case analysis 151

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Review the Metabical Case and answer the following questions:

  1. How does Metabical compare to current weight-loss options?
  2. Which demand (unit) forecast would you select for the first five years?
  3. What considerations should be taken into account when making decisions about the package count? What package size would you recommend?
  4. What pricing strategy approaches would you suggest Printup explore? What are the advantages and disadvantages of each strategy? What price would you recommend?
  5. What impact does your pricing decision have on profitability? What is ROI over the first five years for each of the pricing strategies identified?

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