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1.- BASES FOR SEGMENTATION & SELECTED TARGET (at least 1/2 page).- Derived from your research insights, describe the bases for market segmentation that are relevant for the business, and provide the profile of the target segment selected. Explain why such bases were employed and why the segment was selected by the team. Organize this section as follows:
a) Bases for segmentation
b) Description of target segment
Please remember: if you take any information from any website. Please do the citation such as (name, page#)
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