Please read the following article and address how this information is relevant to advertisers. What advice would you give companies about contests? Do you think that they work for all brands/products/services? What do you think about the marketing funnel stages this relates to (you may want to conduct some Google searches about the marketing funnel if you aren’t familiar with this concept)? What do you think about the local/regional/national dimensions of contests (i.e., do you think that they work better in certain geographic areas)?
Please post one substantial post (about 150 words)