you will become the investigator of three (3) healthcare systems and predict which one has the most promising marketing potential.
Using as references:
- Cellucci, L. W., Wiggins, C., & Farnsworth, T. J. (2014). Healthcare marketing: A case study. Health Administration Press. Chapters 5, 6, 7, 8, and 9.
- Thomas, R. K. (2015). Marketing health services (3rd ed.). Health Administration Press. Chapters, 9, 10, 11, and 12.What makes the power structure in hospitals so complex? What are the roles of physicians and administrators in the power structure?
Powerpoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
- Select and provide a general overview of three (3) real-life healthcare organizations that interest you*.
- Discuss the 5 P’s of healthcare marketing of each healthcare organization that you selected.
- Using an assessment or evaluation strategy, discuss the marketing potential of each and predict which one has the most promising marketing potential (i.e. SWOT analysis, Porter’s Five Forces analysis, etc.).
- Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.