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Well when you are considering spending money of that magnitude it is important that you spend it correctly. With market development it
markets or targets non buying customers and targeted customers who are focuses on different things. The strategy for product development is
creation of products with new or different characteristics that offers new or additional benefits to the customers. When you look at this I
think the company will have to look at what will be more beneficial. With the product development I feel that it will be best to use the
strategy because it will offer new or additional benefits to the customers and also what you are selling.