Describe the international challenge

C. PART THREE – BUSINESS STRATEGY

  1. Provide business situation analysis –
  • Description of target product
  • Company resources to be used for international activity
  • Competitive situation in the industry
  1. Identify and justify an international strategy
  2. Identify and describe strategy performance measurements

D. PART THREE – FINAL POINTS

  1. Overall format of document –
  2. Executive Summary (5 paragraphs maximum)
  • Introduce your business
  • Describe the international challenge
  • Summarize your recommendations

PART THREE

D. MARKET AUDIT & COMPETITIVE MARKET ANALYSIS

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