FIU Factors Influencing Branding & Recruiting of Companies Discussion

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Question Description

I’m working on a management discussion question and need the explanation and answer to help me learn.

Instructions: Respond to one of the following prompts

  • Luke’s Lobster uses social networking to promote its brand. How has use of the Internet and social networks affected how today’s companies brand and recruit?
  • Explain how realistic job previews (RJPs) operate as well as their challenges and benefits. As a manager or business owner, would you use them? Explain why or why not. 

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