Bob is in charge of the local waterpark. At the beginning of the summer, he built a new waterslide for his park. At the end of the summer, he saw that his ticket sales were double what they were a year ago. What criteria should Bob consider to determine if the new waterslide caused the increase in ticket sales? Should Bob conclude that a causal relationship exists between the addition of the new waterslide and the increase in ticket sales? Why is it important to determine causation when conducting persuasion research?

Your initial response should be 200 to 250 words in length. Please support your claims with examples from the text, required and recommended material, and/or scholarly articles.

The text book for the course is attach below.

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