United States.

Inequalities exist within a culture’s value system. Therefore, a society’s cultural norms benefit some people but hurt
others. Some norms, formal and informal, are practiced at the expense of others. Women were not allowed to vote in the

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cultural imperialism:

cultural relativism:

United States until 1920. Gay and lesbian couples have been denied the right to marry in some states. Racism and bigotry
are very much alive today. Although cultural diversity is supposedly valued in the United States, many people still frown
upon interracial marriages. Same-sex marriages are banned in most states, and polygamy—common in some cultures—is
unthinkable to most Americans.

At the core of conflict theory is the effect of economic production and materialism: dependence on technology in rich
nations versus a lack of technology and education in poor nations. Conflict theorists believe that a society’s system of
material production has an effect on the rest of culture. People who have less power also have less ability to adapt to
cultural change. This view contrasts with the perspective of functionalism. In the U.S. culture of capitalism, to illustrate,
we continue to strive toward the promise of the American dream, which perpetuates the belief that the wealthy deserve
their privileges.

Symbolic interactionism is a sociological perspective that is most concerned with the face-to-face interactions between
members of society. Interactionists see culture as being created and maintained by the ways people interact and in how
individuals interpret each other’s actions. Proponents of this theory conceptualize human interactions as a continuous
process of deriving meaning from both objects in the environment and the actions of others. This is where the term
symbolic comes into play. Every object and action has a symbolic meaning, and language serves as a means for people to
represent and communicate their interpretations of these meanings to others. Those who believe in symbolic
interactionism perceive culture as highly dynamic and fluid, as it is dependent on how meaning is interpreted and how
individuals interact when conveying these meanings.

We began this chapter by asking what culture is. Culture is comprised of all the practices, beliefs, and behaviors of a
society. Because culture is learned, it includes how people think and express themselves. While we may like to consider
ourselves individuals, we must acknowledge the impact of culture; we inherit thought language that shapes our perceptions
and patterned behavior, including about issues of family and friends, and faith and politics.

To an extent, culture is a social comfort. After all, sharing a similar culture with others is precisely what defines societies.
Nations would not exist if people did not coexist culturally. There could be no societies if people did not share heritage and
language, and civilization would cease to function if people did not agree on similar values and systems of social control.
Culture is preserved through transmission from one generation to the next, but it also evolves through processes of
innovation, discovery, and cultural diffusion. We may be restricted by the confines of our own culture, but as humans we
have the ability to question values and make conscious decisions. No better evidence of this freedom exists than the
amount of cultural diversity within our own society and around the world. The more we study another culture, the better
we become at understanding our own.

Figure 3.12 This child’s clothing may be culturally specific, but her facial expression is universal. (Photo courtesy of Beth Rankin/flickr)

Chapter Review

Key Terms
tenets or convictions that people hold to be true

groups that reject and oppose society’s widely accepted cultural patterns

the deliberate imposition of one’s own cultural values on another culture

the practice of assessing a culture by its own standards, and not in comparison to another culture

Chapter 3 | Culture 67

cultural universals:


culture lag:

culture shock:





formal norms:


high culture:

ideal culture:

informal norms:




material culture:


nonmaterial culture:


popular culture:

real culture:


Sapir-Whorf hypothesis:

social control:






patterns or traits that are globally common to all societies

shared beliefs, values, and practices

the gap of time between the introduction of material culture and nonmaterial culture’s acceptance of it

an experience of personal disorientation when confronted with an unfamiliar way of life

the spread of material and nonmaterial culture from one culture to another

things and ideas found from what already exists

the practice of evaluating another culture according to the standards of one’s own culture

direct, appropriate behavior in the day-to-day practices and expressions of a culture

established, written rules

the integration of international trade and finance markets

the cultural patterns of a society’s elite

the standards a society would like to embrace and live up to

casual behaviors that are generally and widely conformed to

new objects or ideas introduced to culture for the first time

a combination of pieces of existing reality into new forms

a symbolic system of communication

the objects or belongings of a group of people

the moral views and principles of a group

the ideas, attitudes, and beliefs of a society

the visible and invisible rules of conduct through which societies are structured

mainstream, widespread patterns among a society’s population

the way society really is based on what actually occurs and exists

a way to authorize or formally disapprove of certain behaviors

the way that people understand the world based on their form of language

a way to encourage conformity to cultural norms

people who live in a definable community and who share a culture

groups that share a specific identification, apart from a society’s majority, even as the members exist
within a larger society

gestures or objects that have meanings associated with them that are recognized by people who share a

a culture’s standard for discerning what is good and just in society

a belief that another culture is superior to one’s own

Section Summary

68 Chapter 3 | Culture

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3.1 What Is Culture?
Though “society” and “culture” are often used interchangeably, they have different meanings. A society is a group of
people sharing a community and culture. Culture generally describes the shared behaviors and beliefs of these people, and
includes material and nonmaterial elements.. Our experience of cultural difference is influenced by our ethnocentrism and
xenocentrism. Sociologists try to practice cultural relativism.

3.2 Elements of Culture
A culture consists of many elements, such as the values and beliefs of its society. Culture is also governed by norms,
including laws, mores, and folkways. The symbols and language of a society are key to developing and conveying culture.

3.3 Pop Culture, Subculture, and Cultural Change
Sociologists recognize high culture and popular culture within societies. Societies are also comprised of many
subcultures—smaller groups that share an identity. Countercultures reject mainstream values and create their own cultural
rules and norms. Through invention or discovery, cultures evolve via new ideas and new ways of thinking. In many
modern cultures, the cornerstone of innovation is technology, the rapid growth of which can lead to cultural lag.
Technology is also responsible for the spread of both material and nonmaterial culture that contributes to globalization.

3.4 Theoretical Perspectives on Culture
There are three major theoretical approaches toward the interpretation of culture. A functionalist perspective
acknowledges that there are many parts of culture that work together as a system to fulfill society’s needs. Functionalists
view culture as a reflection of society’s values. Conflict theorists see culture as inherently unequal, based upon factors like
gender, class, race, and age. An interactionist is primarily interested in culture as experienced in the daily interactions
between individuals and the symbols that comprise a culture. Various cultural and sociological occurrences can be
explained by these theories; however, there is no one “right” view through which to understand culture.

Section Quiz

3.1 What Is Culture?
1. The terms _________________ and ______________ are often used interchangeably, but have nuances that
differentiate them.

a. imperialism and relativism
b. culture and society
c. society and ethnocentrism
d. ethnocentrism and xenocentrism

2. The American flag is a material object that denotes the United States of America; however, there are certain
connotations that many associate with the flag, like bravery and freedom. In this example, what are bravery and freedom?

a. Symbols
b. Language
c. Material culture
d. Nonmaterial culture

3. The belief that one’s culture is inferior to another culture is called:
a. ethnocentrism
b. nationalism
c. xenocentrism
d. imperialism

4. Rodney and Elise are U.S. students studying abroad in Italy. When they are introduced to their host families, the
families kiss them on both cheeks. When Rodney’s host brother introduces himself and kisses Rodney on both cheeks,
Rodney pulls back in surprise. Where he is from, unless they are romantically involved, men do not kiss one another. This
is an example of:

a. culture shock
b. imperialism
c. ethnocentrism
d. xenocentrism

Chapter 3 | Culture 69

5. Most cultures have been found to identify laughter as a sign of humor, joy, or pleasure. Likewise, most cultures
recognize music in some form. Music and laughter are examples of:

a. relativism
b. ethnocentrism
c. xenocentrism
d. universalism

3.2 Elements of Culture
6. A nation’s flag is:

a. A symbol
b. A value
c. A culture
d. A folkway

7. The existence of social norms, both formal and informal, is one of the main things that inform ___________, otherwise
known as a way to encourage social conformity.

a. values
b. sanctions
c. social control
d. mores

8. The biggest difference between mores and folkways is that
a. mores are primarily linked to morality, whereas folkways are primarily linked to being commonplace within a

b. mores are absolute, whereas folkways are temporary
c. mores refer to material culture, whereas folkways refer to nonmaterial culture
d. mores refer to nonmaterial culture, whereas folkways refer to material culture

9. The notion that people cannot feel or experience something that they do not have a word for can be explained by:
a. linguistics
b. Sapir-Whorf
c. Ethnographic imagery
d. bilingualism

10. Cultural sanctions can also be viewed as ways that society:
a. Establishes leaders
b. Determines language
c. Regulates behavior
d. Determines laws

3.3 Pop Culture, Subculture, and Cultural Change
11. An example of high culture is ___________, whereas an example of popular culture would be ____________.

a. Dostoevsky style in film; “American Idol” winners
b. medical marijuana; film noir
c. country music; pop music
d. political theory; sociological theory

12. The Ku Klux Klan is an example of what part of culture?
a. Counterculture
b. Subculture
c. Multiculturalism
d. Afrocentricity

13. Modern-day hipsters are an example of:
a. ethnocentricity
b. counterculture
c. subculture
d. high culture

14. Your eighty-three-year-old grandmother has been using a computer for some time now. As a way to keep in touch, you
frequently send emails of a few lines to let her know about your day. She calls after every email to respond point by point,
but she has never emailed a response back. This can be viewed as an example of:

70 Chapter 3 | Culture

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a. cultural lag
b. innovation
c. ethnocentricity
d. xenophobia

15. Some jobs today advertise in multinational markets and permit telecommuting in lieu of working from a primary
location. This broadening of the job market and the way that jobs are performed can be attributed to:

a. cultural lag
b. innovation
c. discovery
d. globalization

16. The major difference between invention and discovery is:
a. Invention is based on technology, whereas discovery is usually based on culture
b. Discovery involves finding something that already exists, but invention puts things together in a new way
c. Invention refers to material culture, whereas discovery can be material or theoretic, like laws of physics
d. Invention is typically used to refer to international objects, whereas discovery refers to that which is local to

one’s culture

17. That McDonald’s is found in almost every country around the world is an example of:
a. globalization
b. diffusion
c. culture lag
d. xenocentrism

3.4 Theoretical Perspectives on Culture
18. A sociologist conducts research into the ways that Hispanic American students are historically underprivileged in the
U.S. education system. What theoretical approach is the sociologist using?

a. Symbolic interactionism
b. Functionalism
c. Conflict theory
d. Ethnocentrism

19. The Occupy Wall Street movement of 2011 grew to be an international movement. Supporters believe that the
economic disparity between the highest economic class and the mid to lower economic classes is growing at an
exponentially alarming rate. A sociologist who studies that movement by examining the interactions between members at
Occupy camps would most likely use what theoretical approach?

a. Symbolic interactionism
b. Functionalism
c. Conflict theory
d. Ethnocentrism

20. What theoretical perspective views society as having a system of interdependent inherently connected parts?
a. Sociobiology
b. Functionalism
c. Conflict theory
d. Ethnocentrism

21. The “American Dream”—the notion that anybody can be successful and rich if they work hard enough—is most
commonly associated with which sociological theory?

a. Sociobiology
b. Functionalism
c. Conflict theory
d. Ethnocentrism

Short Answer

3.1 What Is Culture?
1. Examine the difference between material and nonmaterial culture in your world. Identify ten objects that are part of
your regular cultural experience. For each, then identify what aspects of nonmaterial culture (values and beliefs) that these
objects represent. What has this exercise revealed to you about your culture?

Chapter 3 | Culture 71

2. Do you feel that feelings of ethnocentricity or xenocentricity are more prevalent in U.S. culture? Why do you believe
this? What issues or events might inform this?

3.2 Elements of Culture
3. What do you think of the Sapir-Whorf hypothesis? Do you agree or disagree with it? Cite examples or research to
support your point of view.

4. How do you think your culture would exist if there were no such thing as a social “norm”? Do you think chaos would
ensue or relative peace could be kept? Explain.

3.3 Pop Culture, Subculture, and Cultural Change
5. Identify several examples of popular culture and describe how they inform larger culture. How prevalent is the effect of
these examples in your everyday life?

6. Consider some of the specific issues or concerns of your generation. Are any ideas countercultural? What subcultures
have emerged from your generation? How have the issues of your generation expressed themselves culturally? How has
your generation made its mark on society’s collective culture?

7. What are some examples of cultural lag that are present in your life? Do you think technology affects culture positively
or negatively? Explain.

3.4 Theoretical Perspectives on Culture
8. Consider a current social trend that you have witnessed, perhaps situated around family, education, transportation, or
finances. For example, many veterans of the Armed Forces, after completing tours of duty in the Middle East, are
returning to college rather than entering jobs as veterans as previous generations did. Choose a sociological
approach—functionalism, conflict theory, or symbolic interactionism—to describe, explain, and analyze the social issue
you choose. Afterward, determine why you chose the approach you did. Does it suit your own way of thinking? Or did it
offer the best method to illuminate the social issue?

Further Research

3.1 What Is Culture?
In January 2011, a study published in the Proceedings of the National Academy of Sciences of the United States of
America presented evidence indicating that the hormone oxytocin could regulate and manage instances of ethnocentrism.
Read the full article here: (

3.2 Elements of Culture
The science-fiction novel, Babel-17, by Samuel R. Delaney was based upon the principles of the Sapir-Whorf hypothesis.
Read an excerpt from the novel here: (

3.3 Pop Culture, Subculture, and Cultural Change
The Beats were a counterculture that birthed an entire movement of art, music, and literature—much of which is still
highly regarded and studied today. The man responsible for naming the generation was Jack Kerouac; however, the man
responsible for introducing the world to that generation was John Clellon Holmes, a writer often lumped in with the group.
In 1952 he penned an article for the New York Times Magazine titled, “This Is the Beat Generation.” Read that article and
learn more about Clellon Holmes and the Beats: (

Popular culture meets counterculture in this as Oprah Winfrey interacts with members of the Yearning for Zion cult. Read
about it here: (


3.1 What Is Culture?
Barger, Ken. 2008. “Ethnocentrism.” Indiana University, July 1. Retrieved May 2, 2011 (
ethnocen.htm ( ).

Darwin, Charles R. 1871. The Descent of Man, and Selection in Relation to Sex. London: John Murray.

72 Chapter 3 | Culture

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DuBois, Cora. 1951. “Culture Shock.” Presentation to Panel Discussion at the First Midwest Regional Meeting of the
Institute of International Education.” November 28. Also presented to the Women’s Club of Rio de Janeiro, Brazil, August
3, 1954.

Fritz, Thomas, Sebastian Jentschke, Nathalie Gosselin, et al. 2009. “Universal Recognition of Three Basic Emotions in
Music.” Current Biology 19(7).

Murdock, George P. 1949. Social Structure. New York: Macmillan.

Oberg, Kalervo. 1960. “Cultural Shock: Adjustment to New Cultural Environments.” Practical Anthropology 7:177–182.

Sumner, William G. 1906. Folkways: A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and
Morals. New York: Ginn and Co.

Swoyer, Chris. 2003. “The Linguistic Relativity Hypothesis.” In The Stanford Encyclopedia of Philosophy, edited by E. N.
Zalta, Winter. Retrieved May 5, 2011 (
( ).

3.2 Elements of Culture
Mount, Steve. 2010. “Constitutional Topic: Official Language.”, last modified January 24. Retrieved
January 3, 2012 ( ( ).

OED Online. 2011. Oxford University Press. Retrieved May 5, 2011 (
( ).

Passero, Kathy. 2002. “Global Travel Expert Roger Axtell Explains Why.” Biography July:70–73,97–98.

Slavin, R. E., A. Cheung, C. Groff, and C. Lake. 2008. “Effective Reading Programs for Middle and High Schools: A
Best-Evidence Synthesis.” Reading Research Quarterly 43(3):290–322.

Sumner, William G. 1906. Folkways: A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and
Morals. New York: Ginn and Co.

Swoyer, Chris. 2003. “The Linguistic Relativity Hypothesis.” In The Stanford Encyclopedia of Philosophy, edited by E. N.
Zalta, Winter. Retrieved May 5, 2011 (
( ).

Vaughan, R. M. 2007. “Cairo’s Man Show.” Utne Reader March–April:94–95.

Weber, Bruce. 2001. “Harold Garfinkel, a Common-Sense Sociologist, Dies at 93.” The New York Times, May 3. Retrieved
February 10, 2012 ( (
us/04garfinkel.html?_r=2) ).

Westcott, Kathryn. 2008. “World’s Best-Known Protest Symbol Turns 50.” BBC News, March 20. Retrieved January 3,
2012 ( (
7292252.stm) ).

3.3 Pop Culture, Subculture, and Cultural Change
Greif, Mark. 2010. “The Hipster in the Mirror.” New York Times, November 12. Retrieved February 10, 2012
( (
books/review/Greif-t.html?pagewanted=1) ).

Ogburn, William F. 1957. “Cultural Lag as Theory.” Sociology & Social Research 41(3):167–174.

Rogers, Everett M. 1962. Diffusion of Innovations. Glencoe: Free Press.

Scheuerman, William. 2010. “Globalization.” The Stanford Encyclopedia of Philosophy, edited by E. N. Revised 2014.
Zalta, Summer. Retrieved February 10, 2012 (
( ).


Chapter 3 | Culture 73

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4 Society and Social

Figure 4.1 Sociologists study how societies interact with the environment and how they use technology. (Photo courtesty of Garry Knight/flickr)

Learning Objectives
4.1. Types of Societies

• Describe the difference between preindustrial, industrial, and postindustrial societies

• Understand the role of environment on preindustrial societies

• Understand how technology impacts societal development

4.2. Theoretical Perspectives on Society
• Describe Durkhiem’s functionalist view of society

• Understand the conflict theorist view of society

• Explain Marx’s concepts of class and alienation

• Identify how symbolic interactionists understand society

4.3. Social Constructions of Reality
• Understand the sociological concept of reality as a social construct

• Define roles and describe their places in people’s daily interactions

• Explain how individuals present themselves and perceive themselves in a social context

Introduction to Society and Social Interaction
It was a school day, and Adriana, who was just entering eighth grade, woke up at 6:15 a.m. Before she got out of bed, she
sent three text messages. One was to Jenn, who last year had moved five states away to a different time zone. Even though

Chapter 4 | Society and Social Interaction 75

they now lived far apart, the two friends texted on and off every day. Now Adriana wanted to tell Jenn that she liked the
new boots in the photo that Jenn had posted on a social media site last night.

Throughout the day, Adriana used her smart phone to send fifty more texts, but she made no phone calls. She even texted
her mother in the next room when she had a question about her homework. She kept in close electronic contact with all of
her friends on a daily basis. In fact, when she wasn’t doing homework or attending class, she was chatting and laughing
with her friends via texts, tweets, and social media websites. Her smart phone was her main source of social interaction.

We can consider Adriana a typical teenager in the digital age—she constantly communicates with a large group of people
who are not confined to one geographical area. This is definitely one of the benefits of new forms of communication: it is
cheap and easy, and you can keep in touch with everyone at the same time. However, with these new forms of
communication come new forms of societal interaction.

As we connect with each other more and more in an online environment, we make less time to interact in person. So the
obvious question is this: are these forms of communication good developments in terms of social interaction? Or, if there
are negative effects, what will they be? As we shall see, our reliance on electronic communication does have
consequences. Beyond popularizing new forms of communication, it also alters the traditional ways in which we deal with
conflict, the way we view ourselves in relationship to our surroundings, and the ways in which we understand social

4.1 Types of Societies

Figure 4.2 How does technology influence a society’s daily occupations? (Photo courtesy of Mo Riza/flickr)

Hunting and gathering tribes, industrialized Japan, Americans—each is a society. But what does this mean? Exactly what
is a society? In sociological terms, society refers to a group of people who live in a definable community and share the
same culture. On a broader scale, society consists of the people and institutions around us, our shared beliefs, and our
cultural ideas. Typically, more-advanced societies also share a political authority.

Sociologist Gerhard Lenski (1924–) defined societies in terms of their technological sophistication. As a society advances,
so does its use of technology. Societies with rudimentary technology depend on the fluctuations of their environments,
while industrialized societies have more control over the impact of their surroundings and thus develop different cultural
features. This distinction is so important that sociologists generally classify societies along a spectrum of their level of
industrialization—from preindustrial to industrial to postindustrial.

Preindustrial Societies
Before the Industrial Revolution and the widespread use of machines, societies were small, rural, and dependent largely on
local resources. Economic production was limited to the amount of labor a human being could provide, and there were few
specialized occupations. The very first occupation was that of hunter-gatherer.


Hunter-gatherer societies demonstrate the strongest dependence on the environment of the various types of preindustrial
societies. As the basic structure of human society until about 10,000–12,000 years ago, these groups were based around
kinship or tribes. Hunter-gatherers relied on their surroundings for survival—they hunted wild animals and foraged for
uncultivated plants for food. When resources became scarce, the group moved to a new area to find sustenance, meaning

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Making Connections: Sociology in the Real World

they were nomadic. These societies were common until several hundred years ago, but today only a few hundred remain in
existence, such as indigenous Australian tribes sometimes referred to as “aborigines,” or the Bambuti, a group of pygmy
hunter-gatherers residing in the Democratic Republic of Congo. Hunter-gatherer groups are quickly disappearing as the
world’s population explodes.


Changing conditions and adaptations led some societies to rely on the domestication of animals where circumstances
permitted. Roughly 7,500 years ago, human societies began to recognize their ability to tame and breed animals and to
grow and cultivate their own plants. Pastoral societies, such as the Maasai villagers, rely on the domestication of animals
as a resource for survival. Unlike earlier hunter-gatherers who depended entirely on existing resources to stay alive,
pastoral groups were able to breed livestock for food, clothing, and transportation, and they created a surplus of goods.
Herding, or pastoral, societies remained nomadic because they were forced to follow their animals to fresh feeding
grounds. Around the time that pastoral societies emerged, specialized occupations began to develop, and societies
commenced trading with local groups.

Where Societies Meet—The Worst and the Best
When cultures meet, technology can help, hinder, and even destroy. The Exxon Valdez oil spillage in Alaska nearly
destroyed the local inhabitant’s entire way of life. Oil spills in the Nigerian Delta have forced many of the Ogoni tribe
from their land and forced removal has meant that over 100,000 Ogoni have sought refuge in the country of Benin
(University of Michigan, n.d.). And the massive Deepwater Horizon oil spill of 2006 drew great attention as it
occurred in what is the most developed country, the United States. Environmental disasters continue as Western
technology and its need for energy expands into less developed (peripheral) regions of the globe.

Of course not all technology is bad. We take electric light for granted in the United States, Europe, and the rest of the
developed world. Such light extends the day and allows us to work, read, and travel at night. It makes us safer and
more productive. But regions in India, Africa, and elsewhere are not so fortunate. Meeting the challenge, one
particular organization, Barefoot College, located in District Ajmer, Rajasthan, India, works with numerous less
developed nations to bring solar electricity, water solutions, and education. The focus for the solar projects is the
village elders. The elders agree to select two grandmothers to be trained as solar engineers and choose a village
committee composed of men and women to help operate the solar program.

The program has brought light to over 450,000 people in 1,015 villages. The environmental rewards include a large
reduction in the use of kerosene and in carbon dioxide emissions. The fact that the villagers are operating the projects
themselves helps minimize their sense of dependence.

Figure 4.3 Otherwise skeptic or hesitant villagers are more easily convinced of the value of the solar project when they realize that the
“solar engineers” are their local grandmothers. (Photo courtesy of Abri le Roux/flickr)


Around the same time that pastoral societies were on the rise, another type of society developed, based on the newly
developed capacity for people to grow and cultivate plants. Previously, the depletion of a region’s crops or water supply
forced pastoral societies to relocate in search of food sources for their livestock. Horticultural societies formed in areas
where rainfall and other conditions allowed them to grow stable crops. They were similar to hunter-gatherers in that they

Chapter 4 | Society and Social Interaction 77

largely depended on the environment for survival, but since they didn’t have to abandon their location to follow resources,
they were able to start permanent settlements. This created more stability and more material goods and became the basis
for the first revolution in human survival.


While pastoral and horticultural societies used small, temporary tools such as digging sticks or hoes, agricultural
societies relied on permanent tools for survival. Around 3000 B.C.E., an explosion of new technology known as the
Agricultural Revolution made farming possible—and profitable. Farmers learned to rotate the types of crops grown on
their fields and to reuse waste products such as fertilizer, which led to better harvests and bigger surpluses of food. New
tools for digging and harvesting were made of metal, and this made them more effective and longer lasting. Human
settlements grew into towns and cities, and particularly bountiful regions became centers of trade and commerce.

This is also the age in which people had the time and comfort to engage in more contemplative and thoughtful activities,
such as music, poetry, and philosophy. This period became referred to as the “dawn of civilization” by some because of the
development of leisure and humanities. Craftspeople were able to support themselves through the production of creative,
decorative, or thought-provoking aesthetic objects and writings.

As resources became more plentiful, social classes became more divisive. Those who had more resources could afford
better living and developed into a class of nobility. Difference in social standing between men and women increased. As
cities expanded, ownership and preservation of resources became a pressing concern.


The ninth century gave rise to feudal societies. These societies contained a strict hierarchical system of power based
around land ownership and protection. The nobility, known as lords, placed vassals in charge of pieces of land. In return
for the resources that the land provided, vassals promised to fight for their lords.

These individual pieces of land, known as fiefdoms, were cultivated by the lower class. In return for maintaining the land,
peasants were guaranteed a place to live and protection from outside enemies. Power was handed down through family
lines, with peasant families serving lords for generations and generations. Ultimately, the social and economic system of
feudalism failed and was replaced by capitalism and the technological advances of the industrial era.

Industrial Society
In the eighteenth century, Europe experienced a dramatic rise in technological invention, ushering in an era known as the
Industrial Revolution. What made this period remarkable was the number of new inventions that influenced people’s daily
lives. Within a generation, tasks that had until this point required months of labor became achievable in a matter of days.
Before the Industrial Revolution, work was largely person- or animal-based, and relied on human workers or horses to
power mills and drive pumps. In 1782, James Watt and Matthew Boulton created a steam engine that could do the work of
twelve horses by itself.

Steam power began appearing everywhere. Instead of paying artisans to painstakingly spin wool and weave it into cloth,
people turned to textile mills that produced fabric quickly at a better price and often with better quality. Rather than
planting and harvesting fields by hand, farmers were able to purchase mechanical seeders and threshing machines that
caused agricultural productivity to soar. Products such as paper and glass became available to the average person, and the
quality and accessibility of education and health care soared. Gas lights allowed increased visibility in the dark, and towns
and cities developed a nightlife.

One of the results of increased productivity and technology was the rise of urban centers. Workers flocked to factories for
jobs, and the populations of cities became increasingly diverse. The new generation became less preoccupied with
maintaining family land and traditions and more focused on acquiring wealth and achieving upward mobility for
themselves and their families. People wanted their children and their children’s children to continue to rise to the top, and
as capitalism increased, so did social mobility.

It was during the eighteenth and nineteenth centuries of the Industrial Revolution that sociology was born. Life was
changing quickly and the long-established traditions of the agricultural eras did not apply to life in the larger cities. Masses
of people were moving to new environments and often found themselves faced with horrendous conditions of filth,
overcrowding, and poverty. Social scientists emerged to study the relationship between the individual members of society
and society as a whole.

It was during this time that power moved from the hands of the aristocracy and “old money” to business-savvy newcomers
who amassed fortunes in their lifetimes. Families such as the Rockefellers and the Vanderbilts became the new power
players and used their influence in business to control aspects of government as well. Eventually, concerns over the
exploitation of workers led to the formation of labor unions and laws that set mandatory conditions for employees.

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Although the introduction of new technology at the end of the nineteenth century ended the industrial age, much of our
social structure and social ideas—like family, childhood, and time standardization—have a basis in industrial society.

Figure 4.4 John D. Rockefeller, cofounder of the Standard Oil Company, came from an unremarkable family of salesmen and menial laborers. By
his death at age 98, he was worth $1.4 billion. In industrial societies, business owners such as Rockefeller hold the majority of the power. (Photo
courtesy of Wikimedia Commons)

Postindustrial Society
Information societies, sometimes known as postindustrial or digital societies, are a recent development. Unlike industrial
societies that are rooted in the production of material goods, information societies are based on the production of
information and services.

Digital technology is the steam engine of information societies, and computer moguls such as Steve Jobs and Bill Gates
are its John D. Rockefellers and Cornelius Vanderbilts. Since the economy of information societies is driven by knowledge
and not material goods, power lies with those in charge of storing and distributing information. Members of a
postindustrial society are likely to be employed as sellers of services—software programmers or business consultants, for
example—instead of producers of goods. Social classes are divided by access to education, since without technical skills,
people in an information society lack the means for success.

4.2 Theoretical Perspectives on Society

Figure 4.5 Warren Buffett’s ideas about taxation and spending habits of the very wealthy are controversial, particularly since they raise questions
about America’s embedded system of class structure and social power. The three major sociological paradigms differ in their perspectives on these
issues. (Photo courtesy of Medill DC/flickr)

While many sociologists have contributed to research on society and social interaction, three thinkers form the base of
modern-day perspectives. Émile Durkheim, Karl Marx, and Max Weber developed different theoretical approaches to help
us understand the way societies function.

Chapter 4 | Society and Social Interaction 79

Émile Durkheim and Functionalism
As a functionalist, Émile Durkheim’s (1858–1917) perspective on society stressed the necessary interconnectivity of all of
its elements. To Durkheim, society was greater than the sum of its parts. He asserted that individual behavior was not the
same as collective behavior and that studying collective behavior was quite different from studying an individual’s actions.
Durkheim called the communal beliefs, morals, and attitudes of a society the collective conscience. In his quest to
understand what causes individuals to act in similar and predictable ways, he wrote, “If I do not submit to the conventions
of society, if in my dress I do not conform to the customs observed in my country and in my class, the ridicule I provoke,
the social isolation in which I am kept, produce, although in an attenuated form, the same effects as punishment”
(Durkheim 1895). Durkheim also believed that social integration, or the strength of ties that people have to their social
groups, was a key factor in social life.

Following the ideas of Comte and Spencer, Durkheim likened society to that of a living organism, in which each organ
plays a necessary role in keeping the being alive. Even the socially deviant members of society are necessary, Durkheim
argued, as punishments for deviance affirm established cultural values and norms. That is, punishment of a crime reaffirms
our moral consciousness. “A crime is a crime because we condemn it,” Durkheim wrote in 1893. “An act offends the
common consciousness not because it is criminal, but it is criminal because it offends that consciousness” (Durkheim
1893). Durkheim called these elements of society “social facts.” By this, he meant that social forces were to be considered
real and existed outside the individual.

As an observer of his social world, Durkheim was not entirely satisfied with the direction of society in his day. His
primary concern was that the cultural glue that held society together was failing, and people were becoming more divided.
In his book The Division of Labor in Society (1893), Durkheim argued that as society grew more complex, social order
made the transition from mechanical to organic.

Preindustrial societies, Durkheim explained, were held together by mechanical solidarity, a type of social order
maintained by the collective consciousness of a culture. Societies with mechanical solidarity act in a mechanical fashion;
things are done mostly because they have always been done that way. This type of thinking was common in preindustrial
societies where strong bonds of kinship and a low division of labor created shared morals and values among people, such
as hunter-gatherer groups. When people tend to do the same type of work, Durkheim argued, they tend to think and act

In industrial societies, mechanical solidarity is replaced with organic solidarity, which is social order based around an
acceptance of economic and social differences. In capitalist societies, Durkheim wrote, division of labor becomes so
specialized that everyone is doing different things. Instead of punishing members of a society for failure to assimilate to
common values, organic solidarity allows people with differing values to coexist. Laws exist as formalized morals and are
based on restitution rather than revenge.

While the transition from mechanical to organic solidarity is, in the long run, advantageous for a society, Durkheim noted
that it can be a time of chaos and “normlessness.” One of the outcomes of the transition is something he called social
anomie. Anomie—literally, “without law”—is a situation in which society no longer has the support of a firm collective
consciousness. Collective norms are weakened. People, while more interdependent to accomplish complex tasks, are also
alienated from each other. Anomie is experienced in times of social uncertainty, such as war or a great upturn or downturn
in the economy. As societies reach an advanced stage of organic solidarity, they avoid anomie by redeveloping a set of
shared norms. According to Durkheim, once a society achieves organic solidarity, it has finished its development.

Karl Marx and Conflict Theory
Karl Marx (1818–1883) is certainly among the most significant social thinkers in recent history. While there are many
critics of his work, it is still widely respected and influential. For Marx, society’s constructions were predicated upon the
idea of “base and superstructure.” This term refers to the idea that a society’s economic character forms its base, upon
which rests the culture and social institutions, the superstructure. For Marx, it is the base (economy) that determines what
a society will be like.

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Figure 4.6 Karl Marx asserted that all elements of a society’s structure depend on its economic structure.

Additionally, Marx saw conflict in society as the primary means of change. Economically, he saw conflict existing
between the owners of the means of production—the bourgeoisie—and the laborers, called the proletariat.

Marx maintained that these conflicts appeared consistently throughout history during times of social revolution. These
revolutions or “class antagonisms” as he called them, were a result of one class dominating another. Most recently, with
the end of feudalism, a new revolutionary class he called the bourgeoisie dominated the proletariat laborers. The
bourgeoisie were revolutionary in the sense that they represented a radical change in the structure of society. In Marx’s
words, “Society as a whole is more and more splitting up into two great hostile camps, into two great classes directly
facing each other—Bourgeoisie and Proletariat” (Marx and Engels 1848).

In the mid-nineteenth century, as industrialization was booming, industrial employers, the “owners of the means of
production” in Marx’s terms, became more and more exploitative toward the working class. The large manufacturers of
steel were particularly ruthless, and their facilities became popularly dubbed “satanic mills” based on a poem by William
Blake. Marx’s colleague and friend, Frederick Engels, wrote The Condition of the Working-Class in England in 1844,
which described in detail the horrid conditions.

Such is the Old Town of Manchester, and on re-reading my description, I am forced to admit that
instead of being exaggerated, it is far from black enough to convey a true impression of the filth, ruin,
and uninhabitableness, the defiance of all considerations of cleanliness, ventilation, and health
which characterise the construction of this single district, containing at least twenty to thirty thousand
inhabitants. And such a district exists in the heart of the second city of England, the first
manufacturing city of the world.

Add to that the long hours, the use of child labor, and exposure to extreme conditions of heat, cold, and toxic chemicals,
and it is no wonder that Marx and Engels referred to capitalism, which is a way of organizing an economy so that the
things that are used to make and transport products (such as land, oil, factories, ships, etc.) are owned by individual people
and companies rather than by the government, as the “dictatorship of the bourgeoisie.”

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Figure 4.7 Karl Marx (left) and Friedrich Engels (right) analyzed differences in social power between “have” and “have-not” groups. (Photo (a)
courtesy of Wikimedia Commons; Photo (b) courtesy of George Lester/Wikimedia Commons)

For Marx, what we do defines who we are. In historical terms, in spite of the persistent nature of one class dominating
another, some element of humanity existed. There was at least some connection between the worker and the product,
augmented by the natural conditions of seasons and the rise and fall of the sun, such as we see in an agricultural society.
But with the bourgeoisie revolution and the rise of industry and capitalism, the worker now worked for wages alone. His
relationship to his efforts was no longer of a human nature, but based on artificial conditions.

Marx described modern society in terms of alienation. Alienation refers to the condition in which the individual is isolated
and divorced from his or her society, work, or the sense of self. Marx defined four specific types of alienation.

Alienation from the product of one’s labor. An industrial worker does not have the opportunity to relate to the product he
labors on. Instead of training for years as a watchmaker, an unskilled worker can get a job at a watch factory pressing
buttons to seal pieces together. The worker does not care if he is making watches or cars, simply that the job exists. In the
same way, a worker may not even know or care what product to which he is contributing. A worker on a Ford assembly
line may spend all day installing windows on car doors without ever seeing the rest of the car. A cannery worker can spend
a lifetime cleaning fish without ever knowing what product they are used for.

Alienation from the process of one’s labor. A worker does not control the conditions of her job because she does not own
the means of production. If a person is hired to work in a fast food restaurant, she is expected to make the food the way she
is taught. All ingredients must be combined in a particular order and in a particular quantity; there is no room for creativity
or change. An employee at Burger King cannot decide to change the spices used on the fries in the same way that an
employee on a Ford assembly line cannot decide to place a car’s headlights in a different position. Everything is decided
by the bourgeoisie who then dictate orders to the laborers.

Alienation from others. Workers compete, rather than cooperate. Employees vie for time slots, bonuses, and job security.
Even when a worker clocks out at night and goes home, the competition does not end. As Marx commented in The
Communist Manifesto (1848), “No sooner is the exploitation of the laborer by the manufacturer, so far at an end, that he
receives his wages in cash, than he is set upon by the other portion of the bourgeoisie, the landlord, the shopkeeper, the

Alienation from one’s self. A final outcome of industrialization is a loss of connectivity between a worker and her
occupation. Because there is nothing that ties a worker to her labor, there is no longer a sense of self. Instead of being able
to take pride in an identity such as being a watchmaker, automobile builder, or chef, a person is simply a cog in the

Taken as a whole, then, alienation in modern society means that an individual has no control over his life. Even in feudal
societies, a person controlled the manner of his labor as to when and how it was carried out. But why, then, does the
modern working class not rise up and rebel? (Indeed, Marx predicted that this would be the ultimate outcome and collapse
of capitalism.)

Another idea that Marx developed is the concept of false consciousness. False consciousness is a condition in which the
beliefs, ideals, or ideology of a person are not in the person’s own best interest. In fact, it is the ideology of the dominant
class (here, the bourgeoisie capitalists) that is imposed upon the proletariat. Ideas such as the emphasis of competition over

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cooperation, or of hard work being its own reward, clearly benefit the owners of industry. Therefore, workers are less
likely to question their place in society and assume individual responsibility for existing conditions.

In order for society to overcome false consciousness, Marx proposed that it be replaced with class consciousness, the
awareness of one’s rank in society. Instead of existing as a “class in itself,” the proletariat must become a “class for itself”
in order to produce social change (Marx and Engels 1848), meaning that instead of just being an inert strata of society, the
class could become an advocate for social improvements. Only once society entered this state of political consciousness
would it be ready for a social revolution.

Figure 4.8 An assembly line worker installs car parts with the aid of complex machinery. Has technology made this type of labor more or less
alienating? (Photo courtesy of Carol Highsmith/Wikimedia Commons)

Max Weber and Symbolic Interactionism
While Karl Marx may be one of the best-known thinkers of the nineteenth century, Max Weber is certainly one of the
greatest influences in the field of sociology. Like the other social thinkers discussed here, he was concerned with the
important changes taking place in Western society with the advent of industrialization. And, like Marx and Durkheim, he
feared that industrialization would have negative effects on individuals.

Weber’s primary focus on the structure of society lay in the elements of class, status, and power. Similar to Marx, Weber
saw class as economically determined. Society, he believed, was split between owners and laborers. Status, on the other
hand, was based on noneconomic factors such as education, kinship, and religion. Both status and class determined an
individual’s power, or influence over ideas. Unlike Marx, Weber believed that these ideas formed the base of society.

Weber’s analysis of modern society centered on the concept of rationalization. A rational society is one built around logic
and efficiency rather than morality or tradition. To Weber, capitalism is entirely rational. Although this leads to efficiency
and merit-based success, it can have negative effects when taken to the extreme. In some modern societies, this is seen
when rigid routines and strict design lead to a mechanized work environment and a focus on producing identical products
in every location.

Another example of the extreme conditions of rationality can be found in Charlie Chaplin’s classic film Modern Times
(1936). Chaplin’s character performs a routine task to the point where he cannot stop his motions even while away from
the job. Indeed, today we even have a recognized medical condition that results from such tasks, known as “repetitive
stress syndrome.”

Weber was also unlike his predecessors in that he was more interested in how individuals experienced societal divisions
than in the divisions themselves. The symbolic interactionism theory, the third of the three most recognized theories of
sociology, is based on Weber’s early ideas that emphasize the viewpoint of the individual and how that individual relates
to society. For Weber, the culmination of industrialization, rationalization, and the like results in what he referred to as the
iron cage, in which the individual is trapped by institutions and bureaucracy. This leads to a sense of “disenchantment of
the world,” a phrase Weber used to describe the final condition of humanity. Indeed a dark prediction, but one that has, at
least to some degree, been borne out (Gerth and Mills 1918). In a rationalized, modern society, we have supermarkets
instead of family-owned stores. We have chain restaurants instead of local eateries. Superstores that offer a multitude of
merchandise have replaced independent businesses that focused on one product line, such as hardware, groceries,
automotive repair, or clothing. Shopping malls offer retail stores, restaurants, fitness centers, even condominiums. This
change may be rational, but is it universally desirable?

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Making Connections: Big Picturethe

Figure 4.9 Cubicles are used to maximize individual workspace in an office. Such structures may be rational, but they are also isolating. (Photo
courtesy of Tim Patterson/flickr)

The Protestant Work Ethic
In a series of essays in 1904, Max Weber presented the idea of the Protestant work ethic, a new attitude toward work
based on the Calvinist principle of predestination. In the sixteenth century, Europe was shaken by the Protestant
Revolution. Religious leaders such as Martin Luther and John Calvin argued against the Catholic Church’s belief in
salvation through obedience. While Catholic leaders emphasized the importance of religious dogma and performing
good deeds as a gateway to Heaven, Protestants believed that inner grace, or faith in God, was enough to achieve

John Calvin in particular popularized the Christian concept of predestination, the idea that all events—including
salvation—have already been decided by God. Because followers were never sure whether they had been chosen to
enter Heaven or Hell, they looked for signs in their everyday lives. If a person was hard-working and successful, he
was likely to be one of the chosen. If a person was lazy or simply indifferent, he was likely to be one of the damned.

Weber argued that this mentality encouraged people to work hard for personal gain; after all, why should one help the
unfortunate if they were already damned? Over time, the Protestant work ethic spread and became the foundation for

4.3 Social Constructions of Reality

Figure 4.10 Who are we? What role do we play in society? According to sociologists, we construct reality through our interactions with others. In
a way, our day-to-day interactions are like those of actors on a stage. (Photo courtesy of Jan Lewandowski/flickr)

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Until now, we’ve primarily discussed the differences between societies. Rather than discuss their problems and
configurations, we’ll now explore how society came to be and how sociologists view social interaction.

In 1966 sociologists Peter Berger and Thomas Luckmann wrote a book called The Social Construction of Reality. In it,
they argued that society is created by humans and human interaction, which they call habitualization. Habitualization
describes how “any action that is repeated frequently becomes cast into a pattern, which can then be … performed again in
the future in the same manner and with the same economical effort” (Berger and Luckmann 1966). Not only do we
construct our own society but we also accept it as it is because others have created it before us. Society is, in fact, “habit.”

For example, your school exists as a school and not just as a building because you and others agree that it is a school. If
your school is older than you are, it was created by the agreement of others before you. In a sense, it exists by consensus,
both prior and current. This is an example of the process of institutionalization, the act of implanting a convention or
norm into society. Bear in mind that the institution, while socially constructed, is still quite real.

Another way of looking at this concept is through W.I. Thomas’s notable Thomas theorem which states, “If men define
situations as real, they are real in their consequences” (Thomas and Thomas 1928). That is, people’s behavior can be
determined by their subjective construction of reality rather than by objective reality. For example, a teenager who is
repeatedly given a label—overachiever, player, bum—might live up to the term even though it initially wasn’t a part of his

Like Berger and Luckmann in their description of habitualization, Thomas states that our moral codes and social norms are
created by “successive definitions of the situation.” This concept is defined by sociologist Robert K. Merton as a self-
fulfilling prophecy. Merton explains that with a self-fulfilling prophecy, even a false idea can become true if it is acted
upon. One example he gives is of a “bank run.” Say for some reason, a number of people falsely fear that their bank is
soon to be bankrupt. Because of this false notion, people run to their bank and demand all of their cash at once. As banks
rarely, if ever, have that much money on hand, the bank does indeed run out of money, fulfilling the customers’ prophecy.
Here, reality is constructed by an idea.

Symbolic interactionists offer another lens through which to analyze the social construction of reality. With a theoretical
perspective focused on the symbols (like language, gestures, and artifacts) that people use to interact, this approach is
interested in how people interpret those symbols in daily interactions. For example, we might feel fright at seeing a person
holding a gun, unless, of course, it turns out to be a police officer. Interactionists also recognize that language and body
language reflect our values. One has only to learn a foreign tongue to know that not every English word can be easily
translated into another language. The same is true for gestures. While Americans might recognize a “thumbs up” as
meaning “great,” in Germany it would mean “one” and in Japan it would mean “five.” Thus, our construction of reality is
influenced by our symbolic interactions.

Figure 4.11 The story line of a self-fulfilling prophecy appears in many literary works, perhaps most famously in the story of Oedipus. Oedipus is
told by an oracle that he will murder his father and marry his mother. In going out of his way to avoid his fate, Oedipus inadvertently fulfills it. Oedipus’s
story illustrates one way in which members of society contribute to the social construction of reality. (Photo courtesy of Jean-Antoine-Theodore Giroust/
Wikimedia Commons)

Roles and Status
As you can imagine, people employ many types of behaviors in day-to-day life. Roles are patterns of behavior that we
recognize in each other that are representative of a person’s social status. Currently, while reading this text, you are playing
the role of a student. However, you also play other roles in your life, such as “daughter,” “neighbor,” or “employee.” These
various roles are each associated with a different status.

Chapter 4 | Society and Social Interaction 85

Sociologists use the term status to describe the responsibilities and benefits that a person experiences according to their
rank and role in society. Some statuses are ascribed—those you do not select, such as son, elderly person, or female.
Others, called achieved statuses, are obtained by choice, such as a high school dropout, self-made millionaire, or nurse.
As a daughter or son, you occupy a different status than as a neighbor or employee. One person can be associated with a
multitude of roles and statuses. Even a single status such as “student” has a complex role-set, or array of roles, attached to
it (Merton 1957).

If too much is required of a single role, individuals can experience role strain. Consider the duties of a parent: cooking,
cleaning, driving, problem-solving, acting as a source of moral guidance—the list goes on. Similarly, a person can
experience role conflict when one or more roles are contradictory. A parent who also has a full-time career can experience
role conflict on a daily basis. When there is a deadline at the office but a sick child needs to be picked up from school,
which comes first? When you are working toward a promotion but your children want you to come to their school play,
which do you choose? Being a college student can conflict with being an employee, being an athlete, or even being a
friend. Our roles in life have a great effect on our decisions and who we become.

Presentation of Self
Of course, it is impossible to look inside a person’s head and study what role they are playing. All we can observe is
behavior, or role performance. Role performance is how a person expresses his or her role. Sociologist Erving Goffman
presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use
“impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and
individuals perform different roles depending on who is present (Goffman 1959). Think about the way you behave around
your coworkers versus the way you behave around your grandparents versus the way you behave with a blind date. Even if
you’re not consciously trying to alter your personality, your grandparents, coworkers, and date probably see different sides
of you.

As in a play, the setting matters as well. If you have a group of friends over to your house for dinner, you are playing the
role of a host. It is agreed upon that you will provide food and seating and probably be stuck with a lot of the cleanup at
the end of the night. Similarly, your friends are playing the roles of guests, and they are expected to respect your property
and any rules you may set forth (“Don’t leave the door open or the cat will get out.”). In any scene, there needs to be a
shared reality between players. In this case, if you view yourself as a guest and others view you as a host, there are likely
to be problems.

Impression management is a critical component of symbolic interactionism. For example, a judge in a courtroom has many
“props” to create an impression of fairness, gravity, and control—like her robe and gavel. Those entering the courtroom
are expected to adhere to the scene being set. Just imagine the “impression” that can be made by how a person dresses.
This is the reason that attorneys frequently select the hairstyle and apparel for witnesses and defendants in courtroom

Figure 4.12 Janus, another possible “prop”, depicted with two heads, exemplifies war and peace. (Photo courtesy of Fubar Obfusco/Wikimedia

Goffman’s dramaturgy ideas expand on the ideas of Charles Cooley and the looking-glass self. According to Cooley, we
base our image on what we think other people see (Cooley 1902). We imagine how we must appear to others, then react to

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achieved status:

agricultural societies:



ascribed status:



class consciousness:

collective conscience:

false consciousness:

feudal societies:


horticultural societies:

hunter-gatherer societies:

industrial societies:

information societies:


iron cage:

looking-glass self:

mechanical solidarity:

organic solidarity:

pastoral societies:


this speculation. We don certain clothes, prepare our hair in a particular manner, wear makeup, use cologne, and the
like—all with the notion that our presentation of ourselves is going to affect how others perceive us. We expect a certain
reaction, and, if lucky, we get the one we desire and feel good about it. But more than that, Cooley believed that our sense
of self is based upon this idea: we imagine how we look to others, draw conclusions based upon their reactions to us, and
then we develop our personal sense of self. In other words, people’s reactions to us are like a mirror in which we are

Chapter Review

Key Terms
the status a person chooses, such as a level of education or income

societies that rely on farming as a way of life

an individual’s isolation from his society, his work, and his sense of self

a situation in which society no longer has the support of a firm collective consciousness

the status outside of an individual’s control, such as sex or race

the owners of the means of production in a society

a way of organizing an economy so that the things that are used to make and transport products (such as
land, oil, factories, ships, etc.) are owned by individual people and companies rather than by the government

the awareness of one’s rank in society

the communal beliefs, morals, and attitudes of a society

a person’s beliefs and ideology that are in conflict with her best interests

societies that operate on a strict hierarchical system of power based around land ownership and

the idea that society is constructed by us and those before us, and it is followed like a habit

societies based around the cultivation of plants

societies that depend on hunting wild animals and gathering uncultivated plants for

societies characterized by a reliance on mechanized labor to create material goods

societies based on the production of nonmaterial goods and services

the act of implanting a convention or norm into society

a situation in which an individual is trapped by social institutions

our reflection of how we think we appear to others

a type of social order maintained by the collective consciousness of a culture

a type of social order based around an acceptance of economic and social differences

societies based around the domestication of animals

the laborers in a society

Chapter 4 | Society and Social Interaction 87


role conflict:

role performance:

role strain:



self-fulfilling prophecy:

social integration:



Thomas theorem:

a belief that modern society should be built around logic and efficiency rather than morality or

a situation when one or more of an individual’s roles clash

the expression of a role

stress that occurs when too much is required of a single role

an array of roles attached to a particular status

patterns of behavior that are representative of a person’s social status

an idea that becomes true when acted upon

how strongly a person is connected to his or her social group

a group of people who live in a definable community and share the same culture

the responsibilities and benefits that a person experiences according to his or her rank and role in society

how a subjective reality can drive events to develop in accordance with that reality, despite being
originally unsupported by objective reality

Section Summary

4.1 Types of Societies
Societies are classified according to their development and use of technology. For most of human history, people lived in
preindustrial societies characterized by limited technology and low production of goods. After the Industrial Revolution,
many societies based their economies around mechanized labor, leading to greater profits and a trend toward greater social
mobility. At the turn of the new millennium, a new type of society emerged. This postindustrial, or information, society is
built on digital technology and nonmaterial goods.

4.2 Theoretical Perspectives on Society
Émile Durkheim believed that as societies advance, they make the transition from mechanical to organic solidarity. For
Karl Marx, society exists in terms of class conflict. With the rise of capitalism, workers become alienated from themselves
and others in society. Sociologist Max Weber noted that the rationalization of society can be taken to unhealthy extremes.

4.3 Social Constructions of Reality
Society is based on the social construction of reality. How we define society influences how society actually is. Likewise,
how we see other people influences their actions as well as our actions toward them. We all take on various roles
throughout our lives, and our social interactions depend on what types of roles we assume, who we assume them with, and
the scene where interaction takes place.

Section Quiz

4.1 Types of Societies
1. Which of the following fictional societies is an example of a pastoral society?

a. The Deswan people, who live in small tribes and base their economy on the production and trade of textiles
b. The Rositian Clan, a small community of farmers who have lived on their family’s land for centuries
c. The Hunti, a wandering group of nomads who specialize in breeding and training horses
d. The Amaganda, an extended family of warriors who serve a single noble family

2. Which of the following occupations is a person of power most likely to have in an information society?
a. Software engineer
b. Coal miner
c. Children’s book author
d. Sharecropper

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3. Which of the following societies were the first to have permanent residents?
a. Industrial
b. Hunter-gatherer
c. Horticultural
d. Feudal

4.2 Theoretical Perspectives on Society
4. Organic solidarity is most likely to exist in which of the following types of societies?

a. Hunter-gatherer
b. Industrial
c. Agricultural
d. Feudal

5. According to Marx, the _____ own the means of production in a society.
a. proletariat
b. vassals
c. bourgeoisie
d. anomie

6. Which of the following best depicts Marx’s concept of alienation from the process of one’s labor?
a. A supermarket cashier always scans store coupons before company coupons because she was taught to do it that

b. A businessman feels that he deserves a raise, but is nervous to ask his manager for one; instead, he comforts

himself with the idea that hard work is its own reward.
c. An associate professor is afraid that she won’t be given tenure and starts spreading rumors about one of her

associates to make herself look better.
d. A construction worker is laid off and takes a job at a fast food restaurant temporarily, although he has never had

an interest in preparing food before.

7. The Protestant work ethic is based on the concept of predestination, which states that ________.
a. performing good deeds in life is the only way to secure a spot in Heaven
b. salvation is only achievable through obedience to God
c. no person can be saved before he or she accepts Jesus Christ as his or her savior
d. God has already chosen those who will be saved and those who will be damned

8. The concept of the iron cage was popularized by which of the following sociological thinkers?
a. Max Weber
b. Karl Marx
c. Émile Durkheim
d. Friedrich Engels

9. Émile Durkheim’s ideas about society can best be described as ________.
a. functionalist
b. conflict theorist
c. symbolic interactionist
d. rationalist

4.3 Social Constructions of Reality
10. Mary works full-time at an office downtown while her young children stay at a neighbor’s house. She’s just learned
that the childcare provider is leaving the country. Mary has succumbed to pressure to volunteer at her church, plus her
ailing mother-in-law will be moving in with her next month. Which of the following is likely to occur as Mary tries to
balance her existing and new responsibilities?

a. Role strain
b. Self-fulfilling prophecy
c. Status conflict
d. Status strain

11. According to Peter Berger and Thomas Luckmann, society is based on ________.
a. habitual actions
b. status
c. institutionalization

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d. role performance

12. Paco knows that women find him attractive, and he’s never found it hard to get a date. But as he ages, he dyes his hair
to hide the gray and wears clothes that camouflage the weight he has put on. Paco’s behavior can be best explained by the
concept of ___________.

a. role strain
b. the looking-glass self
c. role performance
d. habitualization

Short Answer

4.1 Types of Societies
1. In which type or types of societies do the benefits seem to outweigh the costs? Explain your answer, and cite social and
economic reasons.

2. Is Gerhard Lenski right in classifying societies based on technological advances? What other criteria might be
appropriate, based on what you have read?

4.2 Theoretical Perspectives on Society
3. Choose two of the three sociologists discussed here (Durkheim, Marx, Weber), and use their arguments to explain a
current social event such as the Occupy movement. Do their theories hold up under modern scrutiny?

4. Think of the ways workers are alienated from the product and process of their jobs. How can these concepts be applied
to students and their educations?

4.3 Social Constructions of Reality
5. Draw a large circle, and then “slice” the circle into pieces like a pie, labeling each piece with a role or status that you
occupy. Add as many statuses, ascribed and achieved, that you have. Don’t forget things like dog owner, gardener, traveler,
student, runner, employee. How many statuses do you have? In which ones are there role conflicts?

6. Think of a self-fulfilling prophecy that you’ve experienced. Based on this experience, do you agree with the Thomas
theorem? Use examples from current events to support your answer as well.

Further Research

4.1 Types of Societies
The Maasai are a modern pastoral society with an economy largely structured around herds of cattle. Read more about the
Maasai people and see pictures of their daily lives here:

4.2 Theoretical Perspectives on Society
One of the most influential pieces of writing in modern history was Karl Marx and Friedrich Engels’ The Communist
Manifesto. Visit this site to read the original document that spurred revolutions around the world: (

4.3 Social Constructions of Reality
TV Tropes is a website where users identify concepts that are commonly used in literature, film, and other media.
Although its tone is for the most part humorous, the site provides a good jumping-off point for research. Browse the list of
examples under the entry of “self-fulfilling prophecy.” Pay careful attention to the real-life examples. Are there ones that
surprised you or that you don’t agree with? (


4.0 Introduction to Society and Social Interaction
Maasai Association. “Facing the Lion.” Retrieved January 4, 2012 (
( ).

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4.1 Types of Societies
Immigration and Refugee Board of Canada. 2005. “Israel: Treatment of Bedouin, Including Incidents of Harassment,
Discrimination or Attacks; State Protection (January 2003–July 2005)”, Refworld, July 29. Retrieved February 10, 2012
( ( ).

Kjeilen, Tore. “Bedouin.” Retrieved February 17, 2012 ( (
index.htm) ).

