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Write 3-4 recommendations for the attached case. It doesn’t have to be in an essay format because this is for a presentation. It’s gonna go on a powerpoint.
Take the role of a senior marketing manager
making recommendations to the upper management group of the
organization. Do not rehash the facts of the case, for everyone will have
read and analyzed it before the presentation. Please identify the key
issues/s faced by the organization, and make recommendations for
addressing it/them, with supporting rationale. Keep in mind that the
case (like most real world business situations) there are usually a number
of issues, or things that could be addressed. Typically these things are not
all equally important to the success of the organization at that particular
point in time. Actions need to be prioritized. Some things are must-doâ€™s,
and others are nice-to-doâ€™s. Also, there is rarely only one correct answer to
a marketing problem. Rather, there is a continuum of solutions, from
horrible to excellent. Your goal is to provide the best possible (i.e. the most
logical and well justified) solution to the problem/s at hand. The
presentation should address analysis of the situation and issues,
recommendations, and rationale for the recommendations.