CRM AT MINITEX ESSAY:
Explain each one.
- The Customer Contacts System
- The Management Business Center System
- The Credit Administration System
- The General Management System
Explain how it is possible for someone at Minitrex to call a customer and not know (a) that this is a customer and (b) that this is the third time this week that they had been called?
Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan, be sure to include people, processes, and technology.
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Please follow this rubric for the writing assignment worth 200 points total. Criteria to meet: Organization – strive for well developed paragraphs, smooth transitions between paragraphs, ideas focused on a central theme. Development – strive for Ideas focused on a central theme, all ideas are clearly presented. Conventions – strive for no errors in sentence structure (capitalization, grammar, presentation and general structure.) APA Style – strive for correct cover page, in text citations, format and reference page have no errors. The paper should be 3-4 pages in length (this does not include the title and references pages), and include a 1 page strategic view.
You must use a minimum of 4 professional references.