University of Michigan. n.d. “The Curse of Oil in Ogoniland”. Retrieved January 2, 2015

4.2 Theoretical Perspectives on Society
Durkheim, Émile. 1960 [1893]. The Division of Labor in Society. Translated by George Simpson. New York: Free Press.

Durkheim, Émile. 1982 [1895]. The Rules of the Sociological Method. Translated by W. D. Halls. New York: Free Press.

Engels, Friedrich. 1892. The Condition of the Working-Class in England in 1844. London: Swan Sonnenschein & Co.

Geographia. 1998. “The Bedouin Way.” Retrieved January 4, 2012 (
sinai/bedouin02.htm ( ).

Gerth, H. H., and C. Wright Mills. 1946. From Max Weber: Essays in Sociology. New York: Oxford University Press.

Marx, Karl and Friedrich Engels. 1998 [1848]. The Communist Manifesto. New York: Penguin Group.

4.3 Social Constructions of Reality
Berger, P. L., and T. Luckmann. 1966. The Social Construction of Reality: A Treatise in the Sociology of Knowledge.
Garden City, NY: Anchor Books.

Cooley, Charles H. 1902. Human Nature and the Social Order. New York: Scribner’s.

Goffman, Erving. 1959. The Presentation of Self In Everyday Life. New York: Doubleday.

Merton, Robert K. 1957. “The Role-Set: Problems in Sociological Theory.” British Journal of Sociology 8(2):110–113.

Thomas, W.I., and D.S. Thomas. 1928. The Child in America: Behavior Problems and Programs. New York: Knopf.


Chapter 4 | Society and Social Interaction 91

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5 Socialization

Figure 5.1 Socialization is the way we learn the norms and beliefs of our society. From our earliest family and play experiences, we are made
aware of societal values and expectations. (Photo courtesy of woodleywonderworks/flickr)

Chapter 5 | Socialization 93

Learning Objectives
5.1. Theories of Self-Development

• Understand the difference between psychological and sociological theories of self-development

• Explain the process of moral development

5.2. Why Socialization Matters
• Understand the importance of socialization both for individuals and society

• Explain the nature versus nurture debate

5.3. Agents of Socialization
• Learn the roles of families and peer groups in socialization

• Understand how we are socialized through formal institutions like schools, workplaces, and the

5.4. Socialization Across the Life Course
• Explain how socialization occurs and recurs throughout life

• Understand how people are socialized into new roles at age-related transition points

• Describe when and how resocialization occurs

Introduction to Socialization
In the summer of 2005, police detective Mark Holste followed an investigator from the Department of Children and
Families to a home in Plant City, Florida. They were there to look into a statement from the neighbor concerning a shabby
house on Old Sydney Road. A small girl was reported peering from one of its broken windows. This seemed odd because
no one in the neighborhood had seen a young child in or around the home, which had been inhabited for the past three
years by a woman, her boyfriend, and two adult sons.

Who was the mystery girl in the window?

Entering the house, Detective Holste and his team were shocked. It was the worst mess they’d ever seen, infested with
cockroaches, smeared with feces and urine from both people and pets, and filled with dilapidated furniture and ragged
window coverings.

Detective Holste headed down a hallway and entered a small room. That’s where he found the little girl, with big, vacant
eyes, staring into the darkness. A newspaper report later described the detective’s first encounter with the child: “She lay
on a torn, moldy mattress on the floor. She was curled on her side . . . her ribs and collarbone jutted out . . . her black hair
was matted, crawling with lice. Insect bites, rashes and sores pocked her skin . . . She was naked—except for a swollen
diaper. … Her name, her mother said, was Danielle. She was almost seven years old” (DeGregory 2008).

Detective Holste immediately carried Danielle out of the home. She was taken to a hospital for medical treatment and
evaluation. Through extensive testing, doctors determined that, although she was severely malnourished, Danielle was
able to see, hear, and vocalize normally. Still, she wouldn’t look anyone in the eyes, didn’t know how to chew or swallow
solid food, didn’t cry, didn’t respond to stimuli that would typically cause pain, and didn’t know how to communicate
either with words or simple gestures such as nodding “yes” or “no.” Likewise, although tests showed she had no chronic
diseases or genetic abnormalities, the only way she could stand was with someone holding onto her hands, and she
“walked sideways on her toes, like a crab” (DeGregory 2008).

What had happened to Danielle? Put simply: beyond the basic requirements for survival, she had been neglected. Based on
their investigation, social workers concluded that she had been left almost entirely alone in rooms like the one where she
was found. Without regular interaction—the holding, hugging, talking, the explanations and demonstrations given to most
young children—she had not learned to walk or to speak, to eat or to interact, to play or even to understand the world
around her. From a sociological point of view, Danielle had not been socialized.

Socialization is the process through which people are taught to be proficient members of a society. It describes the ways
that people come to understand societal norms and expectations, to accept society’s beliefs, and to be aware of societal
values. Socialization is not the same as socializing (interacting with others, like family, friends, and coworkers); to be
precise, it is a sociological process that occurs through socializing. As Danielle’s story illustrates, even the most basic of
human activities are learned. You may be surprised to know that even physical tasks like sitting, standing, and walking had
not automatically developed for Danielle as she grew. And without socialization, Danielle hadn’t learned about the
material culture of her society (the tangible objects a culture uses): for example, she couldn’t hold a spoon, bounce a ball,

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or use a chair for sitting. She also hadn’t learned its nonmaterial culture, such as its beliefs, values, and norms. She had no
understanding of the concept of “family,” didn’t know cultural expectations for using a bathroom for elimination, and had
no sense of modesty. Most importantly, she hadn’t learned to use the symbols that make up language—through which we
learn about who we are, how we fit with other people, and the natural and social worlds in which we live.

Sociologists have long been fascinated by circumstances like Danielle’s—in which a child receives sufficient human
support to survive, but virtually no social interaction—because they highlight how much we depend on social interaction
to provide the information and skills that we need to be part of society or even to develop a “self.”

The necessity for early social contact was demonstrated by the research of Harry and Margaret Harlow. From 1957 to
1963, the Harlows conducted a series of experiments studying how rhesus monkeys, which behave a lot like people, are
affected by isolation as babies. They studied monkeys raised under two types of “substitute” mothering circumstances: a
mesh and wire sculpture, or a soft terrycloth “mother.” The monkeys systematically preferred the company of a soft,
terrycloth substitute mother (closely resembling a rhesus monkey) that was unable to feed them, to a mesh and wire
mother that provided sustenance via a feeding tube. This demonstrated that while food was important, social comfort was
of greater value (Harlow and Harlow 1962; Harlow 1971). Later experiments testing more severe isolation revealed that
such deprivation of social contact led to significant developmental and social challenges later in life.

Figure 5.2 Baby rhesus monkeys, like humans, need to be raised with social contact for healthy development. (Photo courtesy of Paul Asman and
Jill Lenoble/flickr)

In the following sections, we will examine the importance of the complex process of socialization and how it takes place
through interaction with many individuals, groups, and social institutions. We will explore how socialization is not only
critical to children as they develop but how it is also a lifelong process through which we become prepared for new social
environments and expectations in every stage of our lives. But first, we will turn to scholarship about self-development,
the process of coming to recognize a sense of self, a “self” that is then able to be socialized.

5.1 Theories of Self-Development
When we are born, we have a genetic makeup and biological traits. However, who we are as human beings develops
through social interaction. Many scholars, both in the fields of psychology and in sociology, have described the process of
self-development as a precursor to understanding how that “self” becomes socialized.

Psychological Perspectives on Self-Development
Psychoanalyst Sigmund Freud (1856–1939) was one of the most influential modern scientists to put forth a theory about
how people develop a sense of self. He believed that personality and sexual development were closely linked, and he
divided the maturation process into psychosexual stages: oral, anal, phallic, latency, and genital. He posited that people’s
self-development is closely linked to early stages of development, like breastfeeding, toilet training, and sexual awareness
(Freud 1905).

According to Freud, failure to properly engage in or disengage from a specific stage results in emotional and psychological
consequences throughout adulthood. An adult with an oral fixation may indulge in overeating or binge drinking. An anal
fixation may produce a neat freak (hence the term “anal retentive”), while a person stuck in the phallic stage may be
promiscuous or emotionally immature. Although no solid empirical evidence supports Freud’s theory, his ideas continue to
contribute to the work of scholars in a variety of disciplines.

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Making Connections: Sociological Research

Sociology or Psychology: What’s the Difference?
You might be wondering: if sociologists and psychologists are both interested in people and their behavior, how are
these two disciplines different? What do they agree on, and where do their ideas diverge? The answers are
complicated, but the distinction is important to scholars in both fields.

As a general difference, we might say that while both disciplines are interested in human behavior, psychologists are
focused on how the mind influences that behavior, while sociologists study the role of society in shaping behavior.
Psychologists are interested in people’s mental development and how their minds process their world. Sociologists
are more likely to focus on how different aspects of society contribute to an individual’s relationship with his world.
Another way to think of the difference is that psychologists tend to look inward (mental health, emotional processes),
while sociologists tend to look outward (social institutions, cultural norms, interactions with others) to understand
human behavior.

Émile Durkheim (1958–1917) was the first to make this distinction in research, when he attributed differences in
suicide rates among people to social causes (religious differences) rather than to psychological causes (like their
mental wellbeing) (Durkheim 1897). Today, we see this same distinction. For example, a sociologist studying how a
couple gets to the point of their first kiss on a date might focus her research on cultural norms for dating, social
patterns of sexual activity over time, or how this process is different for seniors than for teens. A psychologist would
more likely be interested in the person’s earliest sexual awareness or the mental processing of sexual desire.

Sometimes sociologists and psychologists have collaborated to increase knowledge. In recent decades, however, their
fields have become more clearly separated as sociologists increasingly focus on large societal issues and patterns,
while psychologists remain honed in on the human mind. Both disciplines make valuable contributions through
different approaches that provide us with different types of useful insights.

Psychologist Erik Erikson (1902–1994) created a theory of personality development based, in part, on the work of Freud.
However, Erikson believed the personality continued to change over time and was never truly finished. His theory includes
eight stages of development, beginning with birth and ending with death. According to Erikson, people move through
these stages throughout their lives. In contrast to Freud’s focus on psychosexual stages and basic human urges, Erikson’s
view of self-development gave credit to more social aspects, like the way we negotiate between our own base desires and
what is socially accepted (Erikson 1982).

Jean Piaget (1896–1980) was a psychologist who specialized in child development who focused specifically on the role of
social interactions in their development. He recognized that the development of self evolved through a negotiation
between the world as it exists in one’s mind and the world that exists as it is experienced socially (Piaget 1954). All three
of these thinkers have contributed to our modern understanding of self-development.

Sociological Theories of Self-Development
One of the pioneering contributors to sociological perspectives was Charles Cooley (1864–1929). He asserted that
people’s self understanding is constructed, in part, by their perception of how others view them—a process termed “the
looking glass self” (Cooley 1902).

Later, George Herbert Mead (1863–1931) studied the self, a person’s distinct identity that is developed through social
interaction. In order to engage in this process of “self,” an individual has to be able to view him or herself through the eyes
of others. That’s not an ability that we are born with (Mead 1934). Through socialization we learn to put ourselves in
someone else’s shoes and look at the world through their perspective. This assists us in becoming self-aware, as we look at
ourselves from the perspective of the “other.” The case of Danielle, for example, illustrates what happens when social
interaction is absent from early experience: Danielle had no ability to see herself as others would see her. From Mead’s
point of view, she had no “self.”

How do we go from being newborns to being humans with “selves?” Mead believed that there is a specific path of
development that all people go through. During the preparatory stage, children are only capable of imitation: they have no
ability to imagine how others see things. They copy the actions of people with whom they regularly interact, such as their
mothers and fathers. This is followed by the play stage, during which children begin to take on the role that one other
person might have. Thus, children might try on a parent’s point of view by acting out “grownup” behavior, like playing
“dress up” and acting out the “mom” role, or talking on a toy telephone the way they see their father do.

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Making Connections: Sociology in the Real World

During the game stage, children learn to consider several roles at the same time and how those roles interact with each
other. They learn to understand interactions involving different people with a variety of purposes. For example, a child at
this stage is likely to be aware of the different responsibilities of people in a restaurant who together make for a smooth
dining experience (someone seats you, another takes your order, someone else cooks the food, while yet another clears
away dirty dishes).

Finally, children develop, understand, and learn the idea of the generalized other, the common behavioral expectations of
general society. By this stage of development, an individual is able to imagine how he or she is viewed by one or many
others—and thus, from a sociological perspective, to have a “self” (Mead 1934; Mead 1964).

Kohlberg’s Theory of Moral Development

Moral development is an important part of the socialization process. The term refers to the way people learn what society
considered to be “good” and “bad,” which is important for a smoothly functioning society. Moral development prevents
people from acting on unchecked urges, instead considering what is right for society and good for others. Lawrence
Kohlberg (1927–1987) was interested in how people learn to decide what is right and what is wrong. To understand this
topic, he developed a theory of moral development that includes three levels: preconventional, conventional, and

In the preconventional stage, young children, who lack a higher level of cognitive ability, experience the world around
them only through their senses. It isn’t until the teen years that the conventional theory develops, when youngsters become
increasingly aware of others’ feelings and take those into consideration when determining what’s “good” and “bad.” The
final stage, called postconventional, is when people begin to think of morality in abstract terms, such as Americans
believing that everyone has the right to life, liberty, and the pursuit of happiness. At this stage, people also recognize that
legality and morality do not always match up evenly (Kohlberg 1981). When hundreds of thousands of Egyptians turned
out in 2011 to protest government corruption, they were using postconventional morality. They understood that although
their government was legal, it was not morally correct.

Gilligan’s Theory of Moral Development and Gender

Another sociologist, Carol Gilligan (1936–), recognized that Kohlberg’s theory might show gender bias since his research
was only conducted on male subjects. Would females study subjects have responded differently? Would a female social
scientist notice different patterns when analyzing the research? To answer the first question, she set out to study
differences between how boys and girls developed morality. Gilligan’s research demonstrated that boys and girls do, in
fact, have different understandings of morality. Boys tend to have a justice perspective, by placing emphasis on rules and
laws. Girls, on the other hand, have a care and responsibility perspective; they consider people’s reasons behind behavior
that seems morally wrong.

Gilligan also recognized that Kohlberg’s theory rested on the assumption that the justice perspective was the right, or
better, perspective. Gilligan, in contrast, theorized that neither perspective was “better”: the two norms of justice served
different purposes. Ultimately, she explained that boys are socialized for a work environment where rules make operations
run smoothly, while girls are socialized for a home environment where flexibility allows for harmony in caretaking and
nurturing (Gilligan 1982; Gilligan 1990).

What a Pretty Little Lady!
“What a cute dress!” “I like the ribbons in your hair.” “Wow, you look so pretty today.”

According to Lisa Bloom, author of Think: Straight Talk for Women to Stay Smart in a Dumbed Down World, most of
us use pleasantries like these when we first meet little girls. “So what?” you might ask.

Bloom asserts that we are too focused on the appearance of young girls, and as a result, our society is socializing
them to believe that how they look is of vital importance. And Bloom may be on to something. How often do you tell
a little boy how attractive his outfit is, how nice looking his shoes are, or how handsome he looks today? To support
her assertions, Bloom cites, as one example, that about 50 percent of girls ages three to six worry about being fat
(Bloom 2011). We’re talking about kindergarteners who are concerned about their body image. Sociologists are
acutely interested in of this type of gender socialization, by which societal expectations of how boys and girls should
be—how they should behave, what toys and colors they should like, and how important their attire is—are reinforced.

Chapter 5 | Socialization 97

One solution to this type of gender socialization is being experimented with at the Egalia preschool in Sweden, where
children develop in a genderless environment. All the children at Egalia are referred to with neutral terms like
“friend” instead of “he” or “she.” Play areas and toys are consciously set up to eliminate any reinforcement of gender
expectations (Haney 2011). Egalia strives to eliminate all societal gender norms from these children’s preschool

Extreme? Perhaps. So what is the middle ground? Bloom suggests that we start with simple steps: when introduced to
a young girl, ask about her favorite book or what she likes. In short, engage with her mind … not her outward
appearance (Bloom 2011).

5.2 Why Socialization Matters
Socialization is critical both to individuals and to the societies in which they live. It illustrates how completely intertwined
human beings and their social worlds are. First, it is through teaching culture to new members that a society perpetuates
itself. If new generations of a society don’t learn its way of life, it ceases to exist. Whatever is distinctive about a culture
must be transmitted to those who join it in order for a society to survive. For U.S. culture to continue, for example,
children in the United States must learn about cultural values related to democracy: they have to learn the norms of voting,
as well as how to use material objects such as voting machines. Of course, some would argue that it’s just as important in
U.S. culture for the younger generation to learn the etiquette of eating in a restaurant or the rituals of tailgate parties at
football games. In fact, there are many ideas and objects that people in the United States teach children about in hopes of
keeping the society’s way of life going through another generation.

Figure 5.3 Socialization teaches us our society’s expectations for dining out. The manners and customs of different cultures (When can you use
your hands to eat? How should you compliment the cook? Who is the “head” of the table?) are learned through socialization. (Photo courtesy of Niyam

Socialization is just as essential to us as individuals. Social interaction provides the means via which we gradually become
able to see ourselves through the eyes of others, and how we learn who we are and how we fit into the world around us. In
addition, to function successfully in society, we have to learn the basics of both material and nonmaterial culture,
everything from how to dress ourselves to what’s suitable attire for a specific occasion; from when we sleep to what we
sleep on; and from what’s considered appropriate to eat for dinner to how to use the stove to prepare it. Most importantly,
we have to learn language—whether it’s the dominant language or one common in a subculture, whether it’s verbal or
through signs—in order to communicate and to think. As we saw with Danielle, without socialization we literally have no

Nature versus Nurture
Some experts assert that who we are is a result of nurture—the relationships and caring that surround us. Others argue
that who we are is based entirely in genetics. According to this belief, our temperaments, interests, and talents are set
before birth. From this perspective, then, who we are depends on nature.

One way researchers attempt to measure the impact of nature is by studying twins. Some studies have followed identical
twins who were raised separately. The pairs shared the same genetics but in some cases were socialized in different ways.
Instances of this type of situation are rare, but studying the degree to which identical twins raised apart are the same and
different can give researchers insight into the way our temperaments, preferences, and abilities are shaped by our genetic
makeup versus our social environment.

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Making Connections: Big Picturethe

For example, in 1968, twin girls born to a mentally ill mother were put up for adoption, separated from each other, and
raised in different households. The adoptive parents, and certainly the babies, did not realize the girls were one of five
pairs of twins who were made subjects of a scientific study (Flam 2007).

In 2003, the two women, then age thirty-five, were reunited. Elyse Schein and Paula Bernstein sat together in awe, feeling
like they were looking into a mirror. Not only did they look alike but they also behaved alike, using the same hand
gestures and facial expressions (Spratling 2007). Studies like these point to the genetic roots of our temperament and

Though genetics and hormones play an important role in human behavior, sociology’s larger concern is the effect society
has on human behavior, the “nurture” side of the nature versus nurture debate. What race were the twins? From what
social class were their parents? What about gender? Religion? All these factors affected the lives of the twins as much as
their genetic makeup and are critical to consider as we look at life through the sociological lens.

The Life of Chris Langan, the Smartest Man You’ve
Never Heard Of
Bouncer. Firefighter. Factory worker. Cowboy. Chris Langan spent the majority of his adult life just getting by with
jobs like these. He had no college degree, few resources, and a past filled with much disappointment. Chris Langan
also had an IQ of over 195, nearly 100 points higher than the average person (Brabham 2001). So why didn’t Chris
become a neurosurgeon, professor, or aeronautical engineer? According to Macolm Gladwell (2008) in his book
Outliers: The Story of Success, Chris didn’t possess the set of social skills necessary to succeed on such a high
level—skills that aren’t innate but learned.

Gladwell looked to a recent study conducted by sociologist Annette Lareau in which she closely shadowed 12
families from various economic backgrounds and examined their parenting techniques. Parents from lower income
families followed a strategy of “accomplishment of natural growth,” which is to say they let their children develop on
their own with a large amount of independence; parents from higher-income families, however, “actively fostered and
accessed a child’s talents, opinions, and skills” (Gladwell 2008). These parents were more likely to engage in
analytical conversation, encourage active questioning of the establishment, and foster development of negotiation
skills. The parents were also able to introduce their children to a wide range of activities, from sports to music to
accelerated academic programs. When one middle-class child was denied entry to a gifted and talented program, the
mother petitioned the school and arranged additional testing until her daughter was admitted. Lower-income parents,
however, were more likely to unquestioningly obey authorities such as school boards. Their children were not being
socialized to comfortably confront the system and speak up (Gladwell 2008).

What does this have to do with Chris Langan, deemed by some the smartest man in the world (Brabham 2001)? Chris
was born in severe poverty, moving across the country with an abusive and alcoholic stepfather. His genius went
largely unnoticed. After accepting a full scholarship to Reed College, he lost his funding after his mother failed to fill
out necessary paperwork. Unable to successfully make his case to the administration, Chris, who had received
straight A’s the previous semester, was given F’s on his transcript and forced to drop out. After he enrolled in
Montana State, an administrator’s refusal to rearrange his class schedule left him unable to find the means necessary
to travel the 16 miles to attend classes. What Chris had in brilliance, he lacked in practical intelligence, or what
psychologist Robert Sternberg defines as “knowing what to say to whom, knowing when to say it, and knowing how
to say it for maximum effect” (Sternberg et al. 2000). Such knowledge was never part of his socialization.

Chris gave up on school and began working an array of blue-collar jobs, pursuing his intellectual interests on the side.
Though he’s recently garnered attention for his “Cognitive Theoretic Model of the Universe,” he remains weary of
and resistant to the educational system.

As Gladwell concluded, “He’d had to make his way alone, and no one—not rock stars, not professional athletes, not
software billionaires, and not even geniuses—ever makes it alone” (2008).

Chapter 5 | Socialization 99

Figure 5.4 Identical twins may look alike, but their differences can give us clues to the effects of socialization. (Photo courtesy of D. Flam/flickr)

Sociologists all recognize the importance of socialization for healthy individual and societal development. But how do
scholars working in the three major theoretical paradigms approach this topic? Structural functionalists would say that
socialization is essential to society, both because it trains members to operate successfully within it and because it
perpetuates culture by transmitting it to new generations. Without socialization, a society’s culture would perish as
members died off. A conflict theorist might argue that socialization reproduces inequality from generation to generation by
conveying different expectations and norms to those with different social characteristics. For example, individuals are
socialized differently by gender, social class, and race. As in Chris Langan’s case, this creates different (unequal)
opportunities. An interactionist studying socialization is concerned with face-to-face exchanges and symbolic
communication. For example, dressing baby boys in blue and baby girls in pink is one small way we convey messages
about differences in gender roles.

5.3 Agents of Socialization
Socialization helps people learn to function successfully in their social worlds. How does the process of socialization
occur? How do we learn to use the objects of our society’s material culture? How do we come to adopt the beliefs, values,
and norms that represent its nonmaterial culture? This learning takes place through interaction with various agents of
socialization, like peer groups and families, plus both formal and informal social institutions.

Social Group Agents
Social groups often provide the first experiences of socialization. Families, and later peer groups, communicate
expectations and reinforce norms. People first learn to use the tangible objects of material culture in these settings, as well
as being introduced to the beliefs and values of society.


Family is the first agent of socialization. Mothers and fathers, siblings and grandparents, plus members of an extended
family, all teach a child what he or she needs to know. For example, they show the child how to use objects (such as
clothes, computers, eating utensils, books, bikes); how to relate to others (some as “family,” others as “friends,” still others
as “strangers” or “teachers” or “neighbors”); and how the world works (what is “real” and what is “imagined”). As you are
aware, either from your own experience as a child or from your role in helping to raise one, socialization includes teaching
and learning about an unending array of objects and ideas.

Keep in mind, however, that families do not socialize children in a vacuum. Many social factors affect the way a family
raises its children. For example, we can use sociological imagination to recognize that individual behaviors are affected by
the historical period in which they take place. Sixty years ago, it would not have been considered especially strict for a

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father to hit his son with a wooden spoon or a belt if he misbehaved, but today that same action might be considered child

Sociologists recognize that race, social class, religion, and other societal factors play an important role in socialization. For
example, poor families usually emphasize obedience and conformity when raising their children, while wealthy families
emphasize judgment and creativity (National Opinion Research Center 2008). This may occur because working-class
parents have less education and more repetitive-task jobs for which it is helpful to be able to follow rules and conform.
Wealthy parents tend to have better educations and often work in managerial positions or careers that require creative
problem solving, so they teach their children behaviors that are beneficial in these positions. This means children are
effectively socialized and raised to take the types of jobs their parents already have, thus reproducing the class system
(Kohn 1977). Likewise, children are socialized to abide by gender norms, perceptions of race, and class-related behaviors.

In Sweden, for instance, stay-at-home fathers are an accepted part of the social landscape. A government policy provides
subsidized time off work—480 days for families with newborns—with the option of the paid leave being shared between
mothers and fathers. As one stay-at-home dad says, being home to take care of his baby son “is a real fatherly thing to do.
I think that’s very masculine” (Associated Press 2011). Close to 90 percent of Swedish fathers use their paternity leave
(about 340,000 dads); on average they take seven weeks per birth (The Economist, 2014). How do U.S. policies—and our
society’s expected gender roles—compare? How will Swedish children raised this way be socialized to parental gender
norms? How might that be different from parental gender norms in the United States?

Figure 5.5 The socialized roles of dads (and moms) vary by society. (Photo courtesy of Nate Grigg/flickr)

Peer Groups

A peer group is made up of people who are similar in age and social status and who share interests. Peer group
socialization begins in the earliest years, such as when kids on a playground teach younger children the norms about
taking turns, the rules of a game, or how to shoot a basket. As children grow into teenagers, this process continues. Peer
groups are important to adolescents in a new way, as they begin to develop an identity separate from their parents and
exert independence. Additionally, peer groups provide their own opportunities for socialization since kids usually engage
in different types of activities with their peers than they do with their families. Peer groups provide adolescents’ first major
socialization experience outside the realm of their families. Interestingly, studies have shown that although friendships
rank high in adolescents’ priorities, this is balanced by parental influence.

Institutional Agents
The social institutions of our culture also inform our socialization. Formal institutions—like schools, workplaces, and the
government—teach people how to behave in and navigate these systems. Other institutions, like the media, contribute to
socialization by inundating us with messages about norms and expectations.


Most U.S. children spend about seven hours a day, 180 days a year, in school, which makes it hard to deny the importance
school has on their socialization (U.S. Department of Education 2004). Students are not in school only to study math,
reading, science, and other subjects—the manifest function of this system. Schools also serve a latent function in society
by socializing children into behaviors like practicing teamwork, following a schedule, and using textbooks.

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Figure 5.6 These kindergarteners aren’t just learning to read and write; they are being socialized to norms like keeping their hands to themselves,
standing in line, and reciting the Pledge of Allegiance. (Photo courtesy of Bonner Springs Library/flickr)

School and classroom rituals, led by teachers serving as role models and leaders, regularly reinforce what society expects
from children. Sociologists describe this aspect of schools as the hidden curriculum, the informal teaching done by

For example, in the United States, schools have built a sense of competition into the way grades are awarded and the way
teachers evaluate students (Bowles and Gintis 1976). When children participate in a relay race or a math contest, they
learn there are winners and losers in society. When children are required to work together on a project, they practice
teamwork with other people in cooperative situations. The hidden curriculum prepares children for the adult world.
Children learn how to deal with bureaucracy, rules, expectations, waiting their turn, and sitting still for hours during the
day. Schools in different cultures socialize children differently in order to prepare them to function well in those cultures.
The latent functions of teamwork and dealing with bureaucracy are features of U.S. culture.

Schools also socialize children by teaching them about citizenship and national pride. In the United States, children are
taught to say the Pledge of Allegiance. Most districts require classes about U.S. history and geography. As academic
understanding of history evolves, textbooks in the United States have been scrutinized and revised to update attitudes
toward other cultures as well as perspectives on historical events; thus, children are socialized to a different national or
world history than earlier textbooks may have done. For example, information about the mistreatment of African
Americans and Native American Indians more accurately reflects those events than in textbooks of the past.

Controversial Textbooks
On August 13, 2001, twenty South Korean men gathered in Seoul. Each chopped off one of his own fingers because
of textbooks. These men took drastic measures to protest eight middle school textbooks approved by Tokyo for use in
Japanese middle schools. According to the Korean government (and other East Asian nations), the textbooks glossed
over negative events in Japan’s history at the expense of other Asian countries.

In the early 1900s, Japan was one of Asia’s more aggressive nations. For instance, it held Korea as a colony between
1910 and 1945. Today, Koreans argue that the Japanese are whitewashing that colonial history through these
textbooks. One major criticism is that they do not mention that, during World War II, the Japanese forced Korean
women into sexual slavery. The textbooks describe the women as having been “drafted” to work, a euphemism that
downplays the brutality of what actually occurred. Some Japanese textbooks dismiss an important Korean
independence demonstration in 1919 as a “riot.” In reality, Japanese soldiers attacked peaceful demonstrators, leaving
roughly 6,000 dead and 15,000 wounded (Crampton 2002).

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Although it may seem extreme that people are so enraged about how events are described in a textbook that they
would resort to dismemberment, the protest affirms that textbooks are a significant tool of socialization in state-run
education systems.

The Workplace

Just as children spend much of their day at school, many U.S. adults at some point invest a significant amount of time at a
place of employment. Although socialized into their culture since birth, workers require new socialization into a
workplace, in terms of both material culture (such as how to operate the copy machine) and nonmaterial culture (such as
whether it’s okay to speak directly to the boss or how to share the refrigerator).

Different jobs require different types of socialization. In the past, many people worked a single job until retirement. Today,
the trend is to switch jobs at least once a decade. Between the ages of eighteen and forty-six, the average baby boomer of
the younger set held 11.3 different jobs (U.S. Bureau of Labor Statistics, 2014). This means that people must become
socialized to, and socialized by, a variety of work environments.


While some religions are informal institutions, here we focus on practices followed by formal institutions. Religion is an
important avenue of socialization for many people. The United States is full of synagogues, temples, churches, mosques,
and similar religious communities where people gather to worship and learn. Like other institutions, these places teach
participants how to interact with the religion’s material culture (like a mezuzah, a prayer rug, or a communion wafer). For
some people, important ceremonies related to family structure—like marriage and birth—are connected to religious
celebrations. Many religious institutions also uphold gender norms and contribute to their enforcement through
socialization. From ceremonial rites of passage that reinforce the family unit to power dynamics that reinforce gender
roles, organized religion fosters a shared set of socialized values that are passed on through society.


Although we do not think about it, many of the rites of passage people go through today are based on age norms
established by the government. To be defined as an “adult” usually means being eighteen years old, the age at which a
person becomes legally responsible for him- or herself. And sixty-five years old is the start of “old age” since most people
become eligible for senior benefits at that point.

Each time we embark on one of these new categories—senior, adult, taxpayer—we must be socialized into our new role.
Seniors must learn the ropes of Medicare, Social Security benefits, and senior shopping discounts. When U.S. males turn
eighteen, they must register with the Selective Service System within thirty days to be entered into a database for possible
military service. These government dictates mark the points at which we require socialization into a new category.

Mass Media

Mass media distribute impersonal information to a wide audience, via television, newspapers, radio, and the Internet.
With the average person spending over four hours a day in front of the television (and children averaging even more
screen time), media greatly influences social norms (Roberts, Foehr, and Rideout 2005). People learn about objects of
material culture (like new technology and transportation options), as well as nonmaterial culture—what is true (beliefs),
what is important (values), and what is expected (norms).

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Making Connections: Sociology in the Real World

Girls and Movies

Figure 5.7 Some people are concerned about the way girls today are socialized into a “princess culture.” (Photo courtesy of Jørgen Håland/

Pixar is one of the largest producers of children’s movies in the world and has released large box office draws, such
as Toy Story, Cars, The Incredibles, and Up. What Pixar has never before produced is a movie with a female lead
role. This changed with Pixar’s newest movie Brave, which was released in 2012. Before Brave, women in Pixar
served as supporting characters and love interests. In Up, for example, the only human female character dies within
the first ten minutes of the film. For the millions of girls watching Pixar films, there are few strong characters or roles
for them to relate to. If they do not see possible versions of themselves, they may come to view women as secondary
to the lives of men.

The animated films of Pixar’s parent company, Disney, have many female lead roles. Disney is well known for films
with female leads, such as Snow White, Cinderella, The Little Mermaid, and Mulan. Many of Disney’s movies star a
female, and she is nearly always a princess figure. If she is not a princess to begin with, she typically ends the movie
by marrying a prince or, in the case of Mulan, a military general. Although not all “princesses” in Disney movies play
a passive role in their lives, they typically find themselves needing to be rescued by a man, and the happy ending they
all search for includes marriage.

Alongside this prevalence of princesses, many parents are expressing concern about the culture of princesses that
Disney has created. Peggy Orenstein addresses this problem in her popular book, Cinderella Ate My Daughter.
Orenstein wonders why every little girl is expected to be a “princess” and why pink has become an all-consuming
obsession for many young girls. Another mother wondered what she did wrong when her three-year-old daughter
refused to do “nonprincessy” things, including running and jumping. The effects of this princess culture can have
negative consequences for girls throughout life. An early emphasis on beauty and sexiness can lead to eating
disorders, low self-esteem, and risky sexual behavior among older girls.

What should we expect from Pixar’s new movie, the first starring a female character? Although Brave features a
female lead, she is still a princess. Will this film offer any new type of role model for young girls? (O’Connor 2011;
Barnes 2010; Rose 2011).

5.4 Socialization Across the Life Course
Socialization isn’t a one-time or even a short-term event. We aren’t “stamped” by some socialization machine as we move
along a conveyor belt and thereby socialized once and for all. In fact, socialization is a lifelong process.

In the United States, socialization throughout the life course is determined greatly by age norms and “time-related rules
and regulations” (Setterson 2002). As we grow older, we encounter age-related transition points that require socialization
into a new role, such as becoming school age, entering the workforce, or retiring. For example, the U.S. government
mandates that all children attend school. Child labor laws, enacted in the early twentieth century, nationally declared that

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Making Connections: Big Picturethe

childhood be a time of learning, not of labor. In countries such as Niger and Sierra Leone, however, child labor remains
common and socially acceptable, with little legislation to regulate such practices (UNICEF 2012).

Gap Year: How Different Societies Socialize Young

Figure 5.8 Age transition points require socialization into new roles that can vary widely between societies. Young adults in America are
encouraged to enter college or the workforce right away, students in England and India can take a year off like British Princes William and Harry
did, while young men in Singapore and Switzerland must serve time in the military. (Photo courtesy of Charles McCain/flickr)

Have you ever heard of gap year? It’s a common custom in British society. When teens finish their secondary
schooling (aka high school in the United States), they often take a year “off” before entering college. Frequently, they
might take a job, travel, or find other ways to experience another culture. Prince William, the Duke of Cambridge,
spent his gap year practicing survival skills in Belize, teaching English in Chile, and working on a dairy farm in the
United Kingdom (Prince of Wales 2012a). His brother, Prince Harry, advocated for AIDS orphans in Africa and
worked as a jackeroo (a novice ranch hand) in Australia (Prince of Wales 2012b).

In the United States, this life transition point is socialized quite differently, and taking a year off is generally frowned
upon. Instead, U.S. youth are encouraged to pick career paths by their mid-teens, to select a college and a major by
their late teens, and to have completed all collegiate schooling or technical training for their career by their early

In yet other nations, this phase of the life course is tied into conscription, a term that describes compulsory military
service. Egypt, Switzerland, Turkey, and Singapore all have this system in place. Youth in these nations (often only
the males) are expected to undergo a number of months or years of military training and service.

How might your life be different if you lived in one of these other countries? Can you think of similar social
norms—related to life age-transition points—that vary from country to country?

Many of life’s social expectations are made clear and enforced on a cultural level. Through interacting with others and
watching others interact, the expectation to fulfill roles becomes clear. While in elementary or middle school, the prospect
of having a boyfriend or girlfriend may have been considered undesirable. The socialization that takes place in high school
changes the expectation. By observing the excitement and importance attached to dating and relationships within the high
school social scene, it quickly becomes apparent that one is now expected not only to be a child and a student, but also a
significant other. Graduation from formal education—high school, vocational school, or college—involves socialization
into a new set of expectations.

Educational expectations vary not only from culture to culture, but also from class to class. While middle- or upper-class
families may expect their daughter or son to attend a four-year university after graduating from high school, other families
may expect their child to immediately begin working full-time, as many within their family have done before.

Chapter 5 | Socialization 105

Making Connections: Sociology in the Real World

The Long Road to Adulthood for Millennials
2008 was a year of financial upheaval in the United States. Rampant foreclosures and bank failures set off a chain of
events sparking government distrust, loan defaults, and large-scale unemployment. How has this affected the United
States’s young adults?

Millennials, sometimes also called Gen Y, is a term that describes the generation born during the early eighties to
early nineties. While the recession was in full swing, many were in the process of entering, attending, or graduating
from high school and college. With employment prospects at historical lows, large numbers of graduates were unable
to find work, sometimes moving back in with their parents and struggling to pay back student loans.

According to the New York Times, this economic stall is causing the Millennials to postpone what most Americans
consider to be adulthood: “The traditional cycle seems to have gone off course, as young people remain untethered to
romantic partners or to permanent homes, going back to school for lack of better options, traveling, avoiding
commitments, competing ferociously for unpaid internships or temporary (and often grueling) Teach for America
jobs, forestalling the beginning of adult life” (Henig 2010). The term Boomerang Generation describes recent college
graduates, for whom lack of adequate employment upon college graduation often leads to a return to the parental
home (Davidson, 2014).

The five milestones that define adulthood, Henig writes, are “completing school, leaving home, becoming financially
independent, marrying, and having a child” (Henig 2010). These social milestones are taking longer for Millennials to
attain, if they’re attained at all. Sociologists wonder what long-term impact this generation’s situation may have on
society as a whole.

In the process of socialization, adulthood brings a new set of challenges and expectations, as well as new roles to fill. As
the aging process moves forward, social roles continue to evolve. Pleasures of youth, such as wild nights out and serial
dating, become less acceptable in the eyes of society. Responsibility and commitment are emphasized as pillars of
adulthood, and men and women are expected to “settle down.” During this period, many people enter into marriage or a
civil union, bring children into their families, and focus on a career path. They become partners or parents instead of
students or significant others.

Just as young children pretend to be doctors or lawyers, play house, and dress up, adults also engage in anticipatory
socialization, the preparation for future life roles. Examples would include a couple who cohabitate before marriage or
soon-to-be parents who read infant care books and prepare their home for the new arrival. As part of anticipatory
socialization, adults who are financially able begin planning for their retirement, saving money, and looking into future
healthcare options. The transition into any new life role, despite the social structure that supports it, can be difficult.

In the process of resocialization, old behaviors that were helpful in a previous role are removed because they are no
longer of use. Resocialization is necessary when a person moves to a senior care center, goes to boarding school, or serves
time in jail. In the new environment, the old rules no longer apply. The process of resocialization is typically more
stressful than normal socialization because people have to unlearn behaviors that have become customary to them.

The most common way resocialization occurs is in a total institution where people are isolated from society and are forced
to follow someone else’s rules. A ship at sea is a total institution, as are religious convents, prisons, or some cult
organizations. They are places cut off from a larger society. The 6.9 million Americans who lived in prisons and
penitentiaries at the end of 2012 are also members of this type of institution (U.S. Department of Justice 2012). As another
example, every branch of the military is a total institution.

Many individuals are resocialized into an institution through a two-part process. First, members entering an institution
must leave behind their old identity through what is known as a degradation ceremony. In a degradation ceremony, new
members lose the aspects of their old identity and are given new identities. The process is sometimes gentle. To enter a
senior care home, an elderly person often must leave a family home and give up many belongings which were part of his
or her long-standing identity. Though caretakers guide the elderly compassionately, the process can still be one of loss. In
many cults, this process is also gentle and happens in an environment of support and caring.

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anticipatory socialization:

degradation ceremony:

generalized other:

hidden curriculum:

moral development:



peer group:




In other situations, the degradation ceremony can be more extreme. New prisoners lose freedom, rights (including the right
to privacy), and personal belongings. When entering the army, soldiers have their hair cut short. Their old clothes are
removed, and they wear matching uniforms. These individuals must give up any markers of their former identity in order
to be resocialized into an identity as a “soldier.”

Figure 5.9 In basic training, members of the Air Force are taught to walk, move, and look like each other. (Photo courtesy of Staff Sergeant
Desiree N. Palacios, U.S. Air Force/Wikimedia Commons)

After new members of an institution are stripped of their old identity, they build a new one that matches the new society. In
the military, soldiers go through basic training together, where they learn new rules and bond with one another. They
follow structured schedules set by their leaders. Soldiers must keep their areas clean for inspection, learn to march in
correct formations, and salute when in the presence of superiors.

Learning to deal with life after having lived in a total institution requires yet another process of resocialization. In the U.S.
military, soldiers learn discipline and a capacity for hard work. They set aside personal goals to achieve a mission, and
they take pride in the accomplishments of their units. Many soldiers who leave the military transition these skills into
excellent careers. Others find themselves lost upon leaving, uncertain about the outside world and what to do next. The
process of resocialization to civilian life is not a simple one.

Chapter Review

Key Terms
the way we prepare for future life roles

the process by which new members of a total institution lose aspects of their old identities
and are given new ones

the common behavioral expectations of general society

the informal teaching done in schools that socializes children to societal norms

the way people learn what is “good” and “bad” in society

the influence of our genetic makeup on self-development

the role that our social environment plays in self-development

a group made up of people who are similar in age and social status and who share interests

the process by which old behaviors are removed and new behaviors are learned in their place

a person’s distinct sense of identity as developed through social interaction

the process wherein people come to understand societal norms and expectations, to accept society’s
beliefs, and to be aware of societal values

Chapter 5 | Socialization 107

Section Summary

5.1 Theories of Self-Development
Psychological theories of self-development have been broadened by sociologists who explicitly study the role of society
and social interaction in self-development. Charles Cooley and George Mead both contributed significantly to the
sociological understanding of the development of self. Lawrence Kohlberg and Carol Gilligan developed their ideas
further and researched how our sense of morality develops. Gilligan added the dimension of gender differences to
Kohlberg’s theory.

5.2 Why Socialization Matters
Socialization is important because it helps uphold societies and cultures; it is also a key part of individual development.
Research demonstrates that who we are is affected by both nature (our genetic and hormonal makeup) and nurture (the
social environment in which we are raised). Sociology is most concerned with the way that society’s influence affects our
behavior patterns, made clear by the way behavior varies across class and gender.

5.3 Agents of Socialization
Our direct interactions with social groups, like families and peers, teach us how others expect us to behave. Likewise, a
society’s formal and informal institutions socialize its population. Schools, workplaces, and the media communicate and
reinforce cultural norms and values.

5.4 Socialization Across the Life Course
Socialization is a lifelong process that reoccurs as we enter new phases of life, such as adulthood or senior age.
Resocialization is a process that removes the socialization we have developed over time and replaces it with newly learned
rules and roles. Because it involves removing old habits that have been built up, resocialization can be a stressful and
difficult process.

Section Quiz

5.1 Theories of Self-Development
1. Socialization, as a sociological term, describes:

a. how people interact during social situations
b. how people learn societal norms, beliefs, and values
c. a person’s internal mental state when in a group setting
d. the difference between introverts and extroverts

2. The Harlows’ study on rhesus monkeys showed that:
a. rhesus monkeys raised by other primate species are poorly socialized
b. monkeys can be adequately socialized by imitating humans
c. food is more important than social comfort
d. social comfort is more important than food

3. What occurs in Lawrence Kohlberg’s conventional level?
a. Children develop the ability to have abstract thoughts.
b. Morality is developed by pain and pleasure.
c. Children begin to consider what society considers moral and immoral.
d. Parental beliefs have no influence on children’s morality.

4. What did Carol Gilligan believe earlier researchers into morality had overlooked?
a. The justice perspective
b. Sympathetic reactions to moral situations
c. The perspective of females
d. How social environment affects how morality develops

5. What is one way to distinguish between psychology and sociology?
a. Psychology focuses on the mind, while sociology focuses on society.
b. Psychologists are interested in mental health, while sociologists are interested in societal functions.
c. Psychologists look inward to understand behavior while sociologists look outward.

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d. All of the above

6. How did nearly complete isolation as a child affect Danielle’s verbal abilities?
a. She could not communicate at all.
b. She never learned words, but she did learn signs.
c. She could not understand much, but she could use gestures.
d. She could understand and use basic language like “yes” and “no.”

5.2 Why Socialization Matters
7. Why do sociologists need to be careful when drawing conclusions from twin studies?

a. The results do not apply to singletons.
b. The twins were often raised in different ways.
c. The twins may turn out to actually be fraternal.
d. The sample sizes are often small.

8. From a sociological perspective, which factor does not greatly influence a person’s socialization?
a. Gender
b. Class
c. Blood type
d. Race

9. Chris Langan’s story illustrates that:
a. children raised in one-parent households tend to have higher IQs.
b. intelligence is more important than socialization.
c. socialization can be more important than intelligence.
d. neither socialization nor intelligence affects college admissions.

5.3 Agents of Socialization
10. Why are wealthy parents more likely than poor parents to socialize their children toward creativity and problem

a. Wealthy parents are socializing their children toward the skills of white-collar employment.
b. Wealthy parents are not concerned about their children rebelling against their rules.
c. Wealthy parents never engage in repetitive tasks.
d. Wealthy parents are more concerned with money than with a good education.

11. How do schools prepare children to one day enter the workforce?
a. With a standardized curriculum
b. Through the hidden curriculum
c. By socializing them in teamwork
d. All of the above

12. Which one of the following is not a way people are socialized by religion?
a. People learn the material culture of their religion.
b. Life stages and roles are connected to religious celebration.
c. An individual’s personal internal experience of a divine being leads to their faith.
d. Places of worship provide a space for shared group experiences.

13. Which of the following is a manifest function of schools?
a. Understanding when to speak up and when to be silent
b. Learning to read and write
c. Following a schedule
d. Knowing locker room etiquette

14. Which of the following is typically the earliest agent of socialization?
a. School
b. Family
c. Mass media
d. Workplace

5.4 Socialization Across the Life Course
15. Which of the following is not an age-related transition point when Americans must be socialized to new roles?

a. Infancy

Chapter 5 | Socialization 109

b. School age
c. Adulthood
d. Senior citizen

16. Which of the following is true regarding U.S. socialization of recent high school graduates?
a. They are expected to take a year “off” before college.
b. They are required to serve in the military for one year.
c. They are expected to enter college, trade school, or the workforce shortly after graduation.
d. They are required to move away from their parents.

Short Answer

5.1 Theories of Self-Development
1. Think of a current issue or pattern that a sociologist might study. What types of questions would the sociologist ask, and
what research methods might he employ? Now consider the questions and methods a psychologist might use to study the
same issue. Comment on their different approaches.

2. Explain why it’s important to conduct research using both male and female participants. What sociological topics might
show gender differences? Provide some examples to illustrate your ideas.

5.2 Why Socialization Matters
3. Why are twin studies an important way to learn about the relative effects of genetics and socialization on children?
What questions about human development do you believe twin studies are best for answering? For what types of questions
would twin studies not be as helpful?

4. Why do you think that people like Chris Langan continue to have difficulty even after they are helped through societal
systems? What is it they’ve missed that prevents them from functioning successfully in the social world?

5.3 Agents of Socialization
5. Do you think it is important that parents discuss gender roles with their young children, or is gender a topic better left
for later? How do parents consider gender norms when buying their children books, movies, and toys? How do you
believe they should consider it?

6. Based on your observations, when are adolescents more likely to listen to their parents or to their peer groups when
making decisions? What types of dilemmas lend themselves toward one social agent over another?

5.4 Socialization Across the Life Course
7. Consider a person who is joining a sorority or fraternity, attending college or boarding school, or even a child beginning
kindergarten. How is the process the student goes through a form of socialization? What new cultural behaviors must the
student adapt to?

8. Do you think resocialization requires a total institution? Why, or why not? Can you think of any other ways someone
could be resocialized?

Further Research

5.1 Theories of Self-Development
Lawrence Kohlberg was most famous for his research using moral dilemmas. He presented dilemmas to boys and asked
them how they would judge the situations. Visit (
Dilemma) to read about Kohlberg’s most famous moral dilemma, known as the Heinz dilemma.

5.2 Why Socialization Matters
Learn more about five other sets of twins who grew up apart and discovered each other later in life at (

5.3 Agents of Socialization
Most societies expect parents to socialize children into gender norms. See the controversy surrounding one Canadian
couple’s refusal to do so at (

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5.4 Socialization Across the Life Course
Homelessness is an endemic problem among veterans. Many soldiers leave the military or return from war and have
difficulty resocializing into civilian life. Learn more about this problem at
Homelessness ( or


5.0 Introduction to Socialization
DeGregory, Lane. 2008. “The Girl in the Window.” St. Petersburg Times, July 31. Retrieved January 31, 2012
( (
article750838.ece) ).

5.1 Theories of Self-Development
Cooley, Charles Horton. 1902. “The Looking Glass Self.” Pp. 179–185 in Human Nature and Social Order. New York:

Bloom, Lisa. 2011. “How to Talk to Little Girls.” Huffington Post, June 22. Retrieved January 12, 2012
( (
bloom/how-to-talk-to-little-gir_b_882510.html) ).

Erikson, Erik. 1982. The Lifecycle Completed: A Review. New York: Norton.

Durkheim, Émile. 2011 [1897]. Suicide. London: Routledge.

Freud, Sigmund. 2000 [1904]. Three Essays on Theories of Sexuality. New York: Basic Books.

Gilligan, Carol. 1982. In a Different Voice: Psychological Theory and Women’s Development. Cambridge, MA: Harvard
University Press.

Gilligan, Carol. 1990. Making Connections: The Relational Worlds of Adolescent Girls at Emma Willard School.
Cambridge, MA: Harvard University Press.

Haney, Phil. 2011. “Genderless Preschool in Sweden.” Baby & Kids, June 28. Retrieved January 12, 2012
( (
genderless-preschool-in-sweden/) ).

Harlow, Harry F. 1971. Learning to Love. New York: Ballantine.

Harlow, Harry F., and Margaret Kuenne Harlow. 1962. “Social Deprivation in Monkeys.” Scientific American

Kohlberg, Lawrence. 1981. The Psychology of Moral Development: The Nature and Validity of Moral Stages. New York:
Harper and Row.

Mead, George H. 1934. Mind, Self and Society, edited by C. W. Morris. Chicago: University of Chicago Press.

Mead, George H. 1964. On Social Psychology, edited by A. Strauss. Chicago: University of Chicago Press.

Piaget, Jean. 1954. The Construction of Reality in the Child. New York: Basic Books.

5.2 Why Socialization Matters
Brabham, Denis. 2001. “The Smart Guy.” Newsday, August 21. Retrieved January 31, 2012
( (
TheSmartGuy.pdf) ).

Flam, Faye. 2007. “Separated Twins Shed Light on Identity Issues.” The Philadelphia Inquirer, December 9. Retrieved
January 31, 2012 ( (
world/article/Separated-twins-shed-light-on-identity-issues-1808191.php) ).

Gladwell, Malcolm. 2008. “The Trouble With Geniuses, Part 2.” Outliers: The Story of Success. New York: Little, Brown
and Company.

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Spratling, Cassandra. 2007. “Nature and Nurture.” Detroit Free Press. November 25. Retrieved January 31, 2012
( ).

Sternberg, R.J., G.B. Forsythe, J. Hedlund, J. Horvath, S. Snook, W.M. Williams, R.K. Wagner, and E.L. Grigorenko.
2000. Practical Intelligence in Everyday Life. New York: Cambridge University Press.

5.3 Agents of Socialization
Associated Press. 2011. “Swedish Dads Swap Work for Child Care.” The Gainesville Sun, October 23. Retrieved January
12, 2012 (
( ).

Barnes, Brooks. 2010. “Pixar Removes Its First Female Director.” The New York Times, December 20. Retrieved August 2,
2011 (
replaced/?ref=arts (
replaced/?ref=arts) ).

Bowles, Samuel, and Herbert Gintis. 1976. Schooling in Capitalistic America: Educational Reforms and the
Contradictions of Economic Life. New York: Basic Books.

Crampton, Thomas. 2002. “The Ongoing Battle over Japan’s Textbooks.” New York Times, February 12. Retrieved August
2, 2011 ( (
12iht-rtexts_ed3_.html) ).

Kohn, Melvin L. 1977. Class and Conformity: A Study in Values. Homewood, IL: Dorsey Press.

National Opinion Research Center. 2007. General Social Surveys, 1972–2006: Cumulative Codebook. Chicago: National
Opinion Research Center.

O’Connor, Lydia. 2011. “The Princess Effect: Are Girls Too ‘Tangled’ in Disney’s Fantasy?” Annenberg Digital News,
January 26. Retrieved August 2, 2011 (
disneys-fantasy ( ).

Roberts, Donald F., Ulla G. Foehr, and Victoria Rideout. 2005. “Parents, Children, and Media: A Kaiser Family
Foundation Survey.” The Henry J. Kaiser Family Foundation. Retrieved February 14, 2012 (
upload/7638.pdf ( ).

Rose, Steve. 2011. “Studio Ghibli: Leave the Boys Behind.” The Guardian, July 14. Retrieved August 2, 2011.
( (
studio-ghibli-arrietty-heroines) ).

“South Koreans Sever Fingers in Anti-Japan Protest.” 2001. The Telegraph. Retrieved January 31, 2012
( ).

U.S. Bureau of Labor Statistics. 2014. “Number of Jobs Held, Labor Market Activity, and Earnings Growth Among the
Youngest Baby Boomers.” September 10. Retrieved Oct. 27th, 2012 (

U.S. Department of Education, National Center for Education Statistics. 2004. “Average Length of School Year and
Average Length of School Day, by Selected Characteristics: United States, 2003-04.” Private School Universe Survey
(PSS). Retrieved July 30, 2011 ( (
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“Why Swedish Men take so much Paternity Leave.” 2014. The Economist. Retrieved Oct. 27th, 2014.

5.4 Socialization Across the Life Course
Davidson, Adam. 2014. “It’s Official, the Boomerang Kids Won’t Leave.” New York Times, June 20. Retrieved October 27,
2014 (

Henig, Robin Marantz. 2010. “What Is It About Twenty-Somethings?” New York Times, August 18. Retrieved December
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Prince of Wales. 2012a. “Duke of Cambridge, Gap Year.” Retrieved January 26, 2012
( ).

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Setterson, Richard A., Jr. 2002. “Socialization in the Life Course: New Frontiers in Theory and Research.” New Frontiers
in Socialization, Vol. 7. Oxford, UK: Elsevier Science Ltd.

UNICEF. 2011. “Percentage of Children Aged 5–14 Engaged in Child Labour.” Retrieved December 28, 2011
( ( ).

UNICEF. 2012. “Percentage of Children Aged 5-14 Engaged in Child Labour.” Retrieved Oct. 27th, 2014
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U.S. Department of Justice. 2012. “Corrections Populations in the US, 2012.” Retrieved October 27, 2014


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6 Groups and

Figure 6.1 The national tour of the Tea Party Express visited Minnesota and held a rally outside the state capitol building. (Photo courtesy of
Fibonacci Blue/flickr)

Chapter 6 | Groups and Organization 115

Learning Objectives
6.1. Types of Groups

• Understand primary and secondary groups as the two sociological groups

• Recognize in-groups and out-groups as subtypes of primary and secondary groups

• Define reference groups

6.2. Group Size and Structure
• How size influences group dynamics

• Different styles of leadership

• How conformity is impacted by groups

6.3. Formal Organizations
• Understand the different types of formal organizations

• Recognize the characteristics of bureaucracies

• Identify the concepts of the McJob and the McDonaldization of society

Introduction to Groups and Organizations
Over the past decade, a grassroots effort to raise awareness of certain political issues has gained in popularity. As a result,
Tea Party groups have popped up in nearly every community across the country. The followers of the Tea Party have
charged themselves with calling “awareness to any issue which challenges the security, sovereignty, or domestic
tranquility of our beloved nation, the United States of America” (Tea Party, Inc. 2014). The group takes its name from the
famous so-called Tea Party that occurred in Boston Harbor in 1773. Its membership includes people from all walks of life
who are taking a stand to protect their values and beliefs. Their beliefs tend to be anti-tax, anti-big government, pro-gun,
and generally politically conservative.

Their political stance is supported by what they refer to as their “15 Non-Negotiable Core Beliefs.”

