applies neuromarketing methods to its marketing strategy

As the semester is coming to an end, think back at the various topics, theories, and applications of the study on Consumer Behavior.

In particular, re-watch our live Chime session on Neuromarketing.

For this discussion, find a company that either:

a) conducts neuromarketing research or develops software/hardware

b) applies neuromarketing methods to its marketing strategy

  • In your discussion, share what or how the company applies Neuromarketing methods, or develops the research or technology for its research.
    • Initial response: 400 words minimum
    • No Classmate Response Required this time!
    • Minimum of 2 References (no APA required)

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