For the exclusive use of C. Mcintosh, 2016. 9-611-037 REV: JULY 6, 2011 GARY PISANO PHILLIP ANDREWS ALESSANDRO DI FIORE Fia at-Chry ysler Allliance:…

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HBSP Case 3:  Fiat-Chrysler Alliance (2011)

1. What were the biggest challenges in integrating Fiat and Chrysler Operations?

2. Critically assess the effectiveness of the Fiat 500 launch strategy in the US.

3. Will the Fiat-Chrysler alliance succeed?  Why?

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