1. Illegal aliens are here illegally.

2. Pro-domestic employment is indispensable.

3. A strong military is essential.

4. Special interests must be eliminated.

5. Gun ownership is sacred.

6. Government must be downsized.

7. The national budget must be balanced.

8. Deficit spending must end.

9. Bailout and stimulus plans are illegal.

10. Reducing personal income taxes is a must.

11. Reducing business income taxes is mandatory.

12. Political office must be available to average citizens.

13. Intrusive government must be stopped.

14. English as our core language is required.

15. Traditional family values are encouraged.

Tea Party politicians have been elected to several offices at the national, state, and local levels. In fact, Alabama,
California, Florida, Iowa, Kansas, Michigan, Ohio, and Texas all had pro-Tea Party members win seats in the U.S. House
of Representatives and the Senate. On the national stage, Tea Partiers are actively seeking the impeachment of President
Barrack Obama for what they refer to “flagrant violations,” including forcing national healthcare (Obamacare) on the
country, gun grabbing, and failing to protect victims of the terror attack on U.S. diplomatic offices in Benghazi, Libya, on
September 11, 2012.

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At the local level, Tea Party supporters have taken roles as mayors, county commissioners, city council members, and the
like. In a small, rural, Midwestern county with a population of roughly 160,000, the three county commissioners who
oversee the operation and administration of county government were two Republicans and a Democrat for years. During
the 2012 election, the Democrat lost his seat to an outspoken Tea Party Republican who campaigned as pro-gun and
fiscally conservative. He vowed to reduce government spending and shrink the size of county government.

Groups like political parties are prevalent in our lives and provide a significant way we understand and define
ourselves—both groups we feel a connection to and those we don’t. Groups also play an important role in society. As
enduring social units, they help foster shared value systems and are key to the structure of society as we know it. There are
three primary sociological perspectives for studying groups: Functionalist, Conflict, and Interactionist. We can look at the
Tea Party movement through the lenses of these methods to better understand the roles and challenges that groups offer.

The Functionalist perspective is a big-picture, macro-level view that looks at how different aspects of society are
intertwined. This perspective is based on the idea that society is a well-balanced system with all parts necessary to the
whole, and it studies the roles these parts play in relation to the whole. In the case of the Tea Party Movement, a
Functionalist might look at what macro-level needs the movement serves. For example, a Structural Functionalist might
ask how the party forces people to pay attention to the economy.

The Conflict perspective is another macroanalytical view, one that focuses on the genesis and growth of inequality. A
conflict theorist studying the Tea Party Movement might look at how business interests have manipulated the system over
the last 30 years, leading to the gross inequality we see today. Or this perspective might explore how the massive
redistribution of wealth from the middle class to the upper class could lead to a two-class system reminiscent of Marxist

A third perspective is the Symbolic Interaction or Interactionist perspective. This method of analyzing groups takes a
micro-level view. Instead of studying the big picture, these researchers look at the day-to-day interactions of groups.
Studying these details, the Interactionist looks at issues like leadership style and group dynamics. In the case of the Tea
Party Movement, Interactionists might ask, “How does the group dynamic in New York differ from that in Atlanta?” Or,
“What dictates who becomes the de facto leader in different cities—geography, social dynamics, economic

6.1 Types of Groups
Most of us feel comfortable using the word “group” without giving it much thought. In everyday use, it can be a generic
term, although it carries important clinical and scientific meanings. Moreover, the concept of a group is central to much of
how we think about society and human interaction. Often, we might mean different things by using that word. We might
say that a group of kids all saw the dog, and it could mean 250 students in a lecture hall or four siblings playing on a front
lawn. In everyday conversation, there isn’t a clear distinguishing use. So how can we hone the meaning more precisely for
sociological purposes?

Defining a Group
The term group is an amorphous one and can refer to a wide variety of gatherings, from just two people (think about a
“group project” in school when you partner with another student), a club, a regular gathering of friends, or people who
work together or share a hobby. In short, the term refers to any collection of at least two people who interact with some
frequency and who share a sense that their identity is somehow aligned with the group. Of course, every time people are
gathered it is not necessarily a group. A rally is usually a one-time event, for instance, and belonging to a political party
doesn’t imply interaction with others. People who exist in the same place at the same time but who do not interact or share
a sense of identity—such as a bunch of people standing in line at Starbucks—are considered an aggregate, or a crowd.
Another example of a nongroup is people who share similar characteristics but are not tied to one another in any way.
These people are considered a category, and as an example all children born from approximately 1980–2000 are referred
to as “Millennials.” Why are Millennials a category and not a group? Because while some of them may share a sense of
identity, they do not, as a whole, interact frequently with each other.

Interestingly, people within an aggregate or category can become a group. During disasters, people in a neighborhood (an
aggregate) who did not know each other might become friendly and depend on each other at the local shelter. After the
disaster ends and the people go back to simply living near each other, the feeling of cohesiveness may last since they have
all shared an experience. They might remain a group, practicing emergency readiness, coordinating supplies for next time,
or taking turns caring for neighbors who need extra help. Similarly, there may be many groups within a single category.
Consider teachers, for example. Within this category, groups may exist like teachers’ unions, teachers who coach, or staff
members who are involved with the PTA.

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Making Connections: Sociology in the Real World

Types of Groups
Sociologist Charles Horton Cooley (1864–1929) suggested that groups can broadly be divided into two categories:
primary groups and secondary groups (Cooley 1909). According to Cooley, primary groups play the most critical role in
our lives. The primary group is usually fairly small and is made up of individuals who generally engage face-to-face in
long-term emotional ways. This group serves emotional needs: expressive functions rather than pragmatic ones. The
primary group is usually made up of significant others, those individuals who have the most impact on our socialization.
The best example of a primary group is the family.

Secondary groups are often larger and impersonal. They may also be task-focused and time-limited. These groups serve an
instrumental function rather than an expressive one, meaning that their role is more goal- or task-oriented than
emotional. A classroom or office can be an example of a secondary group. Neither primary nor secondary groups are
bound by strict definitions or set limits. In fact, people can move from one group to another. A graduate seminar, for
example, can start as a secondary group focused on the class at hand, but as the students work together throughout their
program, they may find common interests and strong ties that transform them into a primary group.

Best Friends She’s Never Met
Writer Allison Levy worked alone. While she liked the freedom and flexibility of working from home, she sometimes
missed having a community of coworkers, both for the practical purpose of brainstorming and the more social “water
cooler” aspect. Levy did what many do in the Internet age: she found a group of other writers online through a web
forum. Over time, a group of approximately twenty writers, who all wrote for a similar audience, broke off from the
larger forum and started a private invitation-only forum. While writers in general represent all genders, ages, and
interests, it ended up being a collection of twenty- and thirty-something women who comprised the new forum; they
all wrote fiction for children and young adults.

At first, the writers’ forum was clearly a secondary group united by the members’ professions and work situations. As
Levy explained, “On the Internet, you can be present or absent as often as you want. No one is expecting you to show
up.” It was a useful place to research information about different publishers and about who had recently sold what
and to track industry trends. But as time passed, Levy found it served a different purpose. Since the group shared
other characteristics beyond their writing (such as age and gender), the online conversation naturally turned to matters
such as child-rearing, aging parents, health, and exercise. Levy found it was a sympathetic place to talk about any
number of subjects, not just writing. Further, when people didn’t post for several days, others expressed concern,
asking whether anyone had heard from the missing writers. It reached a point where most members would tell the
group if they were traveling or needed to be offline for awhile.

The group continued to share. One member on the site who was going through a difficult family illness wrote, “I
don’t know where I’d be without you women. It is so great to have a place to vent that I know isn’t hurting anyone.”
Others shared similar sentiments.

So is this a primary group? Most of these people have never met each other. They live in Hawaii, Australia,
Minnesota, and across the world. They may never meet. Levy wrote recently to the group, saying, “Most of my ‘real-
life’ friends and even my husband don’t really get the writing thing. I don’t know what I’d do without you.” Despite
the distance and the lack of physical contact, the group clearly fills an expressive need.

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Figure 6.2 Engineering and construction students gather around a job site. How do your academic interests define your in- and out-groups?
(Photo courtesy of USACEpublicaffairs/flickr)

In-Groups and Out-Groups
One of the ways that groups can be powerful is through inclusion, and its inverse, exclusion. The feeling that we belong in
an elite or select group is a heady one, while the feeling of not being allowed in, or of being in competition with a group,
can be motivating in a different way. Sociologist William Sumner (1840–1910) developed the concepts of in-group and
out-group to explain this phenomenon (Sumner 1906). In short, an in-group is the group that an individual feels she
belongs to, and she believes it to be an integral part of who she is. An out-group, conversely, is a group someone doesn’t
belong to; often we may feel disdain or competition in relationship to an out-group. Sports teams, unions, and sororities
are examples of in-groups and out-groups; people may belong to, or be an outsider to, any of these. Primary groups consist
of both in-groups and out-groups, as do secondary groups.

While group affiliations can be neutral or even positive, such as the case of a team sport competition, the concept of in-
groups and out-groups can also explain some negative human behavior, such as white supremacist movements like the Ku
Klux Klan, or the bullying of gay or lesbian students. By defining others as “not like us” and inferior, in-groups can end up
practicing ethnocentrism, racism, sexism, ageism, and heterosexism—manners of judging others negatively based on their
culture, race, sex, age, or sexuality. Often, in-groups can form within a secondary group. For instance, a workplace can
have cliques of people, from senior executives who play golf together, to engineers who write code together, to young
singles who socialize after hours. While these in-groups might show favoritism and affinity for other in-group members,
the overall organization may be unable or unwilling to acknowledge it. Therefore, it pays to be wary of the politics of in-
groups, since members may exclude others as a form of gaining status within the group.

Bullying and Cyberbullying: How Technology Has
Changed the Game
Most of us know that the old rhyme “sticks and stones may break my bones, but words will never hurt me” is
inaccurate. Words can hurt, and never is that more apparent than in instances of bullying. Bullying has always existed
and has often reached extreme levels of cruelty in children and young adults. People at these stages of life are
especially vulnerable to others’ opinions of them, and they’re deeply invested in their peer groups. Today, technology
has ushered in a new era of this dynamic. Cyberbullying is the use of interactive media by one person to torment
another, and it is on the rise. Cyberbullying can mean sending threatening texts, harassing someone in a public forum
(such as Facebook), hacking someone’s account and pretending to be him or her, posting embarrassing images online,
and so on. A study by the Cyberbullying Research Center found that 20 percent of middle school students admitted to
“seriously thinking about committing suicide” as a result of online bullying (Hinduja and Patchin 2010). Whereas
bullying face-to-face requires willingness to interact with your victim, cyberbullying allows bullies to harass others
from the privacy of their homes without witnessing the damage firsthand. This form of bullying is particularly
dangerous because it’s widely accessible and therefore easier to accomplish.

Cyberbullying, and bullying in general, made international headlines in 2010 when a fifteen-year-old girl, Phoebe
Prince, in South Hadley, Massachusetts, committed suicide after being relentlessly bullied by girls at her school. In
the aftermath of her death, the bullies were prosecuted in the legal system and the state passed anti-bullying

Chapter 6 | Groups and Organization 119

legislation. This marked a significant change in how bullying, including cyberbullying, is viewed in the United
States. Now there are numerous resources for schools, families, and communities to provide education and prevention
on this issue. The White House hosted a Bullying Prevention summit in March 2011, and President and First Lady
Obama have used Facebook and other social media sites to discuss the importance of the issue.

According to a report released in 2013 by the National Center for Educational Statistics, close to 1 in every 3 (27.8
percent) students report being bullied by their school peers. Seventeen percent of students reported being the victims
of cyberbullying.

Will legislation change the behavior of would-be cyberbullies? That remains to be seen. But we can hope
communities will work to protect victims before they feel they must resort to extreme measures.

Reference Groups

Figure 6.3 Athletes are often viewed as a reference group for young people. (Photo courtesy of Johnny Bivera/U.S. Navy/Wikimedia Commons)

A reference group is a group that people compare themselves to—it provides a standard of measurement. In U.S. society,
peer groups are common reference groups. Kids and adults pay attention to what their peers wear, what music they like,
what they do with their free time—and they compare themselves to what they see. Most people have more than one
reference group, so a middle school boy might look not just at his classmates but also at his older brother’s friends and see
a different set of norms. And he might observe the antics of his favorite athletes for yet another set of behaviors.

Some other examples of reference groups can be one’s cultural center, workplace, family gathering, and even parents.
Often, reference groups convey competing messages. For instance, on television and in movies, young adults often have
wonderful apartments and cars and lively social lives despite not holding a job. In music videos, young women might
dance and sing in a sexually aggressive way that suggests experience beyond their years. At all ages, we use reference
groups to help guide our behavior and show us social norms. So how important is it to surround yourself with positive
reference groups? You may not recognize a reference group, but it still influences the way you act. Identifying your
reference groups can help you understand the source of the social identities you aspire to or want to distance yourself

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Making Connections: Sociology in the Real World

College: A World of In-Groups, Out-Groups, and
Reference Groups

Figure 6.4 Which fraternity or sorority would you fit into, if any? Sorority recruitment day offers students an opportunity to learn about these
different groups. (Photo courtesy of Murray State/flickr)

For a student entering college, the sociological study of groups takes on an immediate and practical meaning. After
all, when we arrive someplace new, most of us glance around to see how well we fit in or stand out in the ways we
want. This is a natural response to a reference group, and on a large campus, there can be many competing groups.
Say you are a strong athlete who wants to play intramural sports, and your favorite musicians are a local punk band.
You may find yourself engaged with two very different reference groups.

These reference groups can also become your in-groups or out-groups. For instance, different groups on campus
might solicit you to join. Are there fraternities and sororities at your school? If so, chances are they will try to
convince students—that is, students they deem worthy—to join them. And if you love playing soccer and want to
play on a campus team, but you’re wearing shredded jeans, combat boots, and a local band T-shirt, you might have a
hard time convincing the soccer team to give you a chance. While most campus groups refrain from insulting
competing groups, there is a definite sense of an in-group versus an out-group. “Them?” a member might say.
“They’re all right, but their parties are nowhere near as cool as ours.” Or, “Only serious engineering geeks join that
group.” This immediate categorization into in-groups and out-groups means that students must choose carefully, since
whatever group they associate with won’t just define their friends—it may also define their enemies.

6.2 Group Size and Structure

Figure 6.5 Cadets illustrate how strongly conformity can define groups. (Photo courtesy David Spender/flickr)

Chapter 6 | Groups and Organization 121

Dyads, Triads, and Large Groups
A small group is typically one where the collection of people is small enough that all members of the group know each
other and share simultaneous interaction, such as a nuclear family, a dyad, or a triad. Georg Simmel (1858–1915) wrote
extensively about the difference between a dyad, or two-member group, and a triad, which is a three-member group
(Simmel 1902). In the former, if one person withdraws, the group can no longer exist. We can think of a divorce, which
effectively ends the “group” of the married couple or of two best friends never speaking again. In a triad, however, the
dynamic is quite different. If one person withdraws, the group lives on. A triad has a different set of relationships. If there
are three in the group, two-against-one dynamics can develop, and there exists the potential for a majority opinion on any
issue. Small groups generally have strong internal cohesiveness and a sense of connection. The challenge, however, is for
small groups to achieve large goals. They can struggle to be heard or to be a force for change if they are pushing against
larger groups. In short, they are easier to ignore.

It is difficult to define exactly when a small group becomes a large group. Perhaps it occurs when there are too many
people to join in a simultaneous discussion. Or perhaps a group joins with other groups as part of a movement that unites
them. These larger groups may share a geographic space, such as a fraternity or sorority on the same campus, or they
might be spread out around the globe. The larger the group, the more attention it can garner, and the more pressure
members can put toward whatever goal they wish to achieve. At the same time, the larger the group becomes, the more the
risk grows for division and lack of cohesion.

Group Leadership
Often, larger groups require some kind of leadership. In small, primary groups, leadership tends to be informal. After all,
most families don’t take a vote on who will rule the group, nor do most groups of friends. This is not to say that de facto
leaders don’t emerge, but formal leadership is rare. In secondary groups, leadership is usually more overt. There are often
clearly outlined roles and responsibilities, with a chain of command to follow. Some secondary groups, like the military,
have highly structured and clearly understood chains of command, and many lives depend on those. After all, how well
could soldiers function in a battle if they had no idea whom to listen to or if different people were calling out orders? Other
secondary groups, like a workplace or a classroom, also have formal leaders, but the styles and functions of leadership can
vary significantly.

Leadership function refers to the main focus or goal of the leader. An instrumental leader is one who is goal-oriented
and largely concerned with accomplishing set tasks. We can imagine that an army general or a Fortune 500 CEO would be
an instrumental leader. In contrast, expressive leaders are more concerned with promoting emotional strength and health,
and ensuring that people feel supported. Social and religious leaders—rabbis, priests, imams, directors of youth homes and
social service programs—are often perceived as expressive leaders. There is a longstanding stereotype that men are more
instrumental leaders, and women are more expressive leaders. And although gender roles have changed, even today many
women and men who exhibit the opposite-gender manner can be seen as deviants and can encounter resistance. Former
Secretary of State Hillary Clinton’s experiences provide an example of the way society reacts to a high-profile woman who
is an instrumental leader. Despite the stereotype, Boatwright and Forrest (2000) have found that both men and women
prefer leaders who use a combination of expressive and instrumental leadership.

In addition to these leadership functions, there are three different leadership styles. Democratic leaders encourage group
participation in all decision making. They work hard to build consensus before choosing a course of action and moving
forward. This type of leader is particularly common, for example, in a club where the members vote on which activities or
projects to pursue. Democratic leaders can be well liked, but there is often a danger that the danger will proceed slowly
since consensus building is time-consuming. A further risk is that group members might pick sides and entrench
themselves into opposing factions rather than reaching a solution. In contrast, a laissez-faire leader (French for “leave it
alone”) is hands-off, allowing group members to self-manage and make their own decisions. An example of this kind of
leader might be an art teacher who opens the art cupboard, leaves materials on the shelves, and tells students to help
themselves and make some art. While this style can work well with highly motivated and mature participants who have
clear goals and guidelines, it risks group dissolution and a lack of progress. As the name suggests, authoritarian leaders
issue orders and assigns tasks. These leaders are clear instrumental leaders with a strong focus on meeting goals. Often,
entrepreneurs fall into this mold, like Facebook founder Mark Zuckerberg. Not surprisingly, the authoritarian leader risks
alienating the workers. There are times, however, when this style of leadership can be required. In different circumstances,
each of these leadership styles can be effective and successful. Consider what leadership style you prefer. Why? Do you
like the same style in different areas of your life, such as a classroom, a workplace, and a sports team?

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Making Connections: Big Picturethe

Women Leaders and the Hillary Clinton/Sarah Palin

Figure 6.6 Presidential candidate Hillary Clinton drew fire for her leadership style. (Photo courtesy marcn/flickr)

The 2008 presidential election marked a dynamic change when two female politicians entered the race. Of the 200
people who have run for president during the country’s history, fewer than thirty have been women. Democratic
presidential candidate and former First Lady Hillary Clinton was both famously polarizing and popular. She had
almost as many passionate supporters as she did people who reviled her.

On the other side of the aisle was Republican vice-presidential candidate Sarah Palin. The former governor of Alaska,
Palin was, to some, the perfect example of the modern woman. She juggled her political career with raising a growing
family and relied heavily on the use of social media to spread her message.

So what light did these candidates’ campaigns shed on the possibilities of a female presidency? According to some
political analysts, women candidates face a paradox: They must be as tough as their male opponents on issues such as
foreign policy, or they risk appearing weak. However, the stereotypical expectation of women as expressive leaders is
still prevalent. Consider that Hillary Clinton’s popularity surged in her 2008 campaign after she cried on the
campaign trail. It was enough for the New York Times to publish an editorial, “Can Hillary Cry Her Way Back to the
White House?” (Dowd 2008). Harsh, but her approval ratings soared afterward. In fact, many compared it to how
politically likable she was in the aftermath of President Clinton’s Monica Lewinsky scandal. Sarah Palin’s expressive
qualities were promoted to a greater degree. While she has benefited from the efforts of feminists before her, she self-
identified as a traditional woman with traditional values, a point she illustrated by frequently bringing her young
children up on stage with her.

So what does this mean for women who would be president, and for those who would vote for them? On the positive
side, a recent study of eighteen- to twenty-five-year-old women that asked whether female candidates in the 2008
election made them believe a woman would be president during their lifetime found that the majority thought they
would (Weeks 2011). And the more that young women demand female candidates, the more commonplace female
contenders will become. Women as presidential candidates may no longer be a novelty with the focus of their
campaign, no matter how obliquely, on their gender. Some, however, remain skeptical. As one political analyst said
bluntly, “Women don’t succeed in politics––or other professions––unless they act like men. The standard for running
for national office remains distinctly male” (Weeks 2011).

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Making Connections: Sociological Research

Figure 6.7 This gag gift demonstrates how female leaders may be viewed if they violate social norms. (Photo courtesy of istolethetv/flickr)

We all like to fit in to some degree. Likewise, when we want to stand out, we want to choose how we stand out and for
what reasons. For example, a woman who loves cutting-edge fashion and wants to dress in thought-provoking new styles
likely wants to be noticed, but most likely she will want to be noticed within a framework of high fashion. She wouldn’t
want people to think she was too poor to find proper clothes. Conformity is the extent to which an individual complies
with group norms or expectations. As you might recall, we use reference groups to assess and understand how to act, to
dress, and to behave. Not surprisingly, young people are particularly aware of who conforms and who does not. A high
school boy whose mother makes him wear ironed button-down shirts might protest that he will look stupid––that everyone
else wears T-shirts. Another high school boy might like wearing those shirts as a way of standing out. How much do you
enjoy being noticed? Do you consciously prefer to conform to group norms so as not to be singled out? Are there people in
your class who immediately come to mind when you think about those who don’t want to conform?

Psychologist Solomon Asch (1907–1996) conducted experiments that illustrated how great the pressure to conform is,
specifically within a small group (1956). After reading about his work in the Sociological Research feature, ask yourself
what you would do in Asch’s experiment. Would you speak up? What would help you speak up and what would
discourage it?

Conforming to Expectations
In 1951, psychologist Solomon Asch sat a small group of about eight people around a table. Only one of the people
sitting there was the true subject; the rest were associates of the experimenter. However, the subject was led to believe
that the others were all, like him, people brought in for an experiment in visual judgments. The group was shown two
cards, the first card with a single vertical line, and the second card with three vertical lines differing in length. The
experimenter polled the group and asked each participant one at a time which line on the second card matched up
with the line on the first card.

However, this was not really a test of visual judgment. Rather, it was Asch’s study on the pressures of conformity. He
was curious to see what the effect of multiple wrong answers would be on the subject, who presumably was able to
tell which lines matched. In order to test this, Asch had each planted respondent answer in a specific way. The subject
was seated in such a way that he had to hear almost everyone else’s answers before it was his turn. Sometimes the
nonsubject members would unanimously choose an answer that was clearly wrong.

So what was the conclusion? Asch found that thirty-seven out of fifty test subjects responded with an “obviously
erroneous” answer at least once. When faced by a unanimous wrong answer from the rest of the group, the subject
conformed to a mean of four of the staged answers. Asch revised the study and repeated it, wherein the subject still
heard the staged wrong answers, but was allowed to write down his answer rather than speak it aloud. In this version,
the number of examples of conformity––giving an incorrect answer so as not to contradict the group––fell by two
thirds. He also found that group size had an impact on how much pressure the subject felt to conform.

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The results showed that speaking up when only one other person gave an erroneous answer was far more common
than when five or six people defended the incorrect position. Finally, Asch discovered that people were far more
likely to give the correct answer in the face of near-unanimous consent if they had a single ally. If even one person in
the group also dissented, the subject conformed only a quarter as often. Clearly, it was easier to be a minority of two
than a minority of one.

Asch concluded that there are two main causes for conformity: people want to be liked by the group or they believe
the group is better informed than they are. He found his study results disturbing. To him, they revealed that
intelligent, well-educated people would, with very little coaxing, go along with an untruth. He believed this result
highlighted real problems with the education system and values in our society (Asch 1956).

Stanley Milgram, a Yale psychologist, had similar results in his experiment that is now known simply as the Milgram
Experiment. In 1962, Milgram found that research subjects were overwhelmingly willing to perform acts that directly
conflicted with their consciences when directed by a person of authority. In the experiment, subjects were willing to
administer painful, even supposedly deadly, shocks to others who answered questions incorrectly.

To learn more about similar research, visit ( and read an
account of Philip Zimbardo’s prison experiment conducted at Stanford University in 1971.

6.3 Formal Organizations
A complaint of modern life is that society is dominated by large and impersonal secondary organizations. From schools to
businesses to healthcare to government, these organizations, referred to as formal organizations, are highly
bureaucratized. Indeed, all formal organizations are, or likely will become, bureaucracies. A bureaucracy is an ideal type
of formal organization. Ideal doesn’t mean “best” in its sociological usage; it refers to a general model that describes a
collection of characteristics, or a type that could describe most examples of the item under discussion. For example, if
your professor were to tell the class to picture a car in their minds, most students will picture a car that shares a set of
characteristics: four wheels, a windshield, and so on. Everyone’s car will be somewhat different, however. Some might
picture a two-door sports car while others picture an SUV. The general idea of the car that everyone shares is the ideal
type. We will discuss bureaucracies as an ideal type of organization.

Types of Formal Organizations

(a) (b)

Figure 6.8 Girl Scout troops and correctional facilities are both formal organizations. (Photo (a) courtesy of moonlightbulb/flickr; Photo (b) courtesy
of CxOxS/flickr)

Sociologist Amitai Etzioni (1975) posited that formal organizations fall into three categories. Normative organizations,
also called voluntary organizations, are based on shared interests. As the name suggests, joining them is voluntary and
typically done because people find membership rewarding in an intangible way. The Audubon Society and a ski club are
examples of normative organizations. Coercive organizations are groups that we must be coerced, or pushed, to join.
These may include prison or a rehabilitation center. Symbolic interactionist Erving Goffman states that most coercive
organizations are total institutions (1961). A total institution is one in which inmates or military soldiers live a controlled
lifestyle and in which total resocialization takes place. The third type is utilitarian organizations, which, as the name
suggests, are joined because of the need for a specific material reward. High school and the workplace fall into this
category—one joined in pursuit of a diploma, the other in order to make money.

Chapter 6 | Groups and Organization 125

Table 6.1 Table of Formal Organizations This table shows Etzioni’s three types of formal
organizations. (Table courtesy of Etzioni 1975)

Normative or Voluntary Coercive Utilitarian

Benefit of Membership Intangible benefit Corrective benefit Tangible benefit

Type of Membership Volunteer basis Required Contractual basis

Feeling of Connectedness Shared affinity No affinity Some affinity


Bureaucracies are an ideal type of formal organization. Pioneer sociologist Max Weber popularly characterized a
bureaucracy as having a hierarchy of authority, a clear division of labor, explicit rules, and impersonality (1922). People
often complain about bureaucracies––declaring them slow, rule-bound, difficult to navigate, and unfriendly. Let’s take a
look at terms that define a bureaucracy to understand what they mean.

Hierarchy of authority refers to the aspect of bureaucracy that places one individual or office in charge of another, who
in turn must answer to her own superiors. For example, as an employee at Walmart, your shift manager assigns you tasks.
Your shift manager answers to his store manager, who must answer to her regional manager, and so on in a chain of
command, up to the CEO who must answer to the board members, who in turn answer to the stockholders. Everyone in
this bureaucracy follows the chain of command.

A clear division of labor refers to the fact that within a bureaucracy, each individual has a specialized task to perform. For
example, psychology professors teach psychology, but they do not attempt to provide students with financial aid forms. In
this case, it is a clear and commonsense division. But what about in a restaurant where food is backed up in the kitchen
and a hostess is standing nearby texting on her phone? Her job is to seat customers, not to deliver food. Is this a smart
division of labor?

The existence of explicit rules refers to the way in which rules are outlined, written down, and standardized. For example,
at your college or university, the student guidelines are contained within the Student Handbook. As technology changes
and campuses encounter new concerns like cyberbullying, identity theft, and other hot-button issues, organizations are
scrambling to ensure their explicit rules cover these emerging topics.

Finally, bureaucracies are also characterized by impersonality, which takes personal feelings out of professional
situations. This characteristic grew, to some extent, out of a desire to protect organizations from nepotism, backroom deals,
and other types of favoritism, simultaneously protecting customers and others served by the organization. Impersonality is
an attempt by large formal organizations to protect their members. Large business organizations like Walmart often situate
themselves as bureaucracies. This allows them to effectively and efficiently serve volumes of customers quickly and with
affordable products. This results in an impersonal organization. Customers frequently complain that stores like Walmart
care little about individuals, other businesses, and the community at large.

Bureaucracies are, in theory at least, meritocracies, meaning that hiring and promotion is based on proven and
documented skills, rather than on nepotism or random choice. In order to get into a prestigious college, you need to
perform well on the SAT and have an impressive transcript. In order to become a lawyer and represent clients, you must
graduate law school and pass the state bar exam. Of course, there are many well-documented examples of success by those
who did not proceed through traditional meritocracies. Think about technology companies with founders who dropped out
of college, or performers who became famous after a YouTube video went viral. How well do you think established
meritocracies identify talent? Wealthy families hire tutors, interview coaches, test-prep services, and consultants to help
their kids get into the best schools. This starts as early as kindergarten in New York City, where competition for the most
highly-regarded schools is especially fierce. Are these schools, many of which have copious scholarship funds that are
intended to make the school more democratic, really offering all applicants a fair shake?

There are several positive aspects of bureaucracies. They are intended to improve efficiency, ensure equal opportunities,
and ensure that most people can be served. And there are times when rigid hierarchies are needed. But remember that
many of our bureaucracies grew large at the same time that our school model was developed––during the Industrial
Revolution. Young workers were trained, and organizations were built for mass production, assembly line work, and
factory jobs. In these scenarios, a clear chain of command was critical. Now, in the information age, this kind of rigid
training and adherence to protocol can actually decrease both productivity and efficiency.

Today’s workplace requires a faster pace, more problem solving, and a flexible approach to work. Too much adherence to
explicit rules and a division of labor can leave an organization behind. And unfortunately, once established, bureaucracies
can take on a life of their own. Maybe you have heard the expression “trying to turn a tanker around mid-ocean,” which
refers to the difficulties of changing direction with something large and set in its ways. State governments and current

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Making Connections: Sociology in the Real World

budget crises are examples of this challenge. It is almost impossible to make quick changes, leading states to continue,
year after year, with increasingly unbalanced budgets. Finally, bureaucracies, as mentioned, grew as institutions at a time
when privileged white males held all the power. While ostensibly based on meritocracy, bureaucracies can perpetuate the
existing balance of power by only recognizing the merit in traditionally male and privileged paths.

Michels (1911) suggested that all large organizations are characterized by the Iron Rule of Oligarchy, wherein an entire
organization is ruled by a few elites. Do you think this is true? Can a large organization be collaborative?

Figure 6.9 This McDonald’s storefront in Egypt shows the McDonaldization of society. (Photo courtesy of s_w_ellis/flickr)

The McDonaldization of Society
The McDonaldization of Society (Ritzer 1993) refers to the increasing presence of the fast food business model in
common social institutions. This business model includes efficiency (the division of labor), predictability, calculability,
and control (monitoring). For example, in your average chain grocery store, people at the register check out customers
while stockers keep the shelves full of goods and deli workers slice meats and cheese to order (efficiency). Whenever you
enter a store within that grocery chain, you receive the same type of goods, see the same store organization, and find the
same brands at the same prices (predictability). You will find that goods are sold by the pound, so that you can weigh your
fruit and vegetable purchase rather than simply guessing at the price for that bag of onions, while the employees use a
timecard to calculate their hours and receive overtime pay (calculability). Finally, you will notice that all store employees
are wearing a uniform (and usually a name tag) so that they can be easily identified. There are security cameras to monitor
the store, and some parts of the store, such as the stockroom, are generally considered off-limits to customers (control).
While McDonaldization has resulted in improved profits and an increased availability of various goods and services to
more people worldwide, it has also reduced the variety of goods available in the marketplace while rendering available
products uniform, generic, and bland. Think of the difference between a mass-produced shoe and one made by a local
cobbler, between a chicken from a family-owned farm and a corporate grower, or between a cup of coffee from the local
diner and one from Starbucks.

Secrets of the McJob
We often talk about bureaucracies disparagingly, and no organization takes more heat than fast food restaurants.
Several books and movies, such as Fast Food Nation: The Dark Side of the All-American Meal by Eric Schossler,
paint an ugly picture of what goes in, what goes on, and what comes out of fast food chains. From their
environmental impact to their role in the U.S. obesity epidemic, fast food chains are connected to numerous societal
ills. Furthermore, working at a fast food restaurant is often disparaged, and even referred to dismissively, as having a
McJob rather than a real job.

But business school professor Jerry Newman went undercover and worked behind the counter at seven fast food
restaurants to discover what really goes on there. His book, My Secret Life on the McJob, documents his experience.
Unlike Schossler, Newman found that these restaurants offer much good alongside the bad. Specifically, he asserted
that the employees were honest and hardworking, that management was often impressive, and that the jobs required a
lot more skill and effort than most people imagined. In the book, Newman cites a pharmaceutical executive who says
a fast-food service job on an applicant’s résumé is a plus because it indicates the employee is reliable and can handle

Chapter 6 | Groups and Organization 127


authoritarian leader:



clear division of labor:

coercive organizations:


democratic leader:


explicit rules:

expressive function:

Businesses like Chipotle, Panera, and Costco attempt to combat many of the effects of McDonaldization. In fact,
Costco is known for paying its employees an average of $20 per hour, or slightly more than $40,000.00 per year.
Nearly 90% of their employees receive health insurance from Costco, a number that is unheard of in the retail sector.

While Chipotle is not known for high wages of its employees, it is known for attempting to sell high-quality foods
from responsibly sourced providers. This is a different approach from what Schossler describes among burger chains
like McDonalds.

So what do you think? Are these McJobs and the organizations that offer them still serving a role in the economy and
people’s careers? Or are they dead-end jobs that typify all that is negative about large bureaucracies? Have you ever
worked in one? Would you?

Figure 6.10 Fast-food jobs are expected to grow more quickly than most industries. (Graph courtesy of U.S. BLS)

Chapter Review

Key Terms
a collection of people who exist in the same place at the same time, but who don’t interact or share a sense

of identity

a leader who issues orders and assigns tasks

formal organizations characterized by a hierarchy of authority, a clear division of labor, explicit rules,
and impersonality.

people who share similar characteristics but who are not connected in any way

the fact that each individual in a bureaucracy has a specialized task to perform

organizations that people do not voluntarily join, such as prison or a mental hospital

the extent to which an individual complies with group or societal norms

a leader who encourages group participation and consensus-building before moving into action

a two-member group

the types of rules in a bureaucracy; rules that are outlined, recorded, and standardized

a group function that serves an emotional need

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expressive leader:

formal organizations:


hierarchy of authority:



instrumental function:

instrumental leader:

Iron Rule of Oligarchy:

laissez-faire leader:

leadership function:

leadership style:

McDonaldization of Society:


normative or voluntary organizations:


primary groups:

reference groups:

secondary groups:

total institution:


utilitarian organizations:

a leader who is concerned with process and with ensuring everyone’s emotional wellbeing

large, impersonal organizations

any collection of at least two people who interact with some frequency and who share some sense of aligned

a clear chain of command found in a bureaucracy

the removal of personal feelings from a professional situation

a group a person belongs to and feels is an integral part of his identity

being oriented toward a task or goal

a leader who is goal oriented with a primary focus on accomplishing tasks

the theory that an organization is ruled by a few elites rather than through collaboration

a hands-off leader who allows members of the group to make their own decisions

the main focus or goal of a leader

the style a leader uses to achieve goals or elicit action from group members

the increasing presence of the fast food business model in common social institutions

a bureaucracy where membership and advancement is based on merit—proven and documented skills

organizations that people join to pursue shared interests or because they
provide some intangible rewards

a group that an individual is not a member of, and may even compete with

small, informal groups of people who are closest to us

groups to which an individual compares herself

larger and more impersonal groups that are task-focused and time limited

an organization in which participants live a controlled lifestyle and in which total resocialization

a three-member group

organizations that are joined to fill a specific material need

Section Summary

6.1 Types of Groups
Groups largely define how we think of ourselves. There are two main types of groups: primary and secondary. As the
names suggest, the primary group is the long-term, complex one. People use groups as standards of comparison to define
themselves—both who they are and who they are not. Sometimes groups can be used to exclude people or as a tool that
strengthens prejudice.

6.2 Group Size and Structure
The size and dynamic of a group greatly affects how members act. Primary groups rarely have formal leaders, although
there can be informal leadership. Groups generally are considered large when there are too many members for a
simultaneous discussion. In secondary groups there are two types of leadership functions, with expressive leaders focused

Chapter 6 | Groups and Organization 129

on emotional health and wellness, and instrumental leaders more focused on results. Further, there are different leadership
styles: democratic leaders, authoritarian leaders, and laissez-faire leaders.

Within a group, conformity is the extent to which people want to go along with the norm. A number of experiments have
illustrated how strong the drive to conform can be. It is worth considering real-life examples of how conformity and
obedience can lead people to ethically and morally suspect acts.

6.3 Formal Organizations
Large organizations fall into three main categories: normative/voluntary, coercive, and utilitarian. We live in a time of
contradiction: while the pace of change and technology are requiring people to be more nimble and less bureaucratic in
their thinking, large bureaucracies like hospitals, schools, and governments are more hampered than ever by their
organizational format. At the same time, the past few decades have seen the development of a trend to bureaucratize and
conventionalize local institutions. Increasingly, Main Streets across the country resemble each other; instead of a Bob’s
Coffee Shop and Jane’s Hair Salon there is a Dunkin Donuts and a Supercuts. This trend has been referred to as the
McDonaldization of society.

Section Quiz

6.1 Types of Groups
1. What does a Functionalist consider when studying a phenomenon like the Occupy Wall Street movement?

a. The minute functions that every person at the protests plays in the whole
b. The internal conflicts that play out within such a diverse and leaderless group
c. How the movement contributes to the stability of society by offering the discontented a safe, controlled outlet

for dissension
d. The factions and divisions that form within the movement

2. What is the largest difference between the Functionalist and Conflict perspectives and the Interactionist perspective?
a. The former two consider long-term repercussions of the group or situation, while the latter focuses on the

b. The first two are the more common sociological perspective, while the latter is a newer sociological model.
c. The first two focus on hierarchical roles within an organization, while the last takes a more holistic view.
d. The first two perspectives address large-scale issues facing groups, while the last examines more detailed


3. What role do secondary groups play in society?
a. They are transactional, task-based, and short-term, filling practical needs.
b. They provide a social network that allows people to compare themselves to others.
c. The members give and receive emotional support.
d. They allow individuals to challenge their beliefs and prejudices.

4. When a high school student gets teased by her basketball team for receiving an academic award, she is dealing with
competing ______________.

a. primary groups
b. out-groups
c. reference groups
d. secondary groups

5. Which of the following is not an example of an in-group?
a. The Ku Klux Klan
b. A fraternity
c. A synagogue
d. A high school

6. What is a group whose values, norms, and beliefs come to serve as a standard for one’s own behavior?
a. Secondary group
b. Formal organization
c. Reference group
d. Primary group

7. A parent who is worrying over her teenager’s dangerous and self-destructive behavior and low self-esteem may wish to
look at her child’s:

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a. reference group
b. in-group
c. out-group
d. All of the above

6.2 Group Size and Structure
8. Two people who have just had a baby have turned from a _______ to a _________.

a. primary group; secondary group
b. dyad; triad
c. couple; family
d. de facto group; nuclear family

9. Who is more likely to be an expressive leader?
a. The sales manager of a fast-growing cosmetics company
b. A high school teacher at a reform school
c. The director of a summer camp for chronically ill children
d. A manager at a fast-food restaurant

10. Which of the following is not an appropriate group for democratic leadership?
a. A fire station
b. A college classroom
c. A high school prom committee
d. A homeless shelter

11. In Asch’s study on conformity, what contributed to the ability of subjects to resist conforming?
a. A very small group of witnesses
b. The presence of an ally
c. The ability to keep one’s answer private
d. All of the above

12. Which type of group leadership has a communication pattern that flows from the top down?
a. Authoritarian
b. Democratic
c. Laissez-faire
d. Expressive

6.3 Formal Organizations
13. Which is not an example of a normative organization?

a. A book club
b. A church youth group
c. A People for the Ethical Treatment of Animals (PETA) protest group
d. A study hall

14. Which of these is an example of a total institution?
a. Jail
b. High school
c. Political party
d. A gym

15. Why do people join utilitarian organizations?
a. Because they feel an affinity with others there
b. Because they receive a tangible benefit from joining
c. Because they have no choice
d. Because they feel pressured to do so

16. Which of the following is not a characteristic of bureaucracies?
a. Coercion to join
b. Hierarchy of authority
c. Explicit rules
d. Division of labor

17. What are some of the intended positive aspects of bureaucracies?

Chapter 6 | Groups and Organization 131

a. Increased productivity
b. Increased efficiency
c. Equal treatment for all
d. All of the above

18. What is an advantage of the McDonaldization of society?
a. There is more variety of goods.
b. There is less theft.
c. There is more worldwide availability of goods.
d. There is more opportunity for businesses.

19. What is a disadvantage of the McDonaldization of society?
a. There is less variety of goods.
b. There is an increased need for employees with postgraduate degrees.
c. There is less competition so prices are higher.
d. There are fewer jobs so unemployment increases.

Short Answer

6.1 Types of Groups
1. How has technology changed your primary groups and secondary groups? Do you have more (and separate) primary
groups due to online connectivity? Do you believe that someone, like Levy, can have a true primary group made up of
people she has never met? Why, or why not?

2. Compare and contrast two different political groups or organizations, such as the Occupy and Tea Party movements, or
one of the Arab Spring uprisings. How do the groups differ in terms of leadership, membership, and activities? How do the
group’s goals influence participants? Are any of them in-groups (and have they created out-groups)? Explain your answer.

3. The concept of hate crimes has been linked to in-groups and out-groups. Can you think of an example where people
have been excluded or tormented due to this kind of group dynamic?

6.2 Group Size and Structure
4. Think of a scenario where an authoritarian leadership style would be beneficial. Explain. What are the reasons it would
work well? What are the risks?

5. Describe a time you were led by a leader using, in your opinion, a leadership style that didn’t suit the situation. When
and where was it? What could she or he have done better?

6. Imagine you are in Asch’s study. Would you find it difficult to give the correct answer in that scenario? Why or why
not? How would you change the study now to improve it?

7. What kind of leader do you tend to be? Do you embrace different leadership styles and functions as the situation
changes? Give an example of a time you were in a position of leadership and what function and style you expressed.

6.3 Formal Organizations
8. What do you think about the recent spotlight on fast food restaurants? Do you think they contribute to society’s ills? Do
you believe they provide a needed service? Have you ever worked a job like this? What did you learn?

9. Do you consider today’s large companies like General Motors, Amazon, or Facebook to be bureaucracies? Why, or why
not? Which of the main characteristics of bureaucracies do you see in them? Which are absent?

10. Where do you prefer to shop, eat out, or grab a cup of coffee? Large chains like Walmart or smaller retailers?
Starbucks or a local restaurant? What do you base your decisions on? Does this section change how you think about these
choices? Why, or why not?

Further Research

6.1 Types of Groups
For more information about cyberbullying causes and statistics, check out this website:
Cyberbullying (

6.2 Group Size and Structure

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What is your leadership style? The website (
Leadership) offers a quiz to help you find out!

Explore other experiments on conformity at (

6.3 Formal Organizations
As mentioned above, the concept of McDonaldization is a growing one. The following link discusses this phenomenon
further: (


6.0 Introduction to Groups and Organizations
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Hinduja, Sameer, and Justin W. Patchin.2010. “Bullying, Cyberbullying, and Suicide.”Archives of Suicide Research 14(3):

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6.3 Formal Organizations
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Michels, Robert. 1949 [1911]. Political Parties. Glencoe, IL: Free Press.

Newman, Jerry. 2007. My Secret Life on the McJob. New York: McGraw-Hill.

Ritzer, George. 1993. The McDonaldization of Society. Thousand Oaks, CA: Pine Forge.

Schlosser, Eric. 2001. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin Company.

United States Department of Labor. Bureau of Labor Statistics Occupational Outlook Handbook, 2010–2011 Edition.
Retrieved February 10, 2012 ( ( ).

Weber, Max. 1968 [1922]. Economy and Society: An Outline of Interpretative Sociology. New York: Bedminster.

12(1:B, 2:C, 3:A, 4:D, 5:A)

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7 Deviance, Crime,
and Social Control

Figure 7.1 Washington is one of several states where marijuana use has been legalized, decriminalized, or approved for medical use. (Photo
courtesy of Dominic Simpson/flickr)

Learning Objectives
7.1. Deviance and Control

• Define deviance, and explain the nature of deviant behavior

• Differentiate between methods of social control

7.2. Theoretical Perspectives on Deviance
• Describe the functionalist view of deviance in society through four sociologist’s theories

• Explain how conflict theory understands deviance and crime in society

• Describe the symbolic interactionist approach to deviance, including labeling and other theories

7.3. Crime and the Law
• Identify and differentiate between different types of crimes

• Evaluate U.S. crime statistics

• Understand the three branches of the U.S. criminal justice system

Introduction to Deviance, Crime, and Social Control
Twenty-three states in the United States have passed measures legalizing marijuana in some form; the majority of these
states approve only medical use of marijuana, but fourteen states have decriminalized marijuana use, and four states

Chapter 7 | Deviance, Crime, and Social Control 135

approve recreational use as well. Washington state legalized recreational use in 2012, and in the 2014 midterm elections,
voters in Alaska, Oregon, and Washington DC supported ballot measures to allow recreational use in their states as well
(Governing 2014). Florida’s 2014 medical marijuana proposal fell just short of the 60 percent needed to pass (CBS News

The Pew Research Center found that a majority of people in the United States (52 percent) now favor legalizing marijuana.
This 2013 finding was the first time that a majority of survey respondents supported making marijuana legal. A question
about marijuana’s legal status was first asked in a 1969 Gallup poll, and only 12 percent of U.S. adults favored legalization
at that time. Pew also found that 76 percent of those surveyed currently do not favor jail time for individuals convicted of
minor possession of marijuana (Motel 2014).

Even though many people favor legalization, 45 percent do not agree (Motel 2014). Legalization of marijuana in any form
remains controversial and is actively opposed; Citizen’s Against Legalizing Marijuana (CALM) is one of the largest
political action committees (PACs) working to prevent or repeal legalization measures. As in many aspects of sociology,
there are no absolute answers about deviance. What people agree is deviant differs in various societies and subcultures,
and it may change over time.

Tattoos, vegan lifestyles, single parenthood, breast implants, and even jogging were once considered deviant but are now
widely accepted. The change process usually takes some time and may be accompanied by significant disagreement,
especially for social norms that are viewed as essential. For example, divorce affects the social institution of family, and so
divorce carried a deviant and stigmatized status at one time. Marijuana use was once seen as deviant and criminal, but U.S.
social norms on this issue are changing.

7.1 Deviance and Control

Figure 7.2 Much of the appeal of watching entertainers perform in drag comes from the humor inherent in seeing everyday norms violated. (Photo
courtesy of Cassiopeija/Wikimedia Commons)

What, exactly, is deviance? And what is the relationship between deviance and crime? According to sociologist William
Graham Sumner, deviance is a violation of established contextual, cultural, or social norms, whether folkways, mores, or
codified law (1906). It can be as minor as picking your nose in public or as major as committing murder. Although the
word “deviance” has a negative connotation in everyday language, sociologists recognize that deviance is not necessarily
bad (Schoepflin 2011). In fact, from a structural functionalist perspective, one of the positive contributions of deviance is
that it fosters social change. For example, during the U.S. civil rights movement, Rosa Parks violated social norms when
she refused to move to the “black section” of the bus, and the Little Rock Nine broke customs of segregation to attend an
Arkansas public school.

“What is deviant behavior?” cannot be answered in a straightforward manner. Whether an act is labeled deviant or not
depends on many factors, including location, audience, and the individual committing the act (Becker 1963). Listening to
your iPod on the way to class is considered acceptable behavior. Listening to your iPod during your 2 p.m. sociology
lecture is considered rude. Listening to your iPod when on the witness stand before a judge may cause you to be held in
contempt of court and consequently fined or jailed.

As norms vary across culture and time, it makes sense that notions of deviance change also. Fifty years ago, public schools
in the United States had strict dress codes that, among other stipulations, often banned women from wearing pants to class.
Today, it’s socially acceptable for women to wear pants, but less so for men to wear skirts. In a time of war, acts usually
considered morally reprehensible, such as taking the life of another, may actually be rewarded. Whether an act is deviant
or not depends on society’s response to that act.

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Making Connections: Sociology in the Real World

Why I Drive a Hearse
When sociologist Todd Schoepflin ran into his childhood friend Bill, he was shocked to see him driving a hearse
instead of an ordinary car. A professionally trained researcher, Schoepflin wondered what effect driving a hearse had
on his friend and what effect it might have on others on the road. Would using such a vehicle for everyday errands be
considered deviant by most people?

Schoepflin interviewed Bill, curious first to know why he drove such an unconventional car. Bill had simply been on
the lookout for a reliable winter car; on a tight budget, he searched used car ads and stumbled upon one for the hearse.
The car ran well, and the price was right, so he bought it.

Bill admitted that others’ reactions to the car had been mixed. His parents were appalled, and he received odd stares
from his coworkers. A mechanic once refused to work on it, and stated that it was “a dead person machine.” On the
whole, however, Bill received mostly positive reactions. Strangers gave him a thumbs-up on the highway and stopped
him in parking lots to chat about his car. His girlfriend loved it, his friends wanted to take it tailgating, and people
offered to buy it. Could it be that driving a hearse isn’t really so deviant after all?

Schoepflin theorized that, although viewed as outside conventional norms, driving a hearse is such a mild form of
deviance that it actually becomes a mark of distinction. Conformists find the choice of vehicle intriguing or
appealing, while nonconformists see a fellow oddball to whom they can relate. As one of Bill’s friends remarked,
“Every guy wants to own a unique car like this, and you can certainly pull it off.” Such anecdotes remind us that
although deviance is often viewed as a violation of norms, it’s not always viewed in a negative light (Schoepflin

Figure 7.3 A hearse with the license plate “LASTRYD.” How would you view the owner of this car? (Photo courtesy of Brian Teutsch/flickr)

Social Control
When a person violates a social norm, what happens? A driver caught speeding can receive a speeding ticket. A student
who wears a bathrobe to class gets a warning from a professor. An adult belching loudly is avoided. All societies practice
social control, the regulation and enforcement of norms. The underlying goal of social control is to maintain social order,
an arrangement of practices and behaviors on which society’s members base their daily lives. Think of social order as an
employee handbook and social control as a manager. When a worker violates a workplace guideline, the manager steps in
to enforce the rules; when an employee is doing an exceptionally good job at following the rules, the manager may praise
or promote the employee.

The means of enforcing rules are known as sanctions. Sanctions can be positive as well as negative. Positive sanctions
are rewards given for conforming to norms. A promotion at work is a positive sanction for working hard. Negative
sanctions are punishments for violating norms. Being arrested is a punishment for shoplifting. Both types of sanctions
play a role in social control.

Sociologists also classify sanctions as formal or informal. Although shoplifting, a form of social deviance, may be illegal,
there are no laws dictating the proper way to scratch your nose. That doesn’t mean picking your nose in public won’t be
punished; instead, you will encounter informal sanctions. Informal sanctions emerge in face-to-face social interactions.

Chapter 7 | Deviance, Crime, and Social Control 137

For example, wearing flip-flops to an opera or swearing loudly in church may draw disapproving looks or even verbal
reprimands, whereas behavior that is seen as positive—such as helping an old man carry grocery bags across the
street—may receive positive informal reactions, such as a smile or pat on the back.

Formal sanctions, on the other hand, are ways to officially recognize and enforce norm violations. If a student violates
her college’s code of conduct, for example, she might be expelled. Someone who speaks inappropriately to the boss could
be fired. Someone who commits a crime may be arrested or imprisoned. On the positive side, a soldier who saves a life
may receive an official commendation.

The table below shows the relationship between different types of sanctions.

Table 7.1 Informal/Formal Sanctions Formal and
informal sanctions may be positive or negative. Informal
sanctions arise in social interactions, whereas formal
sanctions officially enforce norms.

Informal Formal

Positive An expression of thanks A promotion at work

Negative An angry comment A parking fine

7.2 Theoretical Perspectives on Deviance

Figure 7.4 Functionalists believe that deviance plays an important role in society and can be used to challenge people’s views. Protesters, such
as these PETA members, often use this method to draw attention to their cause. (Photo courtesy of David Shankbone/flickr)

Why does deviance occur? How does it affect a society? Since the early days of sociology, scholars have developed
theories that attempt to explain what deviance and crime mean to society. These theories can be grouped according to the
three major sociological paradigms: functionalism, symbolic interactionism, and conflict theory.

Sociologists who follow the functionalist approach are concerned with the way the different elements of a society
contribute to the whole. They view deviance as a key component of a functioning society. Strain theory, social
disorganization theory, and cultural deviance theory represent three functionalist perspectives on deviance in society.

Émile Durkheim: The Essential Nature of Deviance

Émile Durkheim believed that deviance is a necessary part of a successful society. One way deviance is functional, he
argued, is that it challenges people’s present views (1893). For instance, when black students across the United States
participated in sit-ins during the civil rights movement, they challenged society’s notions of segregation. Moreover,
Durkheim noted, when deviance is punished, it reaffirms currently held social norms, which also contributes to society
(1893). Seeing a student given detention for skipping class reminds other high schoolers that playing hooky isn’t allowed
and that they, too, could get detention.

Robert Merton: Strain Theory

Sociologist Robert Merton agreed that deviance is an inherent part of a functioning society, but he expanded on
Durkheim’s ideas by developing strain theory, which notes that access to socially acceptable goals plays a part in
determining whether a person conforms or deviates. From birth, we’re encouraged to achieve the “American Dream” of
financial success. A woman who attends business school, receives her MBA, and goes on to make a million-dollar income

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as CEO of a company is said to be a success. However, not everyone in our society stands on equal footing. A person may
have the socially acceptable goal of financial success but lack a socially acceptable way to reach that goal. According to
Merton’s theory, an entrepreneur who can’t afford to launch his own company may be tempted to embezzle from his
employer for start-up funds.

Merton defined five ways people respond to this gap between having a socially accepted goal and having no socially
accepted way to pursue it.

1. Conformity: Those who conform choose not to deviate. They pursue their goals to the extent that they can through
socially accepted means.

2. Innovation: Those who innovate pursue goals they cannot reach through legitimate means by instead using criminal
or deviant means.

3. Ritualism: People who ritualize lower their goals until they can reach them through socially acceptable ways. These
members of society focus on conformity rather than attaining a distant dream.

4. Retreatism: Others retreat and reject society’s goals and means. Some beggars and street people have withdrawn from
society’s goal of financial success.

5. Rebellion: A handful of people rebel and replace a society’s goals and means with their own. Terrorists or freedom
fighters look to overthrow a society’s goals through socially unacceptable means.

Social Disorganization Theory

Developed by researchers at the University of Chicago in the 1920s and 1930s, social disorganization theory asserts that
crime is most likely to occur in communities with weak social ties and the absence of social control. An individual who
grows up in a poor neighborhood with high rates of drug use, violence, teenage delinquency, and deprived parenting is
more likely to become a criminal than an individual from a wealthy neighborhood with a good school system and families
who are involved positively in the community.

Figure 7.5 Proponents of social disorganization theory believe that individuals who grow up in impoverished areas are more likely to participate in
deviant or criminal behaviors. (Photo courtesy of Apollo 1758/Wikimedia Commons)

Social disorganization theory points to broad social factors as the cause of deviance. A person isn’t born a criminal but
becomes one over time, often based on factors in his or her social environment. Research into social disorganization theory
can greatly influence public policy. For instance, studies have found that children from disadvantaged communities who
attend preschool programs that teach basic social skills are significantly less likely to engage in criminal activity.

Clifford Shaw and Henry McKay: Cultural Deviance Theory

Cultural deviance theory suggests that conformity to the prevailing cultural norms of lower-class society causes crime.
Researchers Clifford Shaw and Henry McKay (1942) studied crime patterns in Chicago in the early 1900s. They found
that violence and crime were at their worst in the middle of the city and gradually decreased the farther someone traveled
from the urban center toward the suburbs. Shaw and McKay noticed that this pattern matched the migration patterns of
Chicago citizens. New immigrants, many of them poor and lacking knowledge of the English language, lived in
neighborhoods inside the city. As the urban population expanded, wealthier people moved to the suburbs and left behind
the less privileged.

Chapter 7 | Deviance, Crime, and Social Control 139

Shaw and McKay concluded that socioeconomic status correlated to race and ethnicity resulted in a higher crime rate. The
mix of cultures and values created a smaller society with different ideas of deviance, and those values and ideas were
transferred from generation to generation.

