Healthcare Marketing

Running Head: HEALTHCARE MARKETING

HEALTH CARE MARKETING 2

Healthcare Marketing

Tammy Trujillo

HCM 325

SNHU

07/06/2020

Part I. Target Market

1. Identify the specific target market for your selected product/service:

Sexual health services are essential services that are offered to people to be fully aware of their sexual health and routines they can adopt to keep healthy. The target market for his service is adolescents and also young adults. It will focus on people ranging from fourteen to twenty-three years. Part II. Target Market Profile:

2. Geographic segmentation:

The services will be offered in neighborhoods with a large population. This is because large populations are often made up of large populations of children and young people; the services will also be readily available in their places of learning, hence reaching a larger group.

3. Benefit segmentation:

The services will be available in different areas in a neighborhood to easily access the services. Such a move intends to make the service available to a larger group of the youth, hence offering it the best way possible by the customer service providers to the sexual health expert. By doing so, the service providers record benefits.

4. Demographic segmentation:

As discussed, the demographic segmentation will focus in the youth group that is available in the community. This is because they compose of the largest group.

Part III

5. How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile.

The customer needs will be met efficiently, and it is important to note that this particular group of customers in the community is often undergoing a significant change in their bodies, and they need guidance during the process. Efficiency in service provision will offer the service renders profits as customers value the best services. Accessibility is being achieved by making the services available in the different institutions in the neighborhood, including schools where this age group is schooling. The needs of the customers are hence covered adequately, allowing the customer to feel safe in accessing these services.

Reference

Boslaugh, S. E., Kreuter, M. W., Nicholson, R. A., & Naleid, K. (2005). Comparing demographic, health status and psychosocial strategies of audience segmentation to promote physical activity. Health Education Research, 20(4), 430-438.

Kahle, L. R. (1986). The nine nations of North America and the value basis of geographic segmentation. Journal of Marketing, 50(2), 37-47.

Running Head: HEALTHCARE MARKETING

Healthcare Marketing

Tammy Trujillo

HCM 325

S

NHU

07/0

6

/2020

Running Head: HEALTHCARE MARKETING

Healthcare Marketing

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