BUSI 400 LU Ford: An auto company in transition Case Study

Case Study: Ford Analysis Assignment Instructions

Overview

Develop appropriate business strategies, policies and solutions for Ford that will create sustainable competitive advantage for the company. Case 34: Ford: An Auto Company in Transition can be found in the case section of your text and should serve as a starting point for your analysis.

The strategic management process enables organizations to achieve competitive advantage through three stages: strategy formulation, strategy implementation, and strategy evaluation. Your strategic plan should progress through all of these phases, resulting in recommendations that establish the firm in the market with a competitive advantage they can maintain going forward.

Assume you are creating a pitch to present to Ford leadership. You will need to analyze its external/internal environment and propose strategies, policies and/or solutions based on those findings that will create a sustainable competitive advantage for the company. Please be sure to articulate what competitive advantage is and provide at least three real world examples. Include applicable academic theory and examples of industry best practice. Highlight the rationale for your explanation and support your answer with at least three scholarly resources and APA formatting. The length of the paper should be 5 pages.

Instructions

The completed case must include the following components:

• Executive Summary: This is a summary of your entire case study, not a summary of Ford present day. One should be able to read the executive summary section and understand the main points of the paper
• Current State of the Organization: Vision Statement, Mission Statement, Current Objectives, Current Strategies
• Internal & External Analysis: SWOT, Porter’s 5 forces
• Competitive advantage: Articulate what competitive advantage is and provide at least three real world examples. Include applicable academic theory and examples of industry best practice. Be sure to include research- supported rationale.
• Evaluation and Recommendations: Strategies, policies and or solutions for implementation that will create a sustainable competitive advantage for the company based on the results of your analysis. A TOWS is recommended here. Include implementation plan for recommendations and be sure to explain how the competitive advantage is specifically sustainable over time
• Evaluation of recommendations: How will success be tracked or determined for the recommendations provided?