The theory of Shaw and McKay has been further tested and expounded upon by Robert Sampson and Byron Groves
(1989). They found that poverty, ethnic diversity, and family disruption in given localities had a strong positive correlation
with social disorganization. They also determined that social disorganization was, in turn, associated with high rates of
crime and delinquency—or deviance. Recent studies Sampson conducted with Lydia Bean (2006) revealed similar
findings. High rates of poverty and single-parent homes correlated with high rates of juvenile violence.

Conflict Theory
Conflict theory looks to social and economic factors as the causes of crime and deviance. Unlike functionalists, conflict
theorists don’t see these factors as positive functions of society. They see them as evidence of inequality in the system.
They also challenge social disorganization theory and control theory and argue that both ignore racial and socioeconomic
issues and oversimplify social trends (Akers 1991). Conflict theorists also look for answers to the correlation of gender
and race with wealth and crime.

Karl Marx: An Unequal System

Conflict theory was greatly influenced by the work of German philosopher, economist, and social scientist Karl Marx.
Marx believed that the general population was divided into two groups. He labeled the wealthy, who controlled the means
of production and business, the bourgeois. He labeled the workers who depended on the bourgeois for employment and
survival the proletariat. Marx believed that the bourgeois centralized their power and influence through government, laws,
and other authority agencies in order to maintain and expand their positions of power in society. Though Marx spoke little
of deviance, his ideas created the foundation for conflict theorists who study the intersection of deviance and crime with
wealth and power.

C. Wright Mills: The Power Elite

In his book The Power Elite (1956), sociologist C. Wright Mills described the existence of what he dubbed the power
elite, a small group of wealthy and influential people at the top of society who hold the power and resources. Wealthy
executives, politicians, celebrities, and military leaders often have access to national and international power, and in some
cases, their decisions affect everyone in society. Because of this, the rules of society are stacked in favor of a privileged
few who manipulate them to stay on top. It is these people who decide what is criminal and what is not, and the effects are
often felt most by those who have little power. Mills’ theories explain why celebrities such as Chris Brown and Paris
Hilton, or once-powerful politicians such as Eliot Spitzer and Tom DeLay, can commit crimes and suffer little or no legal

Crime and Social Class

While crime is often associated with the underprivileged, crimes committed by the wealthy and powerful remain an under-
punished and costly problem within society. The FBI reported that victims of burglary, larceny, and motor vehicle theft lost
a total of $15.3 billion dollars in 2009 (FB1 2010). In comparison, when former advisor and financier Bernie Madoff was
arrested in 2008, the U.S. Securities and Exchange Commission reported that the estimated losses of his financial Ponzi
scheme fraud were close to $50 billion (SEC 2009).

This imbalance based on class power is also found within U.S. criminal law. In the 1980s, the use of crack cocaine
(cocaine in its purest form) quickly became an epidemic that swept the country’s poorest urban communities. Its pricier
counterpart, cocaine, was associated with upscale users and was a drug of choice for the wealthy. The legal implications of
being caught by authorities with crack versus cocaine were starkly different. In 1986, federal law mandated that being
caught in possession of 50 grams of crack was punishable by a ten-year prison sentence. An equivalent prison sentence for
cocaine possession, however, required possession of 5,000 grams. In other words, the sentencing disparity was 1 to 100
(New York Times Editorial Staff 2011). This inequality in the severity of punishment for crack versus cocaine paralleled
the unequal social class of respective users. A conflict theorist would note that those in society who hold the power are
also the ones who make the laws concerning crime. In doing so, they make laws that will benefit them, while the
powerless classes who lack the resources to make such decisions suffer the consequences. The crack-cocaine punishment
disparity remained until 2010, when President Obama signed the Fair Sentencing Act, which decreased the disparity to 1
to 18 (The Sentencing Project 2010).

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Making Connections: Social Policy & Debate

Figure 7.6 From 1986 until 2010, the punishment for possessing crack, a “poor person’s drug,” was 100 times stricter than the punishment for
cocaine use, a drug favored by the wealthy. (Photo courtesy of Wikimedia Commons)

Symbolic Interactionism
Symbolic interactionism is a theoretical approach that can be used to explain how societies and/or social groups come to
view behaviors as deviant or conventional. Labeling theory, differential association, social disorganization theory, and
control theory fall within the realm of symbolic interactionism.

Labeling Theory

Although all of us violate norms from time to time, few people would consider themselves deviant. Those who do,
however, have often been labeled “deviant” by society and have gradually come to believe it themselves. Labeling theory
examines the ascribing of a deviant behavior to another person by members of society. Thus, what is considered deviant is
determined not so much by the behaviors themselves or the people who commit them, but by the reactions of others to
these behaviors. As a result, what is considered deviant changes over time and can vary significantly across cultures.

Sociologist Edwin Lemert expanded on the concepts of labeling theory and identified two types of deviance that affect
identity formation. Primary deviance is a violation of norms that does not result in any long-term effects on the
individual’s self-image or interactions with others. Speeding is a deviant act, but receiving a speeding ticket generally does
not make others view you as a bad person, nor does it alter your own self-concept. Individuals who engage in primary
deviance still maintain a feeling of belonging in society and are likely to continue to conform to norms in the future.

Sometimes, in more extreme cases, primary deviance can morph into secondary deviance. Secondary deviance occurs
when a person’s self-concept and behavior begin to change after his or her actions are labeled as deviant by members of
society. The person may begin to take on and fulfill the role of a “deviant” as an act of rebellion against the society that
has labeled that individual as such. For example, consider a high school student who often cuts class and gets into fights.
The student is reprimanded frequently by teachers and school staff, and soon enough, he develops a reputation as a
“troublemaker.” As a result, the student starts acting out even more and breaking more rules; he has adopted the
“troublemaker” label and embraced this deviant identity. Secondary deviance can be so strong that it bestows a master
status on an individual. A master status is a label that describes the chief characteristic of an individual. Some people see
themselves primarily as doctors, artists, or grandfathers. Others see themselves as beggars, convicts, or addicts.

The Right to Vote
Before she lost her job as an administrative assistant, Leola Strickland postdated and mailed a handful of checks for
amounts ranging from $90 to $500. By the time she was able to find a new job, the checks had bounced, and she was
convicted of fraud under Mississippi law. Strickland pleaded guilty to a felony charge and repaid her debts; in return,
she was spared from serving prison time.

Strickland appeared in court in 2001. More than ten years later, she is still feeling the sting of her sentencing. Why?
Because Mississippi is one of twelve states in the United States that bans convicted felons from voting (ProCon

Chapter 7 | Deviance, Crime, and Social Control 141

To Strickland, who said she had always voted, the news came as a great shock. She isn’t alone. Some 5.3 million
people in the United States are currently barred from voting because of felony convictions (ProCon 2009). These
individuals include inmates, parolees, probationers, and even people who have never been jailed, such as Leola

Under the Fourteenth Amendment, states are allowed to deny voting privileges to individuals who have participated
in “rebellion or other crime” (Krajick 2004). Although there are no federally mandated laws on the matter, most states
practice at least one form of felony disenfranchisement. At present, it’s estimated that approximately 2.4 percent of
the possible voting population is disfranchised, that is, lacking the right to vote (ProCon 2011).

Is it fair to prevent citizens from participating in such an important process? Proponents of disfranchisement laws
argue that felons have a debt to pay to society. Being stripped of their right to vote is part of the punishment for
criminal deeds. Such proponents point out that voting isn’t the only instance in which ex-felons are denied rights;
state laws also ban released criminals from holding public office, obtaining professional licenses, and sometimes even
inheriting property (Lott and Jones 2008).

Opponents of felony disfranchisement in the United States argue that voting is a basic human right and should be
available to all citizens regardless of past deeds. Many point out that felony disfranchisement has its roots in the
1800s, when it was used primarily to block black citizens from voting. Even nowadays, these laws disproportionately
target poor minority members, denying them a chance to participate in a system that, as a social conflict theorist
would point out, is already constructed to their disadvantage (Holding 2006). Those who cite labeling theory worry
that denying deviants the right to vote will only further encourage deviant behavior. If ex-criminals are
disenfranchised from voting, are they being disenfranchised from society?

Figure 7.7 Should a former felony conviction permanently strip a U.S. citizen of the right to vote? (Photo courtesy of Joshin Yamada/flickr)

Edwin Sutherland: Differential Association

In the early 1900s, sociologist Edwin Sutherland sought to understand how deviant behavior developed among people.
Since criminology was a young field, he drew on other aspects of sociology including social interactions and group
learning (Laub 2006). His conclusions established differential association theory, which suggested that individuals learn
deviant behavior from those close to them who provide models of and opportunities for deviance. According to
Sutherland, deviance is less a personal choice and more a result of differential socialization processes. A tween whose
friends are sexually active is more likely to view sexual activity as acceptable.

Sutherland’s theory may explain why crime is multigenerational. A longitudinal study beginning in the 1960s found that
the best predictor of antisocial and criminal behavior in children was whether their parents had been convicted of a crime

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(Todd and Jury 1996). Children who were younger than ten years old when their parents were convicted were more likely
than other children to engage in spousal abuse and criminal behavior by their early thirties. Even when taking
socioeconomic factors such as dangerous neighborhoods, poor school systems, and overcrowded housing into
consideration, researchers found that parents were the main influence on the behavior of their offspring (Todd and Jury

Travis Hirschi: Control Theory

Continuing with an examination of large social factors, control theory states that social control is directly affected by the
strength of social bonds and that deviance results from a feeling of disconnection from society. Individuals who believe
they are a part of society are less likely to commit crimes against it.

Travis Hirschi (1969) identified four types of social bonds that connect people to society:

1. Attachment measures our connections to others. When we are closely attached to people, we worry about their
opinions of us. People conform to society’s norms in order to gain approval (and prevent disapproval) from family,
friends, and romantic partners.

2. Commitment refers to the investments we make in the community. A well-respected local businesswoman who
volunteers at her synagogue and is a member of the neighborhood block organization has more to lose from
committing a crime than a woman who doesn’t have a career or ties to the community.

3. Similarly, levels of involvement, or participation in socially legitimate activities, lessen a person’s likelihood of
deviance. Children who are members of little league baseball teams have fewer family crises.

4. The final bond, belief, is an agreement on common values in society. If a person views social values as beliefs, he or
she will conform to them. An environmentalist is more likely to pick up trash in a park, because a clean environment
is a social value to him (Hirschi 1969).

Table 7.2

Functionalism Associated
Theorist Deviance arises from:

Strain Theory Robert Merton A lack of ways to reach socially accepted goals by accepted


University of
Chicago researchers

Weak social ties and a lack of social control; society has lost the
ability to enforce norms with some groups

Cultural Deviance

Clifford Shaw and
Henry McKay Conformity to the cultural norms of lower-class society

Conflict Theory Associated
Theorist Deviance arises from:

Unequal System Karl Marx Inequalities in wealth and power that arise from the economic

Power Elite C. Wright Mills Ability of those in power to define deviance in ways that maintain
the status quo


Theorist Deviance arises from:

Labeling Theory Edwin Lemert The reactions of others, particularly those in power who are able to
determine labels


Edwin Sutherlin Learning and modeling deviant behavior seen in other people
close to the individual

Control Theory Travis Hirschi Feelings of disconnection from society

Chapter 7 | Deviance, Crime, and Social Control 143

7.3 Crime and the Law

Figure 7.8 How is a crime different from other types of deviance? (Photo courtesy of Duffman/Wikimedia Commons.)

Although deviance is a violation of social norms, it’s not always punishable, and it’s not necessarily bad. Crime, on the
other hand, is a behavior that violates official law and is punishable through formal sanctions. Walking to class backward
is a deviant behavior. Driving with a blood alcohol percentage over the state’s limit is a crime. Like other forms of
deviance, however, ambiguity exists concerning what constitutes a crime and whether all crimes are, in fact, “bad” and
deserve punishment. For example, during the 1960s, civil rights activists often violated laws intentionally as part of their
effort to bring about racial equality. In hindsight, we recognize that the laws that deemed many of their actions crimes—for
instance, Rosa Parks taking a seat in the “whites only” section of the bus—were inconsistent with social equality.

As you have learned, all societies have informal and formal ways of maintaining social control. Within these systems of
norms, societies have legal codes that maintain formal social control through laws, which are rules adopted and enforced
by a political authority. Those who violate these rules incur negative formal sanctions. Normally, punishments are relative
to the degree of the crime and the importance to society of the value underlying the law. As we will see, however, there are
other factors that influence criminal sentencing.

Types of Crimes
Not all crimes are given equal weight. Society generally socializes its members to view certain crimes as more severe than
others. For example, most people would consider murdering someone to be far worse than stealing a wallet and would
expect a murderer to be punished more severely than a thief. In modern U.S. society, crimes are classified as one of two
types based on their severity. Violent crimes (also known as “crimes against a person”) are based on the use of force or
the threat of force. Rape, murder, and armed robbery fall under this category. Nonviolent crimes involve the destruction
or theft of property but do not use force or the threat of force. Because of this, they are also sometimes called “property
crimes.” Larceny, car theft, and vandalism are all types of nonviolent crimes. If you use a crowbar to break into a car, you
are committing a nonviolent crime; if you mug someone with the crowbar, you are committing a violent crime.

When we think of crime, we often picture street crime, or offenses committed by ordinary people against other people or
organizations, usually in public spaces. An often-overlooked category is corporate crime, or crime committed by white-
collar workers in a business environment. Embezzlement, insider trading, and identity theft are all types of corporate
crime. Although these types of offenses rarely receive the same amount of media coverage as street crimes, they can be far
more damaging.

An often-debated third type of crime is victimless crime. Crimes are called victimless when the perpetrator is not
explicitly harming another person. As opposed to battery or theft, which clearly have a victim, a crime like drinking a beer
when someone is twenty years old or selling a sexual act do not result in injury to anyone other than the individual who
engages in them, although they are illegal. While some claim acts like these are victimless, others argue that they actually
do harm society. Prostitution may foster abuse toward women by clients or pimps. Drug use may increase the likelihood of
employee absences. Such debates highlight how the deviant and criminal nature of actions develops through ongoing
public discussion.

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Making Connections: Big Picturethe

Hate Crimes
On the evening of October 3, 2010, a seventeen-year-old boy from the Bronx was abducted by a group of young men
from his neighborhood and taken to an abandoned row house. After being beaten, the boy admitted he was gay. His
attackers seized his partner and beat him as well. Both victims were drugged, sodomized, and forced to burn one
another with cigarettes. When questioned by police, the ringleader of the crime explained that the victims were gay
and “looked like [they] liked it” (Wilson and Baker 2010).

Attacks based on a person’s race, religion, or other characteristics are known as hate crimes. Hate crimes in the
United States evolved from the time of early European settlers and their violence toward Native Americans. Such
crimes weren’t investigated until the early 1900s, when the Ku Klux Klan began to draw national attention for its
activities against blacks and other groups. The term “hate crime,” however, didn’t become official until the1980s
(Federal Bureau of Investigations 2011).

An average of 195,000 Americans fall victim to hate crimes each year, but fewer than five percent ever report the
crime (FBI 2010). The majority of hate crimes are racially motivated, but many are based on religious (especially
anti-Semitic) prejudice (FBI 2010). After incidents like the murder of Matthew Shepard in Wyoming in 1998 and the
tragic suicide of Rutgers University student Tyler Clementi in 2010, there has been a growing awareness of hate
crimes based on sexual orientation.

Figure 7.9 In the United States, there were 8,336 reported victims of hate crimes in 2009. This represents less than five percent of the
number of people who claimed to be victims of hate crimes when surveyed. (Graph courtesy of FBI 2010)

Crime Statistics
The FBI gathers data from approximately 17,000 law enforcement agencies, and the Uniform Crime Reports (UCR) is the
annual publication of this data (FBI 2011). The UCR has comprehensive information from police reports but fails to
account for the many crimes that go unreported, often due to victims’ fear, shame, or distrust of the police. The quality of
this data is also inconsistent because of differences in approaches to gathering victim data; important details are not always
asked for or reported (Cantor and Lynch 2000).

Due to these issues, the U.S. Bureau of Justice Statistics publishes a separate self-report study known as the National
Crime Victimization Report (NCVR). A self-report study is a collection of data gathered using voluntary response
methods, such as questionnaires or telephone interviews. Self-report data are gathered each year, asking approximately
160,000 people in the United States about the frequency and types of crime they’ve experienced in their daily lives (BJS
2013). The NCVR reports a higher rate of crime than the UCR, likely picking up information on crimes that were

Chapter 7 | Deviance, Crime, and Social Control 145

experienced but never reported to the police. Age, race, gender, location, and income-level demographics are also analyzed
(National Archive of Criminal Justice Data 2010).

The NCVR survey format allows people to more openly discuss their experiences and also provides a more-detailed
examination of crimes, which may include information about consequences, relationship between victim and criminal, and
substance abuse involved. One disadvantage is that the NCVR misses some groups of people, such as those who don’t
have telephones and those who move frequently. The quality of information may also be reduced by inaccurate victim
recall of the crime (Cantor and Lynch 2000).

Public Perception of Crime
Neither the NCVR nor the UCS accounts for all crime in the United States, but general trends can be determined. Crime
rates, particularly for violent and gun-related crimes, have been on the decline since peaking in the early 1990s (Cohn,
Taylor, Lopez, Gallagher, Parker, and Maass 2013). However, the public believes crime rates are still high, or even
worsening. Recent surveys (Saad 2011; Pew Research Center 2013, cited in Overburg and Hoyer 2013) have found U.S.
adults believe crime is worse now than it was twenty years ago.

Inaccurate public perception of crime may be heightened by popular crime shows such as CSI, Criminal Minds and Law &
Order (Warr 2008) and by extensive and repeated media coverage of crime. Many researchers have found that people who
closely follow media reports of crime are likely to estimate the crime rate as inaccurately high and more likely to feel
fearful about the chances of experiencing crime (Chiricos, Padgett, and Gertz 2000). Recent research has also found that
people who reported watching news coverage of 9/11 or the Boston Marathon Bombing for more than an hour daily
became more fearful of future terrorism (Holman, Garfin, and Silver 2014).

The U.S. Criminal Justice System
A criminal justice system is an organization that exists to enforce a legal code. There are three branches of the U.S.
criminal justice system: the police, the courts, and the corrections system.


Police are a civil force in charge of enforcing laws and public order at a federal, state, or community level. No unified
national police force exists in the United States, although there are federal law enforcement officers. Federal officers
operate under specific government agencies such as the Federal Bureau of Investigations (FBI); the Bureau of Alcohol,
Tobacco, Firearms, and Explosives (ATF); and the Department of Homeland Security (DHS). Federal officers can only
deal with matters that are explicitly within the power of the federal government, and their field of expertise is usually
narrow. A county police officer may spend time responding to emergency calls, working at the local jail, or patrolling
areas as needed, whereas a federal officer would be more likely to investigate suspects in firearms trafficking or provide
security for government officials.

State police have the authority to enforce statewide laws, including regulating traffic on highways. Local or county police,
on the other hand, have a limited jurisdiction with authority only in the town or county in which they serve.

Figure 7.10 Here, Afghan National Police Crisis Response Unit members train in Surobi, Afghanistan. (Photo courtesy of isafmedia/flickr)


Once a crime has been committed and a violator has been identified by the police, the case goes to court. A court is a
system that has the authority to make decisions based on law. The U.S. judicial system is divided into federal courts and
state courts. As the name implies, federal courts (including the U.S. Supreme Court) deal with federal matters, including

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conflict theory:

control theory:

corporate crime:

corrections system:


trade disputes, military justice, and government lawsuits. Judges who preside over federal courts are selected by the
president with the consent of Congress.

State courts vary in their structure but generally include three levels: trial courts, appellate courts, and state supreme
courts. In contrast to the large courtroom trials in TV shows, most noncriminal cases are decided by a judge without a jury
present. Traffic court and small claims court are both types of trial courts that handle specific civil matters.

Criminal cases are heard by trial courts with general jurisdictions. Usually, a judge and jury are both present. It is the jury’s
responsibility to determine guilt and the judge’s responsibility to determine the penalty, though in some states the jury may
also decide the penalty. Unless a defendant is found “not guilty,” any member of the prosecution or defense (whichever is
the losing side) can appeal the case to a higher court. In some states, the case then goes to a special appellate court; in
others it goes to the highest state court, often known as the state supreme court.

(a) (b)

Figure 7.11 This county courthouse in Kansas (left) is a typical setting for a state trial court. Compare this to the courtroom of the Michigan
Supreme Court (right). (Photo (a) courtesy of Ammodramus/Wikimedia Commons; Photo (b) courtesy of Steve & Christine/Wikimedia Commons)


The corrections system, more commonly known as the prison system, is charged with supervising individuals who have
been arrested, convicted, and sentenced for a criminal offense. At the end of 2010, approximately seven million U.S. men
and women were behind bars (BJS 2011d).

The U.S. incarceration rate has grown considerably in the last hundred years. In 2008, more than 1 in 100 U.S. adults were
in jail or prison, the highest benchmark in our nation’s history. And while the United States accounts for 5 percent of the
global population, we have 25 percent of the world’s inmates, the largest number of prisoners in the world (Liptak 2008b).

Prison is different from jail. A jail provides temporary confinement, usually while an individual awaits trial or parole.
Prisons are facilities built for individuals serving sentences of more than a year. Whereas jails are small and local, prisons
are large and run by either the state or the federal government.

Parole refers to a temporary release from prison or jail that requires supervision and the consent of officials. Parole is
different from probation, which is supervised time used as an alternative to prison. Probation and parole can both follow a
period of incarceration in prison, especially if the prison sentence is shortened.

Chapter Review

Key Terms
a theory that examines social and economic factors as the causes of criminal deviance

a theory that states social control is directly affected by the strength of social bonds and that deviance
results from a feeling of disconnection from society

crime committed by white-collar workers in a business environment

the system tasked with supervising individuals who have been arrested for, convicted of, or
sentenced for criminal offenses

a system that has the authority to make decisions based on law

Chapter 7 | Deviance, Crime, and Social Control 147


criminal justice system:

cultural deviance theory:


differential association theory:

formal sanctions:

hate crimes:

informal sanctions:

labeling theory:

legal codes:

master status:

negative sanctions:

nonviolent crimes:


positive sanctions:

power elite:

primary deviance:


secondary deviance:

self-report study:

social control:

social disorganization theory:

social order:

strain theory:

street crime:

victimless crime:

violent crimes:

a behavior that violates official law and is punishable through formal sanctions

an organization that exists to enforce a legal code

a theory that suggests conformity to the prevailing cultural norms of lower-class society
causes crime

a violation of contextual, cultural, or social norms

a theory that states individuals learn deviant behavior from those close to them
who provide models of and opportunities for deviance

sanctions that are officially recognized and enforced

attacks based on a person’s race, religion, or other characteristics

sanctions that occur in face-to-face interactions

the ascribing of a deviant behavior to another person by members of society

codes that maintain formal social control through laws

a label that describes the chief characteristic of an individual

punishments for violating norms

crimes that involve the destruction or theft of property, but do not use force or the threat of force

a civil force in charge of regulating laws and public order at a federal, state, or community level

rewards given for conforming to norms

a small group of wealthy and influential people at the top of society who hold the power and resources

a violation of norms that does not result in any long-term effects on the individual’s self-image or
interactions with others

the means of enforcing rules

deviance that occurs when a person’s self-concept and behavior begin to change after his or
her actions are labeled as deviant by members of society

a collection of data acquired using voluntary response methods, such as questionnaires or
telephone interviews

the regulation and enforcement of norms

a theory that asserts crime occurs in communities with weak social ties and the
absence of social control

an arrangement of practices and behaviors on which society’s members base their daily lives

a theory that addresses the relationship between having socially acceptable goals and having socially
acceptable means to reach those goals

crime committed by average people against other people or organizations, usually in public spaces

activities against the law, but that do not result in injury to any individual other than the person
who engages in them

crimes based on the use of force or the threat of force

Section Summary

148 Chapter 7 | Deviance, Crime, and Social Control

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7.1 Deviance and Control
Deviance is a violation of norms. Whether or not something is deviant depends on contextual definitions, the situation, and
people’s response to the behavior. Society seeks to limit deviance through the use of sanctions that help maintain a system
of social control.

7.2 Theoretical Perspectives on Deviance
The three major sociological paradigms offer different explanations for the motivation behind deviance and crime.
Functionalists point out that deviance is a social necessity since it reinforces norms by reminding people of the
consequences of violating them. Violating norms can open society’s eyes to injustice in the system. Conflict theorists
argue that crime stems from a system of inequality that keeps those with power at the top and those without power at the
bottom. Symbolic interactionists focus attention on the socially constructed nature of the labels related to deviance. Crime
and deviance are learned from the environment and enforced or discouraged by those around us.

7.3 Crime and the Law
Crime is established by legal codes and upheld by the criminal justice system. In the United States, there are three
branches of the justice system: police, courts, and corrections. Although crime rates increased throughout most of the
twentieth century, they are now dropping.

Section Quiz

7.1 Deviance and Control
1. Which of the following best describes how deviance is defined?

a. Deviance is defined by federal, state, and local laws.
b. Deviance’s definition is determined by one’s religion.
c. Deviance occurs whenever someone else is harmed by an action.
d. Deviance is socially defined.

2. During the civil rights movement, Rosa Parks and other black protestors spoke out against segregation by refusing to sit
at the back of the bus. This is an example of ________.

a. An act of social control
b. An act of deviance
c. A social norm
d. Criminal mores

3. A student has a habit of talking on her cell phone during class. One day, the professor stops his lecture and asks her to
respect the other students in the class by turning off her phone. In this situation, the professor used __________ to
maintain social control.

a. Informal negative sanctions
b. Informal positive sanctions
c. Formal negative sanctions
d. Formal positive sanctions

4. Societies practice social control to maintain ________.
a. formal sanctions
b. social order
c. cultural deviance
d. sanction labeling

5. One day, you decide to wear pajamas to the grocery store. While you shop, you notice people giving you strange looks
and whispering to others. In this case, the grocery store patrons are demonstrating _______.

a. deviance
b. formal sanctions
c. informal sanctions
d. positive sanctions

7.2 Theoretical Perspectives on Deviance

Chapter 7 | Deviance, Crime, and Social Control 149

6. A student wakes up late and realizes her sociology exam starts in five minutes. She jumps into her car and speeds down
the road, where she is pulled over by a police officer. The student explains that she is running late, and the officer lets her
off with a warning. The student’s actions are an example of _________.

a. primary deviance
b. positive deviance
c. secondary deviance
d. master deviance

7. According to C. Wright Mills, which of the following people is most likely to be a member of the power elite?
a. A war veteran
b. A senator
c. A professor
d. A mechanic

8. According to social disorganization theory, crime is most likely to occur where?
a. A community where neighbors don’t know each other very well
b. A neighborhood with mostly elderly citizens
c. A city with a large minority population
d. A college campus with students who are very competitive

9. Shaw and McKay found that crime is linked primarily to ________.
a. power
b. master status
c. family values
d. wealth

10. According to the concept of the power elite, why would a celebrity such as Charlie Sheen commit a crime?
a. Because his parents committed similar crimes
b. Because his fame protects him from retribution
c. Because his fame disconnects him from society
d. Because he is challenging socially accepted norms

11. A convicted sexual offender is released on parole and arrested two weeks later for repeated sexual crimes. How would
labeling theory explain this?

a. The offender has been labeled deviant by society and has accepted a new master status.
b. The offender has returned to his old neighborhood and so reestablished his former habits.
c. The offender has lost the social bonds he made in prison and feels disconnected from society.
d. The offender is poor and responding to the different cultural values that exist in his community.

12. ______ deviance is a violation of norms that ______result in a person being labeled a deviant.
a. Secondary; does not
b. Negative; does
c. Primary; does not
d. Primary; may or may not

7.3 Crime and the Law
13. Which of the following is an example of corporate crime?

a. Embezzlement
b. Larceny
c. Assault
d. Burglary

14. Spousal abuse is an example of a ________.
a. street crime
b. corporate crime
c. violent crime
d. nonviolent crime

15. Which of the following situations best describes crime trends in the United States?
a. Rates of violent and nonviolent crimes are decreasing.
b. Rates of violent crimes are decreasing, but there are more nonviolent crimes now than ever before.
c. Crime rates have skyrocketed since the 1970s due to lax corrections laws.

150 Chapter 7 | Deviance, Crime, and Social Control

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d. Rates of street crime have gone up, but corporate crime has gone down.

16. What is a disadvantage of the National Crime Victimization Survey (NCVS)?
a. The NCVS doesn’t include demographic data, such as age or gender.
b. The NCVS may be unable to reach important groups, such as those without phones.
c. The NCVS doesn’t address the relationship between the criminal and the victim.
d. The NCVS only includes information collected by police officers.

Short Answer

7.1 Deviance and Control
1. If given the choice, would you purchase an unusual car such as a hearse for everyday use? How would your friends,
family, or significant other react? Since deviance is culturally defined, most of the decisions we make are dependent on the
reactions of others. Is there anything the people in your life encourage you to do that you don’t? Why don’t you?

2. Think of a recent time when you used informal negative sanctions. To what act of deviance were you responding? How
did your actions affect the deviant person or persons? How did your reaction help maintain social control?

7.2 Theoretical Perspectives on Deviance
3. Pick a famous politician, business leader, or celebrity who has been arrested recently. What crime did he or she
allegedly commit? Who was the victim? Explain his or her actions from the point of view of one of the major sociological
paradigms. What factors best explain how this person might be punished if convicted of the crime?

4. If we assume that the power elite’s status is always passed down from generation to generation, how would Edwin
Sutherland explain these patterns of power through differential association theory? What crimes do these elite few get
away with?

7.3 Crime and the Law
5. Recall the crime statistics presented in this section. Do they surprise you? Are these statistics represented accurately in
the media? Why, or why not?

Further Research

7.1 Deviance and Control
Although we rarely think of it in this way, deviance can have a positive effect on society. Check out the Positive Deviance
Initiative, a program initiated by Tufts University to promote social movements around the world that strive to improve
people’s lives, at ( .

7.2 Theoretical Perspectives on Deviance
The Skull and Bones Society made news in 2004 when it was revealed that then-President George W. Bush and his
Democratic challenger, John Kerry, had both been members at Yale University. In the years since, conspiracy theorists
have linked the secret society to numerous world events, arguing that many of the nation’s most powerful people are
former Bonesmen. Although such ideas may raise a lot of skepticism, many influential people of the past century have
been Skull and Bones Society members, and the society is sometimes described as a college version of the power elite.
Journalist Rebecca Leung discusses the roots of the club and the impact its ties between decision-makers can have later in
life. Read about it at ( .

7.3 Crime and the Law
Is the U.S. criminal justice system confusing? You’re not alone. Check out this handy flowchart from the Bureau of Justice
Statistics: (

How is crime data collected in the United States? Read about the methods of data collection and take the National Crime
Victimization Survey. Visit (


7.0 Introduction to Deviance, Crime, and Social Control

Chapter 7 | Deviance, Crime, and Social Control 151

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7.2 Theoretical Perspectives on Deviance
Akers, Ronald L. 1991. “Self-control as a General Theory of Crime.” Journal of Quantitative Criminology:201–11.

Cantor, D. and Lynch, J. 2000. Self-Report Surveys as Measures of Crime and Criminal Victimization. Rockville, MD:
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( (
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Lott, John R. Jr. and Sonya D. Jones. 2008. “How Felons Who Vote Can Tip an Election.” Fox News, October 20.
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view.resource.php?resourceID=000286 ( ).

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Level Racial Inequality.” The Many Colors of Crime: Inequalities of Race, Ethnicity and Crime in America, edited by R.
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8 Media and

Figure 8.1 Facebook, Twitter, and Instagram are just a few examples of social media that increasingly shape how we interact with the world.
(Photo courtesy of Khalid Albaih/flickr)

Chapter 8 | Media and Technology 155

Learning Objectives
8.1. Technology Today

• Define technology and describe its evolution

• Understand technological inequality and issues related to unequal access to technology

• Describe the role of planned obsolescence in technological development

8.2. Media and Technology in Society
• Describe the evolution and current role of different media, like newspapers, television, and new media

• Understand the function of product advertising in media

• Demonstrate awareness of the social homogenization and social fragmentation that occur via modern
society’s use of technology and media

8.3. Global Implications of Media and Technology
• Explain the advantages and concerns of media globalization

• Understand the globalization of technology

8.4. Theoretical Perspectives on Media and Technology
• Understand and discuss how we analyze media and technology through various sociological perspectives

Introduction to Media and Technology
How many good friends do you have? How many people do you meet up with for coffee or a movie? How many would
you call with news about an illness or invite to your wedding? Now, how many “friends” do you have on Facebook? How
often do you post a “selfie” online? How often do you check e-mail? How often do you meet friends for a meal and spend
your time texting other people instead of talking to each other? Technology has changed how we interact with each other.
It has turned “friend” into a verb and has made it possible to share mundane news (“My dog just threw up under the bed!
Ugh!”) with hundreds or even thousands of people who might know you only slightly, if at all. You might be glued to your
cell phone, even when you should be focused on driving your car, or you might text in class instead of listening to the
professor’s lecture. When we have the ability to stay constantly connected to a data stream, it is easy to lose focus on the
here and now.

At the same time that technology is expanding the boundaries of our social circles, various media are also changing how
we perceive and interact with each other. We don’t only use Facebook to keep in touch with friends; we also use it to
“like” certain television shows, products, or celebrities. Even television is no longer a one-way medium; it is an interactive
one. We are encouraged to tweet, text, or call in to vote for contestants in everything from singing competitions to
matchmaking endeavors—bridging the gap between our entertainment and our own lives.

How does technology change our lives for the better? Or does it? When you tweet a social cause, share an ice bucket
challenge video on YouTube, or cut and paste a status update about cancer awareness on Facebook, are you promoting
social change? Does the immediate and constant flow of information mean we are more aware and engaged than any
society before us? Or are Keeping Up With the Kardashians and The Real Housewives franchise today’s version of ancient
Rome’s “bread and circuses”––distractions and entertainment to keep the working classes complacent about the inequities
of their society?

These are some of the questions that interest sociologists. How might we examine these issues from a sociological
perspective? A functionalist would probably focus on what social purposes technology and media serve. For example, the
web is both a form of technology and of media, and it links individuals and nations in a communication network that
facilitates both small family discussions and global trade networks. A functionalist would also be interested in the manifest
functions of media and technology, as well as their role in social dysfunction. Someone applying the conflict perspective
would probably focus on the systematic inequality created by differential access to media and technology. For example,
how can middle-class U.S. citizens be sure the news they hear is an objective account of reality, unsullied by moneyed
political interests? Someone applying the interactionist perspective to technology and the media might seek to understand
the difference between the real lives we lead and the reality depicted on “reality” television shows, such as The Bachelor.
Throughout this chapter, we will use our sociological imagination to explore how media and technology impact society.

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8.1 Technology Today

Figure 8.2 Technology is the application of science to address the problems of daily life, from hunting tools and agricultural advances, to manual
and electronic ways of computing, to today’s tablets and smartphones. (Photo (a) courtesy of Wikimedia Commons; Photo (b) courtesy of Martin Pettitt/
flickr; Photo (c) courtesy of Whitefield d./flickr; Photo (d) courtesy of Andrew Parnell/flickr; Photo (e) courtesy of Jemimus/flickr; Photo (f) courtesy of
Kārlis Dambrāns/flickr)

It is easy to look at the latest sleek Apple product and think technology is a recent addition to our world. But from the
steam engine to the most cutting-edge robotic surgery tools, technology has described the application of science to address
the problems of daily life. We might look back at the enormous and clunky computers of the 1970s that had about as much
storage as an iPod Shuffle and roll our eyes in disbelief. But chances are thirty years from now our skinny laptops and
iPods will look just as archaic.

What Is Technology?
While most people probably picture computers and cell phones when the subject of technology comes up, technology is
not merely a product of the modern era. For example, fire and stone tools were important forms that technology developed
during the Stone Age. Just as the availability of digital technology shapes how we live today, the creation of stone tools
changed how premodern humans lived and how well they ate. From the first calculator, invented in 2400 B.C.E. Babylon
in the form of an abacus, to the predecessor of the modern computer, created in 1882 by Charles Babbage, all of our
technological innovations are advancements on previous iterations. And indeed, all aspects of our lives today are
influenced by technology. In agriculture, the introduction of machines that can till, thresh, plant, and harvest greatly
reduced the need for manual labor, which in turn meant there were fewer rural jobs. This led to the urbanization of society,
as well as lowered birthrates because there was less need for large families to work the farms. In the criminal justice
system, the ability to ascertain innocence through DNA testing has saved the lives of people on death row. The examples
are endless: technology plays a role in absolutely every aspect of our lives.

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Technological Inequality

Figure 8.3 Some schools sport cutting-edge computer labs, while others sport barbed wire. Is your academic technology at the cusp of innovation,
relatively disadvantaged, or somewhere in between? (Photo courtesy of Carlos Martinez/flickr)

As with any improvement to human society, not everyone has equal access. Technology, in particular, often creates
changes that lead to ever greater inequalities. In short, the gap gets wider faster. This technological stratification has led to
a new focus on ensuring better access for all.

There are two forms of technological stratification. The first is differential class-based access to technology in the form of
the digital divide. This digital divide has led to the second form, a knowledge gap, which is, as it sounds, an ongoing and
increasing gap in information for those who have less access to technology. Simply put, students in well-funded schools
receive more exposure to technology than students in poorly funded schools. Those students with more exposure gain
more proficiency, which makes them far more marketable in an increasingly technology-based job market and leaves our
society divided into those with technological knowledge and those without. Even as we improve access, we have failed to
address an increasingly evident gap in e-readiness—the ability to sort through, interpret, and process knowledge (Sciadas

Since the beginning of the millennium, social science researchers have tried to bring attention to the digital divide, the
uneven access to technology among different races, classes, and geographic areas. The term became part of the common
lexicon in 1996, when then Vice President Al Gore used it in a speech. This was the point when personal computer use
shifted dramatically, from 300,000 users in 1991 to more than 10 million users by 1996 (Rappaport 2009). In part, the
issue of the digital divide had to do with communities that received infrastructure upgrades that enabled high-speed
Internet access, upgrades that largely went to affluent urban and suburban areas, leaving out large swaths of the country.

At the end of the twentieth century, technology access was also a big part of the school experience for those whose
communities could afford it. Early in the millennium, poorer communities had little or no technology access, while well-
off families had personal computers at home and wired classrooms in their schools. In the 2000s, however, the prices for
low-end computers dropped considerably, and it appeared the digital divide was naturally ending. Research demonstrates
that technology use and Internet access still vary a great deal by race, class, and age in the United States, though most
studies agree that there is minimal difference in Internet use by adult men and adult women.

Data from the Pew Research Center (2011) suggests the emergence of yet another divide. As technological devices gets
smaller and more mobile, larger percentages of minority groups (such as Latinos and African Americans) are using their
phones to connect to the Internet. In fact, about 50 percent of people in these minority groups connect to the web via such
devices, whereas only one-third of whites do (Washington 2011). And while it might seem that the Internet is the Internet,
regardless of how you get there, there’s a notable difference. Tasks like updating a résumé or filling out a job application
are much harder on a cell phone than on a wired computer in the home. As a result, the digital divide might mean no
access to computers or the Internet, but could mean access to the kind of online technology that allows for empowerment,
not just entertainment (Washington 2011).

Mossberger, Tolbert, and Gilbert (2006) demonstrated that the majority of the digital divide for African Americans could
be explained by demographic and community-level characteristics, such as socioeconomic status and geographic location.
For the Latino population, ethnicity alone, regardless of economics or geography, seemed to limit technology use. Liff and
Shepard (2004) found that women, who are accessing technology shaped primarily by male users, feel less confident in
their Internet skills and have less Internet access at both work and home. Finally, Guillen and Suarez (2005) found that the
global digital divide resulted from both the economic and sociopolitical characteristics of countries.

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Use of Technology and Social Media in Society by Individuals

Do you own an e-reader or tablet? What about your parents or your friends? How often do you check social media or your
cell phone? Does all this technology have a positive or negative impact on your life? When it comes to cell phones, 67
percent of users check their phones for messages or calls even when the phone wasn’t ringing. In addition, “44% of cell
owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text
messages, or other updates during the night and 29% of cell owners describe their cell phone as ‘something they can’t
imagine living without’” (Smith 2012).

While people report that cell phones make it easier to stay in touch, simplify planning and scheduling their daily activities,
and increase their productivity, that’s not the only impact of increased cell phone ownership in the United States. Smith
also reports that “roughly one in five cell owners say that their phone has made it at least somewhat harder to forget about
work at home or on the weekends; to give people their undivided attention; or to focus on a single task without being
distracted” (Smith 2012).

A new survey from the Pew Research Center reported that 73 percent of adults engage in some sort of social networking
online. Facebook was the most popular platform, and both Facebook users and Instagram users check their sites on a daily
basis. Over a third of users check their sites more than once a day (Duggan and Smith 2013).

With so many people using social media both in the United States and abroad, it is no surprise that social media is a
powerful force for social change. You will read more about the fight for democracy in the Middle East embodied in the
Arab Spring in Chapters 17 and 21, but spreading democracy is just the tip of the iceberg when it comes to using social
media to incite change. For example, McKenna Pope, a thirteen-year-old girl, used the Internet to successfully petition
Hasbro to fight gender stereotypes by creating a gender-neutral Easy-Bake Oven instead of using only the traditional pink
color (Kumar 2014). Meanwhile in Latvia, two twenty-three-year-olds used a U.S. State Department grant to create an e-
petition platform so citizens could submit ideas directly to the Latvian government. If at least 20 percent of the Latvian
population (roughly 407,200 people) supports a petition, the government will look at it (Kumar 2014).

Online Privacy and Security

As we increase our footprints on the web by going online more often to connect socially, share material, conduct business,
and store information, we also increase our vulnerability to those with criminal intent. The Pew Research Center recently
published a report that indicated the number of Internet users who express concern over the extent of personal information
about them available online jumped 17 percent between 2009 and 2013. In that same survey, 12 percent of respondents
indicated they had been harassed online, and 11 percent indicated that personal information, such as their Social Security
number, had been stolen (Rainie, Kiesler, Kang, and Madden 2013).

Online privacy and security is a key organizational concern as well. Recent large-scale data breaches at retailers such as
Target, financial powerhouses such as JP Morgan, the government health insurance site, and cell phone
providers such as Verizon, exposed millions of people to the threat of identity theft when hackers got access to personal
information by compromising website security.

For example, in late August 2014, hackers breached the iCloud data storage site and promptly leaked wave after wave of
nude photos from the private accounts of actors such as Jennifer Lawrence and Kirsten Dunst (Lewis 2014). While large-
scale data breaches that affect corporations and celebrities are more likely to make the news, individuals may put their
personal information at risk simply by clicking a suspect link in an official sounding e-mail.

How can individuals protect their data? Numerous facts sheets available through the government, nonprofits, and the
private sector outline common safety measures, including the following: become familiar with privacy rights; read privacy
policies when making a purchase (rather than simply clicking “accept”); give out only the minimum information requested
by any source; ask why information is being collected, how it is going to be used, and who will have access it; and monitor
your credit history for red flags that indicate your identity has been compromised.

Net Neutrality

The issue of net neutrality, the principle that all Internet data should be treated equally by Internet service providers, is
part of the national debate about Internet access and the digital divide. On one side of this debate is the belief that those
who provide Internet service, like those who provide electricity and water, should be treated as common carriers, legally
prohibited from discriminating based on the customer or nature of the goods. Supporters of net neutrality suggest that
without such legal protections, the Internet could be divided into “fast” and “slow” lanes. A conflict perspective theorist
might suggest that this discrimination would allow bigger corporations, such as Amazon, to pay Internet providers a
premium for faster service, which could lead to gaining an advantage that would drive small, local competitors out of

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The other side of the debate holds the belief that designating Internet service providers as common carriers would
constitute an unreasonable regulatory burden and limit the ability of telecommunication companies to operate profitably. A
functional perspective theorist might point out that, without profits, companies would not invest in making improvements
to their Internet service or expanding those services to underserved areas. The final decision rests with the Federal
Communications Commission and the federal government, which must decide how to fairly regulate broadband providers
without dividing the Internet into haves and have-nots.

8.2 Media and Technology in Society

Figure 8.4 In the coming future, there is no doubt that robots are going to play a large role in all aspects of our lives. (Photo courtesy of shay

Technology and the media are interwoven, and neither can be separated from contemporary society in most core and semi-
peripheral nations. Media is a term that refers to all print, digital, and electronic means of communication. From the time
the printing press was created (and even before), technology has influenced how and where information is shared. Today,
it is impossible to discuss media and the ways societies communicate without addressing the fast-moving pace of
technology change. Twenty years ago, if you wanted to share news of your baby’s birth or a job promotion, you phoned or
wrote letters. You might tell a handful of people, but you probably wouldn’t call up several hundred, including your old
high school chemistry teacher, to let them know. Now, you might join an online community of parents-to-be even before
you announce your pregnancy via a staged Instagram picture. The circle of communication is wider than ever and when
we talk about how societies engage with technology, we must take media into account, and vice versa.

Technology creates media. The comic book you bought your daughter is a form of media, as is the movie you streamed for
family night, the web site you used to order takeout, the billboard you passed on the way to pick up your food, and the
newspaper you read while you were waiting for it. Without technology, media would not exist, but remember, technology
is more than just the media we are exposed to.

Categorizing Technology
There is no one way of dividing technology into categories. Whereas once it might have been simple to classify
innovations such as machine-based or drug-based or the like, the interconnected strands of technological development
mean that advancement in one area might be replicated in dozens of others. For simplicity’s sake, we will look at how the
U.S. Patent Office, which receives patent applications for nearly all major innovations worldwide, addresses patents. This
regulatory body will patent three types of innovation. Utility patents are the first type. These are granted for the invention
or discovery of any new and useful process, product, or machine, or for a significant improvement to existing
technologies. The second type of patent is a design patent. Commonly conferred in architecture and industrial design, this
means someone has invented a new and original design for a manufactured product. Plant patents, the final type,
recognize the discovery of new plant types that can be asexually reproduced. While genetically modified food is the hot-
button issue within this category, farmers have long been creating new hybrids and patenting them. A more modern
example might be food giant Monsanto, which patents corn with built-in pesticide (U.S. Patent and Trademark Office

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Making Connections: Sociology in the Real World

Anderson and Tushman (1990) suggest an evolutionary model of technological change, in which a breakthrough in one
form of technology leads to a number of variations. Once those are assessed, a prototype emerges, and then a period of
slight adjustments to the technology, interrupted by a breakthrough. For example, floppy disks were improved and
upgraded, then replaced by Zip disks, which were in turn improved to the limits of the technology and were then replaced
by flash drives. This is essentially a generational model for categorizing technology, in which first-generation technology
is a relatively unsophisticated jumping-off point that leads to an improved second generation, and so on.

Violence in Media and Video Games: Does It Matter?

Figure 8.5 One of the most popular video games, Grand Theft Auto, has frequently been at the center of debate about gratuitous violence in
the gaming world. (Photo courtesy of Meddy Garnet/flickr)

A glance through popular video game and movie titles geared toward children and teens shows the vast spectrum of
violence that is displayed, condoned, and acted out.

As a way to guide parents in their programming choices, the motion picture industry put a rating system in place in
the 1960s. But new media—video games in particular—proved to be uncharted territory. In 1994, the Entertainment
Software Rating Board (ERSB) set a ratings system for games that addressed issues of violence, sexuality, drug use,
and the like. California took it a step further by making it illegal to sell video games to underage buyers. The case led
to a heated debate about personal freedoms and child protection, and in 2011, the U.S. Supreme Court ruled against
the California law, stating it violated freedom of speech (ProCon 2012).

Children’s play has often involved games of aggression—from cowboys and Indians, to cops and robbers, to fake
sword fights. Many articles report on the controversy surrounding the suggested link between violent video games
and violent behavior. Is the link real? Psychologists Anderson and Bushman (2001) reviewed forty-plus years of
research on the subject and, in 2003, determined that there are causal linkages between violent video game use and
aggression. They found that children who had just played a violent video game demonstrated an immediate increase
in hostile or aggressive thoughts, an increase in aggressive emotions, and physiological arousal that increased the
chances of acting out aggressive behavior (Anderson 2003).

Ultimately, repeated exposure to this kind of violence leads to increased expectations that violence is a solution,
increased violent behavioral scripts, and an increased cognitive accessibility to violent behavior (Anderson 2003). In
short, people who play a lot of these games find it easier to imagine and access violent solutions than nonviolent
ones, and they are less socialized to see violence as a negative. While these facts do not mean there is no role for
video games, it should give players pause. In 2013, The American Psychological Association began an expansive
meta-analysis of peer-reviewed research analyzing the effect of media violence. Results are expected in 2014.

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Types of Media and Technology
Media and technology have evolved hand in hand, from early print to modern publications, from radio to television to
film. New media emerge constantly, such as we see in the online world.

Print Newspaper

Early forms of print media, found in ancient Rome, were hand-copied onto boards and carried around to keep the citizenry
informed. With the invention of the printing press, the way that people shared ideas changed, as information could be mass
produced and stored. For the first time, there was a way to spread knowledge and information more efficiently; many
credit this development as leading to the Renaissance and ultimately the Age of Enlightenment. This is not to say that
newspapers of old were more trustworthy than the Weekly World News and National Enquirer are today. Sensationalism
abounded, as did censorship that forbade any subjects that would incite the populace.

The invention of the telegraph, in the mid-1800s, changed print media almost as much as the printing press. Suddenly
information could be transmitted in minutes. As the nineteenth century became the twentieth, U.S. publishers such as
Hearst redefined the world of print media and wielded an enormous amount of power to socially construct national and
world events. Of course, even as the media empires of William Randolph Hearst and Joseph Pulitzer were growing, print
media also allowed for the dissemination of countercultural or revolutionary materials. Internationally, Vladimir Lenin’s
Irksa (The Spark) newspaper was published in 1900 and played a role in Russia’s growing communist movement (World
Association of Newspapers 2004).

With the invention and widespread use of television in the mid-twentieth century, newspaper circulation steadily dropped
off, and in the 21st century, circulation has dropped further as more people turn to internet news sites and other forms of
new media to stay informed. According to the Pew Research Center, 2009 saw an unprecedented drop in newspaper
circulation––down 10.6 percent from the year before (Pew 2010).

This shift away from newspapers as a source of information has profound effects on societies. When the news is given to a
large diverse conglomerate of people, it must maintain some level of broad-based reporting and balance in order to appeal
to a broad audience and keep them subscribing. As newspapers decline, news sources become more fractured, so each
segment of the audience can choose specifically what it wants to hear and what it wants to avoid. Increasingly, newspapers
are shifting online in an attempt to remain relevant. It is hard to tell what impact new media platforms will have on the
way we receive and process information.

Increasingly, newspapers are shifting online in an attempt to remain relevant. It is hard to tell what impact new media
platforms will have on the way we receive and process information. The Pew Research Center’s Project for Excellence in
Journalism (2013) reported that audiences for all the major news magazines declined in 2012, though digital ad revenue
increased. The same report suggested that, while newspaper circulation is holding steady at around $10 billion after years
of decline, it is digital pay plans that allow newspapers to keep their heads above water, and the digital ad revenue that is
increasing for news magazines is not enough to compensate for print revenue loss in newspapers.

A 2014 report suggested that U.S. adults read a median of five books per year in 2013, which is about average. But are
they reading traditional print or e-books? About 69 percent of people said they had read at least one printed book in the
past year, versus 28 percent who said they’d read an e-book (DeSilver 2014). Is print more effective at conveying
information? In recent study, Mangen, Walgermo, and Bronnick (2013) found that students who read on paper performed
slightly better than those who read an e-book on an open-book reading comprehension exam of multiple-choice and short-
answer questions. While a meta-analysis of research by Andrews (1992) seemed to confirm that people read more slowly
and comprehend less when reading from screens, a meta-analysis of more recent research on this topic does not show
anything definite (Noyes and Garland 2008).

Television and Radio

Radio programming obviously preceded television, but both shaped people’s lives in much the same way. In both cases,
information (and entertainment) could be enjoyed at home, with a kind of immediacy and community that newspapers
could not offer. For instance, many people in the United States might remember when they saw on television or heard on
the radio that the Twin Towers in New York City had been attacked in 2001. Even though people were in their own homes,
media allowed them to share these moments in real time. This same kind of separate-but-communal approach occurred
with entertainment too. School-aged children and office workers gathered to discuss the previous night’s installment of a
serial television or radio show.

Right up through the 1970s, U.S. television was dominated by three major networks (ABC, CBS, and NBC) that competed
for ratings and advertising dollars. The networks also exerted a lot of control over what people watched. Public television,
in contrast, offered an educational nonprofit alternative to the sensationalization of news spurred by the network
competition for viewers and advertising dollars. Those sources—PBS (Public Broadcasting Service), the BBC (British

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Broadcasting Company), and CBC (Canadian Broadcasting Company)—garnered a worldwide reputation for high-quality
programming and a global perspective. Al Jazeera, the Arabic independent news station, has joined this group as a similar
media force that broadcasts to people worldwide.

The impact of television on U.S. society is hard to overstate. By the late 1990s, 98 percent of U.S. homes had at least one
television set, and the average person watched between two and a half and five hours of television daily. All this television
has a powerful socializing effect, providing reference groups while reinforcing social norms, values, and beliefs.


The film industry took off in the 1930s, when color and sound were first integrated into feature films. Like television,
early films were unifying for society: as people gathered in theaters to watch new releases, they would laugh, cry, and be
scared together. Movies also act as time capsules or cultural touchstones for society. From Westerns starring the tough-
talking Clint Eastwood to the biopic of Facebook founder and Harvard dropout Mark Zuckerberg, movies illustrate
society’s dreams, fears, and experiences. While many consider Hollywood the epicenter of moviemaking, India’s
Bollywood actually produces more films per year, speaking to the cultural aspirations and norms of Indian society.
Increasingly, people are watching films online via Netflix, Hulu, Amazon, and other streaming services. While most
streaming video companies keep their user data secret, Nielsen estimated that 38 percent of U.S. citizens accessed Netflix
in 2013. In 2013, Google, Inc. reported that YouTube served 1 billion unique viewers every month—an impressive
number, considering that it amounts to one-third of the estimated 3 billion accessing the Internet every month (Reuters
2013; International Telecommunication Union 2014).

New Media

Figure 8.6 Netflix, one form of new media, exchanges information in the form of DVDs to users in the comfort of their own homes. (Photo courtesy
of Marit & Toomas Hinnosaar/flickr)

New media encompasses all interactive forms of information exchange. These include social networking sites, blogs,
podcasts, wikis, and virtual worlds. Clearly, the list grows almost daily. However, there is no guarantee that the
information offered is accurate. In fact, the immediacy of new media coupled with the lack of oversight means we must be
more careful than ever to ensure our news is coming from accurate sources.

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Making Connections: Sociology in the Real World

Planned Obsolescence: Technology That’s Built to

Figure 8.7 People have trouble keeping up with technological innovation. But people may not be to blame, as manufacturers intentionally
develop products with short life spans. (Photo courtesy of Mathias F. Svendsen/flickr)

Chances are your mobile phone company, as well as the makers of your laptop and your household appliances, are all
counting on their products to fail. Not too quickly, of course, or consumers wouldn’t stand for it—but frequently
enough that you might find that it costs far more to fix a device than to replace it with a newer model. Or you find the
phone company e-mails you saying that you’re eligible for a free new phone, because yours is a whopping two years
old. And appliance repair people say that while they might be fixing some machines that are twenty years old, they
generally aren’t fixing those that are seven years old; newer models are built to be thrown out. This strategy is called
planned obsolescence, and it is the business practice of planning for a product to be obsolete or unusable from the
time it is created.

To some extent, planned obsolescence is a natural extension of new and emerging technologies. After all, who is
going to cling to an enormous and slow desktop computer from 2000 when a few hundred dollars can buy one that is
significantly faster and better? But the practice is not always so benign. The classic example of planned obsolescence
is the nylon stocking. Women’s stockings—once an everyday staple of women’s lives––get “runs” or “ladders” after
only a few wearings. This requires the stockings to be discarded and new ones purchased. Not surprisingly, the
garment industry did not invest heavily in finding a rip-proof fabric; it was in manufacturers’ best interest that their
product be regularly replaced.

Those who use Microsoft Windows might feel that like the women who purchased endless pairs of stockings, they are
victims of planned obsolescence. Every time Windows releases a new operating system, there are typically not many
innovations in it that consumers feel they must have. However, the software programs are upwardly compatible only.
This means that while the new versions can read older files, the old version cannot read the newer ones. In short
order, those who have not upgraded right away find themselves unable to open files sent by colleagues or friends, and
they usually wind up upgrading as well.

Ultimately, whether you are getting rid of your old product because you are being offered a shiny new free one (like
the latest smartphone model), or because it costs more to fix than to replace (like the iPod model), or because not
doing so leaves you out of the loop (like the Windows model), the result is the same. It might just make you nostalgic
for your old Sony Discman and simple DVD player.

