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A smaller network carrier (hub and spoke airline) is considering expanding its product by adding a new route connecting its hub with the “fortress hub” of a global network carrier (see Doganis sections 9.6 & 9.7). Choose any one of the topics from Baye/Prince Chapter 13 and discuss its applicability to the entry decision.
Penetration pricing strategy
When trying to make an entry into a new market, if a company has limitedresources, it can form strategic partnerships or alliances with othercompanies to form mutually beneficial relationships….