Explain which are the customer behaviour that will drive their purchasing decisions.

  1. Choose a market within a specific context (social, cultural, economic, …) 2000 words.
  2. Choose a product within this market
  3. Define the customer profile for the given product: on one hand, deeply describe the target based on the usual four segmentation variables (demographics, geographics, psychographics, behavioral, and on the other, build two different buyer personas, for example, a man and a woman, from that target.
  4. Explain which are the customer behaviour that will drive their purchasing decisions. Describe the consumer decision- making process and its main stages and participants (influencers, …)
  5. Which strategic decisions should the company take on the marketing activities for the product to ensure its sales success?

"Is this question part of your assignment? We can help"

ORDER NOW