Product Advertising
Companies use advertising to sell to us, but the way they reach us is changing. Naomi Klein identified the destructive
impact of corporate branding her 1999 text, No Logo, an antiglobalization treatise that focused on sweatshops, corporate
power, and anticonsumerist social movements. In the post-millennial society, synergistic advertising practices ensure you
are receiving the same message from a variety of sources and on a variety of platforms. For example, you may see
billboards for Miller beer on your way to a stadium, sit down to watch a game preceded by a Miller commercial on the big

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screen, and watch a halftime ad in which people are shown holding up the trademark bottles. Chances are you can guess
which brand of beer is for sale at the concession stand.

Advertising has changed, as technology and media have allowed consumers to bypass traditional advertising venues. From
the invention of the remote control, which allows us to skip television advertising without leaving our seats, to recording
devices that let us watch programs but skip the ads, conventional television advertising is on the wane. And print media is
no different. Advertising revenue in newspapers and on television fell significantly in 2009, which shows that companies
need new ways of getting their messages to consumers.

One model companies are considering to address this advertising downturn uses the same philosophy as celebrity
endorsements, just on a different scale. Companies are hiring college students to be their on-campus representatives, and
they are looking for popular students engaged in high-profile activities like sports, fraternities, and music. The marketing
team is betting that if we buy perfume because Beyoncé tells us to, we’ll also choose our cell phone or smoothie brand if a
popular student encourages that choice. According to an article in the New York Times, fall semester 2011 saw an
estimated 10,000 U.S. college students working on campus as brand ambassadors for products from Red Bull energy
drinks to Hewlett-Packard computers (Singer 2011). As the companies figure it, college students will trust one source of
information above all: other students.

Homogenization and Fragmentation
Despite the variety of media at hand, the mainstream news and entertainment you enjoy are increasingly homogenized.
Research by McManus (1995) suggests that different news outlets all tell the same stories, using the same sources,
resulting in the same message, presented with only slight variations. So whether you are reading the New York Times or the
CNN’s web site, the coverage of national events like a major court case or political issue will likely be the same.

Simultaneously with this homogenization among the major news outlets, the opposite process is occurring in the newer
media streams. With so many choices, people increasingly customize their news experience, minimizing their opportunity
to encounter information that does not jive with their worldview (Prior 2005). For instance, those who are staunchly
Republican can avoid centrist or liberal-leaning cable news shows and web sites that would show Democrats in a favorable
light. They know to seek out Fox News over MSNBC, just as Democrats know to do the opposite. Further, people who
want to avoid politics completely can choose to visit web sites that deal only with entertainment or that will keep them up
to date on sports scores. They have an easy way to avoid information they do not wish to hear.

8.3 Global Implications of Media and Technology

Figure 8.8 These Twitter updates—a revolution in real time—show the role social media can play on the political stage. (Photo courtesy of

Technology, and increasingly media, has always driven globalization. In a landmark book, Thomas Friedman (2005),
identified several ways in which technology “flattened” the globe and contributed to our global economy. The first edition
of The World Is Flat, written in 2005, posits that core economic concepts were changed by personal computing and high-
speed Internet. Access to these two technological shifts has allowed core-nation corporations to recruit workers in call
centers located in China or India. Using examples like a Midwestern U.S. woman who runs a business from her home via
the call centers of Bangalore, India, Friedman warns that this new world order will exist whether core-nation businesses
are ready or not, and that in order to keep its key economic role in the world, the United States will need to pay attention to
how it prepares workers of the twenty-first century for this dynamic.

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Of course not everyone agrees with Friedman’s theory. Many economists pointed out that in reality innovation, economic
activity, and population still gather in geographically attractive areas, and they continue to create economic peaks and
valleys, which are by no means flattened out to mean equality for all. China’s hugely innovative and powerful cities of
Shanghai and Beijing are worlds away from the rural squalor of the country’s poorest denizens.

It is worth noting that Friedman is an economist, not a sociologist. His work focuses on the economic gains and risks this
new world order entails. In this section, we will look more closely at how media globalization and technological
globalization play out in a sociological perspective. As the names suggest, media globalization is the worldwide
integration of media through the cross-cultural exchange of ideas, while technological globalization refers to the cross-
cultural development and exchange of technology.

Media Globalization
Lyons (2005) suggests that multinational corporations are the primary vehicle of media globalization, and these
corporations control global mass-media content and distribution (Compaine 2005). It is true, when looking at who controls
which media outlets, that there are fewer independent news sources as larger and larger conglomerates develop. The
United States offers about 1,500 newspapers, 2,600 book publishers, and an equal number of television stations, plus 6,000
magazines and a whopping 10,000 radio outlets (Bagdikian 2004).

On the surface, there is endless opportunity to find diverse media outlets. But the numbers are misleading. Media
consolidation is a process in which fewer and fewer owners control the majority of media outlets. This creates an
oligopoly in which a few firms dominate the media marketplace. In 1983, a mere 50 corporations owned the bulk of mass-
media outlets. Today in the United States (which has no government-owned media) just five companies control 90 percent
of media outlets (McChesney 1999). Ranked by 2014 company revenue, Comcast is the biggest, followed by the Disney
Corporation, Time Warner, CBS, and Viacom ( 2014). What impact does this consolidation have on the type of
information to which the U.S. public is exposed? Does media consolidation deprive the public of multiple viewpoints and
limit its discourse to the information and opinions shared by a few sources? Why does it matter?

Monopolies matter because less competition typically means consumers are less well served since dissenting opinions or
diverse viewpoints are less likely to be found. Media consolidation results in the following dysfunctions. First,
consolidated media owes more to its stockholders than to the public. Publicly traded Fortune 500 companies must pay
more attention to their profitability and to government regulators than to the public’s right to know. The few companies
that control most of the media, because they are owned by the power elite, represent the political and social interests of
only a small minority. In an oligopoly there are fewer incentives to innovate, improve services, or decrease prices.

While some social scientists predicted that the increase in media forms would create a global village (McLuhan 1964),
current research suggests that the public sphere accessing the global village will tend to be rich, Caucasoid, and English-
speaking (Jan 2009). As shown by the spring 2011 uprisings throughout the Arab world, technology really does offer a
window into the news of the world. For example, here in the United States we saw internet updates of Egyptian events in
real time, with people tweeting, posting, and blogging on the ground in Tahrir Square.

Still, there is no question that the exchange of technology from core nations to peripheral and semi-peripheral ones leads
to a number of complex issues. For instance, someone using a conflict theorist approach might focus on how much
political ideology and cultural colonialism occurs with technological growth. In theory at least, technological innovations
are ideology-free; a fiber optic cable is the same in a Muslim country as a secular one, a communist country or a capitalist
one. But those who bring technology to less-developed nations—whether they are nongovernment organizations,
businesses, or governments—usually have an agenda. A functionalist, in contrast, might focus on the ways technology
creates new means to share information about successful crop-growing programs, or on the economic benefits of opening a
new market for cell phone use. Either way, cultural and societal assumptions and norms are being delivered along with
those high-speed wires.

Cultural and ideological bias are not the only risks of media globalization. In addition to the risk of cultural imperialism
and the loss of local culture, other problems come with the benefits of a more interconnected globe. One risk is the
potential for censoring by national governments that let in only the information and media they feel serve their message, as
is occurring in China. In addition, core nations such as the United States risk the use of international media by criminals to
circumvent local laws against socially deviant and dangerous behaviors such as gambling, child pornography, and the sex
trade. Offshore or international web sites allow U.S. citizens (and others) to seek out whatever illegal or illicit information
they want, from twenty-four hour online gambling sites that do not require proof of age, to sites that sell child
pornography. These examples illustrate the societal risks of unfettered information flow.

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Making Connections: Big Picturethe

China and the Internet: An Uncomfortable Friendship

Figure 8.9 What information is accessible to these patrons of an internet café in China? What is censored from their view? (Photo Courtesy
of Kai Hendry/flickr)

In the United States, the Internet is used to access illegal gambling and pornography sites, as well as to research
stocks, crowd-source what car to buy, or keep in touch with childhood friends. Can we allow one or more of those
activities, while restricting the rest? And who decides what needs restricting? In a country with democratic principles
and an underlying belief in free-market capitalism, the answer is decided in the court system. But globally, the
questions––and the government’s responses––are very different.

China is in many ways the global poster child for the uncomfortable relationship between Internet freedom and
government control. China, which is a country with a tight rein on the dissemination of information, has long worked
to suppress what it calls “harmful information,” including dissent concerning government politics, dialogue about
China’s role in Tibet, or criticism of the government’s handling of events.

With sites like Twitter, Facebook, and YouTube blocked in China, the nation’s Internet users––some 500 million
strong in 2011––turn to local media companies for their needs. is China’s answer to Facebook. Perhaps
more importantly from a social-change perspective, Sina Weibo is China’s version of Twitter. Microblogging, or
Weibo, acts like Twitter in that users can post short messages that can be read by their subscribers. And because these
services move so quickly and with such wide scope, it is difficult for government overseers to keep up. This tool was
used to criticize government response to a deadly rail crash and to protest a chemical plant. It was also credited with
the government’s decision to report more accurately on the air pollution in Beijing, which occurred after a high-
profile campaign by a well-known property developer (Pierson 2012).

There is no question of China’s authoritarian government ruling over this new form of Internet communication. The
nation blocks the use of certain terms, such as human rights, and passes new laws that require people to register with
their real names and make it more dangerous to criticize government actions. Indeed, fifty-six-year-old microblogger
Wang Lihong was recently sentenced to nine months in prison for “stirring up trouble,” as her government described
her work helping people with government grievances (Bristow 2011). But the government cannot shut down this flow
of information completely. Foreign companies, seeking to engage with the increasingly important Chinese consumer
market, have their own accounts: the NBA has more than 5 million followers, and Tom Cruise’s Weibo account
boasts almost 3 million followers (Zhang 2011). The government, too, uses Weibo to get its own message across. As
the millennium progresses, China’s approach to social media and the freedoms it offers will be watched
anxiously––on Sina Weibo and beyond––by the rest of the world.

Technological Globalization
Technological globalization is speeded in large part by technological diffusion, the spread of technology across borders.
In the last two decades, there has been rapid improvement in the spread of technology to peripheral and semi-peripheral
nations, and a 2008 World Bank report discusses both the benefits and ongoing challenges of this diffusion. In general, the

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Making Connections: Sociology in the Real World

report found that technological progress and economic growth rates were linked, and that the rise in technological progress
has helped improve the situations of many living in absolute poverty (World Bank 2008). The report recognizes that rural
and low-tech products such as corn can benefit from new technological innovations, and that, conversely, technologies like
mobile banking can aid those whose rural existence consists of low-tech market vending. In addition, technological
advances in areas like mobile phones can lead to competition, lowered prices, and concurrent improvements in related
areas such as mobile banking and information sharing.

However, the same patterns of social inequality that create a digital divide in the United States also create digital divides
within peripheral and semi-peripheral nations. While the growth of technology use among countries has increased
dramatically over the past several decades, the spread of technology within countries is significantly slower among
peripheral and semi-peripheral nations. In these countries, far fewer people have the training and skills to take advantage
of new technology, let alone access it. Technological access tends to be clustered around urban areas and leaves out vast
swaths of peripheral-nation citizens. While the diffusion of information technologies has the potential to resolve many
global social problems, it is often the population most in need that is most affected by the digital divide. For example,
technology to purify water could save many lives, but the villages in peripheral nations most in need of water purification
don’t have access to the technology, the funds to purchase it, or the technological comfort level to introduce it as a

The Mighty Cell Phone: How Mobile Phones Are
Impacting Sub-Saharan Africa
Many of Africa’s poorest countries suffer from a marked lack of infrastructure including poor roads, limited
electricity, and minimal access to education and telephones. But while landline use has not changed appreciably
during the past ten years, there’s been a fivefold increase in mobile phone access; more than a third of people in Sub-
Saharan Africa have the ability to access a mobile phone (Katine 2010). Even more can use a “village
phone”—through a shared-phone program created by the Grameen Foundation. With access to mobile phone
technology, a host of benefits become available that have the potential to change the dynamics in these poorest
nations. Sometimes that change is as simple as being able to make a phone call to neighboring market towns. By
finding out which markets have vendors interested in their goods, fishers and farmers can ensure they travel to the
market that will serve them best and avoid a wasted trip. Others can use mobile phones and some of the emerging
money-sending systems to securely send money to a family member or business partner elsewhere (Katine 2010).

These shared-phone programs are often funded by businesses like Germany’s Vodafone or Britain’s Masbabi, which
hope to gain market share in the region. Phone giant Nokia points out that there are 4 billion mobile phone users
worldwide—that’s more than twice as many people as have bank accounts—meaning there is ripe opportunity to
connect banking companies with people who need their services (ITU Telecom 2009). Not all access is corporate-
based, however. Other programs are funded by business organizations that seek to help peripheral nations with tools
for innovation and entrepreneurship.

But this wave of innovation and potential business comes with costs. There is, certainly, the risk of cultural
imperialism, and the assumption that core nations (and core-nation multinationals) know what is best for those
struggling in the world’s poorest communities. Whether well intentioned or not, the vision of a continent of Africans
successfully chatting on their iPhone may not be ideal. Like all aspects of global inequity, access to technology in
Africa requires more than just foreign investment. There must be a concerted effort to ensure the benefits of
technology get to where they are needed most.

8.4 Theoretical Perspectives on Media and Technology
It is difficult to conceive of any one theory or theoretical perspective that can explain the variety of ways in which people
interact with technology and the media. Technology runs the gamut from the match you strike to light a candle all the way
up to sophisticated nuclear power plants that might power the factory where that candle was made. Media could refer to
the television you watch, the ads wrapping the bus you take to work or school, or the magazines you flip through in a
dentist’s waiting room, not to mention all the forms of new media, including Instagram, Facebook, blogs, YouTube, and
the like. Are media and technology critical to the forward march of humanity? Are they pernicious capitalist tools that lead

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to the exploitation of workers worldwide? Are they the magic bullet the world has been waiting for to level the playing
field and raise the world’s poor out of extreme poverty? Choose any opinion and you will find studies and scholars who
agree with you––and those who disagree.

Because functionalism focuses on how media and technology contribute to the smooth functioning of society, a good place
to begin understanding this perspective is to write a list of functions you perceive media and technology to perform. Your
list might include the ability to find information on the Internet, television’s entertainment value, or how advertising and
product placement contribute to social norms.

Commercial Function

Figure 8.10 TV commercials can carry significant cultural currency. For some, the ads during the Super Bowl are more water cooler-worthy than
the game itself. (Photo courtesy of Dennis Yang/flickr)

As you might guess, with nearly every U.S. household possessing a television, and the 250 billion hours of television
watched annually by people in the United States, companies that wish to connect with consumers find television an
irresistible platform to promote their goods and services (Nielsen 2012). Television advertising is a highly functional way
to meet a market demographic where it lives. Sponsors can use the sophisticated data gathered by network and cable
television companies regarding their viewers and target their advertising accordingly. Whether you are watching cartoons
on Nick Jr. or a cooking show on Telemundo, chances are advertisers have a plan to reach you.

And it certainly doesn’t stop with television. Commercial advertising precedes movies in theaters and shows up on and
inside public transportation, as well as on the sides of building and roadways. Major corporations such as Coca-Cola bring
their advertising into public schools, by sponsoring sports fields or tournaments, as well as filling the halls and cafeterias
of those schools with vending machines hawking their goods. With rising concerns about childhood obesity and attendant
diseases, the era of soda machines in schools may be numbered. In fact, as part of the United States Department of
Agriculture’s Healthy, Hunger Free Kids Act and Michelle Obama’s Let’s Move! Initiative, a ban on junk food in school
began in July 2014.

Entertainment Function

An obvious manifest function of media is its entertainment value. Most people, when asked why they watch television or
go to the movies, would answer that they enjoy it. And the numbers certainly illustrate that. While 2012 Nielsen research
shows a slight reduction of U.S. homes with televisions, the reach of television is still vast. And the amount of time spent
watching is equally large. Clearly, enjoyment is paramount. On the technology side, as well, there is a clear entertainment

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factor to the use of new innovations. From online gaming to chatting with friends on Facebook, technology offers new and
more exciting ways for people to entertain themselves.

Social Norm Functions

Even while the media is selling us goods and entertaining us, it also serves to socialize us, helping us pass along norms,
values, and beliefs to the next generation. In fact, we are socialized and resocialized by media throughout our whole lives.
All forms of media teach us what is good and desirable, how we should speak, how we should behave, and how we should
react to events. Media also provide us with cultural touchstones during events of national significance. How many of your
older relatives can recall watching the explosion of the space shuttle Challenger on television? How many of those reading
this textbook followed the events of September 11 or Hurricane Katrina on television or the Internet?

Just as in Anderson and Bushman’s (2011) evidence in the Violence in Media and Video Games: Does It Matter? feature,
debate still exists over the extent and impact of media socialization. One recent study (Krahe et al. 2011) demonstrated that
violent media content does have a desensitizing affect and is correlated with aggressive thoughts. Another group of
scholars (Gentile, Mathieson, and Crick 2011) found that among children exposure to media violence led to an increase in
both physical and relational aggression. Yet, a meta-analysis study covering four decades of research (Savage 2003) could
not establish a definitive link between viewing violence and committing criminal violence.

It is clear from watching people emulate the styles of dress and talk that appear in media that media has a socializing
influence. What is not clear, despite nearly fifty years of empirical research, is how much socializing influence the media
has when compared to other agents of socialization, which include any social institution that passes along norms, values,
and beliefs (such as peers, family, religious institutions, and the like).

Life-Changing Functions

Like media, many forms of technology do indeed entertain us, provide a venue for commercialization, and socialize us.
For example, some studies suggest the rising obesity rate is correlated with the decrease in physical activity caused by an
increase in use of some forms of technology, a latent function of the prevalence of media in society (Kautiainen et al.
2011). Without a doubt, a manifest function of technology is to change our lives, sometimes for the better and sometimes
for the worse. Think of how the digital age has improved the ways we communicate. Have you ever used Skype or another
webcast to talk to a friend or family member far away? Or maybe you have organized a fund drive, raising thousands of
dollars, all from your desk chair.

Of course, the downside to this ongoing information flow is the near impossibility of disconnecting from technology that
leads to an expectation of constant convenient access to information and people. Such a fast-paced dynamic is not always
to our benefit. Some sociologists assert that this level of media exposure leads to narcotizing dysfunction, a result in
which people are too overwhelmed with media input to really care about the issue, so their involvement becomes defined
by awareness instead of by action (Lazerfeld and Merton 1948).

Conflict Perspective
In contrast to theories in the functional perspective, the conflict perspective focuses on the creation and reproduction of
inequality—social processes that tend to disrupt society rather than contribute to its smooth operation. When we take a
conflict perspective, one major focus is the differential access to media and technology embodied in the digital divide.
Conflict theorists also look at who controls the media, and how media promotes the norms of upper-middle-class white
people in the United States while minimizing the presence of the working class, especially people of color.

Control of Media and Technology

Powerful individuals and social institutions have a great deal of influence over which forms of technology are released,
when and where they are released, and what kind of media is available for our consumption, which is a form of
gatekeeping. Shoemaker and Voss (2009) define gatekeeping as the sorting process by which thousands of possible
messages are shaped into a mass media-appropriate form and reduced to a manageable amount. In other words, the people
in charge of the media decide what the public is exposed to, which, as C. Wright Mills (1956) famously noted, is the heart
of media’s power. Take a moment to think of the way “new media” evolve and replace traditional forms of hegemonic
media. With hegemonic media, a culturally diverse society can be dominated by one race, gender, or class that manipulates
the media to impose its worldview as a societal norm. New media weakens the gatekeeper role in information distribution.
Popular sites such as YouTube and Facebook not only allow more people to freely share information but also engage in a
form of self-policing. Users are encouraged to report inappropriate behavior that moderators will then address.

In addition, some conflict theorists suggest that the way U.S. media are generated results in an unbalanced political arena.
Those with the most money can buy the most media exposure, run smear campaigns against their competitors, and
maximize their visual presence. Almost a year before the 2012 U.S. presidential election, the candidates––Barack Obama

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for the Democrats and numerous Republican contenders––had raised more than $186 million (Carmi et al. 2012). Some
would say that the Citizens United vs. Federal Election Committee is a major contributing factor to our unbalanced
political arena. In Citizens United, the Supreme Court affirmed the right of outside groups, including Super Political
Action Committees (SuperPACs) with undisclosed donor lists, to spend unlimited amounts of money on political ads as
long as they don’t coordinate with the candidate’s campaign or specifically advocate for a candidate. What do you think a
conflict perspective theorist would suggest about the potential for the non-rich to be heard in politics, especially when
SuperPACs ensure that the richest groups have the most say?

Technological Social Control and Digital Surveillance

Social scientists take the idea of the surveillance society so seriously that there is an entire journal devoted to its study,
Surveillance and Society. The panoptic surveillance envisioned by Jeremy Bentham, depicted in the form of an all-
powerful, all-seeing government by George Orwell in 1984, and later analyzed by Michel Foucault (1975) is increasingly
realized in the form of technology used to monitor our every move. This surveillance was imagined as a form of constant
monitoring in which the observation posts are decentralized and the observed is never communicated with directly. Today,
digital security cameras capture our movements, observers can track us through our cell phones, and police forces around
the world use facial-recognition software.

Feminist Perspective

Figure 8.11 What types of women are we exposed to in the media? Some would argue that the range of female images is misleadingly narrow.
(Photo courtesy of Cliff1066/flickr)

Take a look at popular television shows, advertising campaigns, and online game sites. In most, women are portrayed in a
particular set of parameters and tend to have a uniform look that society recognizes as attractive. Most are thin, white or
light-skinned, beautiful, and young. Why does this matter? Feminist perspective theorists believe this idealized image is
crucial in creating and reinforcing stereotypes. For example, Fox and Bailenson (2009) found that online female avatars
conforming to gender stereotypes enhance negative attitudes toward women, and Brasted (2010) found that media
(advertising in particular) promotes gender stereotypes. As early as 1990, Ms. magazine instituted a policy to publish
without any commercial advertising.

The gender gap in tech-related fields (science, technology, engineering, and math) is no secret. A 2011 U.S. Department of
Commerce Report suggested that gender stereotyping is one reason for this gap which acknowledges the bias toward men
as keepers of technological knowledge (US Department of Commerce 2011). But gender stereotypes go far beyond the use
of technology. Press coverage in the media reinforces stereotypes that subordinate women; it gives airtime to looks over
skills, and coverage disparages women who defy accepted norms.

Recent research in new media has offered a mixed picture of its potential to equalize the status of men and women in the
arenas of technology and public discourse. A European agency, the Advisory Committee on Equal Opportunities for Men
and Women (2010), issued an opinion report suggesting that while there is the potential for new media forms to perpetuate

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design patents:

gender stereotypes and the gender gap in technology and media access, at the same time new media could offer alternative
forums for feminist groups and the exchange of feminist ideas. Still, the committee warned against the relatively
unregulated environment of new media and the potential for antifeminist activities, from pornography to human
trafficking, to flourish there.

Increasingly prominent in the discussion of new media and feminism is cyberfeminism, the application to, and promotion
of, feminism online. Research on cyberfeminism runs the gamut from the liberating use of blogs by women living in Iraq
during the second Gulf War (Peirce 2011) to an investigation of the Suicide Girls web site (Magnet 2007).

Symbolic Interactionism
Technology itself may act as a symbol for many. The kind of computer you own, the kind of car you drive, your ability to
afford the latest Apple product—these serve as a social indicator of wealth and status. Neo-Luddites are people who see
technology as symbolizing the coldness and alienation of modern life. But for technophiles, technology symbolizes the
potential for a brighter future. For those adopting an ideological middle ground, technology might symbolize status (in the
form of a massive flat-screen television) or failure (ownership of a basic old mobile phone with no bells or whistles).

Social Construction of Reality

Meanwhile, media create and spread symbols that become the basis for our shared understanding of society. Theorists
working in the interactionist perspective focus on this social construction of reality, an ongoing process in which people
subjectively create and understand reality. Media constructs our reality in a number of ways. For some, the people they
watch on a screen can become a primary group, meaning the small informal groups of people who are closest to them. For
many others, media becomes a reference group: a group that influences an individual and to which an individual compares
himself or herself, and by which we judge our successes and failures. We might do very well without the latest
smartphone, until we see characters using it on our favorite television show or our classmates whipping it out between

While media may indeed be the medium to spread the message of rich white males, Gamson, Croteau, Hoynes, and Sasson
(1992) point out that some forms of media discourse allow competing constructions of reality to appear. For example,
advertisers find new and creative ways to sell us products we don’t need and probably wouldn’t want without their
prompting, but some networking sites such as Freecycle offer a commercial-free way of requesting and trading items that
would otherwise be discarded. The web is also full of blogs chronicling lives lived “off the grid,” or without participation
in the commercial economy.

Social Networking and Social Construction

While Tumblr and Facebook encourage us to check in and provide details of our day through online social networks,
corporations can just as easily promote their products on these sites. Even supposedly crowd-sourced sites like Yelp
(which aggregates local reviews) are not immune to corporate shenanigans. That is, we think we are reading objective
observations when in reality we may be buying into one more form of advertising.

Facebook, which started as a free social network for college students, is increasingly a monetized business, selling you
goods and services in subtle ways. But chances are you don’t think of Facebook as one big online advertisement. What
started out as a symbol of coolness and insider status, unavailable to parents and corporate shills, now promotes
consumerism in the form of games and fandom. For example, think of all the money spent to upgrade popular Facebook
games like Candy Crush. And notice that whenever you become a “fan,” you likely receive product updates and special
deals that promote online and real-world consumerism. It is unlikely that millions of people want to be “friends” with
Pampers. But if it means a weekly coupon, they will, in essence, rent out space on their Facebook pages for Pampers to
appear. Thus, we develop both new ways to spend money and brand loyalties that will last even after Facebook is
considered outdated and obsolete.

Chapter Review

Key Terms
the application to and promotion of feminism online

patents that are granted when someone has invented a new and original design for a manufactured

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digital divide:


evolutionary model of technological change:


knowledge gap:


media consolidation:

media globalization:


net neutrality:

new media:


panoptic surveillance:

planned obsolescence:

plant patents:

technological diffusion:

technological globalization:



utility patents:

the uneven access to technology around race, class, and geographic lines

the ability to sort through, interpret, and process digital knowledge

a breakthrough in one form of technology that leads to a number
of variations, from which a prototype emerges, followed by a period of slight adjustments to the technology,
interrupted by a breakthrough

the sorting process by which thousands of possible messages are shaped into a mass media-appropriate
form and reduced to a manageable amount

the gap in information that builds as groups grow up without access to technology

all print, digital, and electronic means of communication

a process by which fewer and fewer owners control the majority of media outlets

the worldwide integration of media through the cross-cultural exchange of ideas

those who see technology as a symbol of the coldness of modern life

the principle that all Internet data should be treated equally by internet service providers

all interactive forms of information exchange

a situation in which a few firms dominate a marketplace

a form of constant monitoring in which the observation posts are decentralized and the
observed is never communicated with directly

the act of a technology company planning for a product to be obsolete or unable from the
time it’s created

patents that recognize the discovery of new plant types that can be asexually reproduced

the spread of technology across borders

the cross-cultural development and exchange of technology

the application of science to solve problems in daily life

those who see technology as symbolizing the potential for a brighter future

patents that are granted for the invention or discovery of any new and useful process, product, or

Section Summary

8.1 Technology Today
Technology is the application of science to address the problems of daily life. The fast pace of technological advancement
means the advancements are continuous, but that not everyone has equal access. The gap created by this unequal access
has been termed the digital divide. The knowledge gap refers to an effect of the digital divide: the lack of knowledge or
information that keeps those who were not exposed to technology from gaining marketable skills

8.2 Media and Technology in Society
Media and technology have been interwoven from the earliest days of human communication. The printing press, the
telegraph, and the Internet are all examples of their intersection. Mass media have allowed for more shared social
experiences, but new media now create a seemingly endless amount of airtime for any and every voice that wants to be
heard. Advertising has also changed with technology. New media allow consumers to bypass traditional advertising
venues and cause companies to be more innovative and intrusive as they try to gain our attention.

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8.3 Global Implications of Media and Technology
Technology drives globalization, but what that means can be hard to decipher. While some economists see technological
advances leading to a more level playing field where anyone anywhere can be a global contender, the reality is that
opportunity still clusters in geographically advantaged areas. Still, technological diffusion has led to the spread of more
and more technology across borders into peripheral and semi-peripheral nations. However, true technological global
equality is a long way off.

8.4 Theoretical Perspectives on Media and Technology
There are myriad theories about how society, technology, and media will progress. Functionalism sees the contribution that
technology and media provide to the stability of society, from facilitating leisure time to increasing productivity. Conflict
theorists are more concerned with how technology reinforces inequalities among communities, both within and among
countries. They also look at how media typically give voice to the most powerful, and how new media might offer tools to
help those who are disenfranchised. Symbolic interactionists see the symbolic uses of technology as signs of everything
from a sterile futuristic world to a successful professional life.

Section Quiz

8.1 Technology Today
1. Jerome is able to use the Internet to select reliable sources for his research paper, but Charlie just copies large pieces of
web pages and pastes them into his paper. Jerome has _____________ while Charlie does not.

a. a functional perspective
b. the knowledge gap
c. e-readiness
d. a digital divide

2. The ________ can be directly attributed to the digital divide, because differential ability to access the internet leads
directly to a differential ability to use the knowledge found on the Internet.

a. digital divide
b. knowledge gap
c. feminist perspective
d. e-gap

3. The fact that your cell phone is using outdated technology within a year or two of purchase is an example of

a. the conflict perspective
b. conspicuous consumption
c. media
d. planned obsolescence

4. The history of technology began _________.
a. in the early stages of human societies
b. with the invention of the computer
c. during the Renaissance
d. during the nineteenth century

8.2 Media and Technology in Society
5. When it comes to technology, media, and society, which of the following is true?

a. Media can influence technology, but not society.
b. Technology created media, but society has nothing to do with these.
c. Technology, media, and society are bound and cannot be separated.
d. Society influences media but is not connected to technology.

6. If the U.S. Patent Office were to issue a patent for a new type of tomato that tastes like a jellybean, it would be issuing a
_________ patent?

a. utility patent
b. plant patent
c. design patent
d. The U.S. Patent Office does not issue a patent for plants.

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7. Which of the following is the primary component of the evolutionary model of technological change?
a. Technology should not be subject to patenting.
b. Technology and the media evolve together.
c. Technology can be traced back to the early stages of human society.
d. A breakthrough in one form of technology leads to a number of variations, and technological developments.

8. Which of the following is not a form of new media?
a. The cable television program Dexter
b. Wikipedia
c. Facebook
d. A cooking blog written by Rachael Ray

9. Research regarding video game violence suggests that _________.
a. boys who play violent video games become more aggressive, but girls do not
b. girls who play violent video games become more aggressive, but boys do not
c. violent video games have no connection to aggressive behavior
d. violent video games lead to an increase in aggressive thought and behavior

10. Comic books, Wikipedia, MTV, and a commercial for Coca-Cola are all examples of:
a. media
b. symbolic interaction perspective
c. e-readiness
d. the digital divide

8.3 Global Implications of Media and Technology
11. When Japanese scientists develop a new vaccine for swine flu and offer that technology to U.S. pharmaceutical
companies, __________ has taken place.

a. media globalization
b. technological diffusion
c. monetizing
d. planned obsolescence

12. In the mid-90s, the U.S. government grew concerned that Microsoft was a _______________, exercising
disproportionate control over the available choices and prices of computers.

a. monopoly
b. conglomerate
c. oligopoly
d. technological globalization

13. The movie Babel featured an international cast and was filmed on location in various nations. When it screened in
theaters worldwide, it introduced a number of ideas and philosophies about cross-cultural connections. This might be an
example of:

a. technology
b. conglomerating
c. symbolic interaction
d. media globalization

14. Which of the following is not a risk of media globalization?
a. The creation of cultural and ideological biases
b. The creation of local monopolies
c. The risk of cultural imperialism
d. The loss of local culture

15. The government of __________ blocks citizens’ access to popular new media sites like Facebook, YouTube, and

a. China
b. India
c. Afghanistan
d. Australia

8.4 Theoretical Perspectives on Media and Technology
16. A parent secretly monitoring the babysitter through the use of GPS, site blocker, and nanny cam is a good example of:

Chapter 8 | Media and Technology 175

a. the social construction of reality
b. technophilia
c. a neo-Luddite
d. panoptic surveillance

17. The use of Facebook to create an online persona by only posting images that match your ideal self exemplifies
the_____________ that can occur in forms of new media.

a. social construction of reality
b. cyberfeminism
c. market segmentation
d. referencing

18. _________ tend to be more pro-technology, while _______ view technology as a symbol of the coldness of modern

a. Luddites; technophiles
b. technophiles; Luddites
c. cyberfeminists; technophiles
d. liberal feminists; conflict theorists

19. When it comes to media and technology, a functionalist would focus on:
a. the symbols created and reproduced by the media
b. the association of technology and technological skill with men
c. the way that various forms of media socialize users
d. the digital divide between the technological haves and have-nots

20. When all media sources report a simplified version of the environmental impact of hydraulic fracturing, with no effort
to convey the hard science and complicated statistical data behind the story, ___________ is probably occurring.

a. gatekeeping
b. the digital divide
c. technophilia
d. market segmentation

Short Answer

8.1 Technology Today
1. Can you think of people in your own life who support or defy the premise that access to technology leads to greater
opportunities? How have you noticed technology use and opportunity to be linked, or does your experience contradict this

2. Should the U.S. government be responsible for providing all citizens with access to the Internet? Or is gaining Internet
access an individual responsibility?

3. How have digital media changed social interactions? Do you believe it has deepened or weakened human connections?
Defend your answer.

4. Conduct sociological research. Google yourself. How much information about you is available to the public? How
many and what types of companies offer private information about you for a fee? Compile the data and statistics you find.
Write a paragraph or two about the social issues and behaviors you notice.

8.2 Media and Technology in Society
5. Where and how do you get your news? Do you watch network television? Read the newspaper? Go online? How about
your parents or grandparents? Do you think it matters where you seek out information? Why, or why not?

6. Do you believe new media allows for the kind of unifying moments that television and radio programming used to? If
so, give an example.

7. Where are you most likely to notice advertisements? What causes them to catch your attention?

8.3 Global Implications of Media and Technology
8. Do you believe that technology has indeed flattened the world in terms of providing opportunity? Why, or why not?
Give examples to support your reason.

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9. Where do you get your news? Is it owned by a large conglomerate (you can do a web search and find out!)? Does it
matter to you who owns your local news outlets? Why, or why not?

10. Who do you think is most likely to bring innovation and technology (like cell phone businesses) to Sub-Saharan
Africa: nonprofit organizations, governments, or businesses? Why?

8.4 Theoretical Perspectives on Media and Technology
11. Contrast a functionalist viewpoint of digital surveillance with a conflict perspective viewpoint.

12. In what ways has the Internet affected how you view reality? Explain using a symbolic interactionist perspective.

13. Describe how a cyberfeminist might address the fact that powerful female politicians are often demonized in
traditional media.

14. The issue of airplane-pilot exhaustion is an issue of growing media concern. Select a theoretical perspective, and
describe how it would explain this.

15. Would you characterize yourself as a technophile or a Luddite? Explain, and use examples.

Further Research

8.1 Technology Today
To learn more about the digital divide and why it matters, check out these web sites:
Digital_Divide ( and

To find out more about Internet privacy and security, check out the web site below:

8.2 Media and Technology in Society
To get a sense of the timeline of technology, check out this web site:

To learn more about new media, click here: (

To understand how independent media coverage differs from major corporate affiliated news outlets, review material from
the Democracy Now! website: (

8.3 Global Implications of Media and Technology
Check out more on the global digital divide here:

8.4 Theoretical Perspectives on Media and Technology
To learn more about cyberfeminism, check out the interdisciplinary artist collective, subRosa:
cyberfeminism (

To explore the implications of panoptic surveillance, review some surveillance studies at the free, open source
Surveillance and Society site: (

Read an example of socialist media from Jacobin magazine here:


8.1 Technology Today
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8.2 Media and Technology in Society
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International Telecommunication Unions. 2014. “The World in 2014: ICT Facts and Figures.” United Nations. Retrieved
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McManus, John. 1995. “A Market-Based Model of News Production.” Communication Theory 5:301–338.

Mangen, A., B.R. Walgermo, and K. Bronnick. 2013. “Reading Linear Texts on Paper Versus Computer Screen: Effects on
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Nielsen. 2013. “’Bingeing’ in the New Viewing for Over-the-Top-Streamers.” Retrieved December 5, 2014
( ).

Noyes, Jan, and Kate J. Garland. 2008. “Computer- Vs. Paper-Based Tasks: Are They Equivalent?” Ergonomics 51(9):

Pew Research Center. 2010. “State of the News Media 2010.” Pew Research Center Publications, March 15. Retrieved
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Prior, Markus. 2005. “News vs. Entertainment: How Increasing Media Choice Widens Gaps in Political Knowledge and
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9 Social Stratification
in the United States

Figure 9.1 This house, formerly owned by the famous television producer, Aaron Spelling, was for a time listed for $150 million dollars. It is
considered one of the most extravagant homes in the United States, and is a testament to the wealth generated in some industries. (Photo courtesy of
Atwater Village Newbie/flickr)

Learning Objectives
9.1. What Is Social Stratification?

• Differentiate between open and closed stratification systems

• Distinguish between caste and class systems

• Understand meritocracy as an ideal system of stratification

9.2. Social Stratification and Mobility in the United States
• Understand the U.S. class structure

• Describe several types of social mobility

• Recognize characteristics that define and identify class

9.3. Global Stratification and Inequality
• Define global stratification

• Describe different sociological models for understanding global stratification

• Understand how studies of global stratification identify worldwide inequalities

9.4. Theoretical Perspectives on Social Stratification
• Understand and apply functionalist, conflict theory, and interactionist perspectives on social stratification

Chapter 9 | Social Stratification in the United States 183

Introduction to Social Stratification in the United States
Aaron grew up on a farm in rural Ohio, left home to serve in the Army, and returned a few years later to take over the
family farm. He moved into the same house he had grown up in and soon married a young woman with whom he had
attended high school. As they began to have children, they quickly realized that the income from the farm was no longer
sufficient to meet their needs. Aaron, with little experience beyond the farm, accepted a job as a clerk at a local grocery
store. It was there that his life and the lives of his wife and children were changed forever.

One of the managers at the store liked Aaron, his attitude, and his work ethic. He took Aaron under his wing and began to
groom him for advancement at the store. Aaron rose through the ranks with ease. Then the manager encouraged him to
take a few classes at a local college. This was the first time Aaron had seriously thought about college. Could he be
successful, Aaron wondered? Could he actually be the first one in his family to earn a degree? Fortunately, his wife also
believed in him and supported his decision to take his first class. Aaron asked his wife and his manager to keep his college
enrollment a secret. He did not want others to know about it in case he failed.

Aaron was nervous on his first day of class. He was older than the other students, and he had never considered himself
college material. Through hard work and determination, however, he did very well in the class. While he still doubted
himself, he enrolled in another class. Again, he performed very well. As his doubt began to fade, he started to take more
and more classes. Before he knew it, he was walking across the stage to receive a Bachelor’s degree with honors. The
ceremony seemed surreal to Aaron. He couldn’t believe he had finished college, which once seemed like an impossible

Shortly after graduation, Aaron was admitted into a graduate program at a well-respected university where he earned a
Master’s degree. He had not only become the first from his family to attend college but also he had earned a graduate
degree. Inspired by Aaron’s success, his wife enrolled at a technical college, obtained a degree in nursing, and became a
registered nurse working in a local hospital’s labor and delivery department. Aaron and his wife both worked their way up
the career ladder in their respective fields and became leaders in their organizations. They epitomized the American
Dream—they worked hard and it paid off.

This story may sound familiar. After all, nearly one in three first-year college students is a first-generation degree
candidate, and it is well documented that many are not as successful as Aaron. According to the Center for Student
Opportunity, a national nonprofit, 89 percent of first-generation students will not earn an undergraduate degree within six
years of starting their studies. In fact, these students “drop out of college at four times the rate of peers whose parents have
postsecondary degrees” (Center for Student Opportunity quoted in Huot 2014).

Why do students with parents who have completed college tend to graduate more often than those students whose parents
do not hold degrees? That question and many others will be answered as we explore social stratification.

9.1 What Is Social Stratification?

Figure 9.2 In the upper echelons of the working world, people with the most power reach the top. These people make the decisions and earn the
most money. The majority of Americans will never see the view from the top. (Photo courtesy of Alex Proimos/flickr)

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Sociologists use the term social stratification to describe the system of social standing. Social stratification refers to a
society’s categorization of its people into rankings of socioeconomic tiers based on factors like wealth, income, race,
education, and power.

You may remember the word “stratification” from geology class. The distinct vertical layers found in rock, called
stratification, are a good way to visualize social structure. Society’s layers are made of people, and society’s resources are
distributed unevenly throughout the layers. The people who have more resources represent the top layer of the social
structure of stratification. Other groups of people, with progressively fewer and fewer resources, represent the lower layers
of our society.

Figure 9.3 Strata in rock illustrate social stratification. People are sorted, or layered, into social categories. Many factors determine a person’s
social standing, such as income, education, occupation, as well as age, race, gender, and even physical abilities. (Photo courtesy of Just a Prairie Boy/

In the United States, people like to believe everyone has an equal chance at success. To a certain extent, Aaron illustrates
the belief that hard work and talent—not prejudicial treatment or societal values—determine social rank. This emphasis on
self-effort perpetuates the belief that people control their own social standing.

However, sociologists recognize that social stratification is a society-wide system that makes inequalities apparent. While
there are always inequalities between individuals, sociologists are interested in larger social patterns. Stratification is not
about individual inequalities, but about systematic inequalities based on group membership, classes, and the like. No
individual, rich or poor, can be blamed for social inequalities. The structure of society affects a person’s social standing.
Although individuals may support or fight inequalities, social stratification is created and supported by society as a whole.

Chapter 9 | Social Stratification in the United States 185

Figure 9.4 The people who live in these houses most likely share similar levels of income and education. Neighborhoods often house people of
the same social standing. Wealthy families do not typically live next door to poorer families, though this varies depending on the particular city and
country. (Photo courtesy of Orin Zebest/flickr)

Factors that define stratification vary in different societies. In most societies, stratification is an economic system, based on
wealth, the net value of money and assets a person has, and income, a person’s wages or investment dividends. While
people are regularly categorized based on how rich or poor they are, other important factors influence social standing. For
example, in some cultures, wisdom and charisma are valued, and people who have them are revered more than those who
don’t. In some cultures, the elderly are esteemed; in others, the elderly are disparaged or overlooked. Societies’ cultural
beliefs often reinforce the inequalities of stratification.

One key determinant of social standing is the social standing of our parents. Parents tend to pass their social position on to
their children. People inherit not only social standing but also the cultural norms that accompany a certain lifestyle. They
share these with a network of friends and family members. Social standing becomes a comfort zone, a familiar lifestyle,
and an identity. This is one of the reasons first-generation college students do not fare as well as other students.

Other determinants are found in a society’s occupational structure. Teachers, for example, often have high levels of
education but receive relatively low pay. Many believe that teaching is a noble profession, so teachers should do their jobs
for love of their profession and the good of their students—not for money. Yet no successful executive or entrepreneur
would embrace that attitude in the business world, where profits are valued as a driving force. Cultural attitudes and
beliefs like these support and perpetuate social inequalities.

Recent Economic Changes and U.S. Stratification
As a result of the Great Recession that rocked our nation’s economy in the last few years, many families and individuals
found themselves struggling like never before. The nation fell into a period of prolonged and exceptionally high
unemployment. While no one was completely insulated from the recession, perhaps those in the lower classes felt the
impact most profoundly. Before the recession, many were living paycheck to paycheck or even had been living
comfortably. As the recession hit, they were often among the first to lose their jobs. Unable to find replacement
employment, they faced more than loss of income. Their homes were foreclosed, their cars were repossessed, and their
ability to afford healthcare was taken away. This put many in the position of deciding whether to put food on the table or
fill a needed prescription.

While we’re not completely out of the woods economically, there are several signs that we’re on the road to recovery.
Many of those who suffered during the recession are back to work and are busy rebuilding their lives. The Affordable
Health Care Act has provided health insurance to millions who lost or never had it.

But the Great Recession, like the Great Depression, has changed social attitudes. Where once it was important to
demonstrate wealth by wearing expensive clothing items like Calvin Klein shirts and Louis Vuitton shoes, now there’s a
new, thriftier way of thinking. In many circles, it has become hip to be frugal. It’s no longer about how much we spend,
but about how much we don’t spend. Think of shows like Extreme Couponing on TLC and songs like Macklemore’s
“Thrift Shop.”

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Systems of Stratification
Sociologists distinguish between two types of systems of stratification. Closed systems accommodate little change in
social position. They do not allow people to shift levels and do not permit social relationships between levels. Open
systems, which are based on achievement, allow movement and interaction between layers and classes. Different systems
reflect, emphasize, and foster certain cultural values and shape individual beliefs. Stratification systems include class
systems and caste systems, as well as meritocracy.

The Caste System

Figure 9.5 India used to have a rigid caste system. The people in the lowest caste suffered from extreme poverty and were shunned by society.
Some aspects of India’s defunct caste system remain socially relevant. In this photo, an Indian woman of a specific Hindu caste works in construction,
and she demolishes and builds houses. (Photo courtesy of Elessar/flickr)

Caste systems are closed stratification systems in which people can do little or nothing to change their social standing. A
caste system is one in which people are born into their social standing and will remain in it their whole lives. People are
assigned occupations regardless of their talents, interests, or potential. There are virtually no opportunities to improve a
person’s social position.

In the Hindu caste tradition, people were expected to work in the occupation of their caste and to enter into marriage
according to their caste. Accepting this social standing was considered a moral duty. Cultural values reinforced the system.
Caste systems promote beliefs in fate, destiny, and the will of a higher power, rather than promoting individual freedom as
a value. A person who lived in a caste society was socialized to accept his or her social standing.

Although the caste system in India has been officially dismantled, its residual presence in Indian society is deeply
embedded. In rural areas, aspects of the tradition are more likely to remain, while urban centers show less evidence of this
past. In India’s larger cities, people now have more opportunities to choose their own career paths and marriage partners.
As a global center of employment, corporations have introduced merit-based hiring and employment to the nation.

The Class System

A class system is based on both social factors and individual achievement. A class consists of a set of people who share
similar status with regard to factors like wealth, income, education, and occupation. Unlike caste systems, class systems
are open. People are free to gain a different level of education or employment than their parents. They can also socialize
with and marry members of other classes, which allows people to move from one class to another.

In a class system, occupation is not fixed at birth. Though family and other societal models help guide a person toward a
career, personal choice plays a role.

In class systems, people have the option to form exogamous marriages, unions of spouses from different social
categories. Marriage in these circumstances is based on values such as love and compatibility rather than on social
standing or economics. Though social conformities still exist that encourage people to choose partners within their own
class, people are not as pressured to choose marriage partners based solely on those elements. Marriage to a partner from
the same social background is an endogamous union.

Chapter 9 | Social Stratification in the United States 187

Making Connections: Social Policy & Debate


Meritocracy is an ideal system based on the belief that social stratification is the result of personal effort—or merit—that
determines social standing. High levels of effort will lead to a high social position, and vice versa. The concept of
meritocracy is an ideal—because a society has never existed where social rank was based purely on merit. Because of the
complex structure of societies, processes like socialization, and the realities of economic systems, social standing is
influenced by multiple factors—not merit alone. Inheritance and pressure to conform to norms, for instance, disrupt the
notion of a pure meritocracy. While a meritocracy has never existed, sociologists see aspects of meritocracies in modern
societies when they study the role of academic and job performance and the systems in place for evaluating and rewarding
achievement in these areas.

Status Consistency
Social stratification systems determine social position based on factors like income, education, and occupation.
Sociologists use the term status consistency to describe the consistency, or lack thereof, of an individual’s rank across
these factors. Caste systems correlate with high status consistency, whereas the more flexible class system has lower status

To illustrate, let’s consider Susan. Susan earned her high school degree but did not go to college. That factor is a trait of
the lower-middle class. She began doing landscaping work, which, as manual labor, is also a trait of lower-middle class or
even lower class. However, over time, Susan started her own company. She hired employees. She won larger contracts.
She became a business owner and earned a lot of money. Those traits represent the upper-middle class. There are
inconsistencies between Susan’s educational level, her occupation, and her income. In a class system, a person can work
hard and have little education and still be in middle or upper class, whereas in a caste system that would not be possible. In
a class system, low status consistency correlates with having more choices and opportunities.

The Commoner Who Could Be Queen

Figure 9.6 Prince William, Duke of Cambridge, who is in line to be king of England, married Catherine Middleton, a so-called commoner,
meaning she does not have royal ancestry. (Photo courtesy of UK_repsome/flickr)

On April 29, 2011, in London, England, Prince William, Duke of Cambridge, married Catherine Middleton, a
commoner. It is rare, though not unheard of, for a member of the British royal family to marry a commoner. Kate
Middleton has an upper-class background, but does not have royal ancestry. Her father was a former flight dispatcher
and her mother a former flight attendant and owner of Party Pieces. According to Grace Wong’s 2011 article titled,
“Kate Middleton: A family business that built a princess,” “[t]he business grew to the point where [her father] quit his
job . . . and it’s evolved from a mom-and-pop outfit run out of a shed . . . into a venture operated out of three
converted farm buildings in Berkshire.” Kate and William met when they were both students at the University of St.
Andrews in Scotland (Köhler 2010).

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Britain’s monarchy arose during the Middle Ages. Its social hierarchy placed royalty at the top and commoners on the
bottom. This was generally a closed system, with people born into positions of nobility. Wealth was passed from
generation to generation through primogeniture, a law stating that all property would be inherited by the firstborn
son. If the family had no son, the land went to the next closest male relation. Women could not inherit property, and
their social standing was primarily determined through marriage.

The arrival of the Industrial Revolution changed Britain’s social structure. Commoners moved to cities, got jobs, and
made better livings. Gradually, people found new opportunities to increase their wealth and power. Today, the
government is a constitutional monarchy with the prime minister and other ministers elected to their positions, and
with the royal family’s role being largely ceremonial. The long-ago differences between nobility and commoners
have blurred, and the modern class system in Britain is similar to that of the United States (McKee 1996).

Today, the royal family still commands wealth, power, and a great deal of attention. When Queen Elizabeth II retires
or passes away, Prince Charles will be first in line to ascend the throne. If he abdicates (chooses not to become king)
or dies, the position will go to Prince William. If that happens, Kate Middleton will be called Queen Catherine and
hold the position of queen consort. She will be one of the few queens in history to have earned a college degree
(Marquand 2011).

There is a great deal of social pressure on her not only to behave as a royal but also to bear children. In fact, Kate and
Prince William welcomed their first son, Prince George, on July 22, 2013 and are expecting their second child. The
royal family recently changed its succession laws to allow daughters, not just sons, to ascend the throne. Kate’s
experience—from commoner to potential queen—demonstrates the fluidity of social position in modern society.

9.2 Social Stratification and Mobility in the United
Most sociologists define social class as a grouping based on similar social factors like wealth, income, education, and
occupation. These factors affect how much power and prestige a person has. Social stratification reflects an unequal
distribution of resources. In most cases, having more money means having more power or more opportunities.
Stratification can also result from physical and intellectual traits. Categories that affect social standing include family
ancestry, race, ethnicity, age, and gender. In the United States, standing can also be defined by characteristics such as IQ,
athletic abilities, appearance, personal skills, and achievements.

Standard of Living
In the last century, the United States has seen a steady rise in its standard of living, the level of wealth available to a
certain socioeconomic class in order to acquire the material necessities and comforts to maintain its lifestyle. The standard
of living is based on factors such as income, employment, class, poverty rates, and housing affordability. Because standard
of living is closely related to quality of life, it can represent factors such as the ability to afford a home, own a car, and take

In the United States, a small portion of the population has the means to the highest standard of living. A Federal Reserve
Bank study shows that a mere one percent of the population holds one-third of our nation’s wealth (Kennickell 2009).
Wealthy people receive the most schooling, have better health, and consume the most goods and services. Wealthy people
also wield decision-making power. Many people think of the United States as a “middle-class society.” They think a few
people are rich, a few are poor, and most are fairly well off, existing in the middle of the social strata. But as the study
mentioned above indicates, there is not an even distribution of wealth. Millions of women and men struggle to pay rent,
buy food, find work, and afford basic medical care. Women who are single heads of household tend to have a lower
income and lower standard of living than their married or male counterparts. This is a worldwide phenomenon known as
the “feminization of poverty”—which acknowledges that women disproportionately make up the majority of individuals
in poverty across the globe.

In the United States, as in most high-income nations, social stratifications and standards of living are in part based on
occupation (Lin and Xie 1988). Aside from the obvious impact that income has on someone’s standard of living,
occupations also influence social standing through the relative levels of prestige they afford. Employment in medicine,
law, or engineering confers high status. Teachers and police officers are generally respected, though not considered
particularly prestigious. At the other end of the scale, some of the lowest rankings apply to positions like waitress, janitor,
and bus driver.

Chapter 9 | Social Stratification in the United States 189

The most significant threat to the relatively high standard of living we’re accustomed to in the United States is the decline
of the middle class. The size, income, and wealth of the middle class have all been declining since the 1970s. This is
occurring at a time when corporate profits have increased more than 141 percent, and CEO pay has risen by more than 298
percent (Popken 2007).

G. William Domhoff, of the University of California at Santa Cruz, reports that “In 2010, the top 1% of households (the
upper class) owned 35.4% of all privately held wealth, and the next 19% (the managerial, professional, and small business
stratum) had 53.5%, which means that just 20% of the people owned a remarkable 89%, leaving only 11% of the wealth
for the bottom 80% (wage and salary workers)” (Domhoff 2013).

While several economic factors can be improved in the United States (inequitable distribution of income and wealth,
feminization of poverty, stagnant wages for most workers while executive pay and profits soar, declining middle class), we
are fortunate that the poverty experienced here is most often relative poverty and not absolute poverty. Whereas absolute
poverty is deprivation so severe that it puts survival in jeopardy, relative poverty is not having the means to live the
lifestyle of the average person in your country.

As a wealthy developed country, the United States has the resources to provide the basic necessities to those in need
through a series of federal and state social welfare programs. The best-known of these programs is likely the Supplemental
Nutrition Assistance Program (SNAP), which is administered by the United States Department of Agriculture. (This used
to be known as the food stamp program.)

The program began in the Great Depression, when unmarketable or surplus food was distributed to the hungry. It was not
until 1961 that President John F. Kennedy initiated a food stamp pilot program. His successor Lyndon B. Johnson was
instrumental in the passage of the Food Stamp Act in 1964. In 1965, more than 500,000 individuals received food
assistance. In March 2008, on the precipice of the Great Recession, participation hovered around 28 million people.
During the recession, that number escalated to more than 40 million (USDA).

Social Classes in the United States

Figure 9.7 Does taste or fashion sense indicate class? Is there any way to tell if this young man comes from an upper-, middle-, or lower-class
background? (Photo courtesy of Kelly Bailey/flickr)

Does a person’s appearance indicate class? Can you tell a man’s education level based on his clothing? Do you know a
woman’s income by the car she drives?

For sociologists, categorizing class is a fluid science. Sociologists generally identify three levels of class in the United
States: upper, middle, and lower class. Within each class, there are many subcategories. Wealth is the most significant way
of distinguishing classes, because wealth can be transferred to one’s children and perpetuate the class structure. One
economist, J.D. Foster, defines the 20 percent of U.S. citizens’ highest earners as “upper income,” and the lower 20
percent as “lower income.” The remaining 60 percent of the population make up the middle class. But by that distinction,
annual household incomes for the middle class range between $25,000 and $100,000 (Mason and Sullivan 2010).

One sociological perspective distinguishes the classes, in part, according to their relative power and control over their
lives. The upper class not only have power and control over their own lives but also their social status gives them power
and control over others’ lives. The middle class doesn’t generally control other strata of society, but its members do exert
control over their own lives. In contrast, the lower class has little control over their work or lives. Below, we will explore
the major divisions of U.S. social class and their key subcategories.

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Upper Class

Figure 9.8 Members of the upper class can afford to live, work, and play in exclusive places designed for luxury and comfort. (Photo courtesy of

The upper class is considered the top, and only the powerful elite get to see the view from there. In the United States,
people with extreme wealth make up 1 percent of the population, and they own one-third of the country’s wealth
(Beeghley 2008).

Money provides not just access to material goods, but also access to a lot of power. As corporate leaders, members of the
upper class make decisions that affect the job status of millions of people. As media owners, they influence the collective
identity of the nation. They run the major network television stations, radio broadcasts, newspapers, magazines, publishing
houses, and sports franchises. As board members of the most influential colleges and universities, they influence cultural
attitudes and values. As philanthropists, they establish foundations to support social causes they believe in. As campaign
contributors, they sway politicians and fund campaigns, sometimes to protect their own economic interests.

