Suppose the European Union (EU) is investigating a proposed merger between two of the largest distillers of premium Scotch liquor.

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1.Suppose the European Union (EU) is investigating a proposed merger between two of the largest distillers of premium Scotch liquor. Based on some economists’ definition of the relevant market, the two firms proposing to merge enjoyed a combined market share of about two-thirds, while another firm essentially controlled the remaining share of the market. Additionally, suppose that the (wholesale) market elasticity of demand for Scotch liquor is -1.5 and that it costs $15.20 to produce and distribute each liter of Scotch.

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