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How Social Media affect MEDIA
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The Virginia Tech shooting massacre left 32 people dead. Because it happened on a college campus, tech-savvy students showed the world the future of breaking news coverage.
TV news crews weren’t necessary. Text messages relayed information while cell phone video could be transmitted in an instant.
This was a milestone in citizen journalism. The photos and video didn’t have the polish of a professional news organization, but they captured the panic that people on campus felt.
In the future, consumers will decide if that’s how they want their news. Everyday people producing raw news now compete with professional journalists, whose corporate sheen leaves some believing they’re never getting the real news.