U.S. society has historically distinguished between “old money” (inherited wealth passed from one generation to the next)
and “new money” (wealth you have earned and built yourself). While both types may have equal net worth, they have
traditionally held different social standings. People of old money, firmly situated in the upper class for generations, have
held high prestige. Their families have socialized them to know the customs, norms, and expectations that come with
wealth. Often, the very wealthy don’t work for wages. Some study business or become lawyers in order to manage the
family fortune. Others, such as Paris Hilton and Kim Kardashian, capitalize on being a rich socialite and transform that
into celebrity status, flaunting a wealthy lifestyle.

However, new-money members of the upper class are not oriented to the customs and mores of the elite. They haven’t
gone to the most exclusive schools. They have not established old-money social ties. People with new money might flaunt
their wealth, buying sports cars and mansions, but they might still exhibit behaviors attributed to the middle and lower

The Middle Class

Figure 9.9 These members of a club likely consider themselves middle class. (Photo courtesy of United Way Canada-Centraide Canada/flickr)

Many people consider themselves middle class, but there are differing ideas about what that means. People with annual
incomes of $150,000 call themselves middle class, as do people who annually earn $30,000. That helps explain why, in the
United States, the middle class is broken into upper and lower subcategories.

Chapter 9 | Social Stratification in the United States 191

Upper-middle-class people tend to hold bachelor’s and postgraduate degrees. They’ve studied subjects such as business,
management, law, or medicine. Lower-middle-class members hold bachelor’s degrees from four-year colleges or
associate’s degrees from two-year community or technical colleges.

Comfort is a key concept to the middle class. Middle-class people work hard and live fairly comfortable lives. Upper-
middle-class people tend to pursue careers that earn comfortable incomes. They provide their families with large homes
and nice cars. They may go skiing or boating on vacation. Their children receive high-quality education and healthcare
(Gilbert 2010).

In the lower middle class, people hold jobs supervised by members of the upper middle class. They fill technical, lower-
level management or administrative support positions. Compared to lower-class work, lower-middle-class jobs carry more
prestige and come with slightly higher paychecks. With these incomes, people can afford a decent, mainstream lifestyle,
but they struggle to maintain it. They generally don’t have enough income to build significant savings. In addition, their
grip on class status is more precarious than in the upper tiers of the class system. When budgets are tight, lower-middle-
class people are often the ones to lose their jobs.

The Lower Class

Figure 9.10 This man is a custodian at a restaurant. His job, which is crucial to the business, is considered lower class. (Photo courtesy of
Frederick Md Publicity/flickr)

The lower class is also referred to as the working class. Just like the middle and upper classes, the lower class can be
divided into subsets: the working class, the working poor, and the underclass. Compared to the lower middle class, lower-
class people have less of an educational background and earn smaller incomes. They work jobs that require little prior skill
or experience and often do routine tasks under close supervision.

Working-class people, the highest subcategory of the lower class, often land decent jobs in fields like custodial or food
service. The work is hands-on and often physically demanding, such as landscaping, cooking, cleaning, or building.

Beneath the working class is the working poor. Like the working class, they have unskilled, low-paying employment.
However, their jobs rarely offer benefits such as healthcare or retirement planning, and their positions are often seasonal or
temporary. They work as sharecroppers, migrant farm workers, housecleaners, and day laborers. Some are high school
dropouts. Some are illiterate, unable to read job ads.

How can people work full-time and still be poor? Even working full-time, millions of the working poor earn incomes too
meager to support a family. Minimum wage varies from state to state, but in many states it is approaching $8.00 per hour
(Department of Labor 2014). At that rate, working 40 hours a week earns $320. That comes to $16,640 a year, before tax
and deductions. Even for a single person, the pay is low. A married couple with children will have a hard time covering

The underclass is the United States’ lowest tier. Members of the underclass live mainly in inner cities. Many are
unemployed or underemployed. Those who do hold jobs typically perform menial tasks for little pay. Some of the
underclass are homeless. For many, welfare systems provide a much-needed support through food assistance, medical
care, housing, and the like.

Social Mobility
Social mobility refers to the ability to change positions within a social stratification system. When people improve or
diminish their economic status in a way that affects social class, they experience social mobility.

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Making Connections: Sociological Research

Individuals can experience upward or downward social mobility for a variety of reasons. Upward mobility refers to an
increase—or upward shift—in social class. In the United States, people applaud the rags-to-riches achievements of
celebrities like Jennifer Lopez or Michael Jordan. Bestselling author Stephen King worked as a janitor prior to being
published. Oprah Winfrey grew up in poverty in rural Mississippi before becoming a powerful media personality. There
are many stories of people rising from modest beginnings to fame and fortune. But the truth is that relative to the overall
population, the number of people who rise from poverty to wealth is very small. Still, upward mobility is not only about
becoming rich and famous. In the United States, people who earn a college degree, get a job promotion, or marry someone
with a good income may move up socially. In contrast, downward mobility indicates a lowering of one’s social class.
Some people move downward because of business setbacks, unemployment, or illness. Dropping out of school, losing a
job, or getting a divorce may result in a loss of income or status and, therefore, downward social mobility.

It is not uncommon for different generations of a family to belong to varying social classes. This is known as
intergenerational mobility. For example, an upper-class executive may have parents who belonged to the middle class. In
turn, those parents may have been raised in the lower class. Patterns of intergenerational mobility can reflect long-term
societal changes.

Similarly, intragenerational mobility describes a difference in social class that between different members of the same
generation. For example, the wealth and prestige experienced by one person may be quite different from that of his or her

Structural mobility happens when societal changes enable a whole group of people to move up or down the social class
ladder. Structural mobility is attributable to changes in society as a whole, not individual changes. In the first half of the
twentieth century, industrialization expanded the U.S. economy, raising the standard of living and leading to upward
structural mobility. In today’s work economy, the recent recession and the outsourcing of jobs overseas have contributed to
high unemployment rates. Many people have experienced economic setbacks, creating a wave of downward structural

When analyzing the trends and movements in social mobility, sociologists consider all modes of mobility. Scholars
recognize that mobility is not as common or easy to achieve as many people think. In fact, some consider social mobility a

Class Traits
Class traits, also called class markers, are the typical behaviors, customs, and norms that define each class. Class traits
indicate the level of exposure a person has to a wide range of cultures. Class traits also indicate the amount of resources a
person has to spend on items like hobbies, vacations, and leisure activities.

People may associate the upper class with enjoyment of costly, refined, or highly cultivated tastes—expensive clothing,
luxury cars, high-end fund-raisers, and opulent vacations. People may also believe that the middle and lower classes are
more likely to enjoy camping, fishing, or hunting, shopping at large retailers, and participating in community activities.
While these descriptions may identify class traits, they may also simply be stereotypes. Moreover, just as class distinctions
have blurred in recent decades, so too have class traits. A very wealthy person may enjoy bowling as much as opera. A
factory worker could be a skilled French cook. A billionaire might dress in ripped jeans, and a low-income student might
own designer shoes.

Turn-of-the-Century “Social Problem Novels”:
Sociological Gold Mines
Class distinctions were sharper in the nineteenth century and earlier, in part because people easily accepted them. The
ideology of social order made class structure seem natural, right, and just.

In the late nineteenth and early twentieth centuries, U.S. and British novelists played a role in changing public
perception. They published novels in which characters struggled to survive against a merciless class system. These
dissenting authors used gender and morality to question the class system and expose its inequalities. They protested
the suffering of urbanization and industrialization, drawing attention to these issues.

These “social problem novels,” sometimes called Victorian realism, forced middle-class readers into an
uncomfortable position: they had to question and challenge the natural order of social class.

Chapter 9 | Social Stratification in the United States 193

For speaking out so strongly about the social issues of class, authors were both praised and criticized. Most authors
did not want to dissolve the class system. They wanted to bring about an awareness that would improve conditions
for the lower classes, while maintaining their own higher class positions (DeVine 2005).

Soon, middle-class readers were not their only audience. In 1870, Forster’s Elementary Education Act required all
children ages five through twelve in England and Wales to attend school. The act increased literacy levels among the
urban poor, causing a rise in sales of cheap newspapers and magazines. The increasing number of people who rode
public transit systems created a demand for “railway literature,” as it was called (Williams 1984). These reading
materials are credited with the move toward democratization in England. By 1900 the British middle class had
established a rigid definition for itself, and England’s working class also began to self-identify and demand a better
way of life.

Many of the novels of that era are seen as sociological goldmines. They are studied as existing sources because they
detail the customs and mores of the upper, middle, and lower classes of that period in history.

Examples of “social problem” novels include Charles Dickens’s The Adventures of Oliver Twist (1838), which
shocked readers with its brutal portrayal of the realities of poverty, vice, and crime. Thomas Hardy’s Tess of the
d’Urbervilles (1891) was considered revolutionary by critics for its depiction of working-class women (DeVine
2005), and U.S. novelist Theodore Dreiser’s Sister Carrie (1900) portrayed an accurate and detailed description of
early Chicago.

9.3 Global Stratification and Inequality

(a) (b)

Figure 9.11 A family lives in this grass hut in Ethiopia. Another family lives in a single-wide trailer in the trailer park in the United States. Both
families are considered poor, or lower class. With such differences in global stratification, what constitutes poverty? (Photo (a) courtesy of Canned
Muffins/flickr; Photo (b) courtesy of Herb Neufeld/flickr)

Global stratification compares the wealth, economic stability, status, and power of countries across the world. Global
stratification highlights worldwide patterns of social inequality.

In the early years of civilization, hunter-gatherer and agrarian societies lived off the earth and rarely interacted with other
societies. When explorers began traveling, societies began trading goods, as well as ideas and customs.

In the nineteenth century, the Industrial Revolution created unprecedented wealth in Western Europe and North America.
Due to mechanical inventions and new means of production, people began working in factories—not only men, but
women and children as well. By the late nineteenth and early twentieth centuries, industrial technology had gradually
raised the standard of living for many people in the United States and Europe.

The Industrial Revolution also saw the rise of vast inequalities between countries that were industrialized and those that
were not. As some nations embraced technology and saw increased wealth and goods, others maintained their ways; as the
gap widened, the nonindustrialized nations fell further behind. Some social researchers, such as Walt Rostow, suggest that
the disparity also resulted from power differences. Applying a conflict theory perspective, he asserts that industrializing
nations took advantage of the resources of traditional nations. As industrialized nations became rich, other nations became
poor (Rostow 1960).

Sociologists studying global stratification analyze economic comparisons between nations. Income, purchasing power, and
wealth are used to calculate global stratification. Global stratification also compares the quality of life that a country’s
population can have.

Poverty levels have been shown to vary greatly. The poor in wealthy countries like the United States or Europe are much
better off than the poor in less-industrialized countries such as Mali or India. In 2002, the UN implemented the

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Making Connections: Big Picturethe

Millennium Project, an attempt to cut poverty worldwide by the year 2015. To reach the project’s goal, planners in 2006
estimated that industrialized nations must set aside 0.7 percent of their gross national income—the total value of the
nation’s good and service, plus or minus income received from and sent to other nations—to aid in developing countries
(Landler and Sanger, 2009; Millennium Project 2006).

Models of Global Stratification

Figure 9.12 Luxury vacation resorts can contribute to a poorer country’s economy. This one, in Jamaica, attracts middle and upper-middle class
people from wealthier nations. The resort is a source of income and provides jobs for local people. Just outside its borders, however, are poverty-
stricken neighborhoods. (Photo courtesy of gailf548/flickr)

Various models of global stratification all have one thing in common: they rank countries according to their relative
economic status, or gross national product (GNP). Traditional models, now considered outdated, used labels to describe
the stratification of the different areas of the world. Simply put, they were named “first world, “second world,” and “third
world.” First and second world described industrialized nations, while third world referred to “undeveloped” countries
(Henslin 2004). When researching existing historical sources, you may still encounter these terms, and even today people
still refer to some nations as the “third world.”

Another model separates countries into two groups: more developed and less developed. More-developed nations have
higher wealth, such as Canada, Japan, and Australia. Less-developed nations have less wealth to distribute among higher
populations, including many countries in central Africa, South America, and some island nations.

Yet another system of global classification defines countries based on the per capita gross domestic product (GDP), a
country’s average national wealth per person. The GDP is calculated (usually annually) one of two ways: by totaling either
the income of all citizens or the value of all goods and services produced in the country during the year. It also includes
government spending. Because the GDP indicates a country’s productivity and performance, comparing GDP rates helps
establish a country’s economic health in relation to other countries.

The figures also establish a country’s standard of living. According to this analysis, a GDP standard of a middle-income
nation represents a global average. In low-income countries, most people are poor relative to people in other countries.
Citizens have little access to amenities such as electricity, plumbing, and clean water. People in low-income countries are
not guaranteed education, and many are illiterate. The life expectancy of citizens is lower than in high-income countries.

The Big Picture: Calculating Global Stratification
A few organizations take on the job of comparing the wealth of nations. The Population Reference Bureau (PRB) is
one of them. Besides a focus on population data, the PRB publishes an annual report that measures the relative

Chapter 9 | Social Stratification in the United States 195

economic well-being of all the world’s countries. It’s called the Gross National Income (GNI) and Purchasing Power
Parity (PPP).

The GNI measures the current value of goods and services produced by a country. The PPP measures the relative
power a country has to purchase those same goods and services. So, GNI refers to productive output and PPP refers
to buying power. The total figure is divided by the number of residents living in a country to establish the average
income of a resident of that country.

Because costs of goods and services vary from one country to the next, the GNI PPP converts figures into a relative
international unit. Calculating GNI PPP figures helps researchers accurately compare countries’ standard of living.
They allow the United Nations and Population Reference Bureau to compare and rank the wealth of all countries and
consider international stratification issues (

9.4 Theoretical Perspectives on Social Stratification
Basketball is one of the highest-paying professional sports. There is stratification even among teams. For example, the
Minnesota Timberwolves hand out the lowest annual payroll, while the Los Angeles Lakers reportedly pay the highest.
Kobe Bryant, a Lakers shooting guard, is one of the highest paid athletes in the NBA, earning around $30.5 million a year
(Forbes 2014). Even within specific fields, layers are stratified and members are ranked.

In sociology, even an issue such as NBA salaries can be seen from various points of view. Functionalists will examine the
purpose of such high salaries, while conflict theorists will study the exorbitant salaries as an unfair distribution of money.
Social stratification takes on new meanings when it is examined from different sociological perspectives—functionalism,
conflict theory, and symbolic interactionism.

In sociology, the functionalist perspective examines how society’s parts operate. According to functionalism, different
aspects of society exist because they serve a needed purpose. What is the function of social stratification?

In 1945, sociologists Kingsley Davis and Wilbert Moore published the Davis-Moore thesis, which argued that the greater
the functional importance of a social role, the greater must be the reward. The theory posits that social stratification
represents the inherently unequal value of different work. Certain tasks in society are more valuable than others. Qualified
people who fill those positions must be rewarded more than others.

According to Davis and Moore, a firefighter’s job is more important than, for instance, a grocery store cashier’s. The
cashier position does not require the same skill and training level as firefighting. Without the incentive of higher pay and
better benefits, why would someone be willing to rush into burning buildings? If pay levels were the same, the firefighter
might as well work as a grocery store cashier. Davis and Moore believed that rewarding more important work with higher
levels of income, prestige, and power encourages people to work harder and longer.

Davis and Moore stated that, in most cases, the degree of skill required for a job determines that job’s importance. They
also stated that the more skill required for a job, the fewer qualified people there would be to do that job. Certain jobs,
such as cleaning hallways or answering phones, do not require much skill. The employees don’t need a college degree.
Other work, like designing a highway system or delivering a baby, requires immense skill.

In 1953, Melvin Tumin countered the Davis-Moore thesis in “Some Principles of Stratification: A Critical Analysis.”
Tumin questioned what determined a job’s degree of importance. The Davis-Moore thesis does not explain, he argued,
why a media personality with little education, skill, or talent becomes famous and rich on a reality show or a campaign
trail. The thesis also does not explain inequalities in the education system or inequalities due to race or gender. Tumin
believed social stratification prevented qualified people from attempting to fill roles (Tumin 1953). For example, an
underprivileged youth has less chance of becoming a scientist, no matter how smart she is, because of the relative lack of
opportunity available to her. The Davis-Moore thesis also does not explain why a basketball player earns millions of
dollars a year when a doctor who saves lives, a soldier who fights for others’ rights, and a teacher who helps form the
minds of tomorrow will likely not make millions over the course of their careers.

The Davis-Moore thesis, though open for debate, was an early attempt to explain why stratification exists. The thesis states
that social stratification is necessary to promote excellence, productivity, and efficiency, thus giving people something to
strive for. Davis and Moore believed that the system serves society as a whole because it allows everyone to benefit to a
certain extent.

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Conflict Theory

Figure 9.13 These people are protesting a decision made by Tennessee Technological University in Cookeville, Tennessee, to lay off custodians
and outsource the jobs to a private firm to avoid paying employee benefits. Private job agencies often pay lower hourly wages. Is the decision fair?
(Photo courtesy of Brian Stansberry/Wikimedia Commons)

Conflict theorists are deeply critical of social stratification, asserting that it benefits only some people, not all of society.
For instance, to a conflict theorist, it seems wrong that a basketball player is paid millions for an annual contract while a
public school teacher earns $35,000 a year. Stratification, conflict theorists believe, perpetuates inequality. Conflict
theorists try to bring awareness to inequalities, such as how a rich society can have so many poor members.

Many conflict theorists draw on the work of Karl Marx. During the nineteenth-century era of industrialization, Marx
believed social stratification resulted from people’s relationship to production. People were divided by a single line: they
either owned factories or worked in them. In Marx’s time, bourgeois capitalists owned high-producing businesses,
factories, and land, as they still do today. Proletariats were the workers who performed the manual labor to produce goods.
Upper-class capitalists raked in profits and got rich, while working-class proletariats earned skimpy wages and struggled
to survive. With such opposing interests, the two groups were divided by differences of wealth and power. Marx saw
workers experience deep alienation, isolation and misery resulting from powerless status levels (Marx 1848). Marx argued
that proletariats were oppressed by the money-hungry bourgeois.

Today, while working conditions have improved, conflict theorists believe that the strained working relationship between
employers and employees still exists. Capitalists own the means of production, and a system is in place to make business
owners rich and keep workers poor. According to conflict theorists, the resulting stratification creates class conflict. If he
were alive in today’s economy, as it recovers from a prolonged recession, Marx would likely have argued that the
recession resulted from the greed of capitalists, satisfied at the expense of working people.

Symbolic Interactionism
Symbolic interactionism is a theory that uses everyday interactions of individuals to explain society as a whole. Symbolic
interactionism examines stratification from a micro-level perspective. This analysis strives to explain how people’s social
standing affects their everyday interactions.

In most communities, people interact primarily with others who share the same social standing. It is precisely because of
social stratification that people tend to live, work, and associate with others like themselves, people who share their same
income level, educational background, or racial background, and even tastes in food, music, and clothing. The built-in
system of social stratification groups people together. This is one of the reasons why it was rare for a royal prince like
England’s Prince William to marry a commoner.

Symbolic interactionists also note that people’s appearance reflects their perceived social standing. Housing, clothing, and
transportation indicate social status, as do hairstyles, taste in accessories, and personal style.

Chapter 9 | Social Stratification in the United States 197

caste system:


class system:

class traits:

conspicuous consumption:

Davis-Moore thesis:

downward mobility:

endogamous marriages:

exogamous unions:

global stratification:


intergenerational mobility:

intragenerational mobility:




Figure 9.14 (a) A group of construction workers on the job site, and (b) a group of businessmen. What categories of stratification do these
construction workers share? How do construction workers differ from executives or custodians? Who is more skilled? Who has greater prestige in
society? (Photo (a) courtesy of Wikimedia Commons; Photo (b) courtesy of Chun Kit/flickr)

To symbolically communicate social standing, people often engage in conspicuous consumption, which is the purchase
and use of certain products to make a social statement about status. Carrying pricey but eco-friendly water bottles could
indicate a person’s social standing. Some people buy expensive trendy sneakers even though they will never wear them to
jog or play sports. A $17,000 car provides transportation as easily as a $100,000 vehicle, but the luxury car makes a social
statement that the less expensive car can’t live up to. All these symbols of stratification are worthy of examination by an

Chapter Review

Key Terms
a system in which people are born into a social standing that they will retain their entire lives

a group who shares a common social status based on factors like wealth, income, education, and occupation

social standing based on social factors and individual accomplishments

the typical behaviors, customs, and norms that define each class (also called class markers)

the act of buying and using products to make a statement about social standing

a thesis that argues some social stratification is a social necessity

a lowering of one’s social class

unions of people within the same social category

unions of spouses from different social categories

a comparison of the wealth, economic stability, status, and power of countries as a whole

the money a person earns from work or investments

a difference in social class between different generations of a family

a difference in social class between different members of the same generation

an ideal system in which personal effort—or merit—determines social standing

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social mobility:

social stratification:

standard of living:

status consistency:

structural mobility:

upward mobility:


a law stating that all property passes to the firstborn son

the ability to change positions within a social stratification system

a socioeconomic system that divides society’s members into categories ranking from high to
low, based on things like wealth, power, and prestige

the level of wealth available to acquire material goods and comforts to maintain a particular
socioeconomic lifestyle

the consistency, or lack thereof, of an individual’s rank across social categories like income,
education, and occupation

a societal change that enables a whole group of people to move up or down the class ladder

an increase—or upward shift—in social class

the value of money and assets a person has from, for example, inheritance

Section Summary

9.1 What Is Social Stratification?
Stratification systems are either closed, meaning they allow little change in social position, or open, meaning they allow
movement and interaction between the layers. A caste system is one in which social standing is based on ascribed status or
birth. Class systems are open, with achievement playing a role in social position. People fall into classes based on factors
like wealth, income, education, and occupation. A meritocracy is a system of social stratification that confers standing
based on personal worth, rewarding effort.

9.2 Social Stratification and Mobility in the United States
There are three main classes in the United States: upper, middle, and lower class. Social mobility describes a shift from
one social class to another. Class traits, also called class markers, are the typical behaviors, customs, and norms that define
each class.

9.3 Global Stratification and Inequality
Global stratification compares the wealth, economic stability, status, and power of countries as a whole. By comparing
income and productivity between nations, researchers can better identify global inequalities.

9.4 Theoretical Perspectives on Social Stratification
Social stratification can be examined from different sociological perspectives—functionalism, conflict theory, and
symbolic interactionism. The functionalist perspective states that systems exist in society for good reasons. Conflict
theorists observe that stratification promotes inequality, such as between rich business owners and poor workers. Symbolic
interactionists examine stratification from a micro-level perspective. They observe how social standing affects people’s
everyday interactions and how the concept of “social class” is constructed and maintained through everyday interactions.

Section Quiz

9.1 What Is Social Stratification?
1. What factor makes caste systems closed?

a. They are run by secretive governments.
b. People cannot change their social standings.
c. Most have been outlawed.
d. They exist only in rural areas.

2. What factor makes class systems open?
a. They allow for movement between the classes.
b. People are more open-minded.
c. People are encouraged to socialize within their class.

Chapter 9 | Social Stratification in the United States 199

d. They do not have clearly defined layers.

3. Which of these systems allows for the most social mobility?
a. Caste
b. Monarchy
c. Endogamy
d. Class

4. Which person best illustrates opportunities for upward social mobility in the United States?
a. First-shift factory worker
b. First-generation college student
c. Firstborn son who inherits the family business
d. First-time interviewee who is hired for a job

5. Which statement illustrates low status consistency?
a. A suburban family lives in a modest ranch home and enjoys a nice vacation each summer.
b. A single mother receives food stamps and struggles to find adequate employment.
c. A college dropout launches an online company that earns millions in its first year.
d. A celebrity actress owns homes in three countries.

6. Based on meritocracy, a physician’s assistant would:
a. receive the same pay as all the other physician’s assistants
b. be encouraged to earn a higher degree to seek a better position
c. most likely marry a professional at the same level
d. earn a pay raise for doing excellent work

9.2 Social Stratification and Mobility in the United States
7. In the United States, most people define themselves as:

a. middle class
b. upper class
c. lower class
d. no specific class

8. Structural mobility occurs when:
a. an individual moves up the class ladder
b. an individual moves down the class ladder
c. a large group moves up or down the class ladder due to societal changes
d. a member of a family belongs to a different class than his or her siblings

9. The behaviors, customs, and norms associated with a class are known as:
a. class traits
b. power
c. prestige
d. underclass

10. Which of the following scenarios is an example of intragenerational mobility?
a. A janitor belongs to the same social class as his grandmother did.
b. An executive belongs to a different class than her parents.
c. An editor shares the same social class as his cousin.
d. A lawyer belongs to a different class than her sister.

11. Occupational prestige means that jobs are:
a. all equal in status
b. not equally valued
c. assigned to a person for life
d. not part of a person’s self-identity

9.3 Global Stratification and Inequality
12. Social stratification is a system that:

a. ranks society members into categories
b. destroys competition between society members
c. allows society members to choose their social standing

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d. reflects personal choices of society members

13. Which graphic concept best illustrates the concept of social stratification?
a. Pie chart
b. Flag poles
c. Planetary movement
d. Pyramid

14. The GNI PPP figure represents:
a. a country’s total accumulated wealth
b. annual government spending
c. the average annual income of a country’s citizens
d. a country’s debt

9.4 Theoretical Perspectives on Social Stratification
15. The basic premise of the Davis-Moore thesis is that the unequal distribution of rewards in social stratification:

a. is an outdated mode of societal organization
b. is an artificial reflection of society
c. serves a purpose in society
d. cannot be justified

16. Unlike Davis and Moore, Melvin Tumin believed that, because of social stratification, some qualified people were
_______ higher-level job positions.

a. denied the opportunity to obtain
b. encouraged to train for
c. often fired from
d. forced into

17. Which statement represents stratification from the perspective of symbolic interactionism?
a. Men often earn more than women, even working the same job.
b. After work, Pat, a janitor, feels more comfortable eating in a truck stop than a French restaurant.
c. Doctors earn more money because their job is more highly valued.
d. Teachers continue to struggle to keep benefits such as health insurance.

18. When Karl Marx said workers experience alienation, he meant that workers:
a. must labor alone, without companionship
b. do not feel connected to their work
c. move from one geographical location to another
d. have to put forth self-effort to get ahead

19. Conflict theorists view capitalists as those who:
a. are ambitious
b. fund social services
c. spend money wisely
d. get rich while workers stay poor

Short Answer

9.1 What Is Social Stratification?
1. Track the social stratification of your family tree. Did the social standing of your parents differ from the social standing
of your grandparents and great-grandparents? What social traits were handed down by your forebears? Are there any
exogamous marriages in your history? Does your family exhibit status consistencies or inconsistencies?

2. What defines communities that have low status consistency? What are the ramifications, both positive and negative, of
cultures with low status consistency? Try to think of specific examples to support your ideas.

3. Review the concept of stratification. Now choose a group of people you have observed and been a part of—for
example, cousins, high school friends, classmates, sport teammates, or coworkers. How does the structure of the social
group you chose adhere to the concept of stratification?

9.2 Social Stratification and Mobility in the United States

Chapter 9 | Social Stratification in the United States 201

4. Which social class do you and your family belong to? Are you in a different social class than your grandparents and
great-grandparents? Does your class differ from your social standing, and, if so, how? What aspects of your societal
situation establish you in a social class?

5. What class traits define your peer group? For example, what speech patterns or clothing trends do you and your friends
share? What cultural elements, such as taste in music or hobbies, define your peer group? How do you see this set of class
traits as different from other classes either above or below yours?

6. Write a list of ten to twenty class traits that describe the environment of your upbringing. Which of these seem like true
class traits, and which seem like stereotypes? What items might fall into both categories? How do you imagine a
sociologist might address the conflation of class traits and stereotypes?

9.3 Global Stratification and Inequality
7. Why is it important to understand and be aware of global stratification? Make a list of specific issues that are related to
global stratification. For inspiration, turn on a news channel or read the newspaper. Next, choose a topic from your list,
and look at it more closely. Who is affected by this issue? How is the issue specifically related to global stratification?

8. Compare a family that lives in a grass hut in Ethiopia to an American family living in a trailer home in the Unites
States. Assuming both exist at or below the poverty levels established by their country, how are the families’ lifestyles and
economic situations similar and how are they different?

9.4 Theoretical Perspectives on Social Stratification
9. Analyze the Davis-Moore thesis. Do you agree with Davis and Moore? Does social stratification play an important
function in society? What examples can you think of that support the thesis? What examples can you think of that refute
the thesis?

10. Consider social stratification from the symbolic interactionist perspective. How does social stratification influence the
daily interactions of individuals? How do systems of class, based on factors such as prestige, power, income, and wealth,
influence your own daily routines, as well as your beliefs and attitudes? Illustrate your ideas with specific examples and
anecdotes from your own life and the lives of people in your community.

Further Research

9.1 What Is Social Stratification?
The New York Times investigated social stratification in their series of articles called “Class Matters.” The online
accompaniment to the series includes an interactive graphic called “How Class Works,” which tallies four
factors—occupation, education, income, and wealth—and places an individual within a certain class and percentile. What
class describes you? Test your class rank on the interactive site:

9.2 Social Stratification and Mobility in the United States
PBS made a documentary about social class called “People Like Us: Social Class in America.” The filmmakers
interviewed people who lived in Park Avenue penthouses and Appalachian trailer parks. The accompanying web site is full
of information, interactive games, and life stories from those who participated. Read about it at
l/social_class_in_America (

9.3 Global Stratification and Inequality
Nations Online refers to itself as “among other things, a more or less objective guide to the world, a statement for the
peaceful, nonviolent coexistence of nations.” The website provides a variety of cultural, financial, historical, and ethnic
information on countries and peoples throughout the world:
( .


9.0 Introduction to Social Stratification in the United States
Huot, Anne E. 2014. “A Commitment to Making College Accessible to First-Generation College Students.” Huffington
Post. Retrieved December 22, 2014 (

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9.1 What Is Social Stratification?
Köhler, Nicholas. 2010. “An Uncommon Princess.” Maclean’s, November 22. Retrieved January 9, 2012
( (
princess/) ).

McKee, Victoria. 1996. “Blue Blood and the Color of Money.” New York Times, June 9.

Marquand, Robert. 2011. “What Kate Middleton’s Wedding to Prince William Could Do for Britain.” Christian Science
Monitor, April 15. Retrieved January 9, 2012 (
Middleton-s-wedding-to-Prince-William-could-do-for-Britain (
Kate-Middleton-s-wedding-to-Prince-William-could-do-for-Britain) ).

Wong, Grace. 2011. “Kate Middleton: A Family Business That Built a Princess.” CNN Money. Retrieved December 22,
2014 (

9.2 Social Stratification and Mobility in the United States
Beeghley, Leonard. 2008. The Structure of Social Stratification in the United States. Upper Saddle River, NJ: Prentice

DeVine, Christine. 2005. Class in Turn-of-the-Century Novels of Gissing, James, Hardy and Wells. London: Ashgate
Publishing Co.

Domhoff, G. William. 2013. “Wealth, Income, and Power.” Retrieved December 22, 2014 (

Gilbert, Dennis. 2010. The American Class Structure in an Age of Growing Inequality. Newbury Park, CA: Pine Forge

Kennickell, Arthur B. 2009. Ponds and Streams: Wealth and Income in the U.S., 1989 to 2007. January 7. Retrieved
January 10, 2012 ( (
pubs/feds/2009/200913/200913pap.pdf) ).

Lin, Nan, and Wen Xie. 1988. “Occupational Prestige in Urban China.” American Journal of Sociology 93(4):793–832.

Mason, Jeff, and Andy Sullivan. 2010. “Factbox: What Is Middle Class in the United States?” Reuters, September 14.
Retrieved August 29, 2011 (
idUSTRE68D3QD20100914 (
idUSTRE68D3QD20100914) ).

Popken, Ben. “CEO Pay Up 298%, Average Worker’s? 4.3% (1995-2005),” 2007, The Consumerist. Retrieved on
December 31, 2014 (

United States Department of Labor. 2014. “Wage and Hour Division: Minimum Wage Laws in the States—September 1,
2014.” Retrieved January 10, 2012 ( (
america.htm) ).

United States Department of Agriculture, 2013, “Food and Nutrition Assistance Research Database: Overview.” Retrieved
December 31, 2014 (

Williams, Raymond. 1984 [1976]. Keywords: A Vocabulary of Culture and Society. New York: Oxford University Press.

9.3 Global Stratification and Inequality
Millennium Project. 2006. “Expanding the financial envelope to achieve the Goals.” Millennium Project Official Website.
Retrieved January 9, 2012 (
( ). “Countries by Gross National Income (GNI).” Retrieved January 9, 2012
( (
GNI_PPP_of_countries.htm) ). “GNI PPP Per Capita (US$).” PRB 2011 World Population Data Sheet. 2011 Population Reference Bureau.
Retrieved January 10, 2012 ( (
Topic/Rankings.aspx?ind=61) ).

Chapter 9 | Social Stratification in the United States 203

Rostow, Walt W. 1960. The Stages of Economic Growth: A Non-Communist Manifesto. Cambridge, MA: Cambridge
University Press.

Landler, Mark, and David E. Sanger. 2009. “World Leaders Pledge $1.1 Trillion for Crisis.” New York Times, April 3.
Retrieved January 9, 2012 ( (
2009/04/03/world/europe/03summit.html) ).

9.4 Theoretical Perspectives on Social Stratification
Davis, Kingsley, and Wilbert E. Moore. “Some Principles of Stratification.” American Sociological Review
10(2):242–249. Retrieved January 9, 2012 ( ( ). LLC. 2014. “#15 Kobe Bryant.” Retrived December 22, 2014 (

Marx, Karl. 1848. Manifesto of the Communist Party. Retrieved January 9, 2012 (
works/1848/communist-manifesto/ ( ).

Tumin, Melvin M. 1953. “Some Principles of Stratification: A Critical Analysis.” American Sociological Review


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10 Global Inequality

Figure 10.1 Contemporary economic development often follows a similar pattern around the world, best described as a growing gap between the
have and have-nots. (Photo courtesy of Alicia Nijdam/Wikimedia Commons)

Learning Objectives
10.1. Global Stratification and Classification

• Describe global stratification

• Understand how different classification systems have developed

• Use terminology from Wallerstein’s world systems approach

• Explain the World Bank’s classification of economies

10.2. Global Wealth and Poverty
• Understand the differences between relative, absolute, and subjective poverty

• Describe the economic situation of some of the world’s most impoverished areas

• Explain the cyclical impact of the consequences of poverty

10.3. Theoretical Perspectives on Global Stratification
• Describe the modernization and dependency theory perspectives on global stratification

Introduction to Global Inequality
The April 24, 2013 collapse of the Rana Plaza in Dhaka, Bangladesh that killed over 1,100 people, was the deadliest
garment factory accident in history, and it was preventable (International Labour Organization, Department of
Communication 2014).

Chapter 10 | Global Inequality 205

In addition to garment factories employing about 5,000 people, the building contained a bank, apartments, childcare
facilities, and a variety of shops. Many of these closed the day before the collapse when cracks were discovered in the
building walls. When some of the garment workers refused to enter the building, they were threatened with the loss of a
month’s pay. Most were young women, aged twenty or younger. They typically worked over thirteen hours a day, with two
days off each month. For this work, they took home between twelve and twenty-two cents an hour, or $10.56 to $12.48 a
week. Without that pay, most would have been unable to feed their children. In contrast, the U.S. federal minimum wage is
$7.25 an hour, and workers receive wages at time-and-a-half rates for work in excess of forty hours a week.

Did you buy clothes from Walmart in 2012? What about at The Children’s Place? Did you ever think about where those
clothes came from? Of the outsourced garments made in the garment factories, thirty-two were intended for U.S,
Canadian, and European stores. In the aftermath of the collapse, it was revealed that Walmart jeans were made in the Ether
Tex garment factory on the fifth floor of the Rana Plaza building, while 120,000 pounds of clothing for The Children’s
Place were produced in the New Wave Style Factory, also located in the building. Afterward, Walmart and The Children’s
Place pledged $1 million and $450,000 (respectively) to the Rana Plaza Trust Fund, but fifteen other companies with
clothing made in the building have contributed nothing, including U.S. companies Cato and J.C. Penney (Institute for
Global Labour and Human Rights 2014).

While you read this chapter, think about the global system that allows U.S. companies to outsource their manufacturing to
peripheral nations, where many women and children work in conditions that some characterize as slave labor. Do people in
the United States have a responsibility to foreign workers? Should U.S. corporations be held accountable for what happens
to garment factory workers who make their clothing? What can you do as a consumer to help such workers?

10.1 Global Stratification and Classification
Just as the United States’ wealth is increasingly concentrated among its richest citizens while the middle class slowly
disappears, global inequality is concentrating resources in certain nations and is significantly affecting the opportunities
of individuals in poorer and less powerful countries. In fact, a recent Oxfam (2014) report that suggested the richest
eighty-five people in the world are worth more than the poorest 3.5 billion combined. The GINI coefficient measures
income inequality between countries using a 100-point scale on which 1 represents complete equality and 100 represents
the highest possible inequality. In 2007, the global GINI coefficient that measured the wealth gap between the core nations
in the northern part of the world and the mostly peripheral nations in the southern part of the world was 75.5 percent
(Korseniewicz and Moran 2009). But before we delve into the complexities of global inequality, let’s consider how the
three major sociological perspectives might contribute to our understanding of it.

The functionalist perspective is a macroanalytical view that focuses on the way that all aspects of society are integral to the
continued health and viability of the whole. A functionalist might focus on why we have global inequality and what social
purposes it serves. This view might assert, for example, that we have global inequality because some nations are better
than others at adapting to new technologies and profiting from a globalized economy, and that when core nation
companies locate in peripheral nations, they expand the local economy and benefit the workers.

Conflict theory focuses on the creation and reproduction of inequality. A conflict theorist would likely address the
systematic inequality created when core nations exploit the resources of peripheral nations. For example, how many U.S.
companies take advantage of overseas workers who lack the constitutional protection and guaranteed minimum wages that
exist in the United States? Doing so allows them to maximize profits, but at what cost?

The symbolic interaction perspective studies the day-to-day impact of global inequality, the meanings individuals attach to
global stratification, and the subjective nature of poverty. Someone applying this view to global inequality would probably
focus on understanding the difference between what someone living in a core nation defines as poverty (relative poverty,
defined as being unable to live the lifestyle of the average person in your country) and what someone living in a peripheral
nation defines as poverty (absolute poverty, defined as being barely able, or unable, to afford basic necessities, such as

Global Stratification
While stratification in the United States refers to the unequal distribution of resources among individuals, global
stratification refers to this unequal distribution among nations. There are two dimensions to this stratification: gaps
between nations and gaps within nations. When it comes to global inequality, both economic inequality and social
inequality may concentrate the burden of poverty among certain segments of the earth’s population (Myrdal 1970). As the
chart below illustrates, people’s life expectancy depends heavily on where they happen to be born.

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Table 10.1 Statistics such as infant mortality rates and life expectancy
vary greatly by country of origin. (Central Intelligence Agency 2011)

Country Infant Mortality Rate Life Expectancy

Norway 2.48 deaths per 1000 live births 81 years

The United States 6.17 deaths per 1000 live births 79 years

North Korea 24.50 deaths per 1000 live births 70 years

Afghanistan 117.3 deaths per 1000 live births 50 years

Most of us are accustomed to thinking of global stratification as economic inequality. For example, we can compare the
United States’ average worker’s wage to America’s average wage. Social inequality, however, is just as harmful as
economic discrepancies. Prejudice and discrimination—whether against a certain race, ethnicity, religion, or the like—can
create and aggravate conditions of economic equality, both within and between nations. Think about the inequity that
existed for decades within the nation of South Africa. Apartheid, one of the most extreme cases of institutionalized and
legal racism, created a social inequality that earned it the world’s condemnation.

Gender inequity is another global concern. Consider the controversy surrounding female genital mutilation. Nations that
practice this female circumcision procedure defend it as a longstanding cultural tradition in certain tribes and argue that the
West shouldn’t interfere. Western nations, however, decry the practice and are working to stop it.

Inequalities based on sexual orientation and gender identity exist around the globe. According to Amnesty International, a
number of crimes are committed against individuals who do not conform to traditional gender roles or sexual orientations
(however those are culturally defined). From culturally sanctioned rape to state-sanctioned executions, the abuses are
serious. These legalized and culturally accepted forms of prejudice and discrimination exist everywhere—from the United
States to Somalia to Tibet—restricting the freedom of individuals and often putting their lives at risk (Amnesty
International 2012).

Global Classification
A major concern when discussing global inequality is how to avoid an ethnocentric bias implying that less-developed
nations want to be like those who’ve attained post-industrial global power. Terms such as developing (nonindustrialized)
and developed (industrialized) imply that unindustrialized countries are somehow inferior, and must improve to participate
successfully in the global economy, a label indicating that all aspects of the economy cross national borders. We must take
care how we delineate different countries. Over time, terminology has shifted to make way for a more inclusive view of
the world.

Cold War Terminology

Cold War terminology was developed during the Cold War era (1945–1980). Familiar and still used by many, it classifies
countries into first world, second world, and third world nations based on their respective economic development and
standards of living. When this nomenclature was developed, capitalistic democracies such as the United States and Japan
were considered part of the first world. The poorest, most undeveloped countries were referred to as the third world and
included most of sub-Saharan Africa, Latin America, and Asia. The second world was the in-between category: nations
not as limited in development as the third world, but not as well off as the first world, having moderate economies and
standard of living, such as China or Cuba. Later, sociologist Manual Castells (1998) added the term fourth world to refer
to stigmatized minority groups that were denied a political voice all over the globe (indigenous minority populations,
prisoners, and the homeless, for example).

Also during the Cold War, global inequality was described in terms of economic development. Along with developing and
developed nations, the terms less-developed nation and underdeveloped nation were used. This was the era when the idea
of noblesse oblige (first-world responsibility) took root, suggesting that the so-termed developed nations should provide
foreign aid to the less-developed and underdeveloped nations in order to raise their standard of living.

Immanuel Wallerstein: World Systems Approach

Immanuel Wallerstein’s (1979) world systems approach uses an economic basis to understand global inequality.
Wallerstein conceived of the global economy as a complex system that supports an economic hierarchy that placed some
nations in positions of power with numerous resources and other nations in a state of economic subordination. Those that
were in a state of subordination faced significant obstacles to mobilization.

Chapter 10 | Global Inequality 207

Core nations are dominant capitalist countries, highly industrialized, technological, and urbanized. For example,
Wallerstein contends that the United States is an economic powerhouse that can support or deny support to important
economic legislation with far-reaching implications, thus exerting control over every aspect of the global economy and
exploiting both semi-peripheral and peripheral nations. We can look at free trade agreements such as the North American
Free Trade Agreement (NAFTA) as an example of how a core nation is able to leverage its power to gain the most
advantageous position in the matter of global trade.

Peripheral nations have very little industrialization; what they do have often represents the outdated castoffs of core
nations or the factories and means of production owned by core nations. They typically have unstable governments,
inadequate social programs, and are economically dependent on core nations for jobs and aid. There are abundant
examples of countries in this category, such as Vietnam and Cuba. We can be sure the workers in a Cuban cigar factory, for
example, which are owned or leased by global core nation companies, are not enjoying the same privileges and rights as
U.S. workers.

Semi-peripheral nations are in-between nations, not powerful enough to dictate policy but nevertheless acting as a major
source for raw material and an expanding middle-class marketplace for core nations, while also exploiting peripheral
nations. Mexico is an example, providing abundant cheap agricultural labor to the U.S., and supplying goods to the United
States market at a rate dictated by the U.S. without the constitutional protections offered to United States workers.

World Bank Economic Classification by Income

While the World Bank is often criticized, both for its policies and its method of calculating data, it is still a common source
for global economic data. Along with tracking the economy, the World Bank tracks demographics and environmental
health to provide a complete picture of whether a nation is high income, middle income, or low income.

Figure 10.2 This world map shows advanced, transitioning, less, and least developed countries. (Map courtesy of Sbw01f, data obtained from the
CIA World Factbook/Wikimedia Commons)

High-Income Nations

The World Bank defines high-income nations as having a gross national income of at least $12,746 per capita. The OECD
(Organization for Economic and Cooperative Development) countries make up a group of thirty-four nations whose
governments work together to promote economic growth and sustainability. According to the World Bank (2014b), in
2013, the average gross national income (GNI) per capita, or the mean income of the people in a nation, found by
dividing total GNI by the total population, of a high-income nation belonging to the OECD was $43,903 per capita and the
total population was over one billion (1.045 billion); on average, 81 percent of the population in these nations was urban.
Some of these countries include the United States, Germany, Canada, and the United Kingdom (World Bank 2014b).

High-income countries face two major issues: capital flight and deindustrialization. Capital flight refers to the movement
(flight) of capital from one nation to another, as when General Motors automotive company closed U.S. factories in
Michigan and opened factories in Mexico. Deindustrialization, a related issue, occurs as a consequence of capital flight,
as no new companies open to replace jobs lost to foreign nations. As expected, global companies move their industrial
processes to the places where they can get the most production with the least cost, including the building of infrastructure,
training of workers, shipping of goods, and, of course, paying employee wages. This means that as emerging economies
create their own industrial zones, global companies see the opportunity for existing infrastructure and much lower costs.
Those opportunities lead to businesses closing the factories that provide jobs to the middle class within core nations and
moving their industrial production to peripheral and semi-peripheral nations.

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Capital Flight, Outsourcing, and Jobs in the United

Figure 10.3 This dilapidated auto supply store in Detroit is a victim of auto industry outsourcing. (Photo courtesy of Bob Jagendorf/flickr)

Capital flight describes jobs and infrastructure moving from one nation to another. Look at the U.S. automobile
industry. In the early twentieth century, the cars driven in the United States were made here, employing thousands of
workers in Detroit and in the companies that produced everything that made building cars possible. However, once
the fuel crisis of the 1970s hit and people in the United States increasingly looked to imported cars with better gas
mileage, U.S. auto manufacturing began to decline. During the 2007–2009 recession, the U.S. government bailed out
the three main auto companies, underscoring their vulnerability. At the same time, Japanese-owned Toyota and
Honda and South Korean Kia maintained stable sales levels.

Capital flight also occurs when services (as opposed to manufacturing) are relocated. Chances are if you have called
the tech support line for your cell phone or Internet provider, you’ve spoken to someone halfway across the globe.
This professional might tell you her name is Susan or Joan, but her accent makes it clear that her real name might be
Parvati or Indira. It might be the middle of the night in that country, yet these service providers pick up the line
saying, “Good morning,” as though they are in the next town over. They know everything about your phone or your
modem, often using a remote server to log in to your home computer to accomplish what is needed. These are the
workers of the twenty-first century. They are not on factory floors or in traditional sweatshops; they are educated,
speak at least two languages, and usually have significant technology skills. They are skilled workers, but they are
paid a fraction of what similar workers are paid in the United States. For U.S. and multinational companies, the
equation makes sense. India and other semi-peripheral countries have emerging infrastructures and education systems
to fill their needs, without core nation costs.

As services are relocated, so are jobs. In the United States, unemployment is high. Many college-educated people are
unable to find work, and those with only a high school diploma are in even worse shape. We have, as a country,
outsourced ourselves out of jobs, and not just menial jobs, but white-collar work as well. But before we complain too
bitterly, we must look at the culture of consumerism that we embrace. A flat screen television that might have cost
$1,000 a few years ago is now $350. That cost savings has to come from somewhere. When consumers seek the
lowest possible price, shop at big box stores for the biggest discount they can get, and generally ignore other factors
in exchange for low cost, they are building the market for outsourcing. And as the demand is built, the market will
ensure it is met, even at the expense of the people who wanted it in the first place.

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Figure 10.4 Is this international call center the wave of the future? (Photo courtesy of

Middle-Income Nations

The World Bank defines middle-income economies areas those with a GNI per capita of more than $1,045 but less than
$12,746. According to the World Bank (2014), in 2013, the average GNI per capita of an upper middle income nation was
$7,594 per capita with a total population of 2.049 billion, of which 62 percent was urban. Thailand, China, and Namibia
are examples of middle-income nations (World Bank 2014a).

Perhaps the most pressing issue for middle-income nations is the problem of debt accumulation. As the name suggests,
debt accumulation is the buildup of external debt, wherein countries borrow money from other nations to fund their
expansion or growth goals. As the uncertainties of the global economy make repaying these debts, or even paying the
interest on them, more challenging, nations can find themselves in trouble. Once global markets have reduced the value of
a country’s goods, it can be very difficult to ever manage the debt burden. Such issues have plagued middle-income
countries in Latin America and the Caribbean, as well as East Asian and Pacific nations (Dogruel and Dogruel 2007). By
way of example, even in the European Union, which is composed of more core nations than semi-peripheral nations, the
semi-peripheral nations of Italy and Greece face increasing debt burdens. The economic downturns in both Greece and
Italy still threaten the economy of the entire European Union.

Low-Income Nations

The World Bank defines low-income countries as nations whose per capita GNI was $1,045 per capita or less in 2013.
According to the World Bank (2014a), in 2013, the average per capita GNI of a low-income nation was $528 per capita
and the total population was 796,261,360, with 28 percent located in urban areas. For example, Myanmar, Ethiopia, and
Somalia are considered low-income countries. Low-income economies are primarily found in Asia and Africa (World
Bank 2014a), where most of the world’s population lives. There are two major challenges that these countries face: women
are disproportionately affected by poverty (in a trend toward a global feminization of poverty) and much of the population
lives in absolute poverty.

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10.2 Global Wealth and Poverty

Figure 10.5 How poor is poor for these beggar children in Vietnam? (Photo courtesy of Augapfel/flickr)

What does it mean to be poor? Does it mean being a single mother with two kids in New York City, waiting for the next
paycheck in order to buy groceries? Does it mean living with almost no furniture in your apartment because your income
doesn’t allow for extras like beds or chairs? Or does it mean having to live with the distended bellies of the chronically
malnourished throughout the peripheral nations of Sub-Saharan Africa and South Asia? Poverty has a thousand faces and a
thousand gradations; there is no single definition that pulls together every part of the spectrum. You might feel you are
poor if you can’t afford cable television or buy your own car. Every time you see a fellow student with a new laptop and
smartphone you might feel that you, with your ten-year-old desktop computer, are barely keeping up. However, someone
else might look at the clothes you wear and the calories you consume and consider you rich.

Types of Poverty
Social scientists define global poverty in different ways and take into account the complexities and the issues of relativism
described above. Relative poverty is a state of living where people can afford necessities but are unable to meet their
society’s average standard of living. People often disparage “keeping up with the Joneses”—the idea that you must keep
up with the neighbors’ standard of living to not feel deprived. But it is true that you might feel ”poor” if you are living
without a car to drive to and from work, without any money for a safety net should a family member fall ill, and without
any “extras” beyond just making ends meet.

Contrary to relative poverty, people who live in absolute poverty lack even the basic necessities, which typically include
adequate food, clean water, safe housing, and access to healthcare. Absolute poverty is defined by the World Bank (2014a)
as when someone lives on less than $1.25 a day. According to the most recent estimates, in 2011, about 17 percent of
people in the developing world lived at or below $1.25 a day, a decrease of 26 percent compared to ten years ago, and an
overall decrease of 35 percent compared to twenty years ago. A shocking number of people––88 million––live in absolute
poverty, and close to 3 billion people live on less than $2.50 a day (Shah 2011). If you were forced to live on $2.50 a day,
how would you do it? What would you deem worthy of spending money on, and what could you do without? How would
you manage the necessities—and how would you make up the gap between what you need to live and what you can

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Figure 10.6 Slums in India illustrate absolute poverty all too well. (Photo courtesy of Emmanuelle Dyan/flickr)

Subjective poverty describes poverty that is composed of many dimensions; it is subjectively present when your actual
income does not meet your expectations and perceptions. With the concept of subjective poverty, the poor themselves have
a greater say in recognizing when it is present. In short, subjective poverty has more to do with how a person or a family
defines themselves. This means that a family subsisting on a few dollars a day in Nepal might think of themselves as doing
well, within their perception of normal. However, a westerner traveling to Nepal might visit the same family and see
extreme need.

The Underground Economy Around the World
What do the driver of an unlicensed hack cab in New York, a piecework seamstress working from her home in
Mumbai, and a street tortilla vendor in Mexico City have in common? They are all members of the underground
economy, a loosely defined unregulated market unhindered by taxes, government permits, or human protections.
Official statistics before the worldwide recession posit that the underground economy accounted for over 50 percent
of nonagricultural work in Latin America; the figure went as high as 80 percent in parts of Asia and Africa (Chen
2001). A recent article in the Wall Street Journal discusses the challenges, parameters, and surprising benefits of this
informal marketplace. The wages earned in most underground economy jobs, especially in peripheral nations, are a
pittance––a few rupees for a handmade bracelet at a market, or maybe 250 rupees ($5 U.S.) for a day’s worth of fruit
and vegetable sales (Barta 2009). But these tiny sums mark the difference between survival and extinction for the
world’s poor.

The underground economy has never been viewed very positively by global economists. After all, its members don’t
pay taxes, don’t take out loans to grow their businesses, and rarely earn enough to put money back into the economy
in the form of consumer spending. But according to the International Labor Organization (an agency of the United
Nations), some 52 million people worldwide will lose their jobs due to the ongoing worldwide recession. And while
those in core nations know that high unemployment rates and limited government safety nets can be frightening, their
situation is nothing compared to the loss of a job for those barely eking out an existence. Once that job disappears, the
chance of staying afloat is very slim.

Within the context of this recession, some see the underground economy as a key player in keeping people alive.
Indeed, an economist at the World Bank credits jobs created by the informal economy as a primary reason why
peripheral nations are not in worse shape during this recession. Women in particular benefit from the informal sector.
The majority of economically active women in peripheral nations are engaged in the informal sector, which is
somewhat buffered from the economic downturn. The flip side, of course, is that it is equally buffered from the
possibility of economic growth.

Even in the United States, the informal economy exists, although not on the same scale as in peripheral and semi-
peripheral nations. It might include under-the-table nannies, gardeners, and housecleaners, as well as unlicensed street
vendors and taxi drivers. There are also those who run informal businesses, like daycares or salons, from their houses.
Analysts estimate that this type of labor may make up 10 percent of the overall U.S. economy, a number that will
likely grow as companies reduce head counts, leaving more workers to seek other options. In the end, the article

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suggests that, whether selling medicinal wines in Thailand or woven bracelets in India, the workers of the
underground economy at least have what most people want most of all: a chance to stay afloat (Barta 2009).

Who Are the Impoverished?
Who are the impoverished? Who is living in absolute poverty? The truth that most of us would guess that the richest
countries are often those with the least people. Compare the United States, which possesses a relatively small slice of the
population pie and owns by far the largest slice of the wealth pie, with India. These disparities have the expected
consequence. The poorest people in the world are women and those in peripheral and semi-peripheral nations. For women,
the rate of poverty is particularly worsened by the pressure on their time. In general, time is one of the few luxuries the
very poor have, but study after study has shown that women in poverty, who are responsible for all family comforts as well
as any earnings they can make, have less of it. The result is that while men and women may have the same rate of
economic poverty, women are suffering more in terms of overall wellbeing (Buvinic 1997). It is harder for females to get
credit to expand businesses, to take the time to learn a new skill, or to spend extra hours improving their craft so as to be
able to earn at a higher rate.

Global Feminization of Poverty

In some ways, the phrase “global feminization of poverty” says it all: around the world, women are bearing a
disproportionate percentage of the burden of poverty. This means more women live in poor conditions, receive inadequate
healthcare, bear the brunt of malnutrition and inadequate drinking water, and so on. Throughout the 1990s, data indicated
that while overall poverty rates were rising, especially in peripheral nations, the rates of impoverishment increased for
women nearly 20 percent more than for men (Mogadham 2005).

Why is this happening? While myriad variables affect women’s poverty, research specializing in this issue identifies three
causes (Mogadham 2005):

1. The expansion in the number of female-headed households

2. The persistence and consequences of intra-household inequalities and biases against women

3. The implementation of neoliberal economic policies around the world

While women are living longer and healthier lives today compared to ten years ago, around the world many women are
denied basic rights, particularly in the workplace. In peripheral nations, they accumulate fewer assets, farm less land, make
less money, and face restricted civil rights and liberties. Women can stimulate the economic growth of peripheral nations,
but they are often undereducated and lack access to credit needed to start small businesses.

In 2013, the United Nations assessed its progress toward achieving its Millennium Development Goals. Goal 3 was to
promote gender equality and empower women, and there were encouraging advances in this area. While women’s
employment outside the agricultural sector remains under 20 percent in Western Asia, Northern Africa, and Southern Asia,
worldwide it increased from 35–40 percent over the twenty-year period ending in 2010 (United Nations 2013).


