https://firstgrader.net/wp-content/uploads/2020/04/logo-300x75.png 0 0 Peninah White https://firstgrader.net/wp-content/uploads/2020/04/logo-300x75.png Peninah White2020-07-07 18:58:492020-07-07 19:05:25Explain which are the customer behaviour that will drive their purchasing decisions.
- Choose a market within a specific context (social, cultural, economic, …) 2000 words.
- Choose a product within this market
- Define the customer profile for the given product: on one hand, deeply describe the target based on the usual four segmentation variables (demographics, geographics, psychographics, behavioral, and on the other, build two different buyer personas, for example, a man and a woman, from that target.
- Explain which are the customer behaviour that will drive their purchasing decisions. Describe the consumer decision- making process and its main stages and participants (influencers, …)
- Which strategic decisions should the company take on the marketing activities for the product to ensure its sales success?