Chapter #7 in this week’s reading focuses on SCCT and Coomb’s recommendations for crisis response based upon given situations. If you search YouTube, you can see video explanations Coombs’ offers about SCCT from 10 years ago – but as you might imagine, though much is the same, SCCT has also evolved.
Another resource for developing messages for stakeholders, as he mentions, is message mapping. One of the scholars of risk communication, Vince Covello, discusses message mapping in the video below.
Watch the video and offer three key take-aways from the video, and offer any connections you see between Covello’s insights and your readings.
Communication Skills for Public Information Officers (PIOs) in Risk and Crisis Situations – YouTube