The majority of the poorest countries in the world are in Africa. That is not to say there is not diversity within the
countries of that continent; countries like South Africa and Egypt have much lower rates of poverty than Angola and
Ethiopia, for instance. Overall, African income levels have been dropping relative to the rest of the world, meaning that
Africa as a whole is getting relatively poorer. Making the problem worse, 2014 saw an outbreak of the Ebola virus in
western Africa, leading to a public health crisis and an economic downturn due to loss of workers and tourist dollars.

Why is Africa in such dire straits? Much of the continent’s poverty can be traced to the availability of land, especially
arable land (land that can be farmed). Centuries of struggle over land ownership have meant that much useable land has
been ruined or left unfarmed, while many countries with inadequate rainfall have never set up an infrastructure to irrigate.
Many of Africa’s natural resources were long ago taken by colonial forces, leaving little agricultural and mineral wealth on
the continent.

Further, African poverty is worsened by civil wars and inadequate governance that are the result of a continent re-
imagined with artificial colonial borders and leaders. Consider the example of Rwanda. There, two ethnic groups
cohabitated with their own system of hierarchy and management until Belgians took control of the country in 1915 and
rigidly confined members of the population into two unequal ethnic groups. While, historically, members of the Tutsi
group held positions of power, the involvement of Belgians led to the Hutu’s seizing power during a 1960s revolt. This
ultimately led to a repressive government and genocide against Tutsis that left hundreds of thousands of Rwandans dead or

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living in diaspora (U.S. Department of State 2011c). The painful rebirth of a self-ruled Africa has meant many countries
bear ongoing scars as they try to see their way towards the future (World Poverty 2012a).


While the majority of the world’s poorest countries are in Africa, the majority of the world’s poorest people are in Asia. As
in Africa, Asia finds itself with disparity in the distribution of poverty, with Japan and South Korea holding much more
wealth than India and Cambodia. In fact, most poverty is concentrated in South Asia. One of the most pressing causes of
poverty in Asia is simply the pressure that the size of the population puts on its resources. In fact, many believe that
China’s success in recent times has much to do with its draconian population control rules. According to the U.S. State
department, China’s market-oriented reforms have contributed to its significant reduction of poverty and the speed at
which it has experienced an increase in income levels (U.S. Department of State 2011b). However, every part of Asia is
feeling the current global recession, from the poorest countries whose aid packages will be hit, to the more industrialized
ones whose own industries are slowing down. These factors make the poverty on the ground unlikely to improve any time
soon (World Poverty 2012b).


The Middle East and North Africa region (MENA) includes oil-rich countries in the Gulf, such as Iran, Iraq, and Kuwait,
but also countries that are relatively resource-poor in relationship to their populations, such as Morocco and Yemen. These
countries are predominately Islamic. For the last quarter-century, economic growth was slower in MENA than in other
developing economies, and almost a quarter of the 300 million people who make up the population live on less than $2.00
a day (World Bank 2013).

The International Labour Organization tracks the way income inequality influences social unrest. The two regions with the
highest risk of social unrest are Sub-Saharan Africa and the Middle East-North Africa region (International Labour
Organization 2012). Increasing unemployment and high socioeconomic inequality in MENA were major factors in the
Arab Spring, which—beginning in 2010—toppled dictatorships throughout the Middle East in favor of democratically
elected government; unemployment and income inequalities are still being blamed on immigrants, foreign nationals, and
ethnic/religious minorities.

Sweatshops and Student Protests: Who’s Making Your
Team Spirit?

Figure 10.7 This protester seeks to bring attention to the issue of sweatshops. (Photo courtesy of Ohio AFL-CIO Labor 2008/flickr)

Most of us don’t pay too much attention to where our favorite products are made. And certainly when you’re
shopping for a college sweatshirt or ball cap to wear to a school football game, you probably don’t turn over the label,
check who produced the item, and then research whether or not the company has fair labor practices. But for the
members of USAS––United Students Against Sweatshops––that’s exactly what they do. The organization, which was

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founded in 1997, has waged countless battles against both apparel makers and other multinational corporations that
do not meet what USAS considers fair working conditions and wages (USAS 2009).

Sometimes their demonstrations take on a sensationalist tone, as in 2006 when twenty Penn State students protested
while naked or nearly naked, in order to draw attention to the issue of sweatshop labor. The school is actually already
a member of an independent monitoring organization called Worker Rights Consortium (WRC) that monitors
working conditions and works to assist colleges and universities with maintaining compliance with their labor code.
But the students were protesting in order to have the same code of conduct applied to the factories that provide
materials for the goods, not just where the final product is assembled (Chronicle of Higher Education 2006).

The USAS organization has chapters on over 250 campuses in the United States and Canada and has waged countless
campaigns against companies like Nike and Forever 21 apparel, Taco Bell restaurants, and Sodexo food service. In
2000, members of USAS helped to create the WRC. Schools that affiliate with WRC pay annual fees that help offset
the organization’s costs. Over 180 schools are affiliated with the organization. Yet, USAS still sees signs of inequality
everywhere. And its members feel that, as current and future workers, they are responsible for ensuring that workers
of the world are treated fairly. For them, at least, the global inequality we see everywhere should not be ignored for a
team spirit sweatshirt.

Consequences of Poverty

Figure 10.8 For this child at a refugee camp in Ethiopia, poverty and malnutrition are a way of life. (Photo courtesy of DFID – UK Department for
International Development/flickr)

Not surprisingly, the consequences of poverty are often also causes. The poor often experience inadequate healthcare,
limited education, and the inaccessibility of birth control. But those born into these conditions are incredibly challenged in
their efforts to break out since these consequences of poverty are also causes of poverty, perpetuating a cycle of

According to sociologists Neckerman and Torche (2007) in their analysis of global inequality studies, the consequences of
poverty are many. Neckerman and Torche have divided them into three areas. The first, termed “the sedimentation of
global inequality,” relates to the fact that once poverty becomes entrenched in an area, it is typically very difficult to
reverse. As mentioned above, poverty exists in a cycle where the consequences and causes are intertwined. The second
consequence of poverty is its effect on physical and mental health. Poor people face physical health challenges, including
malnutrition and high infant mortality rates. Mental health is also detrimentally affected by the emotional stresses of
poverty, with relative deprivation carrying the most robust effect. Again, as with the ongoing inequality, the effects of
poverty on mental and physical health become more entrenched as time goes on. Neckerman and Torche’s third
consequence of poverty is the prevalence of crime. Cross-nationally, crime rates are higher, particularly for violent crime,
in countries with higher levels of income inequality (Fajnzylber, Lederman, and Loayza 2002).

While most of us are accustomed to thinking of slavery in terms of the antebellum South, modern day slavery goes hand-
in-hand with global inequality. In short, slavery refers to any situation in which people are sold, treated as property, or
forced to work for little or no pay. Just as in the pre-Civil War United States, these humans are at the mercy of their
employers. Chattel slavery, the form of slavery once practiced in the American South, occurs when one person owns
another as property. Child slavery, which may include child prostitution, is a form of chattel slavery. In debt bondage, or

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bonded labor, the poor pledge themselves as servants in exchange for the cost of basic necessities like transportation,
room, and board. In this scenario, people are paid less than they are charged for room and board. When travel is required,
they can arrive in debt for their travel expenses and be unable to work their way free, since their wages do not allow them
to ever get ahead.

The global watchdog group Anti-Slavery International recognizes other forms of slavery: human trafficking (in which
people are moved away from their communities and forced to work against their will), child domestic work and child
labor, and certain forms of servile marriage, in which women are little more than chattel slaves (Anti-Slavery International

10.3 Theoretical Perspectives on Global Stratification
As with any social issue, global or otherwise, scholars have developed a variety of theories to study global stratification.
The two most widely applied perspectives are modernization theory and dependency theory.

Modernization Theory
According to modernization theory, low-income countries are affected by their lack of industrialization and can improve
their global economic standing through (Armer and Katsillis 2010):

1. an adjustment of cultural values and attitudes to work

2. industrialization and other forms of economic growth

Critics point out the inherent ethnocentric bias of this theory. It supposes all countries have the same resources and are
capable of following the same path. In addition, it assumes that the goal of all countries is to be as “developed” as
possible. There is no room within this theory for the possibility that industrialization and technology are not the best goals.

There is, of course, some basis for this assumption. Data show that core nations tend to have lower maternal and child
mortality rates, longer life spans, and less absolute poverty. It is also true that in the poorest countries, millions of people
die from the lack of clean drinking water and sanitation facilities, which are benefits most of us take for granted. At the
same time, the issue is more complex than the numbers might suggest. Cultural equality, history, community, and local
traditions are all at risk as modernization pushes into peripheral countries. The challenge, then, is to allow the benefits of
modernization while maintaining a cultural sensitivity to what already exists.

Dependency Theory
Dependency theory was created in part as a response to the Western-centric mindset of modernization theory. It states that
global inequality is primarily caused by core nations (or high-income nations) exploiting semi-peripheral and peripheral
nations (or middle-income and low-income nations), which creates a cycle of dependence (Hendricks 2010). As long as
peripheral nations are dependent on core nations for economic stimulus and access to a larger piece of the global economy,
they will never achieve stable and consistent economic growth. Further, the theory states that since core nations, as well as
the World Bank, choose which countries to make loans to, and for what they will loan funds, they are creating highly
segmented labor markets that are built to benefit the dominant market countries.

At first glance, it seems this theory ignores the formerly low-income nations that are now considered middle-income
nations and are on their way to becoming high-income nations and major players in the global economy, such as China.
But some dependency theorists would state that it is in the best interests of core nations to ensure the long-term usefulness
of their peripheral and semi-peripheral partners. Following that theory, sociologists have found that entities are more likely
to outsource a significant portion of a company’s work if they are the dominant player in the equation; in other words,
companies want to see their partner countries healthy enough to provide work, but not so healthy as to establish a threat
(Caniels and Roeleveld 2009).

Factory Girls
We’ve examined functionalist and conflict theorist perspectives on global inequality, as well as modernization and
dependency theories. How might a symbolic interactionist approach this topic?

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absolute poverty:

capital flight:

chattel slavery:

core nations:

debt accumulation:

debt bondage:


dependency theory:

first world:

fourth world:

GINI coefficient:

global feminization of poverty:

global inequality:

global stratification:

gross national income (GNI):

The book Factory Girls: From Village to City in Changing China, by Leslie T. Chang, provides this opportunity.
Chang follows two young women (Min and Chunming) employed at a handbag plant. They help manufacture coveted
purses and bags for the global market. As part of the growing population of young people who are leaving behind the
homesteads and farms of rural China, these female factory workers are ready to enter the urban fray and pursue an
ambitious income.

Although Chang’s study is based in a town many have never heard of (Dongguan), this city produces one-third of all
shoes on the planet (Nike and Reebok are major manufacturers here) and 30 percent of the world’s computer disk
drives, in addition to an abundance of apparel (Chang 2008).

But Chang’s focus is centered less on this global phenomenon on a large scale, than on how it affects these two
women. As a symbolic interactionist would do, Chang examines the daily lives and interactions of Min and
Chunming—their workplace friendships, family relationships, gadgets and goods—in this evolving global space
where young women can leave tradition behind and fashion their own futures. Their story is one that all people, not
just scholars, can learn from as we contemplate sociological issues like global economies, cultural traditions and
innovations, and opportunities for women in the workforce.

Chapter Review

Key Terms
the state where one is barely able, or unable, to afford basic necessities

the movement (flight) of capital from one nation to another, via jobs and resources

a form of slavery in which one person owns another

dominant capitalist countries

the buildup of external debt, wherein countries borrow money from other nations to fund their
expansion or growth goals

the act of people pledging themselves as servants in exchange for money for passage, and are
subsequently paid too little to regain their freedom

the loss of industrial production, usually to peripheral and semi-peripheral nations where the
costs are lower

a theory which states that global inequity is due to the exploitation of peripheral and semi-
peripheral nations by core nations

a term from the Cold War era that is used to describe industrialized capitalist democracies

a term that describes stigmatized minority groups who have no voice or representation on the world

a measure of income inequality between countries using a 100-point scale, in which 1 represents
complete equality and 100 represents the highest possible inequality

a pattern that occurs when women bear a disproportionate percentage of the
burden of poverty

the concentration of resources in core nations and in the hands of a wealthy minority

the unequal distribution of resources between countries

the income of a nation calculated based on goods and services produced, plus
income earned by citizens and corporations headquartered in that country

Chapter 10 | Global Inequality 217

modernization theory:

peripheral nations:

relative poverty:

second world:

semi-peripheral nations:

subjective poverty:

third world:

underground economy:

a theory that low-income countries can improve their global economic standing by
industrialization of infrastructure and a shift in cultural attitudes towards work

nations on the fringes of the global economy, dominated by core nations, with very little

the state of poverty where one is unable to live the lifestyle of the average person in the country

a term from the Cold War era that describes nations with moderate economies and standards of living

in-between nations, not powerful enough to dictate policy but acting as a major source of
raw materials and an expanding middle class marketplace

a state of poverty composed of many dimensions, subjectively present when one’s actual
income does not meet one’s expectations

a term from the Cold War era that refers to poor, unindustrialized countries

an unregulated economy of labor and goods that operates outside of governance,
regulatory systems, or human protections

Section Summary

10.1 Global Stratification and Classification
Stratification refers to the gaps in resources both between nations and within nations. While economic equality is of great
concern, so is social equality, like the discrimination stemming from race, ethnicity, gender, religion, and/or sexual
orientation. While global inequality is nothing new, several factors make it more relevant than ever, like the global
marketplace and the pace of information sharing. Researchers try to understand global inequality by classifying it
according to factors such as how industrialized a nation is, whether a country serves as a means of production or as an
owner, and what income a nation produces.

10.2 Global Wealth and Poverty
When looking at the world’s poor, we first have to define the difference between relative poverty, absolute poverty, and
subjective poverty. While those in relative poverty might not have enough to live at their country’s standard of living,
those in absolute poverty do not have, or barely have, basic necessities such as food. Subjective poverty has more to do
with one’s perception of one’s situation. North America and Europe are home to fewer of the world’s poor than Africa,
which has most poor countries, or Asia, which has the most people living in poverty. Poverty has numerous negative
consequences, from increased crime rates to a detrimental impact on physical and mental health.

10.3 Theoretical Perspectives on Global Stratification
Modernization theory and dependency theory are two of the most common lenses sociologists use when looking at the
issues of global inequality. Modernization theory posits that countries go through evolutionary stages and that
industrialization and improved technology are the keys to forward movement. Dependency theory, on the other hand, sees
modernization theory as Eurocentric and patronizing. With this theory, global inequality is the result of core nations
creating a cycle of dependence by exploiting resources and labor in peripheral and semi-peripheral countries.

Section Quiz

10.1 Global Stratification and Classification
1. A sociologist who focuses on the way that multinational corporations headquartered in core nations exploit the local
workers in their peripheral nation factories is using a _________ perspective to understand the global economy.

a. functional
b. conflict theory
c. feminist
d. symbolic interactionist

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2. A ____________ perspective theorist might find it particularly noteworthy that wealthy corporations improve the
quality of life in peripheral nations by providing workers with jobs, pumping money into the local economy, and
improving transportation infrastructure.

a. functional
b. conflict
c. feminist
d. symbolic interactionist

3. A sociologist working from a symbolic interaction perspective would:
a. study how inequality is created and reproduced
b. study how corporations can improve the lives of their low-income workers
c. try to understand how companies provide an advantage to high-income nations compared to low-income nations
d. want to interview women working in factories to understand how they manage the expectations of their

supervisors, make ends meet, and support their households on a day-to-day basis

4. France might be classified as which kind of nation?
a. Global
b. Core
c. Semi-peripheral
d. Peripheral

5. In the past, the United States manufactured clothes. Many clothing corporations have shut down their U.S. factories and
relocated to China. This is an example of:

a. conflict theory
c. global inequality
d. capital flight

10.2 Global Wealth and Poverty
6. Slavery in the pre-Civil War U.S. South most closely resembled

a. chattel slavery
b. debt bondage
c. relative poverty
d. peonage

7. Maya is a twelve-year-old girl living in Thailand. She is homeless, and often does not know where she will sleep or
when she will eat. We might say that Maya lives in _________ poverty.

a. subjective
b. absolute
c. relative
d. global

8. Mike, a college student, rents a studio apartment. He cannot afford a television and lives on cheap groceries like dried
beans and ramen noodles. Since he does not have a regular job, he does not own a car. Mike is living in:

a. global poverty
b. absolute poverty
c. subjective poverty
d. relative poverty

9. Faith has a full-time job and two children. She has enough money for the basics and can pay her rent each month, but
she feels that, with her education and experience, her income should be enough for her family to live much better than they
do. Faith is experiencing:

a. global poverty
b. subjective poverty
c. absolute poverty
d. relative poverty

10. In a U.S. town, a mining company owns all the stores and most of the houses. It sells goods to the workers at inflated
prices, offers house rentals for twice what a mortgage would be, and makes sure to always pay the workers less than
needed to cover food and rent. Once the workers are in debt, they have no choice but to continue working for the company,
since their skills will not transfer to a new position. This situation most closely resembles:

a. child slavery

Chapter 10 | Global Inequality 219

b. chattel slavery
c. debt slavery
d. servile marriage

10.3 Theoretical Perspectives on Global Stratification
11. One flaw in dependency theory is the unwillingness to recognize _______.

a. that previously low-income nations such as China have successfully developed their economies and can no
longer be classified as dependent on core nations

b. that previously high-income nations such as China have been economically overpowered by low-income nations
entering the global marketplace

c. that countries such as China are growing more dependent on core nations
d. that countries such as China do not necessarily want to be more like core nations

12. One flaw in modernization theory is the unwillingness to recognize _________.
a. that semi-peripheral nations are incapable of industrializing
b. that peripheral nations prevent semi-peripheral nations from entering the global market
c. its inherent ethnocentric bias
d. the importance of semi-peripheral nations industrializing

13. If a sociologist says that nations evolve toward more advanced technology and more complex industry as their citizens
learn cultural values that celebrate hard work and success, she is using _______ theory to study the global economy.

a. modernization theory
b. dependency theory
c. modern dependency theory
d. evolutionary dependency theory

14. If a sociologist points out that core nations dominate the global economy, in part by creating global interest rates and
international tariffs that will inevitably favor high-income nations over low-income nations, he is a:

a. functionalist
b. dependency theorist
c. modernization theorist
d. symbolic interactionist

15. Dependency theorists explain global inequality and global stratification by focusing on the way that:
a. core nations and peripheral nations exploit semi-peripheral nations
b. semi-peripheral nations exploit core nations
c. peripheral nations exploit core nations
d. core nations exploit peripheral nations

Short Answer

10.1 Global Stratification and Classification
1. Consider the matter of rock-bottom prices at Walmart. What would a functionalist think of Walmart’s model of
squeezing vendors to get the absolute lowest prices so it can pass them along to core nation consumers?

2. Why do you think some scholars find Cold War terminology (“first world” and so on) objectionable?

3. Give an example of the feminization of poverty in core nations. How is it the same or different in peripheral nations?

4. Pretend you are a sociologist studying global inequality by looking at child labor manufacturing Barbie dolls in China.
What do you focus on? How will you find this information? What theoretical perspective might you use?

10.2 Global Wealth and Poverty
5. Consider the concept of subjective poverty. Does it make sense that poverty is in the eye of the beholder? When you see
a homeless person, is your reaction different if he or she is seemingly content versus begging? Why?

6. Think of people among your family, your friends, or your classmates who are relatively unequal in terms of wealth.
What is their relationship like? What factors come into play?

7. Go to your campus bookstore or visit its web site. Find out who manufactures apparel and novelty items with your
school’s insignias. In what countries are these produced? Conduct some research to determine how well your school
adheres to the principles advocated by USAS.

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10.3 Theoretical Perspectives on Global Stratification
8. There is much criticism that modernization theory is Eurocentric. Do you think dependency theory is also biased? Why,
or why not?

9. Compare and contrast modernization theory and dependency theory. Which do you think is more useful for explaining
global inequality? Explain, using examples.

Further Research

10.1 Global Stratification and Classification
To learn more about the United Nations Millennium Development Goals, look here:
UN_development_goals (

To learn more about the existence and impact of global poverty, peruse the data here:
poverty_data (

10.2 Global Wealth and Poverty
Students often think that the United States is immune to the atrocity of human trafficking. Check out the following link to
learn more about trafficking in the United States:

For more information about the ongoing practices of slavery in the modern world click here:
anti-slavery (

10.3 Theoretical Perspectives on Global Stratification
For more information about economic modernization, check out the Hudson Institute at
Hudson_Institute (

Learn more about economic dependency at the University of Texas Inequality Project:
Texas_inequality_project (


10.0 Introduction to Global Inequality
Butler, Sarah. 2013. “Bangladeshi Factory Deaths Spark Action among High-Street Clothing Chains.” The Guardian.
Retrieved November 7, 2014 (

Institute for Global Labour and Human Rights. 2014. “Rana Plaza: A Look Back and Forward.” Global Labour Rights.
Retrieved November 7, 2014 (

International Labour Organization, Department of Communication. 2014. “Post Rana Plaza: A Vision for the Future.”
Working Conditions: International Labour Organization. Retreived November 7, 2014 (

Korzeniewicz, Robert, and Timothy Patrick Moran. 2009. Unveiling Inequality: A World Historical Perspective. New
York, NY: Russell Sage Foundation.

10.1 Global Stratification and Classification
Amnesty International. 2012. “Sexual Orientation and Gender Identity.” Retrieved January 3, 2012
( (
gender-identity) ).

Castells, Manuel. 1998. End of Millennium. Malden, MA: Blackwell.

Central Intelligence Agency. 2012. “The World Factbook.” Retrieved January 5, 2012 (
publications/the-world-factbook/wfbExt/region_noa.html (
wfbExt/region_noa.html) ).

Chapter 10 | Global Inequality 221

Central Intelligence Agency. 2014. “Country Comparison: Infant Mortality Rate.” Retrieved November 7, 2014

Dogruel, Fatma, and A. Suut Dogruel. 2007. “Foreign Debt Dynamics in Middle Income Countries.” Paper presented
January 4, 2007 at Middle East Economic Association Meeting, Allied Social Science Associations, Chicago, IL.

Moghadam, Valentine M. 2005. “The Feminization of Poverty and Women’s Human Rights.” Gender Equality and
Development Section UNESCO, July. Paris, France.

Myrdal, Gunnar. 1970. The Challenge of World Poverty: A World Anti-Poverty Program in Outline. New York: Pantheon.

Oxfam. 2014. “Working for the Few: Political Capture and Economic Inequality.” Retrieved November 7,
2014 (

United Nations. 2013. “Millennium Development Goals.” Retrieved November 7, 2014 (

Wallerstein, Immanuel. 1979. The Capitalist World Economy. Cambridge, England: Cambridge World Press.

World Bank. 2014a. “Gender Overview.” Retrieved November 7, 2014 (

World Bank. 2014b. “High Income: OECD: Data.” Retrieved November 7, 2014 (

World Bank. 2014c. “Low Income: Data.” Retrieved November 7, 2014 (

World Bank. 2014d. “Upper Middle Income: Data.” Retrieved November 7, 2014 (

10.2 Global Wealth and Poverty
Anti-Slavery International. 2012. “What Is Modern Slavery?” Retrieved January 1, 2012 (
english/slavery_today/what_is_modern_slavery.aspx (
what_is_modern_slavery.aspx) ).

Barta, Patrick. 2009. “The Rise of the Underground.” Wall Street Journal, March 14. Retrieved January 1, 2012
(ttp:// (

Buvinić, M. 1997. “Women in Poverty: A New Global Underclass.” Foreign Policy, Fall (108):1–7.

Chen, Martha. 2001. “Women in the Informal Sector: A Global Picture, the Global Movement.” The SAIS Review

Chronicle of Higher Education. 2006. “Nearly Nude Penn State Students Protest Sweatshop Labor.” March 26. Retrieved
January 4, 2012 ( (
Penn-Staters/36772) ).

Fajnzylber, Pablo, Daniel Lederman, and Norman Loayza. 2002. “Inequality and Violent Crime.” Journal of Law and
Economics 45:1–40.

International Labour Organization. 2012. “High Unemployment and Growing Inequality Fuel Social Unrest around the
World.” Retrieved November 7, 2014 (

Neckerman, Kathryn, and Florencia Torche. 2007. “Inequality: Causes and Consequences.” Annual Review of Sociology

Shah, Anup. 2011. “Poverty around the World.” Global Issues. Retrieved January 17, 2012 (
print/article/4 ( ).

U.S. Department of State. 2011a. “Background Note: Argentina.” Retrieved January 3, 2012 (
bgn/26516.htm ( ).

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U.S. Department of State. 2011b. “Background Note: China.” Retrieved January 3, 2012 (
18902.htm#econ ( ).

U.S. Department of State. 2011c. “Background Note: Rwanda.” Retrieved January 3, 2012 (
bgn/2861.htm#econ ( ).

USAS. 2009. “Mission, Vision and Organizing Philosophy.” August. Retrieved January 2, 2012 (
( ).

World Bank. 2013. “Middle East and North Africa.” Retrieved November 7, 2014 (

World Bank. 2014e. “Poverty Overview.” Retrieved November 7, 2014 (

World Poverty. 2012a. “Poverty in Africa, Famine and Disease.” Retrieved January 2, 2012 (
povertyinafrica.aspx ( ).

World Poverty. 2012b “Poverty in Asia, Caste and Progress.” Retrieved January 2, 2012 (
povertyinasia.aspx ( ).

World Poverty. 2012c. “Poverty in Latin America, Foreign Aid Debt Burdens.” Retrieved January 2, 2012 (http://world- ( ).

10.3 Theoretical Perspectives on Global Stratification
Armer, J. Michael, and John Katsillis. 2010. “Modernization Theory.” Encyclopedia of Sociology, edited by E. F. Borgatta.
Retrieved January 5, 2012 (
11%20modernization%20theory.htm (
11%20modernization%20theory.htm) ).

Caniels, Marjolein, C.J. Roeleveld, and Adriaan Roeleveld. 2009. “Power and Dependence Perspectives on Outsourcing
Decisions.” European Management Journal 27:402–417. Retrieved January 4, 2012 (
MarjoleinCaniels/Papers/645947/Power_and_dependence_perspectives_on_outsourcing_decisions (http://ou- ).

Chang, Leslie T. 2008. Factory Girls: From Village to City in Changing China. New York: Random House.

Hendricks, John. 2010. “Dependency Theory.” Encyclopedia of Sociology, edited by E.F. Borgatta. Retrieved January 5,
2012 (
( ).


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11 Race and

Figure 11.1 Do you think race played a role in Trayvon Martin’s death or in the public reaction to it? Do you think race had any influence on the
initial decision not to arrest George Zimmerman, or on his later acquittal? (Photo courtesy of Ryan Vaarsi/flickr)

Learning Objectives
11.1. Racial, Ethnic, and Minority Groups

• Understand the difference between race and ethnicity

• Define a majority group (dominant group)

• Define a minority group (subordinate group)

11.2. Stereotypes, Prejudice, and Discrimination
• Explain the difference between stereotypes, prejudice, discrimination, and racism

• Identify different types of discrimination

• View racial tension through a sociological lens

11.3. Theories of Race and Ethnicity
• Describe how major sociological perspectives view race and ethnicity

• Identify examples of culture of prejudice

11.4. Intergroup Relationships
• Explain different intergroup relations in terms of their relative levels of tolerance

• Give historical and/or contemporary examples of each type of intergroup relation

11.5. Race and Ethnicity in the United States
• Compare and contrast the different experiences of various ethnic groups in the United States

• Apply theories of intergroup relations, race, and ethnicity to different subordinate groups

Chapter 11 | Race and Ethnicity 225

Introduction to Race and Ethnicity
Trayvon Martin was a seventeen-year-old black teenager. On the evening of February 26, 2012, he was visiting with his
father and his father’s fiancée in the Sanford, Florida multi-ethnic gated community where his father’s fiancée lived.
Trayvon left her home on foot to buy a snack from a nearby convenience store. As he was returning, George Zimmerman,
a white Hispanic male and the community’s neighborhood watch program coordinator, noticed him. In light of a recent
rash of break-ins, Zimmerman called the police to report a person acting suspiciously, which he had done on many other
occasions. The 911 operator told Zimmerman not to follow the teen, but soon after Zimmerman and Martin had a physical
confrontation. According to Zimmerman, Martin attacked him, and in the ensuing scuffle Martin was shot and killed
(CNN Library 2014).

A public outcry followed Martin’s death. There were allegations of racial profiling—the use by law enforcement of race
alone to determine whether to stop and detain someone—a national discussion about “Stand Your Ground Laws,” and a
failed lawsuit in which Zimmerman accused NBC of airing an edited version of the 911 call that made him appear racist.
Zimmerman was not arrested until April 11, when he was charged with second-degree murder by special prosecutor
Angela Corey. In the ensuing trial, he was found not guilty (CNN Library 2014).

The shooting, the public response, and the trial that followed offer a snapshot of the sociology of race. Do you think race
played a role in Martin’s death or in the public reaction to it? Do you think race had any influence on the initial decision
not to arrest Zimmerman, or on his later acquittal? Does society fear black men, leading to racial profiling at an
institutional level? What about the role of the media? Was there a deliberate attempt to manipulate public opinion? If you
were a member of the jury, would you have convicted George Zimmerman?

11.1 Racial, Ethnic, and Minority Groups
While many students first entering a sociology classroom are accustomed to conflating the terms “race,” “ethnicity,” and
“minority group,” these three terms have distinct meanings for sociologists. The idea of race refers to superficial physical
differences that a particular society considers significant, while ethnicity describes shared culture. And the term “minority
groups” describe groups that are subordinate, or that lack power in society regardless of skin color or country of origin.
For example, in modern U.S. history, the elderly might be considered a minority group due to a diminished status that
results from popular prejudice and discrimination against them. Ten percent of nursing home staff admitted to physically
abusing an elderly person in the past year, and 40 percent admitted to committing psychological abuse (World Health
Organization 2011). In this chapter we focus on racial and ethnic minorities.

What Is Race?
Historically, the concept of race has changed across cultures and eras, and has eventually become less connected with
ancestral and familial ties, and more concerned with superficial physical characteristics. In the past, theorists have posited
categories of race based on various geographic regions, ethnicities, skin colors, and more. Their labels for racial groups
have connoted regions (Mongolia and the Caucus Mountains, for instance) or skin tones (black, white, yellow, and red, for

Social science organizations including the American Association of Anthropologists, the American Sociological
Association, and the American Psychological Association have all taken an official position rejecting the biological
explanations of race. Over time, the typology of race that developed during early racial science has fallen into disuse, and
the social construction of race is a more sociological way of understanding racial categories. Research in this school of
thought suggests that race is not biologically identifiable and that previous racial categories were arbitrarily assigned,
based on pseudoscience, and used to justify racist practices (Omi and Winant 1994; Graves 2003). When considering skin
color, for example, the social construction of race perspective recognizes that the relative darkness or fairness of skin is an
evolutionary adaptation to the available sunlight in different regions of the world. Contemporary conceptions of race,
therefore, which tend to be based on socioeconomic assumptions, illuminate how far removed modern understanding of
race is from biological qualities. In modern society, some people who consider themselves “white” actually have more
melanin (a pigment that determines skin color) in their skin than other people who identify as ”black.” Consider the case
of the actress Rashida Jones. She is the daughter of a black man (Quincy Jones), and her best-known roles include Ann
Perkins on Parks and Recreation, Karen Filippelli on The Office, and Zooey Rice in I Love You Man, none of whom are
black characters. In some countries, such as Brazil, class is more important than skin color in determining racial
categorization. People with high levels of melanin may consider themselves “white” if they enjoy a middle-class lifestyle.
On the other hand, someone with low levels of melanin might be assigned the identity of “black” if he or she has little
education or money.

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The social construction of race is also reflected in the way names for racial categories change with changing times. It’s
worth noting that race, in this sense, is also a system of labeling that provides a source of identity; specific labels fall in
and out of favor during different social eras. For example, the category ”negroid,” popular in the nineteenth century,
evolved into the term “negro” by the 1960s, and then this term fell from use and was replaced with “African American.”
This latter term was intended to celebrate the multiple identities that a black person might hold, but the word choice is a
poor one: it lumps together a large variety of ethnic groups under an umbrella term while excluding others who could
accurately be described by the label but who do not meet the spirit of the term. For example, actress Charlize Theron is a
blonde-haired, blue-eyed “African American.” She was born in South Africa and later became a U.S. citizen. Is her
identity that of an “African American” as most of us understand the term?

What Is Ethnicity?
Ethnicity is a term that describes shared culture—the practices, values, and beliefs of a group. This culture might include
shared language, religion, and traditions, among other commonalities. Like race, the term ethnicity is difficult to describe
and its meaning has changed over time. And as with race, individuals may be identified or self-identify with ethnicities in
complex, even contradictory, ways. For example, ethnic groups such as Irish, Italian American, Russian, Jewish, and
Serbian might all be groups whose members are predominantly included in the “white” racial category. Conversely, the
ethnic group British includes citizens from a multiplicity of racial backgrounds: black, white, Asian, and more, plus a
variety of race combinations. These examples illustrate the complexity and overlap of these identifying terms. Ethnicity,
like race, continues to be an identification method that individuals and institutions use today—whether through the census,
affirmative action initiatives, nondiscrimination laws, or simply in personal day-to-day relations.

What Are Minority Groups?
Sociologist Louis Wirth (1945) defined a minority group as “any group of people who, because of their physical or
cultural characteristics, are singled out from the others in the society in which they live for differential and unequal
treatment, and who therefore regard themselves as objects of collective discrimination.” The term minority connotes
discrimination, and in its sociological use, the term subordinate group can be used interchangeably with the term
minority, while the term dominant group is often substituted for the group that’s in the majority. These definitions
correlate to the concept that the dominant group is that which holds the most power in a given society, while subordinate
groups are those who lack power compared to the dominant group.

Note that being a numerical minority is not a characteristic of being a minority group; sometimes larger groups can be
considered minority groups due to their lack of power. It is the lack of power that is the predominant characteristic of a
minority, or subordinate group. For example, consider apartheid in South Africa, in which a numerical majority (the black
inhabitants of the country) were exploited and oppressed by the white minority.

According to Charles Wagley and Marvin Harris (1958), a minority group is distinguished by five characteristics: (1)
unequal treatment and less power over their lives, (2) distinguishing physical or cultural traits like skin color or language,
(3) involuntary membership in the group, (4) awareness of subordination, and (5) high rate of in-group marriage.
Additional examples of minority groups might include the LBGT community, religious practitioners whose faith is not
widely practiced where they live, and people with disabilities.

Scapegoat theory, developed initially from Dollard’s (1939) Frustration-Aggression theory, suggests that the dominant
group will displace its unfocused aggression onto a subordinate group. History has shown us many examples of the
scapegoating of a subordinate group. An example from the last century is the way Adolf Hitler was able to blame the
Jewish population for Germany’s social and economic problems. In the United States, recent immigrants have frequently
been the scapegoat for the nation’s—or an individual’s—woes. Many states have enacted laws to disenfranchise
immigrants; these laws are popular because they let the dominant group scapegoat a subordinate group.

11.2 Stereotypes, Prejudice, and Discrimination
The terms stereotype, prejudice, discrimination, and racism are often used interchangeably in everyday conversation. Let
us explore the differences between these concepts. Stereotypes are oversimplified generalizations about groups of people.
Stereotypes can be based on race, ethnicity, age, gender, sexual orientation—almost any characteristic. They may be
positive (usually about one’s own group, such as when women suggest they are less likely to complain about physical
pain) but are often negative (usually toward other groups, such as when members of a dominant racial group suggest that a
subordinate racial group is stupid or lazy). In either case, the stereotype is a generalization that doesn’t take individual
differences into account.

Where do stereotypes come from? In fact new stereotypes are rarely created; rather, they are recycled from subordinate
groups that have assimilated into society and are reused to describe newly subordinate groups. For example, many

Chapter 11 | Race and Ethnicity 227

stereotypes that are currently used to characterize black people were used earlier in American history to characterize Irish
and Eastern European immigrants.

Prejudice and Racism
Prejudice refers to the beliefs, thoughts, feelings, and attitudes someone holds about a group. A prejudice is not based on
experience; instead, it is a prejudgment, originating outside actual experience. A 1970 documentary called Eye of the
Storm illustrates the way in which prejudice develops, by showing how defining one category of people as superior
(children with blue eyes) results in prejudice against people who are not part of the favored category.

While prejudice is not necessarily specific to race, racism is a stronger type of prejudice used to justify the belief that one
racial category is somehow superior or inferior to others; it is also a set of practices used by a racial majority to
disadvantage a racial minority. The Ku Klux Klan is an example of a racist organization; its members’ belief in white
supremacy has encouraged over a century of hate crime and hate speech.

Institutional racism refers to the way in which racism is embedded in the fabric of society. For example, the
disproportionate number of black men arrested, charged, and convicted of crimes may reflect racial profiling, a form of
institutional racism.

Colorism is another kind of prejudice, in which someone believes one type of skin tone is superior or inferior to another
within a racial group. Studies suggest that darker skinned African Americans experience more discrimination than lighter
skinned African Americans (Herring, Keith, and Horton 2004; Klonoff and Landrine 2000). For example, if a white
employer believes a black employee with a darker skin tone is less capable than a black employer with lighter skin tone,
that is colorism. At least one study suggested the colorism affected racial socialization, with darker-skinned black male
adolescents receiving more warnings about the danger of interacting with members of other racial groups than did lighter-
skinned black male adolescents (Landor et al. 2013).

While prejudice refers to biased thinking, discrimination consists of actions against a group of people. Discrimination can
be based on age, religion, health, and other indicators; race-based laws against discrimination strive to address this set of
social problems.

Discrimination based on race or ethnicity can take many forms, from unfair housing practices to biased hiring systems.
Overt discrimination has long been part of U.S. history. In the late nineteenth century, it was not uncommon for business
owners to hang signs that read, “Help Wanted: No Irish Need Apply.” And southern Jim Crow laws, with their “Whites
Only” signs, exemplified overt discrimination that is not tolerated today.

However, we cannot erase discrimination from our culture just by enacting laws to abolish it. Even if a magic pill managed
to eradicate racism from each individual’s psyche, society itself would maintain it. Sociologist Émile Durkheim calls
racism a social fact, meaning that it does not require the action of individuals to continue. The reasons for this are complex
and relate to the educational, criminal, economic, and political systems that exist in our society.

For example, when a newspaper identifies by race individuals accused of a crime, it may enhance stereotypes of a certain
minority. Another example of racist practices is racial steering, in which real estate agents direct prospective homeowners
toward or away from certain neighborhoods based on their race. Racist attitudes and beliefs are often more insidious and
harder to pin down than specific racist practices.

Prejudice and discrimination can overlap and intersect in many ways. To illustrate, here are four examples of how
prejudice and discrimination can occur. Unprejudiced nondiscriminators are open-minded, tolerant, and accepting
individuals. Unprejudiced discriminators might be those who unthinkingly practice sexism in their workplace by not
considering females for certain positions that have traditionally been held by men. Prejudiced nondiscriminators are those
who hold racist beliefs but don’t act on them, such as a racist store owner who serves minority customers. Prejudiced
discriminators include those who actively make disparaging remarks about others or who perpetuate hate crimes.

Discrimination also manifests in different ways. The scenarios above are examples of individual discrimination, but other
types exist. Institutional discrimination occurs when a societal system has developed with embedded disenfranchisement
of a group, such as the U.S. military’s historical nonacceptance of minority sexualities (the “don’t ask, don’t tell” policy
reflected this norm).

Institutional discrimination can also include the promotion of a group’s status, such in the case of white privilege, which is
the benefits people receive simply by being part of the dominant group.

While most white people are willing to admit that nonwhite people live with a set of disadvantages due to the color of their
skin, very few are willing to acknowledge the benefits they receive.

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Racial Tensions in the United States
The death of Michael Brown in Ferguson, MO on August 9, 2014 illustrates racial tensions in the United States as well as
the overlap between prejudice, discrimination, and institutional racism. On that day, Brown, a young unarmed black man,
was killed by a white police officer named Darren Wilson. During the incident, Wilson directed Brown and his friend to
walk on the sidewalk instead of in the street. While eyewitness accounts vary, they agree that an altercation occurred
between Wilson and Brown. Wilson’s version has him shooting Brown in self-defense after Brown assaulted him, while
Dorian Johnson, a friend of Brown also present at the time, claimed that Brown first ran away, then turned with his hands
in the air to surrender, after which Johnson shot him repeatedly (Nobles and Bosman 2014). Three autopsies independently
confirmed that Brown was shot six times (Lowery and Fears 2014).

The shooting focused attention on a number of race-related tensions in the United States. First, members of the
predominantly black community viewed Brown’s death as the result of a white police officer racially profiling a black man
(Nobles and Bosman 2014). In the days after, it was revealed that only three members of the town’s fifty-three-member
police force were black (Nobles and Bosman 2014). The national dialogue shifted during the next few weeks, with some
commentators pointing to a nationwide sedimentation of racial inequality and identifying redlining in Ferguson as a
cause of the unbalanced racial composition in the community, in local political establishments, and in the police force
(Bouie 2014). Redlining is the practice of routinely refusing mortgages for households and businesses located in
predominately minority communities, while sedimentation of racial inequality describes the intergenerational impact of
both practical and legalized racism that limits the abilities of black people to accumulate wealth.

Ferguson’s racial imbalance may explain in part why, even though in 2010 only about 63 percent of its population was
black, in 2013 blacks were detained in 86 percent of stops, 92 percent of searches, and 93 percent of arrests (Missouri
Attorney General’s Office 2014). In addition, de facto segregation in Ferguson’s schools, a race-based wealth gap, urban
sprawl, and a black unemployment rate three times that of the white unemployment rate worsened existing racial tensions
in Ferguson while also reflecting nationwide racial inequalities (Bouie 2014).

Multiple Identities

Figure 11.2 Golfer Tiger Woods has Chinese, Thai, African American, Native American, and Dutch heritage. Individuals with multiple ethnic
backgrounds are becoming more common. (Photo courtesy of familymwr/flickr)

Prior to the twentieth century, racial intermarriage (referred to as miscegenation) was extremely rare, and in many places,
illegal. In the later part of the twentieth century and in the twenty-first century, as Figure 11.2 shows, attitudes have
changed for the better. While the sexual subordination of slaves did result in children of mixed race, these children were
usually considered black, and therefore, property. There was no concept of multiple racial identities with the possible

Chapter 11 | Race and Ethnicity 229

Making Connections: Big Picturethe

exception of the Creole. Creole society developed in the port city of New Orleans, where a mixed-race culture grew from
French and African inhabitants. Unlike in other parts of the country, “Creoles of color” had greater social, economic, and
educational opportunities than most African Americans.

Increasingly during the modern era, the removal of miscegenation laws and a trend toward equal rights and legal
protection against racism have steadily reduced the social stigma attached to racial exogamy (exogamy refers to marriage
outside a person’s core social unit). It is now common for the children of racially mixed parents to acknowledge and
celebrate their various ethnic identities. Golfer Tiger Woods, for instance, has Chinese, Thai, African American, Native
American, and Dutch heritage; he jokingly refers to his ethnicity as “Cablinasian,” a term he coined to combine several of
his ethnic backgrounds. While this is the trend, it is not yet evident in all aspects of our society. For example, the U.S.
Census only recently added additional categories for people to identify themselves, such as non-white Hispanic. A
growing number of people chose multiple races to describe themselves on the 2010 Census, paving the way for the 2020
Census to provide yet more choices.

The Confederate Flag vs. the First Amendment

Figure 11.3 To some, the Confederate flag is a symbol of pride in Southern history. To others, it is a grim reminder of a degrading period of
the United States’ past. (Photo courtesy of Eyeliam/flickr)

In January 2006, two girls walked into Burleson High School in Texas carrying purses that displayed large images of
Confederate flags. School administrators told the girls that they were in violation of the dress code, which prohibited
apparel with inappropriate symbolism or clothing that discriminated based on race. To stay in school, they’d have to
have someone pick up their purses or leave them in the office. The girls chose to go home for the day but then
challenged the school’s decision, appealing first to the principal, then to the district superintendent, then to the U.S.
District Court, and finally to the Fifth Circuit Court of Appeals.

Why did the school ban the purses, and why did it stand behind that ban, even when being sued? Why did the girls,
identified anonymously in court documents as A.M. and A.T., pursue such strong legal measures for their right to
carry the purses? The issue, of course, is not the purses: it is the Confederate flag that adorns them. The parties in this
case join a long line of people and institutions that have fought for their right to display it, saying such a display is
covered by the First Amendment’s guarantee of free speech. In the end, the court sided with the district and noted that
the Confederate flag carried symbolism significant enough to disrupt normal school activities.

While many young people in the United States like to believe that racism is mostly in the country’s past, this case
illustrates how racism and discrimination are quite alive today. If the Confederate flag is synonymous with slavery, is
there any place for its display in modern society? Those who fight for their right to display the flag say such a display
should be covered by the First Amendment: the right to free speech. But others say the flag is equivalent to hate
speech. Do you think that displaying the Confederate flag should considered free speech or hate speech?

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11.3 Theories of Race and Ethnicity
Theoretical Perspectives
We can examine issues of race and ethnicity through three major sociological perspectives: functionalism, conflict theory,
and symbolic interactionism. As you read through these theories, ask yourself which one makes the most sense and why.
Do we need more than one theory to explain racism, prejudice, stereotypes, and discrimination?


In the view of functionalism, racial and ethnic inequalities must have served an important function in order to exist as long
as they have. This concept, of course, is problematic. How can racism and discrimination contribute positively to society?
A functionalist might look at “functions” and “dysfunctions” caused by racial inequality. Nash (1964) focused his
argument on the way racism is functional for the dominant group, for example, suggesting that racism morally justifies a
racially unequal society. Consider the way slave owners justified slavery in the antebellum South, by suggesting black
people were fundamentally inferior to white and preferred slavery to freedom.

Another way to apply the functionalist perspective to racism is to discuss the way racism can contribute positively to the
functioning of society by strengthening bonds between in-groups members through the ostracism of out-group members.
Consider how a community might increase solidarity by refusing to allow outsiders access. On the other hand, Rose
(1951) suggested that dysfunctions associated with racism include the failure to take advantage of talent in the subjugated
group, and that society must divert from other purposes the time and effort needed to maintain artificially constructed
racial boundaries. Consider how much money, time, and effort went toward maintaining separate and unequal educational
systems prior to the civil rights movement.

Conflict Theory

Conflict theories are often applied to inequalities of gender, social class, education, race, and ethnicity. A conflict theory
perspective of U.S. history would examine the numerous past and current struggles between the white ruling class and
racial and ethnic minorities, noting specific conflicts that have arisen when the dominant group perceived a threat from the
minority group. In the late nineteenth century, the rising power of black Americans after the Civil War resulted in
draconian Jim Crow laws that severely limited black political and social power. For example, Vivien Thomas
(1910–1985), the black surgical technician who helped develop the groundbreaking surgical technique that saves the lives
of “blue babies” was classified as a janitor for many years, and paid as such, despite the fact that he was conducting
complicated surgical experiments. The years since the Civil War have showed a pattern of attempted disenfranchisement,
with gerrymandering and voter suppression efforts aimed at predominantly minority neighborhoods.

Feminist sociologist Patricia Hill Collins (1990) developed intersection theory, which suggests we cannot separate the
effects of race, class, gender, sexual orientation, and other attributes. When we examine race and how it can bring us both
advantages and disadvantages, it is important to acknowledge that the way we experience race is shaped, for example, by
our gender and class. Multiple layers of disadvantage intersect to create the way we experience race. For example, if we
want to understand prejudice, we must understand that the prejudice focused on a white woman because of her gender is
very different from the layered prejudice focused on a poor Asian woman, who is affected by stereotypes related to being
poor, being a woman, and her ethnic status.


For symbolic interactionists, race and ethnicity provide strong symbols as sources of identity. In fact, some interactionists
propose that the symbols of race, not race itself, are what lead to racism. Famed Interactionist Herbert Blumer (1958)
suggested that racial prejudice is formed through interactions between members of the dominant group: Without these
interactions, individuals in the dominant group would not hold racist views. These interactions contribute to an abstract
picture of the subordinate group that allows the dominant group to support its view of the subordinate group, and thus
maintains the status quo. An example of this might be an individual whose beliefs about a particular group are based on
images conveyed in popular media, and those are unquestionably believed because the individual has never personally met
a member of that group. Another way to apply the interactionist perspective is to look at how people define their races and
the race of others. As we discussed in relation to the social construction of race, since some people who claim a white
identity have a greater amount of skin pigmentation than some people who claim a black identity, how did they come to
define themselves as black or white?

Chapter 11 | Race and Ethnicity 231

Culture of Prejudice
Culture of prejudice refers to the theory that prejudice is embedded in our culture. We grow up surrounded by images of
stereotypes and casual expressions of racism and prejudice. Consider the casually racist imagery on grocery store shelves
or the stereotypes that fill popular movies and advertisements. It is easy to see how someone living in the Northeastern
United States, who may know no Mexican Americans personally, might gain a stereotyped impression from such sources
as Speedy Gonzalez or Taco Bell’s talking Chihuahua. Because we are all exposed to these images and thoughts, it is
impossible to know to what extent they have influenced our thought processes.

11.4 Intergroup Relationships
Intergroup relations (relationships between different groups of people) range along a spectrum between tolerance and
intolerance. The most tolerant form of intergroup relations is pluralism, in which no distinction is made between minority
and majority groups, but instead there’s equal standing. At the other end of the continuum are amalgamation, expulsion,
and even genocide—stark examples of intolerant intergroup relations.

Genocide, the deliberate annihilation of a targeted (usually subordinate) group, is the most toxic intergroup relationship.
Historically, we can see that genocide has included both the intent to exterminate a group and the function of
exterminating of a group, intentional or not.

Possibly the most well-known case of genocide is Hitler’s attempt to exterminate the Jewish people in the first part of the
twentieth century. Also known as the Holocaust, the explicit goal of Hitler’s “Final Solution” was the eradication of
European Jewry, as well as the decimation of other minority groups such as Catholics, people with disabilities, and
homosexuals. With forced emigration, concentration camps, and mass executions in gas chambers, Hitler’s Nazi regime
was responsible for the deaths of 12 million people, 6 million of whom were Jewish. Hitler’s intent was clear, and the high
Jewish death toll certainly indicates that Hitler and his regime committed genocide. But how do we understand genocide
that is not so overt and deliberate?

The treatment of aboriginal Australians is also an example of genocide committed against indigenous people. Historical
accounts suggest that between 1824 and 1908, white settlers killed more than 10,000 native aborigines in Tasmania and
Australia (Tatz 2006). Another example is the European colonization of North America. Some historians estimate that
Native American populations dwindled from approximately 12 million people in the year 1500 to barely 237,000 by the
year 1900 (Lewy 2004). European settlers coerced American Indians off their own lands, often causing thousands of
deaths in forced removals, such as occurred in the Cherokee or Potawatomi Trail of Tears. Settlers also enslaved Native
Americans and forced them to give up their religious and cultural practices. But the major cause of Native American death
was neither slavery nor war nor forced removal: it was the introduction of European diseases and Indians’ lack of
immunity to them. Smallpox, diphtheria, and measles flourished among indigenous American tribes who had no exposure
to the diseases and no ability to fight them. Quite simply, these diseases decimated the tribes. How planned this genocide
was remains a topic of contention. Some argue that the spread of disease was an unintended effect of conquest, while
others believe it was intentional citing rumors of smallpox-infected blankets being distributed as “gifts” to tribes.

Genocide is not a just a historical concept; it is practiced today. Recently, ethnic and geographic conflicts in the Darfur
region of Sudan have led to hundreds of thousands of deaths. As part of an ongoing land conflict, the Sudanese
government and their state-sponsored Janjaweed militia have led a campaign of killing, forced displacement, and
systematic rape of Darfuri people. Although a treaty was signed in 2011, the peace is fragile.

Expulsion refers to a subordinate group being forced, by a dominant group, to leave a certain area or country. As seen in
the examples of the Trail of Tears and the Holocaust, expulsion can be a factor in genocide. However, it can also stand on
its own as a destructive group interaction. Expulsion has often occurred historically with an ethnic or racial basis. In the
United States, President Franklin D. Roosevelt issued Executive Order 9066 in 1942, after the Japanese government’s
attack on Pearl Harbor. The Order authorized the establishment of internment camps for anyone with as little as one-eighth
Japanese ancestry (i.e., one great-grandparent who was Japanese). Over 120,000 legal Japanese residents and Japanese
U.S. citizens, many of them children, were held in these camps for up to four years, despite the fact that there was never
any evidence of collusion or espionage. (In fact, many Japanese Americans continued to demonstrate their loyalty to the
United States by serving in the U.S. military during the War.) In the 1990s, the U.S. executive branch issued a formal
apology for this expulsion; reparation efforts continue today.

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Segregation refers to the physical separation of two groups, particularly in residence, but also in workplace and social
functions. It is important to distinguish between de jure segregation (segregation that is enforced by law) and de facto
segregation (segregation that occurs without laws but because of other factors). A stark example of de jure segregation is
the apartheid movement of South Africa, which existed from 1948 to 1994. Under apartheid, black South Africans were
stripped of their civil rights and forcibly relocated to areas that segregated them physically from their white compatriots.
Only after decades of degradation, violent uprisings, and international advocacy was apartheid finally abolished.

De jure segregation occurred in the United States for many years after the Civil War. During this time, many former
Confederate states passed Jim Crow laws that required segregated facilities for blacks and whites. These laws were
codified in 1896’s landmark Supreme Court case Plessey v. Ferguson, which stated that “separate but equal” facilities were
constitutional. For the next five decades, blacks were subjected to legalized discrimination, forced to live, work, and go to
school in separate—but unequal—facilities. It wasn’t until 1954 and the Brown v. Board of Education case that the
Supreme Court declared that “separate educational facilities are inherently unequal,” thus ending de jure segregation in the
United States.

Figure 11.4 In the “Jim Crow” South, it was legal to have “separate but equal” facilities for blacks and whites. (Photo courtesy of Library of
Congress/Wikimedia Commons)

De facto segregation, however, cannot be abolished by any court mandate. Segregation is still alive and well in the United
States, with different racial or ethnic groups often segregated by neighborhood, borough, or parish. Sociologists use
segregation indices to measure racial segregation of different races in different areas. The indices employ a scale from zero
to 100, where zero is the most integrated and 100 is the least. In the New York metropolitan area, for instance, the black-
white segregation index was seventy-nine for the years 2005–2009. This means that 79 percent of either blacks or whites
would have to move in order for each neighborhood to have the same racial balance as the whole metro region (Population
Studies Center 2010).

Pluralism is represented by the ideal of the United States as a “salad bowl”: a great mixture of different cultures where
each culture retains its own identity and yet adds to the flavor of the whole. True pluralism is characterized by mutual
respect on the part of all cultures, both dominant and subordinate, creating a multicultural environment of acceptance. In
reality, true pluralism is a difficult goal to reach. In the United States, the mutual respect required by pluralism is often
missing, and the nation’s past pluralist model of a melting pot posits a society where cultural differences aren’t embraced
as much as erased.

Assimilation describes the process by which a minority individual or group gives up its own identity by taking on the
characteristics of the dominant culture. In the United States, which has a history of welcoming and absorbing immigrants
from different lands, assimilation has been a function of immigration.

Chapter 11 | Race and Ethnicity 233

Figure 11.5 For many immigrants to the United States, the Statue of Liberty is a symbol of freedom and a new life. Unfortunately, they often
encounter prejudice and discrimination. (Photo courtesy of Mark Heard/flickr)

Most people in the United States have immigrant ancestors. In relatively recent history, between 1890 and 1920, the
United States became home to around 24 million immigrants. In the decades since then, further waves of immigrants have
come to these shores and have eventually been absorbed into U.S. culture, sometimes after facing extended periods of
prejudice and discrimination. Assimilation may lead to the loss of the minority group’s cultural identity as they become
absorbed into the dominant culture, but assimilation has minimal to no impact on the majority group’s cultural identity.

Some groups may keep only symbolic gestures of their original ethnicity. For instance, many Irish Americans may
celebrate Saint Patrick’s Day, many Hindu Americans enjoy a Diwali festival, and many Mexican Americans may
celebrate Cinco de Mayo (a May 5 commemoration of Mexican independence and heritage). However, for the rest of the
year, other aspects of their originating culture may be forgotten.

Assimilation is antithetical to the “salad bowl” created by pluralism; rather than maintaining their own cultural flavor,
subordinate cultures give up their own traditions in order to conform to their new environment. Sociologists measure the
degree to which immigrants have assimilated to a new culture with four benchmarks: socioeconomic status, spatial
concentration, language assimilation, and intermarriage. When faced with racial and ethnic discrimination, it can be
difficult for new immigrants to fully assimilate. Language assimilation, in particular, can be a formidable barrier, limiting
employment and educational options and therefore constraining growth in socioeconomic status.

