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Communicating effectively is a critical competency for leaders. One of the keys to developing an effective communication strategy is the ability to analyze your audience and to project a positive ethos. Discuss why leaders must know their audience and specific ways they can project a positive ethos.
REAL LIFE APPLICATION: Describe some of the key barriers to effective communication. Give an example of how a leader communicated ineffectively in your current workplace or in a past workplace. What were the end results? How could the communication have been improved? Support your statements with logic and argument, citing any sources referenced. Be sure to respond to at least two of your peers’ posts, as well.
Ethos can be defined as the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution. The word â€œethosâ€ was originally used by Aristotle, who used it in reference to a man’s character or personality, especially in its balance between passion and caution. In Greek, the ethos means “custom” or “character.” In modern times, ethos is used to refer to the practices or values that distinguish a person, an organization, or a society from others (Merriam-Webster, 2017).
Ethos is one’s appeal based on character. Interestingly, though, character, as it relates to ethos, is judged according to your culture. Projecting a positive ethos is more important than the speaker’s prior reputation when communicating effectively. If you are speaking to an audience who is not aware of your reputation, yet you project a positive ethos, you will still communicate your message effectively.
200-300 words, Sources cited in APA format