Amalgamation is the process by which a minority group and a majority group combine to form a new group.
Amalgamation creates the classic “melting pot” analogy; unlike the “salad bowl,” in which each culture retains its
individuality, the “melting pot” ideal sees the combination of cultures that results in a new culture entirely.

Amalgamation, also known as miscegenation, is achieved through intermarriage between races. In the United States,
antimiscegenation laws flourished in the South during the Jim Crow era. It wasn’t until 1967’s Loving v. Virginia that the
last antimiscegenation law was struck from the books, making these laws unconstitutional.

11.5 Race and Ethnicity in the United States
When colonists came to the New World, they found a land that did not need “discovering” since it was already occupied.
While the first wave of immigrants came from Western Europe, eventually the bulk of people entering North America
were from Northern Europe, then Eastern Europe, then Latin America and Asia. And let us not forget the forced
immigration of African slaves. Most of these groups underwent a period of disenfranchisement in which they were
relegated to the bottom of the social hierarchy before they managed (for those who could) to achieve social mobility.
Today, our society is multicultural, although the extent to which this multiculturality is embraced varies, and the many

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Making Connections: Sociology in the Real World

manifestations of multiculturalism carry significant political repercussions. The sections below will describe how several
groups became part of U.S. society, discuss the history of intergroup relations for each faction, and assess each group’s
status today.

Native Americans
The only nonimmigrant ethnic group in the United States, Native Americans once numbered in the millions but by 2010
made up only 0.9 percent of U.S. populace; see above (U.S. Census 2010). Currently, about 2.9 million people identify
themselves as Native American alone, while an additional 2.3 million identify them as Native American mixed with
another ethnic group (Norris, Vines, and Hoeffel 2012).

Sports Teams with Native American Names



Figure 11.6 Many Native Americans (and others) believe sports teams with names like the Indians, Braves, and Warriors perpetuate
unwelcome stereotypes. (Photo (a) courtesy of public domain/Wikimedia Commons; Photo (b) courtesy of Chris Brown/flickr)

The sports world abounds with team names like the Indians, the Warriors, the Braves, and even the Savages and
Redskins. These names arise from historically prejudiced views of Native Americans as fierce, brave, and strong
savages: attributes that would be beneficial to a sports team, but are not necessarily beneficial to people in the United
States who should be seen as more than just fierce savages.

Since the civil rights movement of the 1960s, the National Congress of American Indians (NCAI) has been
campaigning against the use of such mascots, asserting that the “warrior savage myth . . . reinforces the racist view
that Indians are uncivilized and uneducated and it has been used to justify policies of forced assimilation and
destruction of Indian culture” (NCAI Resolution #TUL-05-087 2005). The campaign has met with only limited
success. While some teams have changed their names, hundreds of professional, college, and K–12 school teams still
have names derived from this stereotype. Another group, American Indian Cultural Support (AICS), is especially
concerned with the use of such names at K–12 schools, influencing children when they should be gaining a fuller and
more realistic understanding of Native Americans than such stereotypes supply.

What do you think about such names? Should they be allowed or banned? What argument would a symbolic
interactionist make on this topic?

How and Why They Came

The earliest immigrants to America arrived millennia before European immigrants. Dates of the migration are debated
with estimates ranging from between 45,000 and 12,000 BCE. It is thought that early Indians migrated to this new land in
search of big game to hunt, which they found in huge herds of grazing herbivores in the Americas. Over the centuries and
then the millennia, Native American culture blossomed into an intricate web of hundreds of interconnected tribes, each
with its own customs, traditions, languages, and religions.

Chapter 11 | Race and Ethnicity 235

History of Intergroup Relations

Native American culture prior to European settlement is referred to as Pre-Columbian: that is, prior to the coming of
Christopher Columbus in 1492. Mistakenly believing that he had landed in the East Indies, Columbus named the
indigenous people “Indians,” a name that has persisted for centuries despite being a geographical misnomer and one used
to blanket 500 distinct groups who each have their own languages and traditions.

The history of intergroup relations between European colonists and Native Americans is a brutal one. As discussed in the
section on genocide, the effect of European settlement of the Americans was to nearly destroy the indigenous population.
And although Native Americans’ lack of immunity to European diseases caused the most deaths, overt mistreatment of
Native Americans by Europeans was devastating as well.

From the first Spanish colonists to the French, English, and Dutch who followed, European settlers took what land they
wanted and expanded across the continent at will. If indigenous people tried to retain their stewardship of the land,
Europeans fought them off with superior weapons. A key element of this issue is the indigenous view of land and land
ownership. Most tribes considered the earth a living entity whose resources they were stewards of, the concepts of land
ownership and conquest didn’t exist in Native American society. Europeans’ domination of the Americas was indeed a
conquest; one scholar points out that Native Americans are the only minority group in the United States whose
subordination occurred purely through conquest by the dominant group (Marger 1993).

After the establishment of the United States government, discrimination against Native Americans was codified and
formalized in a series of laws intended to subjugate them and keep them from gaining any power. Some of the most
impactful laws are as follows:

• The Indian Removal Act of 1830 forced the relocation of any native tribes east of the Mississippi River to lands west
of the river.

• The Indian Appropriation Acts funded further removals and declared that no Indian tribe could be recognized as an
independent nation, tribe, or power with which the U.S. government would have to make treaties. This made it even
easier for the U.S. government to take land it wanted.

• The Dawes Act of 1887 reversed the policy of isolating Native Americans on reservations, instead forcing them onto
individual properties that were intermingled with white settlers, thereby reducing their capacity for power as a group.

Native American culture was further eroded by the establishment of Indian boarding schools in the late nineteenth century.
These schools, run by both Christian missionaries and the United States government, had the express purpose of
“civilizing” Native American children and assimilating them into white society. The boarding schools were located off-
reservation to ensure that children were separated from their families and culture. Schools forced children to cut their hair,
speak English, and practice Christianity. Physical and sexual abuses were rampant for decades; only in 1987 did the
Bureau of Indian Affairs issue a policy on sexual abuse in boarding schools. Some scholars argue that many of the
problems that Native Americans face today result from almost a century of mistreatment at these boarding schools.

Current Status

The eradication of Native American culture continued until the 1960s, when Native Americans were able to participate in
and benefit from the civil rights movement. The Indian Civil Rights Act of 1968 guaranteed Indian tribes most of the
rights of the United States Bill of Rights. New laws like the Indian Self-Determination Act of 1975 and the Education
Assistance Act of the same year recognized tribal governments and gave them more power. Indian boarding schools have
dwindled to only a few, and Native American cultural groups are striving to preserve and maintain old traditions to keep
them from being lost forever.

However, Native Americans (some of whom now wished to be called American Indians so as to avoid the “savage”
connotations of the term “native”) still suffer the effects of centuries of degradation. Long-term poverty, inadequate
education, cultural dislocation, and high rates of unemployment contribute to Native American populations falling to the
bottom of the economic spectrum. Native Americans also suffer disproportionately with lower life expectancies than most
groups in the United States.

African Americans
As discussed in the section on race, the term African American can be a misnomer for many individuals. Many people
with dark skin may have their more recent roots in Europe or the Caribbean, seeing themselves as Dominican American or
Dutch American. Further, actual immigrants from Africa may feel that they have more of a claim to the term African
American than those who are many generations removed from ancestors who originally came to this country. This section
will focus on the experience of the slaves who were transported from Africa to the United States, and their progeny.
Currently, the U.S. Census Bureau (2014) estimates that 13.2 percent of the United States’ population is black.

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How and Why They Came

If Native Americans are the only minority group whose subordinate status occurred by conquest, African Americans are
the exemplar minority group in the United States whose ancestors did not come here by choice. A Dutch sea captain
brought the first Africans to the Virginia colony of Jamestown in 1619 and sold them as indentured servants. This was not
an uncommon practice for either blacks or whites, and indentured servants were in high demand. For the next century,
black and white indentured servants worked side by side. But the growing agricultural economy demanded greater and
cheaper labor, and by 1705, Virginia passed the slave codes declaring that any foreign-born non-Christian could be a slave,
and that slaves were considered property.

The next 150 years saw the rise of U.S. slavery, with black Africans being kidnapped from their own lands and shipped to
the New World on the trans-Atlantic journey known as the Middle Passage. Once in the Americas, the black population
grew until U.S.-born blacks outnumbered those born in Africa. But colonial (and later, U.S.) slave codes declared that the
child of a slave was a slave, so the slave class was created. By 1869, the slave trade was internal in the United States, with
slaves being bought and sold across state lines like livestock.

History of Intergroup Relations

There is no starker illustration of the dominant-subordinate group relationship than that of slavery. In order to justify their
severely discriminatory behavior, slaveholders and their supporters had to view blacks as innately inferior. Slaves were
denied even the most basic rights of citizenship, a crucial factor for slaveholders and their supporters. Slavery poses an
excellent example of conflict theory’s perspective on race relations; the dominant group needed complete control over the
subordinate group in order to maintain its power. Whippings, executions, rapes, denial of schooling and health care were
all permissible and widely practiced.

Slavery eventually became an issue over which the nation divided into geographically and ideologically distinct factions,
leading to the Civil War. And while the abolition of slavery on moral grounds was certainly a catalyst to war, it was not the
only driving force. Students of U.S. history will know that the institution of slavery was crucial to the Southern economy,
whose production of crops like rice, cotton, and tobacco relied on the virtually limitless and cheap labor that slavery
provided. In contrast, the North didn’t benefit economically from slavery, resulting in an economic disparity tied to racial/
political issues.

A century later, the civil rights movement was characterized by boycotts, marches, sit-ins, and freedom rides:
demonstrations by a subordinate group that would no longer willingly submit to domination. The major blow to America’s
formally institutionalized racism was the Civil Rights Act of 1964. This Act, which is still followed today, banned
discrimination based on race, color, religion, sex, or national origin. Some sociologists, however, would argue that
institutionalized racism persists.

Current Status

Although government-sponsored, formalized discrimination against African Americans has been outlawed, true equality
does not yet exist. The National Urban League’s 2011 Equality Index reports that blacks’ overall equality level with whites
has dropped in the past year, from 71.5 percent to 71.1 percent in 2010. The Index, which has been published since 2005,
notes a growing trend of increased inequality with whites, especially in the areas of unemployment, insurance coverage,
and incarceration. Blacks also trail whites considerably in the areas of economics, health, and education.

To what degree do racism and prejudice contribute to this continued inequality? The answer is complex. 2008 saw the
election of this country’s first African American president: Barack Hussein Obama. Despite being popularly identified as
black, we should note that President Obama is of a mixed background that is equally white, and although all presidents
have been publicly mocked at times (Gerald Ford was depicted as a klutz, Bill Clinton as someone who could not control
his libido), a startling percentage of the critiques of Obama have been based on his race. The most blatant of these was the
controversy over his birth certificate, where the “birther” movement questioned his citizenship and right to hold office.
Although blacks have come a long way from slavery, the echoes of centuries of disempowerment are still evident.

Asian Americans
Like many groups this section discusses, Asian Americans represent a great diversity of cultures and backgrounds. The
experience of a Japanese American whose family has been in the United States for three generations will be drastically
different from a Laotian American who has only been in the United States for a few years. This section primarily discusses
Chinese, Japanese, and Vietnamese immigrants and shows the differences between their experiences. The most recent
estimate from the U.S. Census Bureau (2014) suggest about 5.3 percent of the population identify themselves as Asian.

Chapter 11 | Race and Ethnicity 237

How and Why They Came

The national and ethnic diversity of Asian American immigration history is reflected in the variety of their experiences in
joining U.S. society. Asian immigrants have come to the United States in waves, at different times, and for different

The first Asian immigrants to come to the United States in the mid-nineteenth century were Chinese. These immigrants
were primarily men whose intention was to work for several years in order to earn incomes to support their families in
China. Their main destination was the American West, where the Gold Rush was drawing people with its lure of abundant
money. The construction of the Transcontinental Railroad was underway at this time, and the Central Pacific section hired
thousands of migrant Chinese men to complete the laying of rails across the rugged Sierra Nevada mountain range.
Chinese men also engaged in other manual labor like mining and agricultural work. The work was grueling and underpaid,
but like many immigrants, they persevered.

Japanese immigration began in the 1880s, on the heels of the Chinese Exclusion Act of 1882. Many Japanese immigrants
came to Hawaii to participate in the sugar industry; others came to the mainland, especially to California. Unlike the
Chinese, however, the Japanese had a strong government that negotiated with the U.S. government to ensure the well-
being of their immigrants. Japanese men were able to bring their wives and families to the United States, and were thus
able to produce second- and third-generation Japanese Americans more quickly than their Chinese counterparts.

The most recent large-scale Asian immigration came from Korea and Vietnam and largely took place during the second
half of the twentieth century. While Korean immigration has been fairly gradual, Vietnamese immigration occurred
primarily post-1975, after the fall of Saigon and the establishment of restrictive communist policies in Vietnam. Whereas
many Asian immigrants came to the United States to seek better economic opportunities, Vietnamese immigrants came as
political refugees, seeking asylum from harsh conditions in their homeland. The Refugee Act of 1980 helped them to find
a place to settle in the United States.

Figure 11.7 Thirty-five Vietnamese refugees wait to be taken aboard the amphibious USS Blue Ridge (LCC-19). They are being rescued from a
thirty-five-foot fishing boat 350 miles northeast of Cam Ranh Bay, Vietnam, after spending eight days at sea. (Photo courtesy of U.S. Navy/Wikimedia

History of Intergroup Relations

Chinese immigration came to an abrupt end with the Chinese Exclusion Act of 1882. This act was a result of anti-Chinese
sentiment burgeoned by a depressed economy and loss of jobs. White workers blamed Chinese migrants for taking jobs,
and the passage of the Act meant the number of Chinese workers decreased. Chinese men did not have the funds to return
to China or to bring their families to the United States, so they remained physically and culturally segregated in the
Chinatowns of large cities. Later legislation, the Immigration Act of 1924, further curtailed Chinese immigration. The Act
included the race-based National Origins Act, which was aimed at keeping U.S. ethnic stock as undiluted as possible by
reducing “undesirable” immigrants. It was not until after the Immigration and Nationality Act of 1965 that Chinese
immigration again increased, and many Chinese families were reunited.

Although Japanese Americans have deep, long-reaching roots in the United States, their history here has not always been
smooth. The California Alien Land Law of 1913 was aimed at them and other Asian immigrants, and it prohibited aliens
from owning land. An even uglier action was the Japanese internment camps of World War II, discussed earlier as an
illustration of expulsion.

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Current Status

Asian Americans certainly have been subject to their share of racial prejudice, despite the seemingly positive stereotype as
the model minority. The model minority stereotype is applied to a minority group that is seen as reaching significant
educational, professional, and socioeconomic levels without challenging the existing establishment.

This stereotype is typically applied to Asian groups in the United States, and it can result in unrealistic expectations, by
putting a stigma on members of this group that do not meet the expectations. Stereotyping all Asians as smart and capable
can also lead to a lack of much-needed government assistance and to educational and professional discrimination.

Hispanic Americans
Hispanic Americans have a wide range of backgrounds and nationalities. The segment of the U.S. population that self-
identifies as Hispanic in 2013 was recently estimated at 17.1 percent of the total (U.S. Census Bureau 2014). According to
the 2010 U.S. Census, about 75 percent of the respondents who identify as Hispanic report being of Mexican, Puerto
Rican, or Cuban origin. Of the total Hispanic group, 60 percent reported as Mexican, 44 percent reported as Cuban, and 9
percent reported as Puerto Rican. Remember that the U.S. Census allows people to report as being more than one ethnicity.

Not only are there wide differences among the different origins that make up the Hispanic American population, but there
are also different names for the group itself. The 2010 U.S. Census states that “Hispanic” or “Latino” refers to a person of
Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race.” There
have been some disagreements over whether Hispanic or Latino is the correct term for a group this diverse, and whether it
would be better for people to refer to themselves as being of their origin specifically, for example, Mexican American or
Dominican American. This section will compare the experiences of Mexican Americans and Cuban Americans.

How and Why They Came

Mexican Americans form the largest Hispanic subgroup and also the oldest. Mexican migration to the United States started
in the early 1900s in response to the need for cheap agricultural labor. Mexican migration was often circular; workers
would stay for a few years and then go back to Mexico with more money than they could have made in their country of
origin. The length of Mexico’s shared border with the United States has made immigration easier than for many other
immigrant groups.

Cuban Americans are the second-largest Hispanic subgroup, and their history is quite different from that of Mexican
Americans. The main wave of Cuban immigration to the United States started after Fidel Castro came to power in 1959
and reached its crest with the Mariel boatlift in 1980. Castro’s Cuban Revolution ushered in an era of communism that
continues to this day. To avoid having their assets seized by the government, many wealthy and educated Cubans migrated
north, generally to the Miami area.

History of Intergroup Relations

For several decades, Mexican workers crossed the long border into the United States, both legally and illegally, to work in
the fields that provided produce for the developing United States. Western growers needed a steady supply of labor, and
the 1940s and 1950s saw the official federal Bracero Program (bracero is Spanish for strong-arm) that offered protection
to Mexican guest workers. Interestingly, 1954 also saw the enactment of “Operation Wetback,” which deported thousands
of illegal Mexican workers. From these examples, we can see the U.S. treatment of immigration from Mexico has been
ambivalent at best.

Sociologist Douglas Massey (2006) suggests that although the average standard of living in Mexico may be lower in the
United States, it is not so low as to make permanent migration the goal of most Mexicans. However, the strengthening of
the border that began with 1986’s Immigration Reform and Control Act has made one-way migration the rule for most
Mexicans. Massey argues that the rise of illegal one-way immigration of Mexicans is a direct outcome of the law that was
intended to reduce it.

Cuban Americans, perhaps because of their relative wealth and education level at the time of immigration, have fared
better than many immigrants. Further, because they were fleeing a Communist country, they were given refugee status and
offered protection and social services. The Cuban Migration Agreement of 1995 has curtailed legal immigration from
Cuba, leading many Cubans to try to immigrate illegally by boat. According to a 2009 report from the Congressional
Research Service, the U.S. government applies a “wet foot/dry foot” policy toward Cuban immigrants; Cubans who are
intercepted while still at sea will be returned to Cuba, while those who reach the shore will be permitted to stay in the
United States.

Chapter 11 | Race and Ethnicity 239

Making Connections: Social Policy & Debate

Current Status

Mexican Americans, especially those who are here illegally, are at the center of a national debate about immigration.
Myers (2007) observes that no other minority group (except the Chinese) has immigrated to the United States in such an
environment of illegality. He notes that in some years, three times as many Mexican immigrants may have entered the
United States illegally as those who arrived legally. It should be noted that this is due to enormous disparity of economic
opportunity on two sides of an open border, not because of any inherent inclination to break laws. In his report,
“Measuring Immigrant Assimilation in the United States,” Jacob Vigdor (2008) states that Mexican immigrants experience
relatively low rates of economic and civil assimilation. He further suggests that “the slow rates of economic and civic
assimilation set Mexicans apart from other immigrants, and may reflect the fact that the large numbers of Mexican
immigrants residing in the United States illegally have few opportunities to advance themselves along these dimensions.”

By contrast, Cuban Americans are often seen as a model minority group within the larger Hispanic group. Many Cubans
had higher socioeconomic status when they arrived in this country, and their anti-Communist agenda has made them
welcome refugees to this country. In south Florida, especially, Cuban Americans are active in local politics and
professional life. As with Asian Americans, however, being a model minority can mask the issue of powerlessness that
these minority groups face in U.S. society.

Arizona’s Senate Bill 1070

Figure 11.8 Protesters in Arizona dispute the harsh new anti-immigration law. (Photo courtesy of rprathap/flickr)

As both legal and illegal immigrants, and with high population numbers, Mexican Americans are often the target of
stereotyping, racism, and discrimination. A harsh example of this is in Arizona, where a stringent immigration
law—known as SB 1070 (for Senate Bill 1070)—has caused a nationwide controversy. The law requires that during a
lawful stop, detention, or arrest, Arizona police officers must establish the immigration status of anyone they suspect
may be here illegally. The law makes it a crime for individuals to fail to have documents confirming their legal status,
and it gives police officers the right to detain people they suspect may be in the country illegally.

To many, the most troublesome aspect of this law is the latitude it affords police officers in terms of whose citizenship
they may question. Having “reasonable suspicion that the person is an alien who is unlawfully present in the United
States” is reason enough to demand immigration papers (Senate Bill 1070 2010). Critics say this law will encourage
racial profiling (the illegal practice of law enforcement using race as a basis for suspecting someone of a crime),
making it hazardous to be caught “Driving While Brown,” a takeoff on the legal term Driving While Intoxicated
(DWI) or the slang reference of “Driving While Black.” Driving While Brown refers to the likelihood of getting
pulled over just for being nonwhite.

SB 1070 has been the subject of many lawsuits, from parties as diverse as Arizona police officers, the American Civil
Liberties Union, and even the federal government, which is suing on the basis of Arizona contradicting federal
immigration laws (ACLU 2011). The future of SB 1070 is uncertain, but many other states have tried or are trying to
pass similar measures. Do you think such measures are appropriate?

Arab Americans
If ever a category was hard to define, the various groups lumped under the name “Arab American” is it. After all, Hispanic
Americans or Asian Americans are so designated because of their counties of origin. But for Arab Americans, their

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country of origin—Arabia—has not existed for centuries. In addition, Arab Americans represent all religious practices,
despite the stereotype that all Arabic people practice Islam. As Myers (2007) asserts, not all Arabs are Muslim, and not all
Muslims are Arab, complicating the stereotype of what it means to be an Arab American. Geographically, the Arab region
comprises the Middle East and parts of northern Africa. People whose ancestry lies in that area or who speak primarily
Arabic may consider themselves Arabs.

The U.S. Census has struggled with the issue of Arab identity. The 2010 Census, as in previous years, did not offer an
“Arab” box to check under the question of race. Individuals who want to be counted as Arabs had to check the box for
“Some other race” and then write in their race. However, when the Census data is tallied, they will be marked as white.
This is problematic, however, denying Arab Americans opportunities for federal assistance. According to the best
estimates of the U.S. Census Bureau, the Arabic population in the United States grew from 850,000 in 1990 to 1.2 million
in 2000, an increase of .07 percent (Asi and Beaulieu 2013).

Why They Came

The first Arab immigrants came to this country in the late nineteenth and early twentieth centuries. They were
predominantly Syrian, Lebanese, and Jordanian Christians, and they came to escape persecution and to make a better life.
These early immigrants and their descendants, who were more likely to think of themselves as Syrian or Lebanese than
Arab, represent almost half of the Arab American population today (Myers 2007). Restrictive immigration policies from
the 1920s until 1965 curtailed all immigration, but Arab immigration since 1965 has been steady. Immigrants from this
time period have been more likely to be Muslim and more highly educated, escaping political unrest and looking for better

History of Intergroup Relations

Relations between Arab Americans and the dominant majority have been marked by mistrust, misinformation, and deeply
entrenched beliefs. Helen Samhan of the Arab American Institute suggests that Arab-Israeli conflicts in the 1970s
contributed significantly to cultural and political anti-Arab sentiment in the United States (2001). The United States has
historically supported the State of Israel, while some Middle Eastern countries deny the existence of the Israeli state.
Disputes over these issues have involved Egypt, Syria, Iraq, Jordan, Lebanon, and Palestine.

As is often the case with stereotyping and prejudice, the actions of extremists come to define the entire group, regardless
of the fact that most U.S. citizens with ties to the Middle Eastern community condemn terrorist actions, as do most
inhabitants of the Middle East. Would it be fair to judge all Catholics by the events of the Inquisition? Of course, the
United States was deeply affected by the events of September 11, 2001. This event has left a deep scar on the American
psyche, and it has fortified anti-Arab sentiment for a large percentage of Americans. In the first month after 9/11, hundreds
of hate crimes were perpetrated against people who looked like they might be of Arab descent.

Chapter 11 | Race and Ethnicity 241


Figure 11.9 The proposed Park51 Muslim Community Center generated heated controversy due to its close proximity to Ground Zero. In these
photos, people march in protest against the center, while counter-protesters demonstrate their support. (Photos (a) and (b) courtesy of David
Shankbone/Wikimedia Commons)

Current Status

Although the rate of hate crimes against Arab Americans has slowed, Arab Americans are still victims of racism and
prejudice. Racial profiling has proceeded against Arab Americans as a matter of course since 9/11. Particularly when
engaged in air travel, being young and Arab-looking is enough to warrant a special search or detainment. This
Islamophobia (irrational fear of or hatred against Muslims) does not show signs of abating. Scholars noted that white
domestic terrorists like Timothy McVeigh, who detonated a bomb at an Oklahoma courthouse in 1995, have not inspired
similar racial profiling or hate crimes against whites.

White Ethnic Americans
As we have seen, there is no minority group that fits easily in a category or that can be described simply. While
sociologists believe that individual experiences can often be understood in light of their social characteristics (such as race,
class, or gender), we must balance this perspective with awareness that no two individuals’ experiences are alike. Making

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generalizations can lead to stereotypes and prejudice. The same is true for white ethnic Americans, who come from diverse
backgrounds and have had a great variety of experiences. According to the U.S. Census Bureau (2014), 77.7 percent of
U.S. adults currently identify themselves as white alone. In this section, we will focus on German, Irish, Italian, and
Eastern European immigrants.

Why They Came

White ethnic Europeans formed the second and third great waves of immigration, from the early nineteenth century to the
mid-twentieth century. They joined a newly minted United States that was primarily made up of white Protestants from
England. While most immigrants came searching for a better life, their experiences were not all the same.

The first major influx of European immigrants came from Germany and Ireland, starting in the 1820s. Germans came both
for economic opportunity and to escape political unrest and military conscription, especially after the Revolutions of 1848.
Many German immigrants of this period were political refugees: liberals who wanted to escape from an oppressive
government. They were well-off enough to make their way inland, and they formed heavily German enclaves in the
Midwest that exist to this day.

The Irish immigrants of the same time period were not always as well off financially, especially after the Irish Potato
Famine of 1845. Irish immigrants settled mainly in the cities of the East Coast, where they were employed as laborers and
where they faced significant discrimination.

German and Irish immigration continued into the late 19th century and earlier 20th century, at which point the numbers for
Southern and Eastern European immigrants started growing as well. Italians, mainly from the Southern part of the country,
began arriving in large numbers in the 1890s. Eastern European immigrants—people from Russia, Poland, Bulgaria, and
Austria-Hungary—started arriving around the same time. Many of these Eastern Europeans were peasants forced into a
hardscrabble existence in their native lands; political unrest, land shortages, and crop failures drove them to seek better
opportunities in the United States. The Eastern European immigration wave also included Jewish people escaping
pogroms (anti-Jewish uprisings) of Eastern Europe and the Pale of Settlement in what was then Poland and Russia.

History of Intergroup Relations

In a broad sense, German immigrants were not victimized to the same degree as many of the other subordinate groups this
section discusses. While they may not have been welcomed with open arms, they were able to settle in enclaves and
establish roots. A notable exception to this was during the lead up to World War I and through World War II, when anti-
German sentiment was virulent.

Irish immigrants, many of whom were very poor, were more of an underclass than the Germans. In Ireland, the English
had oppressed the Irish for centuries, eradicating their language and culture and discriminating against their religion
(Catholicism). Although the Irish had a larger population than the English, they were a subordinate group. This dynamic
reached into the new world, where Anglo Americans saw Irish immigrants as a race apart: dirty, lacking ambition, and
suitable for only the most menial jobs. In fact, Irish immigrants were subject to criticism identical to that with which the
dominant group characterized African Americans. By necessity, Irish immigrants formed tight communities segregated
from their Anglo neighbors.

The later wave of immigrants from Southern and Eastern Europe was also subject to intense discrimination and prejudice.
In particular, the dominant group—which now included second- and third-generation Germans and Irish—saw Italian
immigrants as the dregs of Europe and worried about the purity of the American race (Myers 2007). Italian immigrants
lived in segregated slums in Northeastern cities, and in some cases were even victims of violence and lynchings similar to
what African Americans endured. They worked harder and were paid less than other workers, often doing the dangerous
work that other laborers were reluctant to take on.

Current Status

The U.S. Census from 2008 shows that 16.5 percent of respondents reported being of German descent: the largest group in
the country. For many years, German Americans endeavored to maintain a strong cultural identity, but they are now
culturally assimilated into the dominant culture.

There are now more Irish Americans in the United States than there are Irish in Ireland. One of the country’s largest
cultural groups, Irish Americans have slowly achieved acceptance and assimilation into the dominant group.

Myers (2007) states that Italian Americans’ cultural assimilation is “almost complete, but with remnants of ethnicity.” The
presence of “Little Italy” neighborhoods—originally segregated slums where Italians congregated in the nineteenth
century—exist today. While tourists flock to the saints’ festivals in Little Italies, most Italian Americans have moved to the
suburbs at the same rate as other white groups.

Chapter 11 | Race and Ethnicity 243




culture of prejudice:


dominant group:




institutional racism:

intersection theory:

minority group:

model minority:



racial profiling:

racial steering:



scapegoat theory:

sedimentation of racial inequality:


social construction of race:

Chapter Review

Key Terms
the process by which a minority group and a majority group combine to form a new group

the process by which a minority individual or group takes on the characteristics of the dominant culture

the belief that one type of skin tone is superior or inferior to another within a racial group

the theory that prejudice is embedded in our culture

prejudiced action against a group of people

a group of people who have more power in a society than any of the subordinate groups

shared culture, which may include heritage, language, religion, and more

the act of a dominant group forcing a subordinate group to leave a certain area or even the country

the deliberate annihilation of a targeted (usually subordinate) group

racism embedded in social institutions

theory that suggests we cannot separate the effects of race, class, gender, sexual orientation, and
other attributes

any group of people who are singled out from the others for differential and unequal treatment

the stereotype applied to a minority group that is seen as reaching higher educational, professional,
and socioeconomic levels without protest against the majority establishment

the ideal of the United States as a “salad bowl:” a mixture of different cultures where each culture retains
its own identity and yet adds to the “flavor” of the whole

biased thought based on flawed assumptions about a group of people

the use by law enforcement of race alone to determine whether to stop and detain someone

the act of real estate agents directing prospective homeowners toward or away from certain
neighborhoods based on their race

a set of attitudes, beliefs, and practices that are used to justify the belief that one racial category is somehow
superior or inferior to others

the practice of routinely refusing mortgages for households and business located in predominately minority

a theory that suggests that the dominant group will displace its unfocused aggression onto a
subordinate group

the intergenerational impact of de facto and de jure racism that limits the
abilities of black people to accumulate wealth

the physical separation of two groups, particularly in residence, but also in workplace and social

the school of thought that race is not biologically identifiable

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subordinate group:

white privilege:

oversimplified ideas about groups of people

a group of people who have less power than the dominant group

the benefits people receive simply by being part of the dominant group

Section Summary

11.1 Racial, Ethnic, and Minority Groups
Race is fundamentally a social construct. Ethnicity is a term that describes shared culture and national origin. Minority
groups are defined by their lack of power.

11.2 Stereotypes, Prejudice, and Discrimination
Stereotypes are oversimplified ideas about groups of people. Prejudice refers to thoughts and feelings, while
discrimination refers to actions. Racism refers to the belief that one race is inherently superior or inferior to other races.

11.3 Theories of Race and Ethnicity
Functionalist views of race study the role dominant and subordinate groups play to create a stable social structure. Conflict
theorists examine power disparities and struggles between various racial and ethnic groups. Interactionists see race and
ethnicity as important sources of individual identity and social symbolism. The concept of culture of prejudice recognizes
that all people are subject to stereotypes that are ingrained in their culture.

11.4 Intergroup Relationships
Intergroup relations range from a tolerant approach of pluralism to intolerance as severe as genocide. In pluralism, groups
retain their own identity. In assimilation, groups conform to the identity of the dominant group. In amalgamation, groups
combine to form a new group identity.

11.5 Race and Ethnicity in the United States
The history of the U.S. people contains an infinite variety of experiences that sociologist understand follow patterns. From
the indigenous people who first inhabited these lands to the waves of immigrants over the past 500 years, migration is an
experience with many shared characteristics. Most groups have experienced various degrees of prejudice and
discrimination as they have gone through the process of assimilation.

Section Quiz

11.1 Racial, Ethnic, and Minority Groups
1. The racial term “African American” can refer to:

a. a black person living in the United States
b. people whose ancestors came to the United States through the slave trade
c. a white person who originated in Africa and now lives in the United States
d. any of the above

2. What is the one defining feature of a minority group?
a. Self-definition
b. Numerical minority
c. Lack of power
d. Strong cultural identity

3. Ethnicity describes shared:
a. beliefs
b. language
c. religion
d. any of the above

4. Which of the following is an example of a numerical majority being treated as a subordinate group?
a. Jewish people in Germany
b. Creoles in New Orleans

Chapter 11 | Race and Ethnicity 245

c. White people in Brazil
d. Blacks under apartheid in South Africa

5. Scapegoat theory shows that:
a. subordinate groups blame dominant groups for their problems
b. dominant groups blame subordinate groups for their problems
c. some people are predisposed to prejudice
d. all of the above

11.2 Stereotypes, Prejudice, and Discrimination
6. Stereotypes can be based on:

a. race
b. ethnicity
c. gender
d. all of the above

7. What is discrimination?
a. Biased thoughts against an individual or group
b. Biased actions against an individual or group
c. Belief that a race different from yours is inferior
d. Another word for stereotyping

8. Which of the following is the best explanation of racism as a social fact?
a. It needs to be eradicated by laws.
b. It is like a magic pill.
c. It does not need the actions of individuals to continue.
d. None of the above

11.3 Theories of Race and Ethnicity
9. As a Caucasian in the United States, being reasonably sure that you will be dealing with authority figures of the same
race as you is a result of:

a. intersection theory
b. conflict theory
c. white privilege
d. scapegoating theory

10. Speedy Gonzalez is an example of:
a. intersection theory
b. stereotyping
c. interactionist view
d. culture of prejudice

11.4 Intergroup Relationships
11. Which intergroup relation displays the least tolerance?

a. Segregation
b. Assimilation
c. Genocide
d. Expulsion

12. What doctrine justified legal segregation in the South?
a. Jim Crow
b. Plessey v. Ferguson
c. De jure
d. Separate but equal

13. What intergroup relationship is represented by the “salad bowl” metaphor?
a. Assimilation
b. Pluralism
c. Amalgamation
d. Segregation

14. Amalgamation is represented by the _____________ metaphor.

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a. melting pot
b. Statue of Liberty
c. salad bowl
d. separate but equal

11.5 Race and Ethnicity in the United States
15. What makes Native Americans unique as a subordinate group in the United States?

a. They are the only group that experienced expulsion.
b. They are the only group that was segregated.
c. They are the only group that was enslaved.
d. They are the only group that did not come here as immigrants.

16. Which subordinate group is often referred to as the “model minority?”
a. African Americans
b. Asian Americans
c. White ethnic Americans
d. Native Americans

17. Which federal act or program was designed to allow more Hispanic American immigration, not block it?
a. The Bracero Program
b. Immigration Reform and Control Act
c. Operation Wetback
d. SB 1070

18. Many Arab Americans face _______________, especially after 9/11.
a. racism
b. segregation
c. Islamophobia
d. prejudice

19. Why did most white ethnic Americans come to the United States?
a. For a better life
b. To escape oppression
c. Because they were forced out of their own countries
d. a and b only

Short Answer

11.1 Racial, Ethnic, and Minority Groups
1. Why do you think the term “minority” has persisted when the word “subordinate” is more descriptive?

2. How do you describe your ethnicity? Do you include your family’s country of origin? Do you consider yourself
multiethnic? How does your ethnicity compare to that of the people you spend most of your time with?

11.2 Stereotypes, Prejudice, and Discrimination
3. How do redlining and racial steering contribute to institutionalized racism?

4. Give an example of stereotyping that you see in everyday life. Explain what would need to happen for this to be

11.3 Theories of Race and Ethnicity
5. Give three examples of white privilege. Do you know people who have experienced this? From what perspective?

6. What is the worst example of culture of prejudice you can think of? What are your reasons for thinking it is the worst?

11.4 Intergroup Relationships
7. Do you believe immigration laws should foster an approach of pluralism, assimilation, or amalgamation? Which
perspective do you think is most supported by current U.S. immigration policies?

8. Which intergroup relation do you think is the most beneficial to the subordinate group? To society as a whole? Why?

11.5 Race and Ethnicity in the United States

Chapter 11 | Race and Ethnicity 247

9. In your opinion, which group had the easiest time coming to this country? Which group had the hardest time? Why?

10. Which group has made the most socioeconomic gains? Why do you think that group has had more success than

Further Research

11.1 Racial, Ethnic, and Minority Groups
Explore aspects of race and ethnicity at PBS’s site, “What Is Race?”:

11.2 Stereotypes, Prejudice, and Discrimination
How far should First Amendment rights extend? Read more about the subject at the First Amendment Center: (

Learn more about institutional racism at (

Learn more about how prejudice develops by watching the short documentary “Eye of the Storm”: (

11.3 Theories of Race and Ethnicity
Do you know someone who practices white privilege? Do you practice it? Explore the concept with this checklist: ( to see how
much of it holds true for you or others.

11.4 Intergroup Relationships
So you think you know your own assumptions? Check and find out with the Implicit Association Test: (

What do you know about the treatment of Australia’s aboriginal population? Find out more by viewing the feature-length
documentary Our Generation: (

11.5 Race and Ethnicity in the United States
Are people interested in reclaiming their ethnic identities? Read this article and decide:

The White Ethnic Revival: (

What is the current racial composition of the United States? Review up-to-the minute statistics at the United States Census
Bureau here: (


11.1 Racial, Ethnic, and Minority Groups
Caver, Helen Bush, and Mary T. Williams. 2011. “Creoles.” Multicultural America, Countries and Their Cultures,
December 7. Retrieved February 13, 2012 (
( ).

CNN Library. (February 22, 2014). “Trayvon Martin Shooting Fast Facts.” CNN US. N.p., Retrieved October 9, 2014

Dollard, J., et al. 1939. Frustration and Aggression. New Haven, CT: Yale University Press.

Graves, Joseph. 2003. The Emperor’s New Clothes: Biological Theories of Race at the Millennium. New Brunswick, NJ:
Rutgers University Press.

Omi, Michael, and Howard Winant. 1994. Racial Formation in the United States: from the 1960s to the 1990s (2nd ed.).
New York, NY: Routledge.

Wagley, Charles, and Marvin Harris. 1958. Minorities in the New World: Six Case Studies. New York: Columbia
University Press.

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Wirth, Louis. 1945. “The Problem of Minority Groups.” The Science of Man in the World Crisis, edited by R. Linton: 347.
In Hacker, Helen Mayer. 1951. Women as a Minority Group. Retrieved December 1, 2011 (
lridener/courses/womminor.html ( ).

World Health Organization. 2011. “Elder Maltreatment.” Fact Sheet N-357. Retrieved December 19, 2011
( (
index.html) ).

11.2 Stereotypes, Prejudice, and Discrimination
Bouie, Jamelle. (August 19, 2014). “Why the Fires in Ferguson Won’t End Soon.” N.p., Retrieved October 9,
2014 (

Herring, C., V. M. Keith, and H.D. Horton. 2004. Skin Deep: How Race and Complexion Matter in the “Color-Blind” Era
(Ed.), Chicago, IL: University of Illinois Press.

Hudson, David L. 2009. “Students Lose Confederate-Flag Purse Case in 5th Circuit.” Retrieved December 7, 2011
( ).

Klonoff, E., and H. Landrine. 2000. “Is Skin Color a Marker for Racial Discrimination? Explaining the Skin Color-
Hypertension Relationship.” Journal of Behavioral Medicine. 23: 329–338.

Landor, Antoinette M., Leslie Gordon Simons, Ronald L. Simons, Gene H. Brody, Chalandra M. Bryant, Frederick X.
Gibbons, Ellen M. Granberg, and Janet N. Melby. 2013. “Exploring the impact of skin tone on family dynamics and race-
related outcomes.” Journal Of Family Psychology. 27 (5): 817-826.

Lowery, Wesley and Darryl Fears. (August 31, 2014). “Michael Brown and Dorian Johnson, the friend who witnessed his
shooting”. The Washington Post. Retrieved October 9 , 2014. (

McIntosh, Peggy. 1988. “White Privilege: Unpacking the Invisible Knapsack.” White Privilege and Male Privilege: A
Personal Account of Coming to See Correspondences Through Work in Women’s Studies. Wellesley, MA: Wellesley
College Center for Research on Women.

Missouri Attorney General’s Office. (n.d.) “Racial Profiling Report.” N.p. Retrieved October 9, 2014 (

Nobles, Frances, and Julie Bosman. (August 17, 2014). “Autopsy Shows Michael Brown Was Struck at Least Six Times.”
The New York Times. Retrieved October 9, 2014 (

Yerevanci. 2013. “Public Opinion of Interracial Marriage in the United States.” Wikimedia Commons. Retrieved December
23, 2014 (

11.3 Theories of Race and Ethnicity
Collins, Patricia Hill. 2008. Distinguishing Features of Black Feminist Thought. London: Routledge.

Durkheim, Émile. 1982 [1895]. The Rules of the Sociological Method. Translated by W.D. Halls. New York: Free Press.

Nash, Manning. 1964. “Race and the Ideology of Race.” Current Anthropology 3(3): 285–288.

Rose, Arnold. 1958 [1951]. The Roots of Prejudice, fifth edition. Paris, France: Unesco. Retrieved November 19

11.4 Intergroup Relationships
Asi, Maryam, and Daniel Beaulieu. 2013. “Arab Households in the United States: 2006–2010.” U.S. Census Bureau.
Retrieved November 19, 2014 (

Lewy, Guenter. 2004. “Were American Indians the Victims of Genocide?” Retrieved December 6, 2011 (
articles/7302.html ( ).

Norris, Tina, Paula L. Vines, and Elizabeth M. Hoeffel. 2012. “The American Indian and Alaska Native Population:
2010.” U.S. Census Bureau. Retrieved November 19, 2014 (

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Population Studies Center. 2010. “New Racial Segregation Measures for States and Large Metropolitan Areas: Analysis of
the 2005–2009 American Community Survey.” Population Studies Center: Institute for Social Research. Retrieved
November 29, 2011 ( (
segregation.html) ).

Tatz, Colin. 2006. “Confronting Australian Genocide.” The Indigenous Experience: Global Perspectives. Edited by Roger
Maaka and Chris Andersen. Toronto, Canada: Canadian Scholars Press.

U.S. Census Bureau. 2014. “State and County Quickfacts.” Retrieved November 19, 2014 (

11.5 Race and Ethnicity in the United States
ACLU. 2011. “Appellate Court Upholds Decision Blocking Arizona’s Extreme Racial Profiling Law.” American Civil
Liberties Union. Retrieved December 8, 2011 (
blocking-arizona-s-extreme-racial-profiling-law-0 (
decision-blocking-arizona-s-extreme-racial-profiling-law-0) ).

Greely, Andrew M. 1972. That Most Distressful Nation: The Taming of the American Irish. Chicago: Quadrangle Books.

Lewy, Guenter. 2004. “Were American Indians the Victims of Genocide?” Retrieved December 6, 2011 (

Marger, Martin. 2003. Race and Ethnic Relations: American and Global Perspectives. Belmont, CA: Wadsworth.

American Indian Cultural Support. “Mascots: Racism in Schools by State.” 2005. Retrieved December 8, 2011 ( ( ).

Massey, Douglas S. 2006. “Seeing Mexican Immigration Clearly.” Cato Unbound. Retrieved December 4, 2011
( (http://www.cato- ).

Myers, John P. 2007. Dominant-Minority Relations in America. Boston: Pearson.

National Congress of American Indians. 2005. “The National Congress of American Indians Resolution #TUL-05-087:
Support for NCAA Ban on ‘Indian’ Mascots.” Retrieved December 8, 2011 (
Resolution_dZoHILXNEzXOuYlebzAihFwqFzfNnTHDGJVwjaujdNvnsFtxUVd_TUL-05-087.pdf (
attachments/Resolution_dZoHILXNEzXOuYlebzAihFwqFzfNnTHDGJVwjaujdNvnsFtxUVd_TUL-05-087.pdf) ).

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Edited by Roger Maaka and Chris Andersen. Toronto, Canada: Canadian Scholars’.

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12 Gender, Sex, and

Figure 12.1 Some children may learn at an early age that their gender does not correspond with their sex. (Photo courtesy of Rajesh Kumar/

Learning Objectives
12.1. Sex and Gender

• Define and differentiate between sex and gender

• Define and discuss what is meant by gender identity

• Understand and discuss the role of homophobia and heterosexism in society

• Distinguish the meanings of transgender, transsexual, and homosexual identities

12.2. Gender
• Explain the influence of socialization on gender roles in the United States

• Understand the stratification of gender in major American institutions

• Describe gender from the view of each sociological perspective

12.3. Sex and Sexuality
• Understand different attitudes associated with sex and sexuality

• Define sexual inequality in various societies

• Discuss theoretical perspectives on sex and sexuality

Chapter 12 | Gender, Sex, and Sexuality 251

Introduction to Gender, Sex, and Sexuality
In 2009, the eighteen-year old South African athlete, Caster Semenya, won the women’s 800-meter world championship in
Track and Field. Her time of 1:55:45, a surprising improvement from her 2008 time of 2:08:00, caused officials from the
International Association of Athletics Foundation (IAAF) to question whether her win was legitimate. If this questioning
were based on suspicion of steroid use, the case would be no different from that of Roger Clemens or Mark McGuire, or
even Track and Field Olympic gold medal winner Marion Jones. But the questioning and eventual testing were based on
allegations that Caster Semenya, no matter what gender identity she possessed, was biologically a male.

You may be thinking that distinguishing biological maleness from biological femaleness is surely a simple matter—just
conduct some DNA or hormonal testing, throw in a physical examination, and you’ll have the answer. But it is not that
simple. Both biologically male and biologically female people produce a certain amount of testosterone, and different
laboratories have different testing methods, which makes it difficult to set a specific threshold for the amount of male
hormones produced by a female that renders her sex male. The International Olympic Committee (IOC) criteria for
determining eligibility for sex-specific events are not intended to determine biological sex. “Instead these regulations are
designed to identify circumstances in which a particular athlete will not be eligible (by reason of hormonal characteristics)
to participate in the 2012 Olympic Games” in the female category (International Olympic Committee 2012).

To provide further context, during the 1996 Atlanta Olympics, eight female athletes with XY chromosomes underwent
testing and were ultimately confirmed as eligible to compete as women (Maugh 2009). To date, no males have undergone
this sort of testing. Doesn’t that imply that when women perform better than expected, they are “too masculine,” but when
men perform well they are simply superior athletes? Can you imagine Usain Bolt, the world’s fastest man, being examined
by doctors to prove he was biologically male based solely on his appearance and athletic ability?

Can you explain how sex, sexuality, and gender are different from each other?

In this chapter, we will discuss the differences between sex and gender, along with issues like gender identity and
sexuality. We will also explore various theoretical perspectives on the subjects of gender and sexuality, including the social
construction of sexuality and queer theory.

12.1 Sex and Gender

Figure 12.2 While the biological differences between males and females are fairly straightforward, the social and cultural aspects of being a man
or woman can be complicated. (Photo courtesy of FaceMePLS/flickr)

When filling out a document such as a job application or school registration form you are often asked to provide your
name, address, phone number, birth date, and sex or gender. But have you ever been asked to provide your sex and your
gender? Like most people, you may not have realized that sex and gender are not the same. However, sociologists and
most other social scientists view them as conceptually distinct. Sex refers to physical or physiological differences between
males and females, including both primary sex characteristics (the reproductive system) and secondary characteristics such
as height and muscularity. Gender refers to behaviors, personal traits, and social positions that society attributes to being
female or male.

A person’s sex, as determined by his or her biology, does not always correspond with his or her gender. Therefore, the
terms sex and gender are not interchangeable. A baby boy who is born with male genitalia will be identified as male. As he
grows, however, he may identify with the feminine aspects of his culture. Since the term sex refers to biological or
physical distinctions, characteristics of sex will not vary significantly between different human societies. Generally,

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Making Connections: Social Policy & Debate

persons of the female sex, regardless of culture, will eventually menstruate and develop breasts that can lactate.
Characteristics of gender, on the other hand, may vary greatly between different societies. For example, in U.S. culture, it
is considered feminine (or a trait of the female gender) to wear a dress or skirt. However, in many Middle Eastern, Asian,
and African cultures, dresses or skirts (often referred to as sarongs, robes, or gowns) are considered masculine. The kilt
worn by a Scottish male does not make him appear feminine in his culture.

The dichotomous view of gender (the notion that someone is either male or female) is specific to certain cultures and is not
universal. In some cultures gender is viewed as fluid. In the past, some anthropologists used the term berdache to refer to
individuals who occasionally or permanently dressed and lived as a different gender. The practice has been noted among
certain Native American tribes (Jacobs, Thomas, and Lang 1997). Samoan culture accepts what Samoans refer to as a
“third gender.” Fa’afafine, which translates as “the way of the woman,” is a term used to describe individuals who are
born biologically male but embody both masculine and feminine traits. Fa’afafines are considered an important part of
Samoan culture. Individuals from other cultures may mislabel them as homosexuals because fa’afafines have a varied
sexual life that may include men and women (Poasa 1992).

The Legalese of Sex and Gender
The terms sex and gender have not always been differentiated in the English language. It was not until the 1950s that
U.S. and British psychologists and other professionals working with intersex and transsexual patients formally began
distinguishing between sex and gender. Since then, psychological and physiological professionals have increasingly
used the term gender (Moi 2005). By the end of the twenty-first century, expanding the proper usage of the term
gender to everyday language became more challenging—particularly where legal language is concerned. In an effort
to clarify usage of the terms sex and gender, U.S. Supreme Court Justice Antonin Scalia wrote in a 1994 briefing,
“The word gender has acquired the new and useful connotation of cultural or attitudinal characteristics (as opposed to
physical characteristics) distinctive to the sexes. That is to say, gender is to sex as feminine is to female and
masculine is to male” (J.E.B. v. Alabama, 144 S. Ct. 1436 [1994]). Supreme Court Justice Ruth Bader Ginsburg had a
different take, however. Viewing the words as synonymous, she freely swapped them in her briefings so as to avoid
having the word “sex” pop up too often. It is thought that her secretary supported this practice by suggestions to
Ginsberg that “those nine men” (the other Supreme Court justices), “hear that word and their first association is not
the way you want them to be thinking” (Case 1995). This anecdote reveals that both sex and gender are actually
socially defined variables whose definitions change over time.

Sexual Orientation
A person’s sexual orientation is his or her physical, mental, emotional, and sexual attraction to a particular sex (male or
female). Sexual orientation is typically divided into four categories: heterosexuality, the attraction to individuals of the
other sex; homosexuality, the attraction to individuals of the same sex; bisexuality, the attraction to individuals of either
sex; and asexuality, no attraction to either sex. Heterosexuals and homosexuals may also be referred to informally as
“straight” and “gay,” respectively. The United States is a heteronormative society, meaning it assumes sexual orientation
is biologically determined and unambiguous. Consider that homosexuals are often asked, “When did you know you were
gay?” but heterosexuals are rarely asked, “When did you know that you were straight?” (Ryle 2011).

According to current scientific understanding, individuals are usually aware of their sexual orientation between middle
childhood and early adolescence (American Psychological Association 2008). They do not have to participate in sexual
activity to be aware of these emotional, romantic, and physical attractions; people can be celibate and still recognize their
sexual orientation. Homosexual women (also referred to as lesbians), homosexual men (also referred to as gays), and
bisexuals of both genders may have very different experiences of discovering and accepting their sexual orientation. At the
point of puberty, some may be able to announce their sexual orientations, while others may be unready or unwilling to
make their homosexuality or bisexuality known since it goes against U.S. society’s historical norms (APA 2008).

Alfred Kinsey was among the first to conceptualize sexuality as a continuum rather than a strict dichotomy of gay or
straight. He created a six-point rating scale that ranges from exclusively heterosexual to exclusively homosexual. See the
figure below. In his 1948 work Sexual Behavior in the Human Male, Kinsey writes, “Males do not represent two discrete
populations, heterosexual and homosexual. The world is not to be divided into sheep and goats … The living world is a
continuum in each and every one of its aspects” (Kinsey 1948).

Chapter 12 | Gender, Sex, and Sexuality 253

Figure 12.3 The Kinsey scale indicates that sexuality can be measured by more than just heterosexuality and homosexuality.

Later scholarship by Eve Kosofsky Sedgwick expanded on Kinsey’s notions. She coined the term “homosocial” to oppose
“homosexual,” describing nonsexual same-sex relations. Sedgwick recognized that in U.S. culture, males are subject to a
clear divide between the two sides of this continuum, whereas females enjoy more fluidity. This can be illustrated by the
way women in the United States can express homosocial feelings (nonsexual regard for people of the same sex) through
hugging, handholding, and physical closeness. In contrast, U.S. males refrain from these expressions since they violate the
heteronormative expectation that male sexual attraction should be exclusively for females. Research suggests that it is
easier for women violate these norms than men, because men are subject to more social disapproval for being physically
close to other men (Sedgwick 1985).

There is no scientific consensus regarding the exact reasons why an individual holds a heterosexual, homosexual, or
bisexual orientation. Research has been conducted to study the possible genetic, hormonal, developmental, social, and
cultural influences on sexual orientation, but there has been no evidence that links sexual orientation to one factor (APA
2008). Research, however, does present evidence showing that homosexuals and bisexuals are treated differently than
heterosexuals in schools, the workplace, and the military. In 2011, for example, Sears and Mallory used General Social
Survey data from 2008 to show that 27 percent of lesbian, gay, bisexual (LGB) respondents reported experiencing sexual
orientation-based discrimination during the five years prior to the survey. Further, 38 percent of openly LGB people
experienced discrimination during the same time.

Much of this discrimination is based on stereotypes and misinformation. Some is based on heterosexism, which Herek
(1990) suggests is both an ideology and a set of institutional practices that privilege heterosexuals and heterosexuality over
other sexual orientations. Much like racism and sexism, heterosexism is a systematic disadvantage embedded in our social
institutions, offering power to those who conform to hetereosexual orientation while simultaneously disadvantaging those
who do not. Homophobia, an extreme or irrational aversion to homosexuals, accounts for further stereotyping and
discrimination. Major policies to prevent discrimination based on sexual orientation have not come into effect until the last
few years. In 2011, President Obama overturned “don’t ask, don’t tell,” a controversial policy that required homosexuals
in the US military to keep their sexuality undisclosed. The Employee Non-Discrimination Act, which ensures workplace
equality regardless of sexual orientation, is still pending full government approval. Organizations such as GLAAD (Gay &
Lesbian Alliance Against Defamation) advocate for homosexual rights and encourage governments and citizens to
recognize the presence of sexual discrimination and work to prevent it. Other advocacy agencies frequently use the
acronyms LBGT and LBGTQ, which stands for “Lesbian, Gay, Bisexual, Transgender” (and “Queer” or “Questioning”
when the Q is added).

Sociologically, it is clear that gay and lesbian couples are negatively affected in states where they are denied the legal right
to marriage. In 1996, The Defense of Marriage Act ( DOMA) was passed, explicitly limiting the definition of “marriage”
to a union between one man and one woman. It also allowed individual states to choose whether or not they recognized
same-sex marriages performed in other states. Imagine that you married an opposite-sex partner under similar
conditions—if you went on a cross-country vacation the validity of your marriage would change every time you crossed
state lines. In another blow to same-sex marriage advocates, in November 2008 California passed Proposition 8, a state
law that limited marriage to unions of opposite-sex partners.

Over time, advocates for same-sex marriage have won several court cases, laying the groundwork for legalized same-sex
marriage across the United States, including the June 2013 decision to overturn part of DOMA in Windsor v. United States,
and the Supreme Court’s dismissal of Hollingsworth v. Perry, affirming the August 2010 ruling that found California’s
Proposition 8 unconstitutional. In October 2014, the U.S. Supreme Court declined to hear appeals to rulings against same-
sex marriage bans, which effectively legalized same-sex marriage in Indiana, Oklahoma, Utah, Virginia, and Wisconsin,

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Colorado, North Carolina, West Virginia, and Wyoming (Freedom to Marry, Inc. 2014). Same-sex marriage is now legal
across most of the United States. The next few years will determine whether the right to same-sex marriage is affirmed,
depending on whether the U.S. Supreme Court takes a judicial step to guarantee the freedom to marry as a civil right.

Gender Roles
As we grow, we learn how to behave from those around us. In this socialization process, children are introduced to certain
roles that are typically linked to their biological sex. The term gender role refers to society’s concept of how men and
women are expected to look and how they should behave. These roles are based on norms, or standards, created by society.
In U.S. culture, masculine roles are usually associated with strength, aggression, and dominance, while feminine roles are
usually associated with passivity, nurturing, and subordination. Role learning starts with social